behavioral economics and the play deficit

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Post on 24-Jun-2015

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KaBOOM! and ideas42 have teamed up in an innovative partnership to applying the groundbreaking principles of behavioral economics to the play deficit, to ensure that we create scalable solutions that provide all children, but particularly the 16 million children living in poverty, the playful childhood that is essential to creating successful adults.

TRANSCRIPT

Page 1: Behavioral economics and the play deficit
Page 2: Behavioral economics and the play deficit

Behavioral EconomicsProviding Play to All Children

Page 3: Behavioral economics and the play deficit

Homo economicus

ChoicePerfect Information

Rational ThoughtBest OutcomeAction

Page 4: Behavioral economics and the play deficit
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Ways of Thinking

System 1• Automatic and quick• Approach/avoid • like/dislike

System 2• Effortful mental activities• agency, choice, and

concentration

Page 6: Behavioral economics and the play deficit

System 1

Impression Intuition Intention

System 2

Beliefs Actions

Choice

Page 7: Behavioral economics and the play deficit

Scarcity

BandwidthCognitive Capacity

Executive Control

Worse Decision Making

Page 8: Behavioral economics and the play deficit

What does all this have to do with play?

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Re-Envisioning Public Spaces

Page 12: Behavioral economics and the play deficit

Repurposing Dead Time

Page 13: Behavioral economics and the play deficit

Integrating Digital Cues

Page 14: Behavioral economics and the play deficit