become a key employee of influence - glen carlson talks to the marketing academy
TRANSCRIPT
@GLENCARLSON• I’m the co-founder and CEO of Key Person of Influence • She’s the 9th fastest growing company in Oz • I’m a surfer & Life Saver at Bondi Beach
63rd
FEATURED IN:
303
THE KEY PERSON OF INFLUENCE 40 WEEK GROWTH ACCELERATOR
4 Countries
7 Cities
27 Enterprise
Faculty
+1500
Graduate Alumni
+340
Published Authors
“ONE OF THE TOP PERSONAL BRANDING CONFERENCES IN THE WORLD”
“THE WORLD’S LEADING PERSONAL BRAND ACCELERATOR”
“ONE OF THE TOP BUSINESS GROWTH ACCELERATORS IN THE WORLD”
MAKE A DENT
BE BRAVEHAVE FUN
Whenever you find yourself on the side of the majority, it’s time to pause and reflect.
@marktwain
YOU HAVE VALUABLE INSIGHTS
OTHERS KNOW IT
EXPERT / CONSULTANT
WORKER NETWORKER
KPI
“It’s rarely what you do that captures peoples imaginations. It’s far more about why you do it.”
- MATTHEW MICHALEWICZ
PITCH
TEXT
“The fastest way to build authority in your industry is to publish your ideas.”
- ANDREW GRIFFITHS
PUBLISH
First settlers
Title deed
IP economy
“WHO WOULD YOUCHOOSE?”
+200 AUTHORS IN AUSTRALIA
Rachel Smith · AECOM
Rachel Smith · AECOM
Rachel Smith · AECOM
“Products don’t make money, product ecosystems make money.”
- TIM DWYER
PRODUCTISE
[photo of Tim]
“IF YOU THINKIT’S ABOUT WHAT YOU DOYOU’VE ALREADY MISSED THE POINT”
STEP 1
Product that prime the market to buy
STEP 2
Products that deliver more value
GIFTS PRODUCTS & PROSPECTS YOUR CORE BUSINESS
ASCENDING TRANSACTION MODEL
DELIVER REMARKABLE VALUE…
EDUC
ATE
ILLU
MIN
ATE
INSI
GHTS
AWAR
ENES
S
INSP
IRE
I had this crazy idea we could sell just as many Macs by advertising the iPod... So I moved $75M of advertising money to iPod even though the category didn’t justify 1/100th of that.
COREP4PGIFTS
OVERSUBSCRIBED
“Raising your profile is like building a conveyor belt for inbound opportunity.”
- VALERIE KHOO
PROFILE
[photo of Valerie]
GOOGLEABLE AWARDS
APPEARANCES OWNED MEDIA EARNED MEDIA
Jane Jackson · Career Management Coach
Jane Jackson · Career Management Coach
Jane Jackson · Career Management Coach
Jane Jackson · Career Management Coach
Jane Jackson · Career Management Coach
Jane Jackson · Career Management Coach
“ILR is an entrepreneurs worst enemy. Get over it. Someone woke up this morning with the missing piece you’re looking for, you just need to find ‘em and pitch ‘em.”
- DANIEL PRIESTLEY
PARTNERSHIPS
[photo of DANIEL]
Limited resources?
Growing your business
BRANDS
PRODUCTSDISTRIBUTION
The MAGIC triangle
MAKE A DENT
BE BRAVEHAVE FUN