becoming a ux practitioner

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Becoming a UX Practitioner Rachel Hollowgrass UX Architect at UC Berkeley InfoCamp Berkeley • March 6, 2011 1

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Page 1: Becoming a UX Practitioner

Becoming a UX PractitionerRachel HollowgrassUX Architect at UC BerkeleyInfoCamp Berkeley • March 6, 2011

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Page 2: Becoming a UX Practitioner

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Who’s in the room?

Please tell us your name and your professional title or category.

At any point please add your story on iEtherPad about how you became, or how you want to become a UX practitioner:http://bit.ly/becoming-a-ux-practitioner

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Page 3: Becoming a UX Practitioner

What is UX and what is not?

User Experience

Business Analysis

Infor

matio

n Arc

hitec

ture

Visual Design

Who does UX?BusinessProcessAnalysis

BusinessData

AnalysisUser  

Interface

Interaction  

Design

Content Development

Designers

Analysts

Architects

Developers

Practitioners

Researchers

Strategic

Com

munications

use Cases

Stakeholders

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Page 4: Becoming a UX Practitioner

Designers

Analysts

Architects

Developers

Practitioners

Researchers

Stakeholders

What is UX and what is not?

User Experience

Business Analysis

Infor

matio

n Arc

hitec

ture

Visual Design

Who does UX?BusinessProcessAnalysis

BusinessData

AnalysisUser  

Interface

Interaction  

Design

Content Development

Strategic

Com

munications

use CasesI can’t define UX, but I know it when

I see it...

Who does UX?

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Page 5: Becoming a UX Practitioner

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A working definition of the UX process

To develop a useful and usable product, a UX practitioner:

Performs user and related research

Analyzes that research

Articulates the analysis as deliverables from which developers can develop the product

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Page 6: Becoming a UX Practitioner

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A working definition of the UX process

To develop a useful and usable product, a UX practitioner:

Performs user and related research Empathy

Analyzes that research Synthesis

Articulates the analysis as deliverables from which developers can develop the product

Articulation

Image source: Wikipedia

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Page 7: Becoming a UX Practitioner

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What’s in a name?

Design vs. engineer

Both choose from a set of options to achieve a desired result within constraints.

Neither fully describes UX.

Working hybrid term: Practitioner

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Page 8: Becoming a UX Practitioner

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Without shared language we’d need telepathy.

We need a shared definition of UX to be able to:

Give clearer direction to prospective UX people

Give titles to degree programs

Define team composition

Write job descriptions

Post job openings

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Page 9: Becoming a UX Practitioner

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Some UX-related competencies

Product DefinitionRequirements DocumentationComparative AnalysisUser modelingUse casesUser ResearchSME & Stakeholder ResearchProcess analysis: user-focusedProcess analysis: large-scaleBusiness case definitionInformation designContent writing

Copywriting, editingUI & Interaction DesignVisual designUsability analysis & testingAcceptance testingData AnalysisData modeling and schemasInformation architectureClient-side codingStrategy & ideationMarketing

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Page 10: Becoming a UX Practitioner

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Let’s try a matrix with these UX-related competencies.

UX UI Design BA Bus. Process Bus. Data Writer MarCom

Product Definition

Requirements Documentation

Comparative Analysis

User modeling

Use cases

User Research

SME & Stakeholder Research

Process analysis: user-focused

Process analysis: large-scale

Business case definition

Information design

Content writing

Copywriting, editing

UI & Interaction Design

Visual design

Usability analysis & testing

Acceptance testing

Data Analysis

Data modeling and schemas

Information architecture

Client-side coding

Strategy & ideation

Marketing

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Co

re U

XFu

ncti

ona

lTe

chni

cal

Stra

tegy

Source: Allison Bloodworth and Rachel Hollowgrass

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Page 11: Becoming a UX Practitioner

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Are there other relevant competencies?

Do you have any to add to the list?

???

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Page 12: Becoming a UX Practitioner

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How can I achieve these competencies?

Jakob Nielsen has been attributed* to say that a person becomes a usability expert after about ten years of watching usability tests and designing for a variety of environments.

Here are some other options:

Formal Education: Degree programs

Exposure via workshops or internships with world-class UX practitioners

Experience: Years of progressively relevant experience

A combination of education, exposure and experience

* Roger Belveal on http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=20573490&gid=72842&trk=EML_anet_ac_pst_ttle

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Page 13: Becoming a UX Practitioner

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Other approaches

Getting Started in UX Design

1. Cultivate a UX world view

2. Learn what UX designers do and how we do it

3. Explore what others have said about how to get started

4. Get on Twitter

5. Attend Conferences

6. Go local

7. Get a mentor

—Fred Beecher at Evantage Consulting

11 UX BlogsUX Magazine

Signal vs. Noise (37 signals)UX Booth

Adaptive PathUsabilityPost

InspireUX456 Berea Street

Functioning FormA List Apart

Boxes and ArrowsEverydayUX

And www.useit.com (Jakob Nielsen )

Source: http://userexperience.evantageconsulting.com/2009/11/ getting-started-user-experience-design/

Source: http://webdesignledger.com/resources/ 11-blogs-to-help-you-become-a-user-experience-expert

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