BEER DISCUSSION QUESTIONS

1) What are the 4 main ingredients in beer?2) What are the 2 main categories in beer?3) What does "ABV" stand for?4) What does "IBU" stand for?5) What is America's oldest brewery?6) What is America's oldest microbrewery?7) What constitutional amendment outlawed beer 7 alcohol in America?8) How many calories are in a 12-ounce Bud Light?9) How many calories are in a 12-ounce Guinness?

ARTICLES DISCUSSION QUESTIONS

A) Dear, economy: This Bud's for you.

1) Approximately how many jobs does the beer industry provide?2) How much money does the beer industry contribute to the economy each year?B) Craft Beer Industry Accelerating Sales Growth1) Who are the "Big 3" companies in the American beer industry?2) What % does craft brewing represent in the overall US beer market?C) How the Three-Tiered Beer Distribution System Works1) Before prohibition, who held ownership stakes in the bars?2) Who did the 21st Amendment give complete control over alcohol regulation to?3) What are the 3 tiers of the beer distribution system?4) Why are small breweries at a disadvantage compared to the large breweries with distributors?

HOW BEER SAVED THE WORLD DISCUSSION QUESTIONS

1) About how long have human beings like us been around?2) What happened in 9000BC that changed the world forever?3) The agricultural revolution was started by what?4) Experts originally thought that barley was harvested to make what?5) How did primitive people 10,000 years ago accidentally stumble across beer?6) Experts believe that it was what about beer that changed the world forever?7) What was the reason for inventing writing?8) One of the most important word lists (dictionary) has over how many words related to beer?9) How many jugs of beer did the most powerful Egyptian God Ra ask for in the afterlife?10) What was the going rate of an Egyptian pyramid builder per day?11) By the 16th century people drank how many liters of beer per year?12) Who were the master brewers in medieval Europe?13) What group of people took over brewing and in the process transformed Europe?14) What was Ben Franklin's quote about beer?15) How did beer save the travelers on the Mayflower & determine where they landed?16) Without barley or hops what did the settlers make their beer with to keep the Plymouth settlement alive?17) The struggle for freedom from the British began in what tavern?18) What new type of beer took America by storm in the 19th century?19) When was the first commercial fridge invented?20) What did the machine that changed the world make?

BEER QUESTIONS

1) What is your favorite beer?

2) What are the 4 main ingredients in beer?

3) What are the 2 main categories of beer?

4) What does "ABV" stand for?

5) What does "IBU stand for?

6) What is America's oldest brewery?

7) What is America's largest microbrewery?

8) What Constitutional Amendment outlawed beer in America?

9) How many calories are in a 12-ounce Bud Light?

10) How many calories are in a 12-ounce Guinness?

BEER 101

I. HISTORY

II. BREWING

III. TYPES

IV. MICROBREWERIES

I. HISTORY

BEER IS THE 3RD MOST POPULAR DRINK IN THE WORLD.

TODAY THE BEER BREWING INDUSTRY IS A GLOBAL BUSINESS.

-MORE THAN 35 BILLION GALLONS ARE SOLD GLOBALLY PER YEAR.

-THE SALE OF BEER PRODUCES TOTAL GLOBAL REVENUUES OF $300 BILLION EACH YEAR.

-THE ANHEUSER-BUSCH InBEV COMPANY IS THE LARGEST BREWER IN THE WORLD.

ANHEUSER-BUSCH InBEV

-HOLDS 25% OF THE GLOBAL BEER MARKET SHARE.

-GENERATED $37 BILLION REVENUE IN 2009.

-45% OF SALES COME FROM NORTH AMERICA.

-EMPLOYS 116,000 PEOPLE IN OVER 30 COUNTRIES.

ANHEUSER-BUSCH InBEV’S TOP 3 BRANDS

BELGIUM GERMANY AMERICA

BEER IS ONE OF THE WORLD’S OLDEST PREPARED BEVERAGES.

-DATES BACK TO 9500 BC.

-RECORDED IN THE WRITTEN HISTORY OF ANCIENT EGYPT.

-ARCHAEOLOGISTS SPECULATE THAT BEER WAS INSTRUMENTAL IN THE FORMATION OF CIVILIZATIONS.

-THE OLDEST KNOW ARCHAEOLOGICAL EVIDENCE OF BREWING DATES BACK TO 7000 BC.

-THE OLDEST KNOWN CHEMICAL EVIDENCE OF BEER DATES BACK TO 3500 BC.

-THE WRITTEN WORD WAS INVENTED BY THE SUMERIANS IN 3000 BC. A BEER RECIPE WAS FOUND AMONG THE EARLIEST SUMERIAN TABLETS IN A POEM “THE HYMN TO NINKASI” (THE GODDESS OF BREWING).

-BEER WAS SPREAD THROUGH EUROPE BY GERMANIC & CELTIC TRIBES AS FAR BACK AS 3000 BC.

-EARLY EUROPEAN BEERS CONTAINED:

-FRUITS

-HONEY

-SPICES

-TYPES OF PLANTS

-THEY DID NOT CONTAIN A

CURRENT COMMON INGREDIENT:

-HOPS

-DURING THE FIRST HALF OF THE MIDDLE AGES (500-1000 AD) BREWING BEGINS TO BE PRACTICED IN EUROPE.

-IT WAS USED FOR TRADING, PAYMENT, & TAXING.

-HOPS BEGINS TO BE USED IN THE BREWING PROCESS IN 1000 AD.

-BEER MAKING BECOMES A COMMERCIAL ENTERPRISE IN GERMANY, AUSTRIA, & ENGLAND IN 1200 AD.

REINHEITSGEBOT

“GERMAN BEER PURITY LAW”

-ENACTED ON APRIL 23, 1516 BY KING WILHELM IV OF PRUSSIA.

-STATES THAT THE ONLY INGREDIENTS ALLOWED TO BE USED FOR BREWING BEER ARE BARLEY, HOPS, & WATER.

-ENACTED FOR 2 REASONS:

1) HEALTH

-BEER = HYDRATION.

2) ECONOMICS

-BARLEY = BIG BUSINESS.

OKTOBERFEST

-ESTABLISHED IN MUNICH ON OCTOBER 12, 1810 AS AN OFFICIAL BEER FESTIVAL.

-16 DAY FESTIVAL FROM LATE SEPTEMBER TO FIRST WEEKEND IN OCTOBER.

-ORIGINAL FESTIVAL WAS TO CELEBRATE THE MARRIAGE OF CROWN PRINCE LUDWIG TO PRINCESS THERESE OF BAVARIA.

-5+ MILLION PEOPLE ATTEND EVERY YEAR.

-SINCE 1950 THE FESTIVAL HAS OPENED WITH A 12 GUN SALUTE & THE TAPPING OF THE FIRST KEG OF OKTOBERFEST BEER BY THE INCUMBENT MAYOR OF MUNICH.

AMERICAN HISTORY

-1490’s COLUMBUS FOUND INDIANS MAKING BEER FROM CORN & BLACK BIRCH SAP.

-1587: THE FIRST BEER WAS BREWED IN THE NEW WORLD IN VIRGINIA, BUT THE COLONISTS SENT REQUESTS TO ENGLAND FOR BETTER BEER.

-1612: THE FIRST COMMERCIAL BREWERY OPENED IN NEW AMSTERDAM (NEW YORK).

-1620: PILGRIMS LAND AT PLYMOUTH ROCK BECAUSE THEIR BEER SUPPLIES WERE RUNNING LOW.

-SOLDIERS IN THE REVOLUTIONARY WAR RECEIVED RATIONS OF A QUART OF BEER/DAY.

THE MODERN ERA OF US BREWING BEGAN IN THE 1800’S

-1829: THE OLDEST OPERATING BREWING COMPANY IN THE US IS ESTABLISHED.

-D.G. YUENGLING & SON.

-1870: ADOLPHUS BUSCH PIONEERS THE USE OF DOUBLE-WALLED RAILCARS, A NETWORK OF ICEHOUSES TO MAKE BUDWEISER THE FIRST NATIONAL BRAND.

-1876: PASTEURIZATION DEVELOPED TO STABILIZE BEERS 22 YEARS BEFORE THE PROCESS WAS APPLIED TO MILK.

-1860: COMMERCIAL REFRIGERATION IS DEVELOPED.

-1880: APPROXIMATELY 2,300 BREWERIES IN US.

-1892: THE CROWN CAP IS INVENTED IN BALTIMORE BY WILLIAM PAINTER.

D.G. YUENGLING & SON

“YUENGLING”

-HEADQUARTERED IN POTTSVILLE, PA.

-FOUNDED BY DAVID YUENGLING AS “EAGLE BREWERY” IN 1829.

-CHANGED NAME TO “D.G. YUENGLING & SON” IN 1873 WHEN FREDERICK YUENGLING JOINED HIS FATHER IN RUNNING THE COMPANY.

-PRODUCES 3.6 MILLION BARRELS ANNUALLY, WHICH PLACES IT 6TH AMONG AMERICAN COMMERCIAL BREWERIES.