become an expert in local marketing

42
March 15, 2011 How to Become an Expert in Local Marketing Maggie Georgieva HubSpot @mgieva Eric Vreeland HubSpot @vreeland

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As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.

TRANSCRIPT

Page 1: Become an Expert in Local Marketing

March 15 2011

How to Become an Expert in Local Marketing

Maggie Georgieva

HubSpot

mgieva

Eric Vreeland

HubSpot

vreeland

Traditional Local Marketing is NOT Working hellip

Traditional Local Advertising

Inbound Marketing is thriving hellip

Blog SEO Social Media

Inbound Marketing is thriving hellip

Blog SEO Social Media

How does this change if your just a small local business

4 Keys to Local Marketing Success

5

1 Customer Acquisition Incentives amp Tactics

2 Rewarding Loyalty

3 Community Building

4 Bridging Online amp Offline Marketing

6

Google Places

PlacesGooglecom

7

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 2: Become an Expert in Local Marketing

Traditional Local Marketing is NOT Working hellip

Traditional Local Advertising

Inbound Marketing is thriving hellip

Blog SEO Social Media

Inbound Marketing is thriving hellip

Blog SEO Social Media

How does this change if your just a small local business

4 Keys to Local Marketing Success

5

1 Customer Acquisition Incentives amp Tactics

2 Rewarding Loyalty

3 Community Building

4 Bridging Online amp Offline Marketing

6

Google Places

PlacesGooglecom

7

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 3: Become an Expert in Local Marketing

Inbound Marketing is thriving hellip

Blog SEO Social Media

Inbound Marketing is thriving hellip

Blog SEO Social Media

How does this change if your just a small local business

4 Keys to Local Marketing Success

5

1 Customer Acquisition Incentives amp Tactics

2 Rewarding Loyalty

3 Community Building

4 Bridging Online amp Offline Marketing

6

Google Places

PlacesGooglecom

7

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 4: Become an Expert in Local Marketing

Inbound Marketing is thriving hellip

Blog SEO Social Media

How does this change if your just a small local business

4 Keys to Local Marketing Success

5

1 Customer Acquisition Incentives amp Tactics

2 Rewarding Loyalty

3 Community Building

4 Bridging Online amp Offline Marketing

6

Google Places

PlacesGooglecom

7

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 5: Become an Expert in Local Marketing

4 Keys to Local Marketing Success

5

1 Customer Acquisition Incentives amp Tactics

2 Rewarding Loyalty

3 Community Building

4 Bridging Online amp Offline Marketing

6

Google Places

PlacesGooglecom

7

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 6: Become an Expert in Local Marketing

6

Google Places

PlacesGooglecom

7

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 7: Become an Expert in Local Marketing

7

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 8: Become an Expert in Local Marketing

8

Why Is It Important

You Get on the 1st

Page of Search

Engine Results

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 9: Become an Expert in Local Marketing

9

Benefits

1 Gain More Visibility

2 Attract More Traffic

3 Level the Playfield

4 Itrsquos Free

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 10: Become an Expert in Local Marketing

10

Next Steps for My Business

1 Optimize for Keywords Image amp Video

2 Number of Customer Reviews

3 Quality of Business Reviews

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 11: Become an Expert in Local Marketing

11

Next Steps for My Business

Consider Adding Tags

placesgooglecomtags

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 12: Become an Expert in Local Marketing

12

How HubSpot Can Help

Identify the Right Keywords

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 13: Become an Expert in Local Marketing

Yahoo Local

13

httplistingslocalyahoocom

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 14: Become an Expert in Local Marketing

Why Is It Important

14

Paid Ads

of Reviews

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 15: Become an Expert in Local Marketing

Benefits

15

1 Map Emphasizes Location

2 Monitor Reviews

3 Itrsquos Free

4 Potential to Upgrade to Enhanced

Listing and Sponsored Listings

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 16: Become an Expert in Local Marketing

Next Steps

16

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 17: Become an Expert in Local Marketing

Next Steps

17

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 18: Become an Expert in Local Marketing

Next Steps

wwwyextcom

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 19: Become an Expert in Local Marketing

19

How HubSpot Can Help

Identify Who Is Linking To You

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 20: Become an Expert in Local Marketing

Facebook Places

20

wwwfacebookcomplaces

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 21: Become an Expert in Local Marketing

21

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 22: Become an Expert in Local Marketing

Why Is It Important

22

Expand Your Reach

(Facebook users have 130 friends on average)

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 23: Become an Expert in Local Marketing

Benefits

23

1 Gain Access to a Bigger Network

2 Reach Out Through Mobile

3 Spread Deals

4 Advertise for Free

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 24: Become an Expert in Local Marketing

Next Steps

24

Build Your

Facebook

Place Page

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 25: Become an Expert in Local Marketing

25

How HubSpot Can Help

Monitor Your Facebook Reach

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 26: Become an Expert in Local Marketing

Yelp

26

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 27: Become an Expert in Local Marketing

Why Is It Important

27

Which Restaurant Do You Think Is Better

Wisdom of the Crowds

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 28: Become an Expert in Local Marketing

Benefits

28

1 Manage Reviews

2 Encourage Word of Mouth Marketing

3 Ability to Create Special Offers and Events

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 29: Become an Expert in Local Marketing

Deal with Negative Reviews

29

In retrospect I should have known better than to step foot into

Amys Baking Company

Accusing the unhappy customer of working for the competition

and then labeling him ugly ldquoa loser and ldquoa moron

Story courtesy of

blogsphoenixne

wtimescom

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 30: Become an Expert in Local Marketing

Next Steps

30

Get More Reviews

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 31: Become an Expert in Local Marketing

How HubSpot Can Help

31

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 32: Become an Expert in Local Marketing

Foursquare

32

bull 6 Million Users

bull 380000 Checkins

bull Even a Checkin

from Space

wwwfoursquarecombusinesses

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 33: Become an Expert in Local Marketing

Why Are They Important

33

Brand Loyalty

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 34: Become an Expert in Local Marketing

Benefits

34

1 Reach Mobile Audience

2 Make Visiting Your Business Fun

3 Encourage Loyalty

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 35: Become an Expert in Local Marketing

Next Steps

35

Come up with a deal that you think is

relevant to your business and type it

in the chat pane

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 36: Become an Expert in Local Marketing

The Power of Collecting Buying

36

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 37: Become an Expert in Local Marketing

GroupOncom

37

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 38: Become an Expert in Local Marketing

On-Going SEO for Local Marketing

38

Have you really

optimized your

site for local

traffic

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 39: Become an Expert in Local Marketing

Use Long-Tail Keywords

39

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 40: Become an Expert in Local Marketing

See If You Have These Essentials

40

Lessons from 3674029 websites

wwwWebsiteGradercom

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 41: Become an Expert in Local Marketing

QampA

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo

Page 42: Become an Expert in Local Marketing

See How HubSpotrsquos Entire Software Can Help

42

Schedule a Live Custom

Demonstration

wwwhubspotcomdemo