and APIs

Laura MerlingSVP, Alcatel-Lucent@magicmerl #craftelco

Thursday, May 24, 12

Of course, there’s a beer analogy.

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(maybe the only thing older than the telco industry)

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Beer started pure...

Craft

Then it commoditized

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"It's like Silicon Valley right now, or

Florence during the Renaissance.”

Jim Koch, founder of Boston Beer Co., the largest craft brewer in the U.S.

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Thursday, May 24, 12

#craftelcoThursday, May 24, 12

the

intertubeshappened.

Telco exec

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Then mobile. Then voice disappeared.

All communications literally took a back seat.

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#craftelcoThursday, May 24, 12

Like the big brewers, the phone companies are pushing commoditized product.

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And that is giving opportunity to “craft” telcos:

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And, like the big brewers, telcos are starting to realize they need to move faster, be more “craft”-like.

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THE EQUIPMENT

Beer is made from 4 basic ingredients:barley, water, hops and yeast.

Most items can be purchased at your local homebrew store

THE INGREDIENTS

THE BASIC PROCESS

Fermenter, usually a food-grade plastic bucket with a tight-!tting lid (more experienced brewers may use a glass carboy)

Air lock and stopper to allow carbon dioxide to escape during fermentation while keeping air out

Thermometer Racking cane & tubing for transferring beer from one vessel to another Bottles, about 50 12-oz. bottles for each 5-gallon batch, new or reused Bottle !ller to transfer beer into bottles

Bottle capper, a device that clamps bottle caps on bottles Sanitizing agent & bottle-cleaning brush Kitchen supplies—a stove, large pot, cooking spoon, strainer, measuring cup, can opener, and a cup or bowl

HOW TOMAKE BEER

FERMENTER

1.

1.

2.

2.

3.

3.

4.

4.

5.

5.

6.

6.

7.

7.

8.

8.

9.

9.

Beer is created when brewers yeast converts malt sugar intoalcohol and carbon dioxide

BREWERS YEAST MALT SUGAR

CO2

C2H5OH

ALCOHOL

CARBON DIOXIDE

S A N I T I Z I N G1.

M A S H I N G2.

The most important step. Nothing can spoil a batch of beer faster than stray bacteria.

Steep grains in hot (but not boiling) water to make wort, a sweet liquid that's basically unfermented beer.

Bring wort to a rolling boil and add hops—the "ower of the hop plant that gives the beer "avor—according to the recipe.

Chill wort and transfer to fermenter. Pitch yeast. Store beer away from sunlight and wait one to several weeks, depending on the recipe.

B O I L I N G3.

F E R M E N TAT I O N4.

You now have beer! But it's "at beer. In order to carbonate it, you must prime it with additional fermentable sugars and bottle it. Then wait at least two weeks.

B OT T L I N G 5.

D R I N K U P !6.

SOURCES: American Homebrewers Association, SoYouWanna.com,Popular Mechanics, Barley Bandits

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#craftelco

This is what the telco looks like today.

Thursday, May 24, 12

Active WDM

Central Offices

Serving Office

Regional Transport

1692 OPS

1692 MSE

1692 MSE

1692 OPS

GX 550 Multiservices

Switch

1696 MS

7342 OLT

7330 FTTN

Active DWDM

GR303 TR008 V5.2

7342 ONT Distribution

Cabinet

Splitters Up to 64

GPON ONTs per PON Line

GPON

Indoor Residential Gateway

VoIP Soft Phone

DHCP

Analog Phone

IPTV Set Top Box

Ethernet, HomePNA or MoCA

POTS

Access Point IP Services Router

Gateway TDM Switch

Sealed Expansion Module

MDU Remote Expansion

Module

DHCP

7342 ONT

Access Point IP Services Router

Metropolis® DMXtend Access Multiplexer

Access Point IP Services Router

Metropolis® DMXtend

Access Multiplexer

Metropolis® DMXpress Access Multiplexer

Actually, more like this.

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This is what the telco looks like tomorrow.(it’s not your Ma’s Bell)

AN OPEN PLATFORM FOR DYNAMIC SERVICE ENABLEMENT

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1. The data plan dies.

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1. The data plan dies.

2. Emerging markets will rule.

#craftelcoThursday, May 24, 12

1. The data plan dies.

2. Emerging markets will rule.

3. One of our own ascends.

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Thank you.#craftelco

Thursday, May 24, 12

Magic 8 Ballhttp://4.bp.blogspot.com/_Fhcu4rsfRe8/TB10kEkQxHI/AAAAAAAAAFo/MiHR0fo4I8Q/s1600/Magic8ball.jpg

Dogfish Head 120 Minutehttp://www.drinkingrealbeer.com/wp-content/uploads/2011/01/dfh-120.jpg

Coors Light Canhttp://images.productwiki.com/upload/images/coors_light.jpg

Beer Evolutionhttp://www.pauzadebere.info/wp-content/uploads/2008/08/beer-evolution.jpg

In God We Trusthttp://college.wfu.edu/religion/wp-content/uploads/in-god-we-trust-coin1.jpg

Craft Beer Sales Charthttp://definitionale.com/2012/01/05/guess-what-u-s-craft-beer-sales-are-up-again/

WSJ Articlehttp://blogs.wsj.com/deals/2011/03/28/behind-anheusers-goose-island-beer-acquisition/

Bell System Logohttp://www.nolette-blogs.com/wp-content/uploads/2011/03/1939-bell-logo.jpg

Telco Exechttp://www.kildare.ie/community/notices/images/worried-businessman-lg.jpg

Httphttp://commerce.idaho.gov/assets/content/images/internet-marketing-strategy-traffic1.jpg

Connected Carhttp://images.thecarconnection.com/med/the-lte-connected-car-concept_100232315_m.jpg

StarTachttp://www.retrobrick.com/startac.jpg

iPhonehttp://mos.futurenet.com/techradar/classifications/gadgets/phones/mobile-phones/iPhone/iphone4_2up_front_side-420-90.jpg

Budweiser Canhttp://www.gq.com/blogs/the-q/bodega-budweiser.jpg

Monkhttp://static.guim.co.uk/sys-images/Travel/Pix/pictures/2007/10/20/rochefort460.jpg

The Credits

Thursday, May 24, 12