becoming a ux practitioner

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  • 1. Becoming a UXPractitionerRachel HollowgrassUX Architect at UC BerkeleyInfoCamp Berkeley March 6, 2011 1
  • 2. Whos in the room?Please tell us your name and your professional title orcategory. At any point please add your story on iEtherPad abouthow you became, or how you want to become a UXpractitioner:http://bit.ly/becoming-a-ux-practitioner 2
  • 3. What is UX and Designers what is not? Analysts r us Architects Useence eC E xperi Busin s ase Analy ess Developers ectureCommu al sis Visu Bu Strategi Design on Archit si An Da nes Practitioners al ta s nication In D ys er is Researchers te es s c s U face Informati ra ig I nter ct n Stakeholders io n Business Con Dev ten Process Analysis elop t men t Who does UX? 3
  • 4. What is UX and Designers what is not? Analysts us Architects I Busine dene UX, cant s r Useence eC E xperi ase Analy ss Developers Visugn I know it when but ectureCommu al Bu sis Strategi Desi on Archit si I see it... An Da nes Practitioners al ta s nication In D ys ser is Researchers te es c s U face Informati ra ig I nter ct n Stakeholders io n Business Con Dev ten Process Analysis elop t men t Who does UX? 4
  • 5. A working denition of the UX processTo develop a useful and usable product, a UX practitioner: Performs user and related research Analyzes that research Articulates the analysis as deliverables from which developers can develop the product 5
  • 6. A working denition of the UX processTo develop a useful and usable product, a UX practitioner: Performs user and related research Empathy Analyzes that research Synthesis Articulates the analysis as deliverables from which developers can develop the Articulation product Image source: Wikipedia 6
  • 7. Whats in a name?Design vs. engineer Both choose from a set of options to achieve a desired result within constraints. Neither fully describes UX. Working hybrid term: Practitioner 7
  • 8. Without shared language wed needWe need a shared denition of UX to be able to: Give clearer direction to prospective UX people Give titles to degree programs Dene team composition Write job descriptions Post job openings 8
  • 9. Some UX-related competencies Product Denition Copywriting, editing Requirements Documentation UI & Interaction Design Comparative Analysis Visual design User modeling Usability analysis & testing Use cases Acceptance testing User Research Data Analysis SME & Stakeholder Research Data modeling and schemas Process analysis: user-focused Information architecture Process analysis: large-scale Client-side coding Business case denition Strategy & ideation Information design Marketing Content writing 9
  • 10. Lets try a matrix with these UX-related competencies. UX UI Design BA Bus. Process Bus. Data Writer MarCom Product Denition Requirements Documentation Comparative Analysis User modeling Core UX Use cases User Research SME & Stakeholder Research Process analysis: user-focused Process analysis: large-scale Business case denition Information design Content writing Functional Copywriting, editing UI & Interaction Design Visual design Usability analysis & testing Acceptance testing Data Analysis Technical Data modeling and schemas Information architecture Client-side coding Strategy Strategy & ideation Marketing Source: Allison Bloodworth and Rachel Hollowgrass 10
  • 11.