-Up Your B2B Marketing with

Content Marketing 1

2

3

Road Map

Intro to SlideShare

Lean Content Marketing Ideas

Content Marketing 1

Content Marketing

Background:

• Est. 1837

• One of the largest manufacturers of agricultural machinery in the world.

Content Strategy:

• Publish content “The Furrow” to help farmers become better at farming.

Result:

• The John Deere brand becomes synonymous with their best-practices advice.

Content Marketing

Background:

• Founded 2003

• Professional social networking site.

Content Strategy:

• Publish content to help professionals become more productive and successful at their jobs.

Result:

• The LinkedIn website provides a value-ad to the everyday professional. As a result, Lnkd gets more traffic, and more engagement.

In other words…

In both scenarios…

Introduction to SlideShare 2

A company

SlideShare’s (SEO)Secret Sauce

Search Engines Loves Long-Form Text… and SlideShare’s trusted & creditable URL.

www.SlideShare.net/

Social Sharing

Earned

Owned

Paid

Content Ideas on SlideShare 3

1

2

3

Sources:

HubSpot for the Deck Template

Desk – 50 Customer service quotes

Achievers – HR’s Role is changing

Dell – Social Media Predictions eBook

SlideShare Enteperprise - Etsy Case Study

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