bedrijfspresentatie. ifuk (eng part 2)
TRANSCRIPT
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Barbas & Bellfires positioning
• The deeper meaning..
• It wasn’t always clear to the market • what our brands and products stand for.
• Twofold in brands in terms of products and experience.
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• Videoclip impression “making of” new style & brand positioning
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Brand positioning
• Barbas and Bellfires equal style and presentation; same family.
• Some huge differences:
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• Barbas core values:• Sustainability • Ecologically • responsible• Solid
• • = wood= for life
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Barbas, sustainability for life
• Fine particles: • Green = Barbas wood stoves, • Red = 1.BimschV. regulations (most severe in
Europe)
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Barbas, ecologically responsible for life
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Barbas, solid for life
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• Bellfires core values:• Convenience• Atmosphere • Comfort
• = gas = on demand
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Bellfires on demand
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Mutual
•
• Interfocos:• Craftsmanship• Quality• Design• Innovation
• We have translated this to products.
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Company movie Interfocos
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It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
Charles Darwin
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keep the fire burning
•Thank you for your attention•