becoming bold with big data: how australian organisations can boost their adoption of big data to...

Becoming bold with big data How Australian organisations can boost their adoption of big data to help drive business success

Note to reader This survey was designed to understand perceptions and experience with big data. Reported difficulty of big data implementation as well as importance, challenges and benefits were also queried. In addition, the definition and scope of big data in the eyes of the respondent was explored.

For this reason, respondents from companies that had not completed at least one big data installation were not included in the study. By excluding those who have not completed a big data installation, there is a possibility that a bias exists with those who have had a more positive experience with big data.

The research was in field from February – April 2014. Findings were released on September 10, 2014.

About the research

1,000 + respondents

Accenture’s 2014 Big Success with Big Data research studied

across 7 industries and 19 countries

had completed at least one big data implementation

Australia had 50 respondents

from communications, banking, insurance, retail, energy, consumer goods & services, and healthcare industries

Big data An untapped opportunity for Australian organisations

According to research conducted by Accenture Digital in 2014, 89% of global organisations believe big data will have a revolutionary impact on their operations equal to the creation of the internet. 1 Yet even though Australian organisations have the data and technology needed to implement successful big data strategies, they’re moving far too slowly.

1. Accenture, Big Success with Big Data, 2014.

50 percent of Australian organisations believe big data can be of significant value to their operations – compared with 82 percent globally

Key Australian statistics from Accenture’s 2014 Big Success with Big Data Survey

Only 58 percent of Australian organisations believe big data has the power to deliver value – compared to 82 percent of global organisations

Only 36 percent of Australian organisations (versus 57 percent in Asia Pacific) stated their leadership extensively understood and supported big data strategies

Australian organisations are taking longer to see big data as a driver of digital transformation ranking 19th of all 19 countries surveyed

of Australian organisations were actively collecting and using some types of data being amongst the most active users or online purchasing data, governmental data and machine process control data

72%

50% 82% vs.

58% 82% vs.

36% 57% vs.

6

Use of data by Australian organisations

Copyright © 2014 Accenture All rights reserved.

Australian organisations lag in the use of many data sources

Transactional data managed by the IT function (ERP, CRM, etc.)

46% 65%

62%

Customer clickstream data 36%

55% 50%

Data about competitors 42%

48% 48%

Syndicated or other purchased 3rd party external data (e.g. AC Nielsen, FICO)

42% 49%

42%

Customer location data 32%

36% 33%

Competitor websites 18% 18% 18%

Other website data 4%

8% 7%

Data obtained through partner websites 22%

34% 31%

Key

Australia Asia Pacific Global

Source: Accenture Big Success with Big Data Survey, April 2014

7

Use of data by Australian organisations cont’d


Australian organisations however lead in the use of some data sources

Customer online purchasing data

Governmental data (e.g. census data, Bureau of Labor Statistics, weather, mapping)

Machine/process control/sensor data

72% 67%

63%

54% 47%

44%

42% 33%

31%

Key

Australia Asia Pacific Global


8

Organisations using big data to improve the customer experience


Australia 36% 52% 8% 4%

Asia Pacific 45% 48% 6% 1%

Global 47% 45% 7% 1%

Extensively Moderately Scarcely Not at all


Big data brings big benefits Australian organisations need to become bolder with big data and realise its benefits. By implementing big data initiatives, companies can achieve potential benefits such as:

real-time, analytics-based decision making

greater cost and operational

efficiencies

an enhanced customer

experience

more agile workforces and organisation-

wide processes

Big data suggests four ways to drive big data strategy

1 Get the reasons for big data strategies right

2 Build big data into your customer experience agenda

3 Educate executive teams on big data platform benefits

4 Build a talent strategy

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