beginners photography ebook

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SNAPSHOT ThinkWorks A BEGINNERS guide to photography

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Page 1: Beginners Photography eBook

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S N A P S H O TThinkWorks

A BEGINNERS guide to

photography

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Introduction� 3Choosing�a�camera� 4 Phonecameras 7 Compactcameras 8 Bridgecameras 9 DSLRcameras 10 Contextmatters 11 Differenttypesoflens 14A�quick�guide�to�camera�modes�and�functions� 15� Exposure 16 Exposuretriangle 17 Definitions 18 Cameramodes 21Tips�for�better�mobile�photography� 23� CommonIssues 24 Makingthemostoflight 25 Othercreativeideas 26Contact�us� 27

Contents

Emma�Rose�GraphicDesigner

Latitude Digital Marketing

Author

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IntroductionDidyouknowthatthemajorityofLatitudebrandingcontainsphotographyfromstaffmembers?WetookthisdecisiontoavoidtheoftenclichédstockphotographythatissoprominentinB2Bmarketing.Itwasourwayofstandingoutfromthecrowdandlettingsomeofourpersonalityandcreativityshinethrough.

Ifyouarethinkingofgoingasimilardirection,oryouneedsomestrikingimageryforyourcontent/socialmediamarketingitcouldbeagoodtimetobrushupthosephotographyskills!We’veputtogetherthisebooktohelpgetyoustarted.

Happysnapping!

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Choosing a cameraBeforeyoustartsnappingawayyou’llneedtochooseacamera.Thefollowingsectionwillgiveyouabasicoverviewofthesortsofcamerasavailableandtheprosandconsofeach.

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A photographer went to a socialite party in New York. As he entered the front door, the host said ‘I love your

pictures - they’re wonderful; you must have a fantastic camera.’ He said nothing until dinner was finished,

then; ‘That was a wonderful dinner; you must have a terrific stove.’

-Sam�Haskins-

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Phone Compact

��Price�Range:��£50�-�£200

��Price�Range:��£100�-�£300

��Price�Range:��£250�-�£4,000

��Price�Range:��Depends�on�your�contract

Bridge SLR

Everyone

Beginners Beginners Beginners

Hobbyists Hobbyists Hobbyists

Professionals

Everyone Everyone Everyone

There are four main types of digital camera*

*Actually-therearemore,butforthepurposesofamateurphotography,there’saboutfour:

Choosingtherightcameradependsonskilllevel,budgetandwhatyou’llbeusingthephotosfor.

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•Lightweight•Inbuiltflash•Upto16 megapixels

•Photographyappssuchasinstagram

•iPhone•SamsungGalaxyS•NokiaLumia•HTCOne• LG G2

•You’venearlyalwaysgotitwithyou

•Youcangetinbuiltappstopostprocessyourphotos

•Transfertosocialmediaoutlets/emailsetcatthetouchofabutton

•Thereareexternalboltonsyoucanbuytoenhancethem

Portraits Landscapes StillLife

•Theydon’tcopewellwithlowlightconditions

•Youdon’thavealotofcontrolsovermanysettingswhichlimitsyourcreativityorexperimentation

•Photosaren’tasgoodqualityasothercamerascanproduce

Types�of�photos�you�can�take

Pros Cons

General�Specs

Examples

3 6

Phone CamerasFactSheet

TakenonaniPhone

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•Lightweight•Inbuiltflash•Upto16 megapixels

•Inbuiltsettingsandfeatures

•PanasonicLumixDMC•NikonCOOLPIX•Kodakeasyshare•SamsungSmartCamera•CanonPowershot

•Smallandlightweightforcarryingaround

•Inbuiltsettingssuchas‘facerecognition’and‘redeyeremoval’

•Easytouse

Portraits Landscapes StillLife

•Theydon’tcopewellwithlowlightconditions

•Thelensqualityisn’tasgoodasSLRlenseswhichproducesaflatterlookingimage

•Youdon’tgainahugeamountovermostsmartphonesnowadays

Types�of�photos�you�can�take

Pros Cons

General�Specs

Examples

3 6

Compact CamerasFactSheet

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•Inbuiltflash•Upto20 megapixels

•Inbuiltsettingsandfeatures

•PentaxX5•FujifilmFinePix•SonyCyber-shot•GEX400•HiatchiBridge

•Greatforenthusiaststhataren’tquitereadyforanSLR

•Morecontroloversettingsthanphonesandcompacts

•Theyproducegreat qualityimages

Portraits Landscapes StillLife Sports/Action

•TheycanbethesamepriceassomeentrylevelDSLRs

•Can’tchangethelens

Types�of�photos�you�can�take

Pros Cons

General�Specs

Examples

3 6

Bridge CamerasFactSheet

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•Upto30 megapixels

•ChangeableLens

•CanonEOS1100D•CanonEOS5D•NikonD3200•SonyA7

•Extremelyversatileandcanbeusedformanydifferenttypesofphotography

•Professionalqualityimages

•Canbeadaptedbyadditionalkit-forexamplelensesandflashes

Portraits Landscapes StillLife Sports/Action Macro Nature

•Theycanbeexpensive

•Theyareheavy

Types�of�photos�you�can�take

Pros Cons

General�Specs

Examples

3 6

DSLR CamerasFactSheet

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Portraits Landscapes StillLife

Sports/Action Macro Nature

Context MattersAskyourself‘whatkindofpicturesdoIwanttotake?’.Somecamerashandlecertaintypesofphotobetterthanothers.Herearethemaincategories.

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Context MattersWherethephotoswillbeusedwillalsoplayakeypartinselectingtherightcameraforthejobtoo.Forexamplephotosyouaretakingforblogswon’tneedtobeashighqualityaslargefineartprintsyouintendtosell.

Social�Media

Print/Books

Blogs

Sell�them�for�money

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Landscapes Phone

SLRwithzoomlens

+

+

=

=Nature

Social�Media

Sell�them�for�money

Context MattersUsingthecamerafactsheets,youcanworkoutwhatthebestcamerawouldbe.Forbeginners,itsoftenbesttostartwithacameraphoneorabridgecameraandworkuptoaDSLR.Ifyouwanttosellyourphotos,orusetheminaprofessionalsettingabridgecameraorDSLRisadvisedbecauseyouwillachievehigherresolutionphotoswithawiderangeoftonesandrichercolours.

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Different types of lensLensesaremeasuredinmm.The�lower�the�number,�the�wider�the�angle willbe.Forexample,withan18mmlensyoucouldstandquiteclosetoasomethingbutstillgetalargeamountintheframeofthephoto-similartoyourperipheralvision.The�higher�the�number�the�more�narrow�your�view�will�be�-�but�the�further�away�you�can�see.Forexampleifyouweretakingapictureofabirdonatree20ftawayitwouldbebesttousea 200-300mmlens,likeatelescope.

WideAngle

SpecialEffectsLenses

50-70mm 100-400mmNormal

TiltShift FishEye

Telephoto18-50mm

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A Quick Guide to Camera Modes &

Functions

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EXPOSURE“Correct�exposure�may�be�defined�as�an�exposure�that�achieves�the�effect�

the�photographer�intended”�

Exposure�is�the�culmination�of�all�the�settingsaphotographerusestotakeaphotograph.Thetermcomesfromfilmcameras,forexamplewhenyoutookaphotoyouwould‘expose’�the�film�to�light,andthatwouldallowyoutocreateanimageonthefilm.Theamountoflightyouletintothecamera,thelengthoftimeyouexposethefilmandthetypeoffilmyouusewouldallhaveaneffectonhowthefinishedphotowouldlook.Settingsondigitalcamerasworkinalmostthesameway,howeveryougetinstantresultssoyoucanimproveyourphotographyquicker.

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EXPOSURETRIANGLEShutter�Speed

ISOAperture

Youmayhearpeopletalkaboutthe�‘exposure�triangle’,�these(shutterspeed,apertureandISO)arethethreemainfactorsthatphotographersusetotakeaphoto.Itisattheintersectionofthesethreeelementsthatanimage’sexposureisworkedout.Overthenextchapter,Iwillexplainthesesettingsandhowtocontrolthemfortheeffectyouwanttoachieve.

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DEFINITIONS

ISO

APERTURE

SHUTTER SPEED

Themeasureofadigitalcamerasensor’ssensitivitytolight

Thesizeoftheopeninginthelenswhenapictureistaken

Theamountoftimethattheshutterisopen

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Window metaphorImagineyouareinaroomwithonewindowthatletslightin.Theaperturewouldbethesizeofthewindowtotheroom.The�shutter�speedwouldbethetimeyoulefttheshuttersofthewindowopenandtheISO�wouldbethestrengthofthesunglassesyouarewearinginsidetheroom.Byalteringanyofthesefactorstherewouldbemoreorlesslightcomingintotheroomandeffectingtheexposureofthephotograph.

Ifthereistoomuchlight,thephotowillbe‘overexposed’,itwilllookbrightandflatandthecolourswillbewashedout.Ifitisunderexposed,thephotomaybetoodark

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AperTure shuTTer speed IsO

TOO lArGe... TOO slOw... TOO hIGh...

Thekeyistoofindabalancebetweenthesettingsdependingonthescenarioyourarephotographingastheyallhavedownsidesasshownbelow.

Iftheapertureistoolarge,thebackgrounddatawillbecomelost,yettheobjectsclosertothecamerawillbeinperfectfocus.Iftheshutterspeedistooslow,thephotowillbecomeblurrywhenthereisthetiniestbitofcamerashake,andiftheISOistoohigh,thephotowillbecomegrainy.Experimentindifferentlightingconditionstoseehowdifferentsettingseffectyourphoto.

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Camera modesAllDSLRsandmostbridgecameraswillhaveanumberofcameramodestochoosefromusingthedialonthetopofthecamera.Here’swhattheyallmean...

Full�AutoAsthenamesuggests,thisisafullyautomaticmodewherethecameratriestofigureoutthebestsettingsforyou.Thiscanproducesomegreatresults,howeveryoumaywanttotrydifferenteffectsandyourcameraisn’tpsychic.

PortraitThecamerasetstheapertureaswideaspossiblethebackgroundblurs,butthesubjectremainsinfocus.Somecamerasalsohavehumanfacerecognitiontogetthefocusassharpaspossible.

LandscapeThecamerausuallysetsasmallaperturevaluetogainagreaterdepthoffield-i.ekeepasmanythingsinfocusaspossible,eveniftheyareinthedistance.

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Sports�Onsportsmodeyourcamerawillusuallysetittotakeshortburstsofphotossoyoudon’tmisstheaction.ItwillalsosettheISOandshutterspeedashighasitcanfortheamountoflight

Aperture�PriorityInthismodeyousettheapertureandtheISOandthecamerawillselecttheshutterspeedforyoubasedontheamountoflight.Particularlygoodforcloseupwork

Shutter�PriorityInthismodeyousettheshutterspeedandtheISOandthecamerawilltryandselectthebestapertureforyoubasedontheamountoflightavailable.Thisisgoodforactionshots,providingyouhaveplentyoflight

ManualAsthenamesuggests,usethismodewhenyouwantfullcontroloverallthesettings.

A/V

T/V

M

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Tips for better mobile

photography

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Common IssuesHerearesomeofthecommonproblemsfacedbymobilephonephotographers.

Camera�shakeWhentheimageappearsmessywithlightstreaks

Solution:

Useatripodinlowlightsituations,itwillallowyoutousealongershutterspeed

Solution:

Trymovingawayfromthesubjectifyouaretooclose.Alsoyoucanmakeuseofyourphonesinbuiltfocusfeatures

Solution:

Askyoursubjectstokeepasstillaspossible,especiallyinlowlightsituations

Solution:

Alwaysbemindfulofhowmuchlightisavailable,mobilephotosarebestwhenthereisanabundanceofnaturallight

Out�of�focusWhenthesubjectisn’tinfocus

Motion�blurWhenyougetsubjectsblurredacrosstheimage

Low�lightWhentheimageappearsgrainyanddark

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Making the most of lightSomeofthebestphotosyoucantakeonamobileiswherelightitusedtomaximumeffect.Herearesomeexperimentsyoucantry.

Silhouettes�Shootagainstthelightfordramaticpictures.

ReflectionsLookoutinterestingreflectionsinwater,mirroredobjects, windowsetc

ShadowsLongshadowscanmakeaboringportraitreallyinteresting.

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Other creative ideasHerearesomeothercreativeapproachesyoucanuseinyourphotography.

Lead�the�viewers�eyeComposeyourphotosothatyouleadtheviewertoapointinthephoto.

Shoot�from�a�low�angle�Mobileshavewideanglelensessoshootfrombelowlookingupatyoursubjecttogetadramaticimage.

Rule�of�thirds�Whenphotographingpeople,makesuretheireyesare1/3rddowntheimage.

Focus�on�the�heroFocusononesubjectandleavealargeamountofflatspacearounditforaddeddrama.

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Struggling to do it all your digital marketing by yourself? We can help.

Get�in�touch:

W:www.latitudegroup.comE:[email protected]

UK:�08450212223 Dubai:�+97144375737