becommerce facts & figures 2011
DESCRIPTION
Patricia Ceysens, Voorzitter BeCommercee-Commerce in Belgïe kent de grootste boom van Europa.BeCommerce, de Belgische vereniging voor e-commerce, is trotse partner van deze E-shop Expo beurs en laat zijn cijfers BeCommerce Facts & Figures 2011 kennen.Een primeur voor deze beurs. Get surprised!TRANSCRIPT
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BeCommerce Figures & Trends 2012:ECOMMERCE IN BELGIUM
Patricia CeysensPresident of the Board of Directors
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
2
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BACK TO THE FUTUREThe future of shopping
1900 1950 2000
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BACK TO THE FUTUREThe future of shopping
1900 1950 2000
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BACK TO THE FUTUREThe future of shopping
1900 1950 2000
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
6
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Distance selling Profile Belgian company vs. Foreign company
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Distance selling ProfileDistance sales vs. Traditional sales
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Distance selling ProfilePure player vs. Multichannel player
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Distance selling ProfileShare of distance selling in total turnover
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The share of the distance selling in total business turnover is higher in the last two years
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
11
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Payment methodsPure players
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Credit cards
Debit cards
Direct Banking
E-wallet
Mobile PaymentPrepaid Cards /
Vouchers
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Payment methodsAll distance sellers
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Credit cards
Debit cards
Direct Banking
E-wallet
Mobile PaymentPrepaid Cards /
Vouchers
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Payment methodsAverage amount per order
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
15
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Delivery methodsDelivery to the end user
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Increase in delivery by private transport services
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Delivery methodsLogistics service provider
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2 out of 3 distance sellers has Bpost as a logistics
service provider
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Delivery methodsTime slot delivery
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Time slot delivery methods are still emerging
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
20
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Communication mixAll distance sellers 2011
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Social mediaAll distance sellers 2011
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Facebook is the most important social media for 50% of the distance sellers.
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Facebook commerceAll distance sellers 2011
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28% of all distance sellers are already engaged in Facebook commerce.
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
24
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OpinionsThe Belgian distance selling market will continue to grow
in the next 2 years
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OpinionsThe competition with foreign distance selling companies
will increase in the next 2 years
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OpinionsThe internet will become the main ordering method in the
next 2 years
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OpinionsThe Belgian legislation prevents the growth of my distance
selling activities
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
29
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Top productsYear Over Year
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TOP 5 is: (1) Electronics, (2) Home & garden, (3) Clothing, (4) Entertainment (5) Hard & software
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Content
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
31
NEW since 2011
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Mobile commerce Reasons not to start with mobile commerce
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Engaged in mobile commerce?
15% does M-commerce, 50% is planning to
Period to start with mobile commerce
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Mobile commerce2011
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Non-users mainly have other priorities
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Mobile commerce Mobile application vs. Mobile website
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Mobile commerce Supported Operating Systems for mobile application
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When distance sellers are engaged in mobile commerce via a mobile application, iOS from
Apple is always supported.
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Mobile commerce The share of mobile commerce in the total turnover of
distance selling 2011
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The average amount (incl. VAT) per mobile selling order in 2011
Mobile commerce is already 2,6% of the total turnover of distance sellers.
The share (%) of orders placed by mobile commerce in the total number of orders
placed by distance selling 2011.
2,7%
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Mobile commerce Top products
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Mobile commerce Reason to start with mobile commerce
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M-commerce is expected to generate additional e-business
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Mobile commerce IT development & Results
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Internal vs External IT development
Results of mobile commerce are satisfying
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Inhoud
Introduction
Distance selling figures and profile 2011
Payment methods
Delivery methods
Communication mix
Opinions of the Belgian distant sellers
TOP products
Mobile commerce
Employment
40
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EUROPA
= ,
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Employment Needed profiles
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53,5% of the distance sellers has plans to hire new employees this year, mainly online
marketeers.
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Patricia CeysensPresident of the Board of Directors
[email protected]/becommerce
www.becommerce.be
Questions?