before and after 0602

7/29/2019 Before and After 0602

1/16

Peekaboo brochure 0602Continued

Before&After XiBAmagazine.com U

Continued

Transform a plain sheet ofpaper into an engaging brochureby offsetting the folds.

Design a


2/16

Before&After

Peekaboo brochure 0602 2of10

XiBAmagazine.com U

Design a peekaboo brochureTransform a plain sheet of paper into an engaging brochure by offsetting the folds

One sheet of paper folded like an accordion makes a

great brochure easily. Narrow front panel (1) gives a peek at

the inside, which opens into a beautiful presentation.

MickeyGroveParkBIRDWATCHINGGUIDE2005Theyrealsolook

ingatyou

1

MickeyGroveParkBIRD WATCHING GUIDE 2005

Theyre also looking at you


3/16

Peekaboo brochure 3of10Before&After


XiBAmagazine.com U

Layout

Once open, your design can ignore the folds. Note here how the brochure has beendesigned in halvesthe dark half is a narrative, and the light half is a listing.

Dark half Light half

MickeyGroveParkBIRD WATCHING GUIDE 2005

Theyre also looking at you


4/16



XiBAmagazine.com U

Hidden Sanc

Type

The halves of the page use the same two typefaces but in different sizes and line lengths.On the left half, oversize, 15-pt type creates a richly textured introduction.

The Hidden SanctuaryMickey Grove Parkoffers an abundant dio as enisisl eaconummy nos nostrud euissectem to en iustio dit aliquieuipsusting enndreril ut lorper iriliquam inci blandreetlobor sequi te dolore nor esteimagnim dip esse volobor

ionsectet iriustrud tor min volore molore tetluptatue molor autem doloibor illa

adipis ette luv nor euipit.

Quam eugait iril ut wis torenullaconsecte estrud elisit lum vul-

land onulputpatet veltor ea adiat,consequisis dolobor secte dunt autvelisl etum ilisl enisseniat. Loreet

dolessi. Lor si et iure volor si. Loripero elisectem nis nonsid enim

enim iril in eraia faci tat acilitpraessisi ette lavoir me anor.

Duis nim nulpitem dignibhex iu feuismo oreet, sed ti

dionesequam in henim ve-raesenim quam, quis alit isveraestrud tem do duis ate

vel dolorerit venimi nos.

For moreinformation,pleasecall Lodi Parks&Recreation at209-367-1811.

Quameugaitirl utwis nullaconsecteestrudelisitlum vullandonul.

Bird Watching Guide 2005

Loreet,sustoetlaore minisitetiustrud

molorerosnulluptat.Duisimalit augait

vullafeummynisi teelestrudmodiam

el etuemagnacore temat.

Cover image Orperadipeu feui-

sisit elit, consedea faciliq

1) Peckerwood Euguerilisilorem

elenit, quismolorsustio dolorer

2) Owl Magniamcomoleismodol

repercinisisercilil dit, coneteri

3) Dolessi Sectet volorsumvulla

sedelisit lumanoirsis monsedme

4) Faccum Vullaoremodolenim

nonullaorsequatielliciduisl iureet

5) Autpatum Oiepeu facilla facid

dunt prit, coseconseddeleniamet

6) Pateti Sit numesedtat estrudlorelessi commoddo duisesi ux si

7) Quisaut Volesedelenimnonse

vulluptat estteleiv enimiril anor

8) Annem Numesedtat loreesste

commodtatisilortisimette sedtie

9) NulleVolesedelenimnonse vul-

luptatlorsi et ea faciautemea nos

43 5

6 7

8 9

The narrative begins beautifully

with both headline and subhead

in the same typeface. Note that

the subheadruns in with the text.

This attractive detail requires

adjustmentsan-serif type usually

has a greater x-height than serif

type, so its point size must be

reduced until it lines up (above).

ove Parkoffers

Same typeface

12 pt 15 pt

Above left, the panel-width column yields a narrative-style look,

while on the right, the narrow listing looks like a directory.

x height

Same typeface


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XiBAmagazine.com U

MickeyGroveParkBIRDWATCHING GUIDE 2005

Theyrealso lookingat you

Legal-size page (14x 81

2)Eight panels (four per side)

Accordion fold

One, half-inch reveal (panel 1)

Template, one peekaboo

318 358 358 358

14

1 2 3 4

21

4

812


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XiBAmagazine.com U

Two peekaboos

Three panel widths yield two peekaboos, which serve as a tiny table of contents.Inside can be similar products as shown here or different products.

No one will really notice that its just one sheet of paperit looks

and acts like muchmore.

K

12

00RS

K

12

00S

2005BMW

MOTORCYCLES

www.bmw-motorrad.com

K

1200S

2005BMWMOTORCYCLESwww.bmw-motorrad.com

K

1200RS


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XiBAmagazine.com U

Layout

Repetitionand scaleare key to this handsome designtwo motorcycles, two viewseach, two paragraphs of text, all the same size in the same place on both pages.

Giving this brochure its unusually

clean appearance are its high con-

trasts ofscaleone motorcycle ismuch larger than the other. Such a

large difference has two benets:

It establishes a clear hierarchy, and

it keeps the images visually apart

images of too-similar size tend to

ght for the readers eye. Note that

the large side views are straight-on,

detailed and meant to be examined,

while the small views are angled,

casual and meant to be felt. This is

a storytelling contrast.

The repetitive formatone page exactly like the otherallows the eye to

fall into an easy, page-by-page rhythm. This is an excellent way to present

small quantities of similar products.

Note the

alignment


8/16



XiBAmagazine.com U

K

1200RS

K

1200S

2005BMW

MOTORCYCLES


Legal-size page (14x 81

2)Eight panels (four per side)

Accordion fold

Two, half-inch reveals (note panels 1 and 4)

Template, two peekaboos

3 312 312 4

14

812

1 2 3 4

4

2


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XiBAmagazine.com U

Typefaces

1 (ad) ITC Motter Corpus | a)30/28 pt,

b)10/12 pt, c) 28 pt, d) 12/18 pt

2 Utopia Semibold | 12 pt

3 (ab) Utopia Regular | a) 15/18 pt,

b) 10/13.5 pt

4 Utopia Italic | 10/13.5 pt5 Utopia Black | 10/13.5 pt

6 (ac) Helvetica Neue Light

a) 24/26 pt, b) 12 pt, c) 10/14 pt

7 Helvetica Neue Heavy | 24/26 pt

8 Helvetica Neue Bold | 10/14 pt

Images

10 (ak) Photos.coma b c d e f g h i j

11 (ae) BMW of North America, LLC

Article resources

Colors

C1 M2 Y5 K0

C5 M15 Y35 K0

C0 M0 Y100 K70

C0 M90 Y100 K5

C6 M5 Y4 K0

C29 M22 Y26 K0

C0 M0 Y0 K68

12

13

14

15

16

17

18

1a

12

13

1b

1c1d

2

4 5 3b

7

8

10a

10b

10c

10b 10d 10e

10f 10g 10h

10i

10j

11a

11b

11c 11d

11e

14 15

16

17 18

3a

6a6b

6c

6a


10/16

Before&After

10of10 | Printing formats Peekaboo brochure 0602

Peekaboo brochure 10of10 XiBAmagazine.com U

Before & After magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Vincent Pascual Staff designer

Dexter Mark Abellera Staff designer

Editorial board Gwen Amos, Carl Winther

Before & After magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2005 Before & After magazine, ISSN

1049-0035. All rights reserved

You may pass this article around, but you may not alter

it, and you may not charge for it. You may quote brief

sections for review. If you do this, please credit Before

& After magazine, and let us know. To feature free

Before & After articles on your Web site, please contact

us. For permission to include all or part of this article in

another work, please contact us.

Subscribe to Before & After

Did you enjoy this article? Subscribe, and

become a more capable, condent designer

for pennies per article. To learn more, go to

http://www.bamagazine.com/Subscribe

E-mail this articleTo pass along a free copy of this article to

others, click here.

Join our e-list

To be notied by e-mail of new articles as

they become available, go to

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11/16

Before&After

Back | Paper-saver format

XiBAmagazine.com U

For paper-saver formatPrint:(Specify pages 1216)

For presentation formatPrint:(Specify pages 110)

Before & After is made to t your binder

Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

Print

Format: Landscape

Page Size: Fit to Page

Save

Presentation format or

Paper-saver format


12/16

Before&After|www.bamagazine.com

1of5

Peekaboobrochure0602

0602Peekaboobroc

hure

Continued

Designa

Transfo

rmaplainsheetof

paperintoanenga

gingbrochu

re

byoffsettingthefolds.

Onesheetof

paperfoldedlikeanaccordionmakesa

greatbro

chureeasily.Narrowfro

ntpanel(1)givesapeekat

theinsid

e,whichopensintoabeautiful

presentation.

Mic

key

Gro

ve

Par

k

BIRDWATCHI

NGGUIDE2005

Theyreals

olookingatyou

1

Mickey

Grove

Park

B

IRDWATCHINGGUIDE2005

Theyrealsolookingatyou


13/16

Before&After|www.bamagazine.com

2of5

Peekaboobr

ochure0602

0602Peekaboobroc

hure

HiddenS

anc

Type

Thehalvesofthep

ageusethesametwotypefacesbutindifferentsizesandlinelen

gths.

Onthelefthalf,oversize,15-pttypecreatesarichlytexturedintrod

uction.

Layout

Onceopen,yourdesigncanignorethefold

s.Noteherehowthebrochurehasbeen

designedinhalves

thedarkhalfisanarrative,andthelighthalfisalisting.

Darkhalf

Lighthalf

Mickey

Grove

Park

BIRDWATCHINGGUIDE2005


TheHiddenSanctuary

MickeyGroveParkoffersanabun

dantdioasenisislea

conumm

ynosnostrudeuissectem

toeniustioditaliqui

euipsustingenndrerilutlorperirili

quaminciblandreet

loborsequitedolorenoresteimagnimdipessevolobor

ionsectetiriustrudtorminvoloremoloretet

luptatuemolorautemdoloiborilla

adipisetteluvnoreuipit.

Quameuga

itirilutwistorenulla

consectees

trudelisitlumvul-

landonulputpatetveltoreaadiat,

consequisisd

oloborsecteduntaut

velisletumilis

lenisseniat.Loreet

dolessi.Lorsietiurevolorsi.Lori

peroelisectem

nisnonsidenim

enimirilineraiafacitatacilit

praessisiettelav

oirmeanor.

Duisnimnulpitem

dignibh

exiufeuismooreet,sedti

dionesequaminheni

mve-

raesenim

quam,quisalitis

veraestrudtemdoduisate

veldoloreritveniminos.

Formoreinformation,pleasecallLodiParks

&Recreationat209-367-1811.

Quameugaitirlutwisnullaconsecteestrud

elisitlumvullandonul.

BirdWatchingGuide2005

Loreet,sustoetlaoreminisitetiustrud

molorerosnulluptat.Duisimalitaugait

vullafeummynisiteelestrudmodiam

eletuemagnacoretemat.

CoverimageOrperadipeufeui-

sisitelit,consedeafaciliq

1)PeckerwoodEuguerilisilorem

elenit,quismolorsustiodolorer

2)OwlMagniamcomoleismodol

repercinisisercilildit,coneteri

3)DolessiSectetvolorsumvulla

sedelisitlumanoirsismonsedme

4)FaccumVullaoremodolenim

nonullaorsequatielliciduisliureet

5)AutpatumOiepeufacillafacid

duntprit,coseconseddeleniamet

6)PatetiSitnumesedtatestrud

lorelessicommoddoduisesiuxsi

7)QuisautVolesedelenimnonse

vullu

ptatestteleivenimirilanor

8)AnnemNumesedtatloreesste

commodtatisilortisimettesedtie

9)NulleVolesedelenimnonsevul-

luptatlorsieteafaciautemeanos

4

3

5

6

7

8

9

Th

enarrativebeginsbeautifully

withbothheadlineandsubhead

in

thesametypeface.Notethat

th

esubheadrunsinwiththetext.

Th

isattractivedetailrequires

ad

justmentsan-seriftypeusua

lly

ha

sagreaterx-heightthanserif

type,soitspointsizemustbe

re

duceduntilitlinesup(above).

oveParkoffers

Sametypeface

12pt

15pt

Aboveleft,thepanel-widthcolumnyieldsanarrative-stylelook,

whileontherigh

t,thenarrowlistinglookslikeadirectory.

xheight

Sametypeface


14/16

Before&After|www.ba

magazine.com

3of5

Peekaboobr

ochure0602

0602Peekaboobroc

hureTwopeekaboos

Threepanelwidthsyieldtwopeekaboos,w

hichserveasatinytableofcontents.

Insidecanbesimil

arproductsasshownhe

reordifferentproducts.

Noone

willreallynoticethatitsjustonesheetofpaperitlooks

andact

slikemuchmore.

K1200RS

K1200S

2005BMW

M

OTORCYCLES


K1200S

20

05BMW

MOTOR

CYCLES

www.bm

w-motorrad.com

K1200RS

Mickey

Grove

Park

BIRDWATCHINGGUIDE2005


Legal-sizepage(14x812)

Eightpanels(fourperside)

Accordionfold

One,half-inchreveal(panel1)

Template,onepee

kaboo

318

358

35

8

358

14

1

2

3

4

2

1

4

812


15/16

Before&After|www.ba

magazine.com

4of5

Peekaboobr

ochure0602

0602Peekaboobroc

hure

K1200RS

K1200S

2005BMW

MOTORCYCLES


Legal-sizepage(14x812)

Eightpanels(fourpersid

e)

Accordionfold

Two,half-inchreveals(notepanels1and4)

3

312

312

4

14

812

1

2

3

4

4

2

Layout

Repetition

andscale

arekeytothishandsomedesigntwomotorc

ycles,twoviews

each,twoparagrap

hsoftext,allthesames

izeinthesameplaceon

bothpages.

Givingthisbrochureitsunusually

cle

anappearanceareitshighco

n-

tra

stsofscaleonemotorcycle

is

muchlargerthantheother.Sucha

largedifferencehastwobenets:

Itestablishesaclearhierarchy,and

itkeepstheimagesvisuallyapa

rt

im

agesoftoo-similarsizetendt

o

g

htforthereaderseye.Notet

hat

thelargesideviewsarestraight-

on

,detailedandmeanttobeexam-

ined,whilethesmallviewsare

an

gled,casualandmeanttobefelt.

Th

isisastorytellingcontrast.

Therepetitiveformat

onepageexactlyliketheotherallowstheeyeto

fallintoaneasy,page-by-pagerhythm.Thisisanexcellentwaytopresent

smallquantitiesofsim

ilarproducts.

Notethe

alignment


16/16

Before&After|www.ba

magazine.com

5of5

Peekaboobr

ochure0602

0602Peekaboobrochure

Typefaces

1(ad)ITCMotterCorpus|a)30/28

pt,

b

)10/12pt,c)28pt,d)12/18pt

2U

topiaSemibold|12pt

3(

ab)UtopiaRegular|a)15/18pt,

b

)10/13.5pt

4U

topiaItalic|10/13.5pt

5U

topiaBlack|10/13.5pt

6H

elveticaNeueLight|24/26pt

7H

elveticaNeueHeavy|24/26pt

8H

elveticaNeueBold|10/14pt

9H

elveticaNeueLight|10/14pt

Im

ages

10

(ak)Photos.com

11

(ae)BMWofNorthAmerica,LLC

Articleresources

1a

12

1

3

1b

1c1d

2

4

5

3b

66

6 7

8

9

10a

10b 10c

10d

10e

10f

10g

10h

10i

10j

10k

11a

11b

11c

1

1d

11e

14

15

16

17

18

3a

Colors

C1M2Y5K0

C5M15Y35K0

C0M0Y100K70

C0M90Y100K5

C6M5Y4K0

C29M22Y26K0

C0M0Y0K68

12

13

14

15

16

17

18

Before&Aftermag

azine

Before&Afterhasbee

nsharingitspracticalapproach

tographicdesignsince1990.Becauseourmodernworld

hasmadedesignersofusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandevenfunforeveryone.

JohnMcWadePublis

herandcreativedirector

GayeMcWadeAssoc

iatepublisher

VincentPascualSta

ffdesigner

DexterMarkAbelle

raStaffdesigner

EditorialboardGwen

Amos,CarlWinther

Before&Aftermag

azine

323LincolnStreet,Roseville,CA95678

Telephone916-784-3880

Fax916-784-3995

E-mailmailbox@bama

gazine.com

wwwhttp://www.bam

agazine.com

Copyright2005Be

fore&Aftermagazine,ISSN

1049-0035.Allrightsreserved

Youmaypassthisarticlearound,butyoumaynotalter

it,andyoumaynotch

argeforit.Youmayquotebrief

sectionsforreview.Ifyoudothis,pleasecreditBefore

&Aftermagazine,and

letusknow.Tofeaturefree

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onyourWebsite,pleasecontact

us.Forpermissiontoincludeallorpartofthisarticlein

anotherwork,pleasecontactus.

SubscribetoBefore

&After

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le?Subscribe,and

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