B E C O M I N G Y O U R O W N P U B L I S H E R

F R O M C R O W D F U N D I N G T O M A R K E T I N G

B Y N I K P E A C H E Y - N I K P E A C H E Y @ M A C . C O M

I H A D A D R E A M

C O N T E N T

• Crowdfunding

• Writing

• Creating

• Launching

• Marketing

C R O W D F U N D I N G

W H Y D O I T ?

• Money

• Support

• Market research

• Start your marketing

C R O W D F U N D I N G P L AT F O R M S

• https://www.kickstarter.com/

• https://www.indiegogo.com

• https://patreon.com/

• http://www.crowdfunder.co.uk

• https://unbound.com/

H O W M U C H ?

T H I N G S T O B E A W A R E O F

• Commission

• Transfer charge

• Bank charges

• Tax

S T R U C T U R I N G Y O U R C A M PA I G N

• Write a compelling story

• Create a video

• Range of rewards

• Promote

S U R P R I S E S

W R I T I N G Y O U R B O O K

M I S TA K E S

• Too much

• Too long

M I N I M A L LY V I A B L E P R O D U C T

M A K I N G T H E E B O O K

T O O L S

• iBooks Author

• Kotobee

• Kindle Textbook Creator

T O O L S ( O T H E R )

• http://papyrus.yourstory.com/

• https://booktype.pro/

• https://madmagz.com/

• https://www.activetextbook.com/

D E S I G N

R E S O U R C E S

• https://unsplash.com/

• https://stocksnap.io/

• https://pixabay.com/

• https://icons8.com/

• https://iconstore.co/

• http://www.freepik.com/

D E S I G N T I P S

• Look

• Read up

• Buy a book

F O R M AT

• File Type

• Security

• Orientation

M A R K E T P L A C E

M A R K E T P L A C E P L AT F O R M S

• iBook Store

• Amazon

• SmashWords

• TeachersPayTeachers

• TES

• Educents

• Payhip

T H I N G S T O C O N S I D E R

• Charges

• Audience

• Payment options

• Payouts

• Marketing features

• Price

W H AT Y O U N E E D

• Marketing blurb

• Images of the book

• Video

• Samples

M A R K T I N G & P R O M O T I O N

C H A L L E N G E S

• eBooks are a hard sell

• Marketing budget

• Confidence

• Quality

• Digital = Free

• Digital = Constantly available

Y O U R N E T W O R K

• Blog

• Facebook

• Email newsletter

• LinkedIn

• Pinterest

• Google +

• Curation sites

Your network

1000

Your network = sales

1 Per 1000

G R O W T H H A C K I N G E B O O K S A L E S

• Share every day

• Create a video

• Have good images and text

• Pay for ads (Facebook / LinkedIn)

• More products

• Have a sale

• Give aways

G R O W T H H A C K I N G E B O O K S A L E S

• Do webinars

• Go to conferences

• Build into other formats - courses etc

• Give copies to influential people

• Try to get reviews

• Affiliate marketing

M O R E

• Growth Hacking eBook Sales

• PeacheyPublications

• eNewsletter

• Nik on LinkedIn

• Nik on Twitter