before and after 0611

7/29/2019 Before and After 0611

1/18

Before&After

Design a $10 clock 0611Continued

XiBAmagazine.com U

Design a

Pop off the hands, popin your design, andsnap it together.

$10clock


2/18

2of11

Before&After XiBAmagazine.com U

Design a $10 clock 0611

Design a $10 clockWith a desktop printer, its easy to transform a nice ordinaryclock intoa verynice one-of-a-kind clock

Those battery-powered $10 clocks are light, accurate and easy to read. Theyre

equally easy to take apart and redesign; just pop off the plastic faceplate and

hands, pop in your design, and snap it back together.This ease means you can make clocks for your ofce, for friends, for

marketing messages and even to help you track time zones. Surprise your

clients by including a design-coordinated clock in your next presentation;

its inexpensive and original. Make a clock for every occasion! Ideas:

Start by dividing a circle

To t a letter-size sheet, youll need a clock

face 8 inches or less (be sure to measure

before you buy). A tabloid sheet can print a

10.5-inch clock. Clock numbers are 30 degress

apart, seconds are 6 degrees apart. Just draw

a circle, bisect it with a line, and rotate the

line. Youll place your numbers by eye.

30

6


3/18

Before&After Design a $10 clock 3of11 XiBAmagazine.com U

Design a $10 clock 0611 3of11

Signature clock

An artistic signature makes a beautiful clock Make your signature big! Crop if necessary

Use numbers sparingly

ag3

12

6

9

ITALIANO

Be bold! Be BIG!

Make your signature a graphical

element. Extend your name outside

the lines for artistic impact.

spago

agITALIANO 70%

Color contrasts create depth

Make the most of color contrastsin

this case black, white and two tints of

green. Put BIG elements in low con-

trast, small elements in high contrast.

Note how easily small black and white

numerals show up against mid-value

green, while the big signature is soft.


4/18



Monogram clock

Everyone has initials! Make them beautiful Simple dots mark the hours

Full name in matching typeface

S RSally Quayle Rollins

Realtor of the Year2005

S R

Soften the contrasts

(Above, left) High-contrast black & white amplifies the huge initials but is some-

what stark. To soften the look, use low-contrast colorscolors with a soft edge

when placed next to each other. Silver (gray) and gold convey richness.

S R

Soft edgeHard edge


5/18



Personal clock

Brighten any room! Use a playful typeface!

Use clear, easy-to-read numbers

10

Susiesclock

12

DAD

6

1

2

3

4

57

8

9

11

Tighten and shift

(Above) Reinforce the playful char-

acter of the letters and colors by

tightening the spacing and shifting

the letters up and down.

Susiesclock

Susiesclock

Use contrasting typefaces

A plain, bold typeface makes a good con-

trast to a light, decorative face, becauseeverything about it is different.

sWhimsical curvesSwashy endsThick-thin stroke Single-width strokePlain endsRegular curves


6/18



Photo clock

Fun! Great for a product, hobby, classroom Paragraph of type adds instructional avor

Small dots replace numbers

Stagomantis Carolina

What isa PrayingMantis?The praying

mantids, orprayingmantises, arecarnivo-

rousinsectsthat belongto theMantidae

family. Thereareabout 2,000 speciesof

mantids. Thebiggest prayingmantisesare

theTenodera andthe Archimantis, which

aresix incheslong!The smallest pray-

ingmantisi sthe Bolbepygmaea, which is

only 2/5 ofan inch, orone-centimeter. Un-

believably, somescientistsagree themantis

isclosely relatedto the cockroach. The

namemantis comesfrom theGreek word

forprophet or soothsayer. TheCarolina mantidis a commoninsect of

EasternUnitedStates. TheEuropeanand

Chinesespecies wereintroducedto the

NortheasternUnitedStatesabout 75 years

ago asgardenpredatorsin hopesof over-

takingthenative pest population.

Praying MantisThe Nature Store

Create space for type

Divide the space in half vertically, horizontally or diagonally; image goes on

one side, text on the other. When you have an image without a straight edge,

go by its overall mass, and disregard any whiskers.

Disregard whiskers


7/18



Portrait clock

Makes a wonderful gift or memento Black & white is minimal and high-tech

Hairlines mark the hours

Christmas 2005

Naomi & Christina

Crop with intentand dramatically!(Above, left) In this symmetrical composition, each girl takes up the

same space; note how the line of sight intersects the center. (Above, right)

A highly off-center composition creates visual tension and interest.


8/18



Does Paris have cactuses?Of course not! Hurry up and come home!

Melanie

Keep up to date

Is someone you care about on an extended stay in a distant place? Keep up

to date with side-by-side clocks set to each time zone.

Time-zone clocks

Functional and a great reminder Fun to personalize

Send to family and friends abroad

Santa Fe, New Mexico

10

121

2

3

4

56

7

8

11

9

Design a $10 clock 8of11

New York


9/18




Typefaces

1 (ab) Gill Sans Light | a) 16 pt, b) 32 pt

2 P22 Cezanne | 365 pt

3 (ad) Trajan Pro | a) 154 pt, b) 330 pt,

c) 27 pt, d) 15/17 pt

4 Futura Medium | 40 pt

5 Zapf Dingbats | 23 pt6 Futura Light | 22 pt

7 Gypsy Switch | 175/140 pt,

8 Utopia Italic | 12 pt

9 (ab) Utopia Regular | a) 13 pt,

b) 7/10 pt

10 Utopia Bold | 11 pt

Images

11 PhotoDisc/GettyImages.com

12 Photos.com

Article resources

Colors

C50 M40 Y100 K0

C40 M32 Y80 K0

C0 M2 Y4 K10

C15 M30 Y55 K0

C10 M0 Y45 K40

C0 M0 Y0 K100

C40 M0 Y100 K0

C35 M50 Y0 K0

C0 M10 Y100 K0

C0 M50 Y5 K0

C0 M30 Y100 K0

C10 M7 Y24 K0

13

15

16

17

18

15

16

19

20

21

22

23

24

ag3

12

6

9

ITALIANO

StagomantisCarolina

What isa PrayingMantis?Thepraying

mantids, orprayingmantises, arecarnivo-

rousinsectsthat belongto theMantidae

family. Thereareabout 2,000 speciesof

mantids. Thebiggest prayingmantisesare

theTenodera andtheArchimantis, which

aresix incheslong!Thesmallest pray-

ingmantisistheBolbe pygmaea, which is

only 2/5 ofan inch, orone-centimeter. Un-believably, somescientistsagreethemantis

isclosely relatedto thecockroach. The

namemantis comesfromtheGreekword

forprophet orsoothsayer. The

Carolina mantidisa commoninsect of

EasternUnitedStates. TheEuropeanand

Chinesespecieswereintroducedto the

NortheasternUnitedStatesabout 75 years

ago asgardenpredatorsinhopesofover-

takingthenativepest population.

PrayingMantisThe Nature Store

S RSally Quayle Rollins

Realtor of the Year2005

12

3d

3c

3b

3a

17

18

8

9a

10

11

9b

24

14

1b

10

Susiesclock

12

DAD

6

1

2

3

4

57

8

9

11

13

14

1a

2

5

4

6

19

20

21

22

23

7


10/18




Santa Fe, New Mexico

Does Paris have cactuses?Of course not! Hurry up and come home!

Melanie

Typefaces

1 Utopia Bold | 24/23 pt

2 Utopia Regular | 24/23 pt

3 Birch | 25/23 pt

4 Neuland Black | 25 pt

5 Trajan Pro Bold | 35 pt

6 (ac) Helvetica Neue Light Cond

a) 36 pt, b) 36 pt, c) 14 pt

Images

7 Rubberball.com

8 (ac) Photos.com | a b c

Colors

C12 M22 Y43 K0

C0 M93 Y100 K13

C95 M50 Y0 K0

C0 M0 Y0 K55

10

11

12

Christmas 2005

Naomi & Christina

4

10

121

2

3

4

56

7

8

11

9New York

8b

3

6b

6c

6a

9

10

11

12

9

Article resources

1

7

8a

2

8c

5


11/18


Design a $10 clock 0611 11of11 | Printing formats


Before & After magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Vincent Pascual Staff designer

Dexter Mark Abellera Staff designer

Editorial board Gwen Amos, Carl Winther

Before & After magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2005 Before & After magazine, ISSN

1049-0035. All rights reserved

You may pass this article around, but you may not alter

it, and you may not charge for it. You may quote brief

sections for review. If you do this, please credit Before

& After magazine, and let us know.To feature free

Before & After articles on your Web site, please contact

us. For permission to include all or part of this article in

another work, please contact us.

Subscribe to Before & After

Did you enjoy this article? Subscribe, and

become a more capable, condent designer

for pennies per article. To learn more, go to

http://www.bamagazine.com/Subscribe

E-mail this articleTo pass along a free copy of this article to

others, click here.

Join our e-list

To be notied by e-mail of new articles as

they become available, go to

http://www.bamagazine.com/email


12/18

Before&After

Back | Paper-saver format

XiBAmagazine.com U

For paper-saver formatPrint: (Specify pages 1318)

For presentation formatPrint: (Specify pages 111)

Before & After is made to t your binder

Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

Print

Format: Landscape

Page Size: Fit to Page

Save

Presentation format or

Paper-saver format


13/18

Before&After|www.bamagazine.com

1of6

Designa$1

0clock0611

0611Designa$10cl

ock Designa

Popoffthe

hands,pop

inyourdesign,and

snapittogether.

$10clock

Tho

sebattery-powered$10

clocksarelight,accurateandeasytoread.

Theyreequallyeasytotakeapartandredesign;ju

stpopofftheplastic

faceplateandhands,popin

yourdesign,andsnapitbacktogether.

Thiseasemeansyou

canmakeclocksfor

you

rofce,forfriends,for

marketingmessagesandeventohelp

youtrack

timezones.Surprise

your

clientsbyincludin

gade

sign-coordinatedclock

inyournextpresentatio

n;

itsinex

pensiveandoriginal.Makeaclockforeve

ryoccasion!Ideas:

Startbydivid

ingacircle

Totaletter-sizesheet,youllneedaclock

face8inches

orless(besuretomeasure

beforeyoubu

y).Atabloidsheetcanprinta

10.5-inchcloc

k.Clocknumbersare30degre

ss

apart,second

sare6degreesapart.Justdra

w

acircle,bisec

titwithaline,androtatethe

line.Youllpla

ceyournumbersbyeye.

30

6


14/18


2of6

Designa$1

0clock0611

0611Designa$10cl

ock

Signatureclock

Anartisticsignatu

remakesabeautifulclo

ck

Makeyoursignatu

rebig!Cro

pifnecessary

Usenumbersspar

ingly

ag3

126

9

ITALIANO

Beb

old!BeBIG!

Make

yoursignatureagraphical

element.Extendyournameoutside

thelinesforartisticimpact.

spagoagITALIANO

70%

Colorcontrastscreatedepth

Makethemostofcolorcontrastsin

thiscaseblack,whiteandtwo

tintsof

green.PutBIGelementsinlow

con-

trast,smallelementsinhighco

ntrast.

Notehoweasilysmallblackan

dwhite

numeralsshowupagainstmid-value

green,whilethebigsignatureissoft.

Monogramclock

Everyonehasinitials!Makethembeautifu

l

Sim

pledotsmark

thehours

Fullnameinmatc

hingtypeface

S

R

SallyQuayleRollins

RealtoroftheYear

2005

S

R

Softenthecontrasts

(Above,left)High-contrastblack&white

amplifiesthehugeinitialsbutissome-

what

stark.Tosoftenthelook,uselow-c

ontrastcolorscolorswithasoftedge

when

placednexttoeachother.Silver(gray)andgoldconveyrichness.

SR

Softedge

Hardedge


15/18


3of6

Designa$1

0clock0611

0611Designa$10clock

Personalclock

Brightenan

yroom

!

Useapla

yfultypeface!

Useclear,easy-to-

readnumbers

10Su

si

es

clock

12

DAD

6

1

2

3

4

5

7

8

9

11

Tighte

nandshift

(Above

)Reinforcetheplayfulchar-

actero

fthelettersandcolorsby

tighten

ingthespacingandshifting

thelettersupanddown.

Susies

clock

S

usies

clock

Usecontrastingtypefaces

Aplain,boldtypefacemakesagood

contrasttoalight,decorativeface

,because

everythingaboutitisdifferent.

sWhimsicalcurves

Swashyends

Th

ick-thinstroke

Single-widthstroke

Plainends

Regularcurves

Photoclock

Fun!Greatforapr

oduct,hobby,classroom

Para

gra

phoftype

addsinstructionalavor

Smalldotsre

place

numbers

S

tagomantisCarolina

WhatisaPra

yingMantis?Thepra

ying

mantids,or

prayin

gmantises,arecarnivo-

rousinsectsthatbelon

gtotheMantidae

family.Th

ereareabout2,000speciesof

mantids.Thebiggestpra

yingmantisesare

theTenoderaandtheArchimantis,which

aresixincheslon

g!Thesmallest

pray-

ingmantisistheBolbepygmaea,whichis

only2/5ofaninch,orone-centimeter.Un-

believably,som

escientistsagreethemantis

isclosely

relatedtothecockroach.The

namemantis

comesfromtheGreekword

for

prophetorsoothsayer.The

Carolinamantidisacommoninsectof

EasternUnitedStates.TheEuro

peanand

Chinesespecieswereintroducedtothe

Northeastern

UnitedStatesabout75years

agoasgard

enpredatorsinhopesofover-

takingthenativepestpopulation.

Pra

yin

gMantis

TheNa

tureStore

Crea

tespacefortype

Dividethespaceinhalfvertically,horizo

ntallyordiagonally;imagegoeson

ones

ide,textontheother.Whenyouha

veanimagewithoutastraightedg

e,

goby

itsoverallmass,anddisregardanywhiskers.

Disregardwhiskers


16/18


4of6

Designa$1

0clock0611

0611Designa$10clock

Portraitclock

Makesawonderfu

lgiftormemento

Black&whiteism

inimalandhigh-tech

Hairlinesmarkthe

hours

Time-zoneclocks

Functionalandag

reatreminder

Funtopersonalize

Sendtofamilyand

friendsabroad

Christmas2005

Naomi&Christina

Cropwithintentanddramatically!

(Above,left)Inthissymmetricalcomposition,eachgirltakesupthe

sames

pace;notehow

thelineofsightint

ersectsthecenter.(Above,right)

Ahighlyoff-centercompositioncreatesvisualtensionandinterest.

DoesParishavecactuses?

Ofcoursenot!Hurryupandcomehome!

Melanie

Keep

uptodate

Issom

eoneyoucareaboutonanextend

edstayinadistantplace?Keepup

todat

ewithside-by-sideclockssettoea

chtimezone.

SantaFe,NewMexico

10

12

1

2

3

4

5

6

7

8

11

9

New

York


17/18


5of6

Designa$1

0clock0611

0611Designa$10clock

Typefaces

1(ab)GillSansLight|a)16pt,b)32

pt

2P

22Cezanne|365pt

3(ad)TrajanPro|a)154pt,b)330p

t,

c

)27pt,d)15/17pt

4F

uturaMedium|40pt

5Z

apfDingbats|23pt

6F

uturaLight|22pt

7G

ypsySwitch|175/140pt,

8U

topiaItalic|12pt

9(ab)UtopiaRegular|a)13pt,

b

)7/10pt

10

UtopiaBold|11pt

Images

11

PhotoDisc/GettyImages.com

12

Photos.com

Articleresources

Colors

C50M40Y100K0

C40M32Y80K0

C0M2Y4K10

C15M30Y55K0

C10M0Y45K40

C0M0Y0K100

C40M0Y100K0

C35M50Y0K0

C0M10Y100K0

C0M50Y5K0

C0M30Y100K0

C10M7Y24K0

13

15

16

17

18

15

16

19

20

21

22

23

24

ag3

126

9

ITA

LIANO

StagomantisCarolina

WhatisaPrayingMantis?Thepraying

mantids,orprayingmantises,arecarnivo-

rousinsectsthatbelongtotheMantidae

family.Thereareabout2,000speciesof

mantids.Thebiggestprayingmantisesare

theTenoderaandtheArchimantis,which

aresixincheslong!Thesmallestpray-

ingmantisistheBolbepygmaea,whichis

only2/5ofaninch,orone-centimeter.Un-

believably,somescientistsagreethemantis

iscloselyrelatedtothecockroach.The

namemantiscomesfromtheGreekword

forprophetorsoothsayer.The

Carolinamantidisacommoninsectof

EasternUnitedStates.TheEuropeanand

Chinesespecieswereintroducedtothe

NortheasternUnitedStatesabout75years

agoasgardenpredatorsinhopesofover-

takingthenativepestpopulation.

PrayingMantis

TheNatureStore

SR

SallyQuayleRollins

RealtoroftheYear

2005

12

3d

3c

3b

3a

17

1889a

10

11

9b

24

14

1b

10S

usies

c

lock

12

DAD

6

1

2

3

4

5

7

8

9

11

13

14 1a25 46

19

20

21

22

23 7

SantaFe,NewMexico

DoesParishavecactuses?

Ofcoursenot!Hurryupandcomehome!

Melanie

Typefaces

1UtopiaB

old

|24

/23pt

2U

topiaR

egular

|24

/23pt

3B

irch|2

5/23pt

4N

eulan

dBla

ck

|2

5pt

5Tr

ajanProB

old

|35pt

6(ac)H

elv

eticaN

eueLigh

tCon

d

a)36pt,b)36pt,c)14

pt

Images

7R

ubberb

all.c

om

8(ac)Ph

otos.c

om|

a

b

c

Colors

C12M22Y43K0

C0M93Y100K13

C95M50Y0K0

C0M0Y0K55

10

11

12

Chris

tmas2005

Naomi

&Christina

4

10

12

1

2

3

4

5

6

7

8

11

9

NewYork

8b

36b

6c

6a

910

11

12

9

Articleresources

1 78a2

8c5


18/18


6of6

Designa$10clock0611

0611Designa$10clock

Before&Aftermag

azine

Before&Afterhasbeensharingitspracticalapproach

tographicdesignsince1990.Becauseourmodernworld

hasmadedesignersofusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandevenfunforeveryone.

JohnMcWadePublis

herandcreativedirector

GayeMcWadeAssociatepublisher

VincentPascualSta

ffdesigner

DexterMarkAbelle

raStaffdesigner

EditorialboardGwen

Amos,CarlWinther

Before&Aftermag

azine

323LincolnStreet,Roseville,CA95678

Telephone916-784-3880

Fax916-784-3995

E-mailmailbox@bama

gazine.com

wwwhttp://www.bam

agazine.com

Copyright2005Be

fore&Aftermagazine,ISSN

1049-0035.Allrights

reserved

Youmaypassthisarticlearound,butyoumaynotalter

it,andyoumaynotch

argeforit.Youmayquotebrief

sectionsforreview.Ifyoudothis,pleasecreditBefore

&Aftermagazine,and

letusknow.Tofeaturefree

Before&Afterarticles

onyourWebsite,pleasecontact

us.Forpermissiontoincludeallorpartofthisarticlein

anotherwork,pleasecontactus.

SubscribetoBefore

&After

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