BEAUTY NEWS

NO "DOWNTIME"

The procedure called Coolaser™ is being heralded as the future of cosmetic surgery for the new millennium. The new minimalist procedure is quick, discreet and more affordable.

ould you undergo a facelift if you could

have no down time, no pain, and looked

completely natural afterwards? What if

there were no scars and no

telltale signs to send your mends and

colleagues into gossip frenzy? What if

in fact, your skin would continue to

improve for months after your facelift? Sounds too good to be

true? Perhaps not in one part of the country. The Food and Drug

Administration recently approved few new lasers

The Coolaser™ treatment is performed without general

anesthesia (it is not necessary),making it safer. The skin is first

numbed with the spray of a super ax>led air through the specially

designed hand piece, then a series of rapid-pulse Nd-YAG and

yellow beams are directed at problem areas. Discomfort is

described as minimal due to the cooling effect. The treatment

appears to be especially suitable for lines around the eyes and

mouth. Skin texture improvement and firming continue for

several weeks after the treatment, resulting in subtle, natural

rejuvenation. The procedure is repeated in a

for the reduction of facial wrinkles. Unlike their A single series of three to five visits. Unlike conventional

predecessors, these new generation of lasers do

not wound the surface post-treatment recovery.

With a focus on minimally invasive procedures,

one revolutionary technique has caught the

attention 9f many., and is being heralded as the

future of cosmetic surgery for the new millennium.

The procedure called the CoolaserTM was

developed by the cosmetic surgeons Simon

Ourian MD, and Bob Ourian, MD of Epione

Laser Institute in Beverly Hills.

treatment could laser surgeries or facelifts that can leave patients

with undesirable scars and pulled, unnatural

appearances, the result of the newer technique is

"a natural appearance with virtually no pain,"

explains Dr. Ourian.

increase collagen

production rates by

84% with no

down-time and The beam targets the tissue under the skin's

surface and stimulates new collagen growth. The

adverse side new collagen fills in the depression under the

wrinkles, reducing the creases in the wrinkled

surface. Treatments take 10 to 30 minutes. effects

The Coolaser™ treatments have been boasting

promiSing reviews for their ability to smooth fine lines and wrinkles

without buming the overlying skin. "I think the idea of cosmetic

surgery is becoming more and more commonplace among the

general public and in our practice, we understand that people

don't want to undergo major surgearies that entail any risk or side

effect, so we try to focus most of our practice on minimally invasive

techniques that produce dramatic results, " said Dr. Simon Ourian,

"And this treatment [Coolaser) is quickly becoming known as a

safe and fast altemative to the traditional laser skin resurfacing ."

According to Dr. Ourian, early studies show

results with as little as one treatment. The total cost of a

treatments is about $2500, which is about a half the cost of

conventional laser surgery. Treatments can be used for face,

neck , chest and any other body part. Epione Institute in Beverly

Hills is currently training other physicians in the technique. For

more information visit their website at www.epione.com or

call 800-828-6466.