Before asking members of the public the following questions regarding what they enjoy when watching music videos, I first asked them if they were familiar with the Indie/Folk genre. I believe this was a good idea as it would help me gain answers that would benefit my research specifically to the genre we have chosen. Out of the 25 members of the public I asked, 21 stated they were familiar with the genre; therefore this made it a lot easier to refer all the questions directly to Indie/Folk music videos.

Question 1. What gender are you?

A) Male B) Female

Males Females0

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Out of the 21 people I asked, (9) members were male and the other (11) were female. This indicates that the majority of our target audience most likely would be female and therefore we must spend time to think and create ways in which we can attract the females within our target audience e.g. use a female actor to play the main character within the narrative. However, the difference between the two genders is quite minute and so must cater to male audiences as well.

Question 2.

How old are you? A) 11-15 B) 16-20 C) 21-25 D) 26-30 E) 30+

A) 11-15 B) 16-20 C) 21-15 D) 26-39 E)30+0

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The majority of the people asked were in the age categories B & C with (7) 16-20 years olds and (5) 21-25 year olds. (4) In both categories D & E and only (1) for category A. These results show that the people between the ages 16-25 are most interested or familiar with the Indie/Folk genre followed by 26-30 year olds, whereas under 16’s generally aren’t. This means it will be best to have an audience aged above 16 but mainly concentrate on attracting audience members between 16 and 25 as this will be where the majority of Indie/Folk genre fans will be in.

Question 3.

What ethnicity are you?

A) White- British B) White – European C) Mixed/Multiple Ethnic Group D) Asian/Asian British

E) Black/African/Caribbean/Black British F) or other Ethnic Group

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From these results, it can be concluded that the majority of people who are interested in the Indie/Folk Genre are of either White British with (6) or Mixed Ethnic Groups (4). The least likely member of audience to enjoy the Indie/Folk genre would be of Black background; Black British, Caribbean or African (2). Moreover, there is an equal amount of other white background (3), Asian (3) and other Ethnic groups (3). These results tell me that the majority of the audience that would be interested in watching our music video would predominately be of White or Mixed background.

Question 4

What occupation/ class would you say you are a part of?

A) B) C1) C2) D) E)

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The majority of the people I asked said they were in category E (8). Although the description is either a casual or lowest grade worker, pensioner or someone who’s dependent on the state, 7 out of the 8 where in this category due to being students that do not earn any financial income. The answer with the lowest number of people was category A with only one person in a higher managerial, administrative or professional occupation. This could be because those of higher status that belong to a more upper class social group usually are interested in the more highly respected music genres such as classical music. Category C1 and C2 were second with (4) each followed by category D(3) and B(2)

Question 5

Do you prefer to watch the music videos to the Indie/Folk music you listen to or solely just the tracks?

A) Yes B) No

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More than 75% of the people who I asked who enjoy indie/folk music said they prefer to watch the music videos to the songs (18) while the other (3) said no.

Question 6

Do you prefer them to consist of a narrative, performance, abstract or a combination?

A) Narrative B) Performance C) Abstract D) A combination

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I asked this question to the members of the public to find out what key visual elements would most attract our target audience. The majority of people stated they would prefer to watch a music video combined with all three narratives, performance and abstract (9). These results give us an indication of what style of music video we will create and fortunately agree with our initial ideas to combine all three elements. However, as the individual option of a narrative had the most votes out of the three, I think it would be best to focus mainly on the narrative and include small snippets throughout the narrative, consisting of abstract visuals and performance scenes. This will also allow the narrative to be broken up which will keep the audience entertained as well as relieve tension and suspense from the more controversial scenes of drug abuse and depression.

Question 7

Do you prefer rural or urban settings or a combination?

A) Rural B) Urban C) A combination

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Most people (10) said they would prefer to watch a combination of both rural and urban setting within music videos. Second most preferred answer was Urban (7) then Rural (4).

Question 8

Are you interested in watching music video with characters closer to your age?

A) Yes B) No C) Don’t mind

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Question 9

Which location do you think is most appropriate for a music video about appearance VS. reality (stereotyping) and issues young people in society face today?

A) A busy main street B) Inside a characters house C) A park D) Shopping centre E) A bar/restaurant F) School/College

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Question 10

I then explained to the members of public my group’s music video idea and asked them to describe what they think of the ideas and to suggest any improvements we could make. Here were some of the following responses;

*Link to voiceclip below*