Beginner’s guide

to periscope

Ashley Faus www.consciouslycorporate.com

@ashleyfaus

What is periscope?

Periscope is a live streaming video app that connects with Twitter.

How can I share

my broadcasts?

When you start broadcasting, a link will be automatically

shared to your Twitter feed. You can retweet the link to invite

others to the live viewing, and you can copy and paste this link to share the Periscope broadcast

with other platforms for both live viewing and replays.

Handy Tip: Make sure the "auto-tweet" is on to automatically share your broadcast on your Twitter feed when you go live!

01

Alert Your Followers

If a broadcast is planned in advance, tweet at least 1 hour before to alert your followers

that you’ll be broadcasting.

Tweet again 5-10 minutes before you go live.

02

DON’T BE A CREEPER!

Alert people who are going to be in the vicinity that you’re

live streaming.

Ask permission before filming anyone else!

03

Choose your

camera orientation

Live streaming is changing traditional filming rules. Vertical videos are no

longer taboo. This is especially true if your primary audience will be viewing

the broadcast on their phones.

But, if you plan to share the broadcast on other channels later, film

horizontally to avoid the dreaded “vertical video syndrome”.

04

Introduce yourself

Introduce yourself and the content of the video when you begin the broadcast. Since people can tune in from Twitter or the Periscope app, they may

not be familiar with who you are or the topics that you cover. “I’m Ashley, and we’re doing

a Q&A about how to use Periscope for business!”

05

WAIT FOR PEOPLE

TO JOIN

Allow 15-30 seconds for people to join the broadcast. Don’t give away the most important information in the first 5 seconds without repeating it again.

06

keep giving

context

If your broadcast will be longer than 10 minutes, repeat who you are and what you’re talking about every so often, particularly if you see notifications that a bunch of

new people are joining the broadcast. They need a little

context, so help them out!

Examples: I’m having a great time on this behind-the-scenes look at a photoshoot for [product]! Thanks for joining me at this photoshoot for [product]!

07

Mitigate motion

sickness

If you’re going to pan or walk, state that to the audience before you start moving! If you can, pick

a fixed point to focus on (like someone’s face in the frame).

Pan slowly around a scene to avoid making your audience nauseous.

Image credit: http://bit.ly/1T3Me7E

08

acknowledge

comments

Comments show up in the lower left of the screen, and they come

in unfiltered (including the inappropriate ones!).

If it makes sense to answer questions or acknowledge

commenters during the broadcast, do so in the most appropriate way.

Example: If a viewer asks, “When will the product be available?” You should answer, “The product will be on sale on [date] at [locations]!”

09

How to

handle hearts

Hearts are similar to Facebook “likes” or clapping from a live

audience. They pop up throughout a broadcast in the lower right corner.

Thank the general audience

for hearts occasionally, and if a certain topics get a burst of hearts,

acknowledge that verbally and stay on that topic if you can.

10

Block the bullies

Don’t let rude or offensive commenters ruin your broadcast! You can block users from commenting by tapping on their name when the comment appears and choosing “block”.

If you’re unable to manage users while you’re streaming, you can block users by searching for them and choosing

“block user” after the broadcast concludes.

11

Sign off with a cta

Sign off with a call to action, like visiting a unique URL related to the broadcast, following on you Twitter,

or sharing the replay of the broadcast with their followers.

Beginner’s guide

to periscope

Ashley Faus www.consciouslycorporate.com

@ashleyfaus

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