Presented By

HarshaVardhan

Saimahesh

SnehaVarghese

Mounika

Neha Gurjar

Piyush Rao

CSR Definition

Fundamental principles of CSR

Facts

What is CSR

Key issues in CSR

Myths surrounding CSR

Benefits of CSR

CSR Initiatives

Practical Application of CSR

Triple Bottom Line

Conclusion

Canadian Government:

“CSR is generally understood to be the way a company achieves a balance or integration of economic, environmental and social imperatives while at the same time addressing shareholder and stakeholder expectations.”

UK Government:

“The Government sees CSR as the business contribution to our sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the way it operates – maximizing the benefits and minimizing the downsides.”

European Union:

“CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.”

World Business Council for Sustainable Development:

“We define CSR as business' commitment to contribute to sustainable economic development, working with employees, their families, the local community, and society at large to improve their quality of life.”

• Expectation of stakeholders that companies should behave

ethically

• Expectation that business should contribute to economic

development

• Expectation that business should improve the quality of life of

its workforce and their families

• Expectation that business should play active part in the

improvement of the society

Analysis of the definition by the World Business Council For Sustainable Development

1. Care for all Stakeholders.

2. Ethical functioning.

3. Respect for Workers' Rights and Welfare.

4. Respect for Human Rights.

5. Respect for Environment.

6. Activities for Social and Inclusive Development.

Definition

What is Corporate Social Responsibility?

The responsibility of business towards the society

Corporate Social Responsibility

Social Responsibilities of the Businessman”

-H R Bowen ,1953

From 1960 onwards it became popular.

ISO 26000 is the recognized international standard for CSR.

Common Understanding One:

CSR is an idea whereby companies integrate economic, social and environmental concerns in their business operations

Common Understanding Two:

CSR relates to the idea whereby a business addresses and

balances the needs of stakeholders.

Who/what are stakeholders? “Individuals and groups who may

affect or be affected by the actions, decisions, policies, practices

or goals of an enterprise.”

Examples:• Shareholders and other investors

• Employees

• Customers

• Governments

• Local communities

• NGOs

• Environment

Pyramid of CSR

Labour rights:

child labour

forced labour

right to organise

safety and health

Environmental conditions

water & air emissions

climate change

Human rights

cooperation with paramilitary forces

complicity in extra-judicial killings

Poverty Alleviation

job creation

public revenues

skills and technology

Myths surrounding CSR

CSR is not for small businesses

It is too complicated and technical

It is too expensive

It is a market gimmick

It is a separate corporate initiative

Benefits of CSR

Benefits

of CSR

Winning new

businesses

Enhancing your

influence in the

industry

Attracting,

Retaining and

Maintaining a happy

workforce

Increase in

customer retention

Differentiating

yourself from the

competitor

Saving money

on energy and

operating cost

Access to funding

opportunities

Media interest

and good

reputation

Enhanced

Relationship with

stakeholders

CSR Initiatives

CSR Projects for Businesses

Market focused initiative

Product focused initiative

Employee focused initiative

Society focused initiative

Environmental focused initiative

CSR Initiatives

CSR Projects for Businesses

Employee

focused initiative

Market focused

initiative

Society focused

initiative

Product focused

initiative

Environmentally

focused initiative

Result - Driven CSR

= Benefits

Practical Application of CSR

• You need to evaluate various aspects of your business and operations

• You need to evaluate the impact your business is having on your

stakeholders.

• Then set realistic targets on how to improve your business operations

and processes.

• Draw up a result- driven CSR Policy.

• Embed your CSR into your business strategy.

Guidelines

Practical Application of CSR

• Appoint a driver for your CSR initiative

• Communicate your CSR efforts to all your stakeholders clearly and boldly.

• Make your CSR initiative part of your business culture

• Set up CSR measuring indicators to monitor progress and possible

deviations.

• Be enthusiastic about your CSR initiative; be committed to it.

• Report on your initiatives and measure progress/ impact made.

Guidelines

The concept of TBL demands that a company's responsibility lies with stakeholders rather than shareholders.

The Triple Bottom Line is made up of

“Social, Environmental and Economic” means the

“People, Planet, Profit”.

"People" (human capital) fair and beneficial

business practices toward labor

and the community and region.

"Planet" (natural capital) refers to

sustainable environmental practices,

do no harm and curtail environmental impact.

“Profit" aspect needs to be seen as

the real economic benefit enjoyed by the host society.

According to Forbes 2014

1. Microsoft

2. Google

3. The Walt Disney Company

4. BMW

5. Apple

6. Daimler (Mercedes-Benz)

7. Volkswagen

8. Sony

9. Colgate-Palmolive

10. LEGO Group

“There can be business without charity.

There can be charity without business.

But there can be no business without

Corporate Social Responsibility.”