behaviour change and coaching: what we can learn from bj fogg
TRANSCRIPT
Behaviour Change and Coaching
What we can learn from BJ Fogg
So who is BJ Fogg
Expert in facilitating behaviour change via software.How to make people engage with your app / website.
B=MATBehaviour = Motivation + Ability + Trigger
Frustration !
Annoyance !
Great for apps ...
Great for apps ...
What about teams ?
A coach's goal is obsolescence
How to make your team not need you
Tap their MOTIVATION (Coach)Increase their ABILITY (Mentor /Teach)Give them the triggers (Delegate / take a step back)
Now it’s time to focus on another team !