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Beginners guide to blogging: Search Engine Optimization –Episode 3

Welcome to the third episode of the series beginners guide to blogging tit led “Beginners guide to blogging:Search engine optimization (SEO) – Episode 3” in case you missed the f irst two episodes you can checkthem out here;

Beginners guide to blogging: How to build a blog – Episode 1

Beginners guide to Blogging: Content Creation – Episode 2

In the f irst two episodes I have covered how you can build a WordPress blog and content creation, Istrongly recommend you read the f irst two episodes bef ore reading this episode if you are yet to readthem as this episode is simply a continuation of the other two.

Beginners guide to blogging: Search Engine Optimizat ion

In this episode tit led “Beginners guide to blogging: Search Engine Optimization (SEO) -Episode 3” I am goingto teach you all you need to know about search engine optimization SEO and how to properly optimize yourcontents f or greater visibility in search engines. This is simply a beginner ’s guide to SEO so I will try asmuch as possible to keep it simple so any newbie will easily understand the concept of SEO.

Note : SEO is simply same thing as Search Engine Optimization

What is Search engine optimization SEO? Search engine optimization is simply all thetechniques/methods to make your blog more visible in the search engines. SEO simply involves all thethings you need to do so that your site will rank high in search engines like Google, Bing, Yahoo, Yandex,Baidu etc.

Why does my blog need SEO? I know this has been a bugging question in your mind, but I want to say weshould all be gratef ul f or SEO else the internet would’ve simply been one big chaotic place with no order.The answer to your question is pretty simple; SEO is needed to sieve what is relevant f rom what is not.

Search engine optimization is what determines the result search engines return f or every searched query.How will you f eel when you have an assignment to do and you simply type in the question on Google andthe results you get isn’t in anyway related to what you are searching? Imagine you searched f or f ood andthe results you get are f or soccer?

Search engine optimization determines how search engines sees your content and rank it, so if you learnthe basics of SEO and apply it always to your blog, your contents will rank high on Google and you willreceive more traf f ic to your blog and you will earn more money. Isn’t that the main aim of blogging at f irst?So won’t you do all it will take to ensure you make money with your blog?

How Search Engines Work: Search engine works in basically 3 stages crawling, indexing & ranking asdescribed in this article “How Search Engines Work”. I recommend you read the article to understand indetails how search engine works.

But bef ore your content can be f ound in the search engine results you will have to f irst of all submit yourblog to search engines. Af ter submitt ing your blog to the search engines, the search enginespiders/crawlers will visit your site and index your contents and then decide how relevant it is to yourchosen keywords and determine where it will appear on the search engine results.

So you see the need to properly understand the concept of search engine optimization SEO and apply it onyour blog?

Types of SEO : Search engine optimization is basically divided into two – On Page SEO & Of f Page SEO.On Page SEO involves all the necessary SEO tricks you need to apply on your blog to get it to rank well inthe search engines while Of f Page SEO involves all other activit ies you could do outside your blog toimprove its search engine rankings.

As much as both are very necessary in building a successf ul blog, you must understand the need f or eachand every one of them so as to know when you need one more than the other. You may properly optimizeyour blog contents you yet rank poorly. Bloggers have always asked which of the On Page SEO and Of fPage SEO is more important.

On Page SEO : Your f irst step in getting your blog to rank well lies with On Page SEO. So let me guide youthrough this concept caref ully so you will understand it. The f irst item on this list is keyword research, youneed to choose the proper keyword f or every post, and then optimize the post t it le, Meta description,interlink related posts, use keywords on heading tags, obey the keyword density etc. Read “KeywordStrategies you should practice” and “The Basic Onsite SEO Tips You Should Know”. If you are stillinterested in learning more about keywords then check my previously published articles about keywords.

Off Page SEO : Of f Page SEO can greatly improve your blog’ search engine ranking because Google andother search engines consider the way people see your contents. There are over 200 search engineranking f actors and am certain Of f Page SEO has more in it. So I need you to understand all the otherthings you need to do to improve your site.

Link Building Basics: Backlinks are important to how good your site perf orms, some years ago thenumber of backlinks to a site is an indication of the relevance of its content though Google is trying tochange some of that concept. Google is now saying that number does not matter anymore; quality, varietyand relevance of the backlinks are what matters now. So you have to learn how to build quality backlinks toyour blog.

Af ter the release of both the Google’s Penguin and Panda updates, everyone is trying to play saf e when itcomes to link building and some of the saf est ways include blog commenting, guest posting, Social media,press release, f orum posting and web 2.0. Here are “6 Types of Backlinks You Should Avoid”, most newbiebloggers make mistakes at this stage.

Basic SEO Tools: For optimum SEO analysis of your site you def initely need some tools to achieve that.So I have decided to introduce you to some basic SEO tools that will let you create sites and contents inaccessible ways. If you understand your site’s analytics then you can understand both your site’s behaviorand your audience’s behavior as well.

You can improve your site when you know where and what it lacks and you need these tools f or such.

Google Webmaster Tools: This tool provides you with detailed reports about your site’s visibility onGoogle search engine.

Bing Webmaster Center: This tool also provides you with reports of your site’s perf ormance in Bingsearch engine. Most bloggers use only Google Webmaster Tools & miss out f rom the rich data BingWebmaster Tools provides. Read “Bing Webmaster Tools – Are you getting The Second Insight ?”

Other tools you need include Google Analytics & Open Site Explorer etc. With these tools you can gatherenough data to greatly improve your site’s search engine ranking.

I hope I have explained in simple terms the concept of SEO in this episode. This is the end of the thirdepisode of this series, I will continue with the rest tomorrow. I hope you f ind it interesting to share yourviews and contribute to it. If you have any questions, do not hesitate to ask me via the comments or betteryet via the contact page.

If you do not want to miss any episode of this series, simply enter your email below and click the Subscribebutton. You will receive all the episodes on your email, that way you won’t have to miss any.

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