bedsider: what really works when mobile is part of a multi-touchpoint ecosystem
DESCRIPTION
This presentation, Re-Branding Birth Control, What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem , was delivered at the Mobile Health 2011 conference on May 4 - 5, 2011.TRANSCRIPT
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The National Campaign to Prevent Teen and Unplanned Pregnancy
Lawrence Swiader, The National Campaign to Prevent Teen and Unplanned Pregnancy
Bedsider: Re-brandingBirth ControlWhat Really Works When Mobile is Part of a Multi-touchpoint Ecosystem
Mobile Health 2011
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The National Campaign to Prevent Teen and Unplanned Pregnancy
What the %$#& is going on out there?
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The National Campaign to Prevent Teen and Unplanned Pregnancy
We looked to reduce unplanned pregnancy. We came back with stories about better sex.
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Tone Fail.
The National Campaign to Prevent Teen and Unplanned Pregnancy
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The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 6: Bedsider: What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem](https://reader033.vdocuments.us/reader033/viewer/2022060121/55946ed21a28aba00e8b456e/html5/thumbnails/6.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
Sex isn't science.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
The birth of Bedsider.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 9: Bedsider: What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem](https://reader033.vdocuments.us/reader033/viewer/2022060121/55946ed21a28aba00e8b456e/html5/thumbnails/9.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
![Page 10: Bedsider: What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem](https://reader033.vdocuments.us/reader033/viewer/2022060121/55946ed21a28aba00e8b456e/html5/thumbnails/10.jpg)
The National Campaign to Prevent Teen and Unplanned Pregnancy
It had to be a system.Bedsider is: a website, a YouTube page, social media, TV, UGC, a loyalty program, contests, print products, Frisky Fridays emails, health care provider training, and a health care provider sales force.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
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The National Campaign to Prevent Teen and Unplanned Pregnancy
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The National Campaign to Prevent Teen and Unplanned Pregnancy
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The National Campaign to Prevent Teen and Unplanned Pregnancy
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The National Campaign to Prevent Teen and Unplanned Pregnancy
What doesn’t work.Stressing mobile networks that were not set up for fail-proof delivery.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
What does work.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
!
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The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.
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The National Campaign to Prevent Teen and Unplanned Pregnancy
Thank you.
Larry [email protected]: @lawrenceswiader