beginner’s guide on how to use facebook ads
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@KaGrayKathy Gray
@polepositionmkg
FACEBOOK ADS 101
@KaGrayKathy Gray
@polepositionmkg
WHY FACEBOOK ADS?
FACEBOOK ADS 101 @PolePositionMkg
Facebook is ubiquitous in everyday lifeWHY FACEBOOK ADS?
FACEBOOK ADS 101 @PolePositionMkg
Precise targeting
Want to target male cat lovers who recently visited Hartville?
WHY FACEBOOK ADS?
FACEBOOK ADS 101 @PolePositionMkg
Facebook ads are cost-effectiveWHY FACEBOOK ADS?
Average Cost Per 1,000 Impressions = $5.94
@KaGrayKathy Gray
@polepositionmkg
FACEBOOK AD TARGETING & AD TYPES
FACEBOOK ADS 101 @PolePositionMkg
Facebook ad targeting
Saved Audience
Custom Audiences
Lookalike Audiences
Page LikesInterests
Demo-graphics
FACEBOOK AD TYPES & TARGETING
FACEBOOK ADS 101 @PolePositionMkg
Advanced interest targetingFACEBOOK AD TYPES & TARGETING
FACEBOOK ADS 101 @PolePositionMkg
Don’t use the easy button!FACEBOOK AD TYPES & TARGETING
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FACEBOOK ADS 101 @PolePositionMkg
Use Ads Manager, Business Manager, or Power Editor
Ads Manager• Additional targeting
capabilities• Organizational capabilities• Owner operator• Payments & reporting tied to
personal account
Business Manager• Ads Manager abilities plus:
• Page manager not owner• Working with agency• Payments & reporting tied
to business
Power Editor• Granular controls• Shortcuts• Bulk Ad Import• Used in conjunction with Ads
Manager or Business Manager
• Not as intuitive
FACEBOOK AD TYPES & TARGETING
FACEBOOK ADS 101 @PolePositionMkg
Facebook ad objectives: Boost your postsFACEBOOK AD TYPES & TARGETING
FACEBOOK ADS 101 @PolePositionMkg
Facebook ad objectives: Send people to your website
FACEBOOK AD TYPES & TARGETING
FACEBOOK ADS 101 @PolePositionMkg
Facebook ad objectives: Get people to claim your offer
FACEBOOK AD TYPES & TARGETING
FACEBOOK ADS 101 @PolePositionMkg
Facebook ad objectives: Promote your pageFACEBOOK AD TYPES & TARGETING
FACEBOOK ADS 101 @PolePositionMkg
RESOURCESHow to Create Custom Audiences: https://www.facebook.com/help/170456843145568
Facebook Ads Tutorials: https://www.facebook.com/business/learn/facebook-ads-basics/
Facebook Ads Guide:https://www.facebook.com/business/ads-guide/
Facebook Ads Blog: http://www.JonLoomer.com
FACEBOOK ADS 101 @PolePositionMkg
PolePositionMarketing.comThank You!Kathy Gray
[email protected]@kagray