become a ryan yarnell - school nutrition · title: become a video rock star author: michelle...
TRANSCRIPT
![Page 1: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/1.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Become a
VIDEORock
Star
• Ryan Yarnell
• Executive Chef, Metro Nashville Public Schools
• Michelle Michaud
• Manager, Marketing & Communications
• Former Spokesperson for Metro Schools
![Page 2: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/2.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Affiliation or Financial Disclosure
• Ryan Yarnell
• Executive Chef, Metro Nashville Public Schools
• Michelle Michaud
• Manager, Marketing & Communications
• Former Spokesperson for Metro Schools
• Nothing to Disclose
![Page 3: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/3.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
You Want to Be a Video Rock Star
SMART PHONE
WINNING SMILE
CONTENT VIDEO HACKS
![Page 4: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/4.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
You Want to Be a Video Rock Star
CONTENT
![Page 5: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/5.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Why Video?
![Page 6: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/6.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Training
![Page 7: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/7.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Training Can BeTough
![Page 8: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/8.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Metro Nashville Public Schools
• 500 square miles in the District
• 1000 employees
• 150 different feeding locations
• Zero budget to train
![Page 9: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/9.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Using Social Media
to helpTrain Staff
• Twitter @MNPSChefRyan
• Instagram@MNPSChefRyan
• YouTube – Unlisted channel for internal use
![Page 10: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/10.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
• Create Community
• Communicate Quickly
• Communicate Accurately
• Illustrate Best Practices
Social Media Advantages
![Page 11: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/11.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Break it down
• District-wide “Shout Out”
• Consistent messaging
• Tell OUR story
![Page 12: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/12.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
![Page 13: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/13.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Break it down
• Get and Send info NOW
• Use of #hashtag for following
• Echo Insta posts
• Polling
![Page 14: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/14.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
![Page 15: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/15.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Break it down
• A printed recipe has its limits
• Videos transcend language barriers
• Videos reduce interpretations
![Page 16: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/16.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Drill Down
![Page 17: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/17.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Correction & Clarifications
• Even the chef makes mistakes
• Easy to add a correction of hot holding temperatures sent from our registered dietitian.
• Get details right and get info out fast
![Page 18: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/18.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Why Not
• Hard to manage/moderate audience
• Time consuming
![Page 19: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/19.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
![Page 20: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/20.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
![Page 21: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/21.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Questions for Ryan?
![Page 22: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/22.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
You Want to Be a Video Rock Star
SMART PHONE
WINNING SMILE
CONTENT VIDEO HACKS
![Page 23: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/23.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
You Want to Be a Video Rock Star
SMART PHONE
![Page 24: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/24.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
You Want to Be a Video Rock Star
WINNING SMILE
![Page 25: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/25.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
You Want to Be a Video Rock Star
CONTENT
![Page 26: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/26.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
You Want to Be a Video Rock Star
VIDEO HACKS
![Page 27: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/27.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Always use Landscape mode for video
Use “BEST” video mode
Switch between Selfie camera and front camera
Need Great Lighting
Quiet on the set!
Keep it short
![Page 28: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/28.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Always use Landscape mode
for video
![Page 29: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/29.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Use“BEST”
video mode
![Page 30: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/30.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Switch back and forth
between Selfie camera
& front camera
![Page 31: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/31.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Use great
lighting
![Page 32: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/32.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
![Page 33: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/33.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Questions for Michelle?
![Page 34: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/34.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Let’s Practice
Stand up, Find a Partner,
And Post to Social Media Now!
![Page 35: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/35.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Evaluate This Session
Use the ANC App to evaluate the education
sessions you attend and you will automatically
be entered to win a FREE registration to ANC
2020 in Nashville.*
One entry per person. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
![Page 36: Become a Ryan Yarnell - School Nutrition · Title: Become a VIDEO Rock Star Author: Michelle Michaud Created Date: 7/10/2019 9:53:43 AM](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f5986696104653f4c14207b/html5/thumbnails/36.jpg)
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Thank You!