become a marketing superhero - sarah shelnut
TRANSCRIPT
Page 1 © 2014 Marketo, Inc. #MKTGNATION14
Become a Marketing Superhero
Sarah ShelnutDemand Generation Manager, NanoLumens
Page 2 © 2014 Marketo, Inc. #MKTGNATION14
In a galaxy far, far away…
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In a galaxy far, far away…
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Welcome to Atlanta
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Landing at NanoLumens
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NanoLumens in 2011
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NanoLumens Marketing in 2011
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NanoLumens Marketing in 2011
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The Problem
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More Importantly…
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The Evaluation
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The Solution
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The Implementation
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Training
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Launching our First Campaign
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Discovering my calling
The Receptionist
Marketing Coordinator
Marketing Automation
Manager
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Discovering my calling
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My Super Powers
Revenue Cycle Modeler
Engagement Programs
Opportunity Influence Analyzer
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The Revenue Cycle Modeler
The Invisible Airplane
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The Revenue Cycle Modeler
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The Revenue Cycle Modeler Content
Stage 1ProductWebinar
Stage 2EducationWhite PaperInfographic
Stage 3Reinforce LEDE-Book
Stage 4F2F/DemoProduct SpecsEasy to Install
Stage 5RiskWarrantyTestimonials
Stage 6Keep Quiet…Get the Papers Signed!
The BuyersJourney
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How do we deliver this content?
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Engagement Programs
The Tiara
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Engagement Programs
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Engagement Program
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Opportunity Influence Analyzer
The Lasso of Truth
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Opportunity Influence Analyzer
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The # of Forms Filled-Out per
Month DOUBLED
following my becoming a
Marketo Certified Expert!
How do these Super Powers affect NanoLumens?
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+ 903% from 2012 – 2014!
How do these Super Powers affect NanoLumens?
2012 2013 2014
+ 330%
+ 133%
Monthly Acquired Leads (avg)
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How do these Super Powers affect NanoLumens?
2012 2013 2014
Marketing Acquired Leads (avg/month)
+ 745%
+ 1011%
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How do these Super Powers affect me?
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Q&A
Sarah ShelnutDemand Generation Manager, [email protected]@sarahshelnut