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Makeup artistry by Charlotte Willer. Go backstage with her at www.maybellinelovesfashion.com. © 2011 Maybelline LLC. JANUARY 2011 www.beautyfashion.com SHY

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Page 1: Beauty Fashion

Makeup artistry by Charlotte Willer.Go backstage with her at

www.maybellinelovesfashion.com.© 2011 Maybelline LLC.

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Page 2: Beauty Fashion

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Page 3: Beauty Fashion

It’s the most important thing you’ll put on today.

New. DayWear SPF 15Now with the most effective anti-oxidant power ever.*

Anti-oxidants. What’s good for your body can also be good for your skin. That’s why it’s important to wear DayWear. Our proprietary Super Anti-Oxidant Complex is so powerful, no anti-oxidant we’ve researched comes close* — plus it defends against every key type of skin-aging free radical. This advanced moisturizer visibly diminishes fi rst signs of aging like fi ne, dry lines and dullness. In fact, 96% of women said their skin felt smoother, fresher and healthier instantly.

Wear DayWear and feel confi dent in your beautiful skin.*In vitro testing, comparing the proprietary Super Anti-Oxidant Complex with widely used anti-oxidants such asAlpha-lipoic acid, Kinetin, Vitamin C, Vitamin E, Coenzyme Q10 and Idebenone.

Like us on facebook.com/esteelauder

The exclusiveSheer Tint lotion

enhances any skintone

with a healthy, even-toned glow.

SHY™

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Page 6: Beauty Fashion

ATCOUNTER

26 Macy’s/Herald Square Opens Impulse Beauty

54 Chantecaille at Bloomingdale’s

THEBEAUTYBIZ

15 Industry Ear

16 Boardroom Bulletins/People & Promotions

22 The Beauty Of Giving CEW Honors Shiseido’s Heidi Manheimer

24 Shiseido Co., Ltd.’s Initiatives For Social Responsibility

28 Insider’s Breakfast At CHANEL

29 Scent Of The Vanishing Flora Givaudan’s Dr. Roman Kaiser Publishes His Latest

Book On Biodiversity

31 Robertet’s “Seed To Scent” Program Launches

54 Dior Beauty Hosts Fragrance Seminar And Workshop

55 Obituaries Remembering Elie Roger And Alice McKnight

© 2011 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

On the cover:

Maybelline New York Spokesmodel Christy Turlington

Cosmetics leader, Maybelline New York, steps into the trend-setting spotlight once again as makeup sponsor of Mercedes-Benz Fashion Week in New York City’s Lincoln Center. Maybelline New York continues to take inspiration from fashion by translating backstage trends into their cosmetics collections. The brand’s continued association with Mercedes-Benz Fashion Week allows them to take part in creating the makeup looks that will be seen on the faces of women around the world in the coming months. Maybelline New York’s goal is to make stylish, on-trend beauty looks available to every woman. And, making it all effortless, accessible and affordable.

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JANUARY 2011 • VOLUME 95 • NUMBER 1

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Makeup artistry by Charlotte Willer.Go backstage with her at

www.maybellinelovesfashion.com.© 2011 Maybelline LLC.

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Evens skin tone with results equal to a leading prescription ingredient. Guaranteed.Should your hands and chest join in on the disappearing act?We said, at 12 weeks all skin tones see a visible reduction in dark spots, age spots, traces of acne past. You said, why not backs of hands and chest? So here is our new, larger 1.7 oz. size of Even Better Clinical Dark Spot Corrector.

What does a 53% improvement in skin tone on your face look like? See it now at clinique.com/evenbetter

SHY™

Page 8: Beauty Fashion

REGIONALCORRESPONDENTS

35 Atlanta Peach -Toni M. Lublin

FOREIGNCORRESPONDENTS

34 Impressions from Germany -Heide Kuhn-Winkler

THEPARTYSCENE

17 On the Avenue

THELATESTLAUNCHES

18 Fashion of Beauty® Spring/Summer ‘11

20 Face In Focus

27 New Scents Glide In

30 Grooming Gear

32 A Range Of Remedies

EVERYMONTH

8 Editorial

56 Calendar

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JANUARY 2011 • VOLUME 95 • NUMBER 1

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Page 9: Beauty Fashion

Makeup artistry by Charlotte Willer.Go backstage with her at www.maybellinelovesfashion.com.

© 2011 Maybelline LLC.

SHY™

Page 10: Beauty Fashion

JANUARY 2011 / / BEAUTY FASHION8

Beauty Fashion’s first issue in the New Year traditionally features a look ahead at beauty for spring and summer. Maybelline New York’s makeup highlighted many faces on New York’s spring fashion runways. We present behind-the-scenes coverage of Maybelline New York’s Global Makeup Artist Charlotte Willer as she interacts with Designers and creates the makeup to complement the fashions.

In this issue, we showcase an example of the beauty industry’s sense of social responsibility with Shiseido Cosmetics America’s support of the Cosmetic Executive Women Foundation’s Cancer and Careers. The company received the 2010 Beauty of Giving Award for its 3-city project to hold seminars for working women with cancer. It was spearheaded by Shiseido Cosmetics America’s CEO Heidi Manheimer, who accepted the award at a luncheon. Beauty Fashion also sat down with Shiseido Co., Ltd.’s Executive Vice President/Representative Director Kimie Iwata to learn about the company’s future corporate mission to create beauty both in life and culture.

The fragrance industry is inextricably linked to the environment and the future of its health. Givaudan’s Scientist Dr. Roman Kaiser presents a wake-up call in his new book Scent of the Vanishing Flora, which covers 264 of the world’s 500 endangered plant species. Dr. Kaiser shares with Beauty Fashion his concern about the dire state of biodiversity. Robertet seeks to improve the sustainable sourcing of natural ingredients in the future with its new “Seed to Scent” fragrance development program. We feature the kick-off of the project in this issue.

The future of retailing is dependent on engaging the customer in innovative ways. Macy’s Impulse Beauty offers a new shopping experience that is all about trendy, niche vendors. Beauty Fashion visits the opening of Macy’s/Herald Square’s Impulse Beauty and tours the space’s open-sell, gondola format.

What’s in the beauty industry’s future as we enter 2011? Follow us this year as we bring you news of products, people and point-of-sale.

Happy New Year

EDiTORiAL

Adelaide P. FarahGroup Editorial Director

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CominGUP

FEBRUARY

• Sustainability initiatives on the supply side

• Preview of the Personal Care Products Council’s Annual Meeting

• CEW’s Women in Beauty on “Digital Beauty” with mark.’s Annemarie Frank, The Estée Lauder Companies’ Marisa Thalberg and Maybelline New York – Garnier’s Kristen Yraola

• Valentine’s Day gift sets

• Suppliers Directory

Every Month• Industry Ear

• CounterIntelligence

• CounterCulture

• Makeup Artist of the Month

• Fragrance Bar Managers of the Month

• Where Are They Now?

• US regional news at-counter

• Reports on the markets abroad

Let ���������� ®

be your guide to the business of beauty.

To subscribe

please call

800-433-4123or go online at

beautyfashion.com

Cosmetic World®

We keep you informed on

what is happening in the cosmetic

and fragrance industry.

Every week, Cosmetic World

sets the standard for news

in the world of beauty.

Check out cosmeticworldcalendar.com for up-to-date event listings.

To order a subscription, see our coupon in this issue or call: 800-433-4123

cosmeticworld.com

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www.beautyfashion.com

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Makeup artistry by Charlotte Willer.

Go backstage with her at

www.maybellinelovesfashion.com.

© 2011 Maybelline LLC.

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Page 13: Beauty Fashion

Super Corrective Serum

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Page 14: Beauty Fashion

PUBLISHER AND EDITOR

John G. Ledes

PRESIDENT AND CEO

George Ledes

GROUP EDITORIAL DIRECTOR

Adelaide P. Farah

ADVERTISING DIRECTOR

Debra Davis

ASSISTANT EDITOR

Lindsey E. Adams

DIRECTORY EDITOR

Howard Biegel

CREATIVE DIRECTOR & GRAPHIC DESIGNER

Jennifer Drucker

PHOTOGRAPHER

Eric Michelson

212-840-8800 ext. 241 [email protected]

ext. 234 [email protected]

ext. 225 [email protected]

SUBSCRIPTIONS800-304-8323

www.beautyfashion.comwww.cosmeticworld.com

SUBSCRIPTION HOTLINE212-840-8800 ext. 248

EXECUTIVE OFFICE16 E. 40th Street, Suite 700, New York, NY 10016

Telephone: 212-840-8800/Fax: 212-840-7246

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ext. 245 [email protected]

ext. 224 [email protected]

ext. 248 [email protected]

ext. 252 [email protected]

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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

ItalySimona [email protected]: +39-06-59887673

FranceSarah [email protected] Fax: 011-331-45885386

AustraliaAndrea [email protected]

GermanyHeide Kuhn-Winklerinfo@hkw-pressoffi ce.de Fax: 011-49-621-400-6065

Marc [email protected]

UKLorraine [email protected] Brazil

Fernanda [email protected]

SpainJulia [email protected]

REGIONAL COLUMNISTS

Los Angeles To La Jolla, CASharon Esche Irvingtel.: (760) [email protected]

San FranciscoRaphaella Barkleytel.: (775) 849-7724 [email protected]

Seattle, WAMary Elizabeth Cronintel.: (206) [email protected]

Colorado Hilary Martintel.: (303) 499-6244fax: (303) [email protected]

Houston, TXMary Sittel./fax: (713) [email protected]

Ontario, CanadaCharmaine Goodentel.: (416) [email protected]

Columbia, SCShelley Hill Youngtel.: (803) 312-1322fax: (803) [email protected]

Boston, MALena Wattstel.: (617) [email protected]

Chicago, ILLisa D. Lenoirtel.: (773) 643-0238 [email protected]

Atlanta, GAToni M. Lublintel.: (404) [email protected]

Raleigh, NCBridgette A. Lacytel.: (919) [email protected]

St. Louis, MOClare Adriantel.: (573) [email protected]

South FloridaBrigitte Grosjeantel.: (305) [email protected]

Dallas/Fort Worth, TXNormita Joventel.: (469) [email protected]

Washington, DCEmily [email protected]

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JANUARY 2011 / / BEAUTY FASHION15

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L’Oréal USA

announced the acquisi-tion of the operations of Peel’s Salon Services. Peel’s, headquartered

in Omaha, Nebraska, will become part of SalonCentric, the professional products distribution operation of L’Oréal USA.

Peel’s is a fourth-generation business founded in 1937 by Robert H. Peel, that has grown to a business with revenues

over $100 million, with more than 500 employees.

The Pratt

Institute-Luxe Pack’s Art of Packaging

Award Gala, benefiting the Marc Rosen Scholarship for Graduate Packaging Design, will honor P&G Prestige for its outstanding

commitment to package design on May 17 at New York City’s University Club. P&G Prestige’s Sumit Bhasin, will accept the

award. Mr. Bhasin is recognized both internally and exter-nally for integrating business model innovation

with consumer-led design.

In Novem-ber, Symrise

Perfumers from around the world came together for a confer-

ence in Oman, hosted by Achim Daub, Global President of the Scent

& Care division. Over 50 Symrise Perfumers from 14 nations took part in presentations, attended interactive

creative workshops and toured a typ-ical Omani perfumery with the goal

of creating a global network so they can exchange ideas and data from the

world of fragrances.

Shiseido will commence sales of its global brand

SHISEIDO prestige skincare and makeup lines in the

Republic of Panama, deploying its long-established prestige marketing

strategy centered on Europe and the Americas. Shiseido has also begun marketing products since

November 2010 in the Republic of Moldova. This will represent the first market entry of a

Japanese premium cosmetics manufac-turer in both countries.

Kohl’s Corporation

announced the early renewal of its long-term license agreement as the exclusive provider and

marketer in the United States of all Simply Vera Vera Wang merchandise, a premium lifestyle collection.

Kohl’s also announced its plans to expand Simply Vera Vera Wang into cosmetics by

spring 2012 in Kohl’s stores nation-wide and at kohls.com.

Liu Wen made her official debut as an Estée Lauder global Spokesmodel in Beijing, to

launch the new Pure Color makeup collec-tion. Joined by Estée Lauder Executives Jane

Hudis, Global Brand President, Aerin Lauder, Senior Vice President, Creative Director and

Tom Pecheux, Creative Makeup Director, Ms. Wen was honored as the brand’s latest Spokesmodel at a major launch event at

the prestigious Ch’ianmen 23 in Central Beijing.

Cosmetic Executive Women

named Kaplow as its official agency for Public Relations.

Kaplow specializes in brand build-ing for its diverse portfolio of best-in-

class consumer, beauty, retail, e-commerce and technology

clients.

The NPD Group

reports that total prestige fragrance sales have been expe-riencing a marked improvement over the same time in 2009, when fra-

grance sales were down

-12% from 2008. Sales from August to October 2010 grew +4% (up $20 million) over

the same time period last year.

Parfums Christian Dior and Icelandic Water Holdings ehf announced that Dior will exclusively use

Icelandic Glacial to hydrate its skincare cosmetics products, using its optimal biological properties including brightening efficacy. As the world’s first CarbonNeutral® certified bottled spring

water, for both product and operations, Icelandic Glacial delivers a water of excep-

tional purity with a “net zero” carbon footprint. The first Dior skincare prod-

ucts infused with Icelandic Glacial water will be launched in 2012,

with pilot production in 2011.

INDUSTRYear

In celebration of its 125th anniversary, Avon Products, Inc.

launches Avon Voices, its first-ever global online singing and songwriting

talent search. Two winners will be chosen, one being an Avon Representa-tive, to record a professionally produced

album by a judging panel of music industry leaders that includes

Fergie, Diane Warren and Natasha Bedingfield.

Jennifer Lopez is the newest member of the L’Oréal

Paris family. This year, the multi-talented entrepreneur will appear in makeup and hair care advertising campaigns, the first of which will be for the EverSleek Sulfate-Free Smoothing System. As a

multi-platinum selling Recording Artist, Golden Globe nominated Actress, film and television Producer and philanthropist, Ms. Lopez truly embodies

the spirit of the L’Oréal Paris philosophy, ‘Because You’re Worth It.’

Jennifer Lopez

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Page 18: Beauty Fashion

JANUARY 2011 / / BEAUTY FASHION16

INDUSTRYear

ROSENBERRY NAMED VP, CONSULTING AT WSL STRATEGIC RETAIL

Shilpa Bharne Rosenberry has been named Vice President, Consulting of WSL Strategic Retail. In this new role, Ms. Rosenberry’s responsibili-ties will be expanded to include managing all consulting clients and overseeing WSL Strategic Retail’s marketing activities. Prior to being named Vice President, Ms. Rosen-berry had been a Senior Consultant with the company since December 2005.

Just the numbers...L’Occitane International S.A. announces the consolidated interim results for the half-year ended September 30. Net sales increased 27.8% to €331.2 million, as compared to the same period ended last year.

International Flavors & Fragrances Inc.’s Board of Direc-tors has declared a regular quarterly cash dividend of $0.27 per share on the common stock of the corporation, payable on January 12, 2011 to shareholders of record on December 29, 2010.

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Source: Media Industry Newsletter <<>> 2010Title DEC 2010 DEC 2009 % of Diff. YTD 2010 YTD 2009 % of Diff.

TPR Holdings announced the acquisition of

Trilogy Fragrances, a developer and manufacturer of natural and

organic fragrances. All of Trilogy’s current staff and management are

being retained as well as the company’s state-of-the-art head-

quarters in Lakewood, NJ.

Allure 113.41 112.60 0.72 1,166.87 1,156.29 .91Cosmopolitan 111.76 130.83 -14.58 1,474.34 1,390.73 6.01Elle 209.37 254.65 -17.78 2,286.26 2,095.44 9.11Glamour 175.65 173.68 1.13 1,629.38 1,507.54 8.08Harper’s Bazaar 200.87 167.39 20.00 1,791.74 1,522.94 17.65In Style 272.75 264.61 3.08 2,512.05 2,312.19 8.64Lucky 158.35 171.08 -7.44 1,230.22 1,241.61 -0.92Marie Claire 134.01 125.97 6.38 1,343.63 1,124.62 19.47Vogue 206.47 182.52 13.12 2,307.88 1,988.89 16.04W 96.85 97.19 -0.35 1,030.83 1,051.68 -1.98

According to the new ISO 29621 standard, a number of product

characteristics will need to be evaluated when performing a microbial risk assessment,

such as product composition, production conditions, packaging and a combination of these factors. The standard can be used by both

public and private laboratories working to ensure the creation of safe cosmetic

products for consumers.

Got any news for the Ear? Email us at [email protected]

BF

Architectural Digest‘s Editor-In-Chief

Paige Rense retired in Novem-ber 2010, after nearly 40 years with the magazine. Successor Margaret

Russell came from Architectural Digest’s rival, Elle Decor.

Steve Cohn Editor-In-Chief Media Industry

Newsletter

CLINIQUE PROMOTES COFFINCeCe Coffin has been promoted to Senior Vice President Global Communications, Clinique. Ms. Coffin will report to Lynne Greene, Global Brand President Clinique, Origins and Ojon and Marianne Diorio, Senior Vice President Brand Global Communications and Corporate Image, The Estée Lauder Companies. Ms. Coffin joined The Estée Lauder

Companies in 2000 and has been the Vice President Global Communications, Clinique since August 2008.

SUNG NAMED MANAGING DIRECTOR FOR MAESA ASIAMaesa Group announced the hire of Wilson Sung as the new Managing Director for Maesa Asia, overseeing operations for the Dongguan and Hong Kong offices. Mr. Sung most recently worked at Avery Dennison.

CeCe Coffin

Shilpa Bharne Rosenberry

MAESA GROUP HIRES MATOSMaesa Group welcomes Miriam Matos as Key Account Manager for Maesa Packaging. Ms. Matos comes to Maesa with extensive product and package development experience from companies such as Gryphon Develop-ment, Estée Lauder and Topline.

BOARDROOM BULLETINS PEOPLE & PROMOTIONS

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on the avenue

Glamour’s Women Of The Year Awards

Eighteen outstanding women were honored during Glamour’s 20th annual Women Of The Year Awards held at Carnegie Hall on November 8. Partnering with L’Oréal Paris, the ceremony recognized world leaders, athletes, celebrities and activists.

Kim K Launches Scent

Perfumania partnered with NBC’s The Apprentice to feature the launch of reality star Kim Kardashian’s signature fragrance in over 370 Perfumania stores. The Apprentice’s Donald Trump, Ms. Kardashian and Perfumania executives hosted the launch party at Manhattan’s Provocateur.

Lyn Leigh At FIT

The Fragrance Foundation’s Lyn Leigh gave a Public Relations Master Class recently at the Fashion Institute of Technology (FIT). Ms. Leigh tracked her career in public relations and explained the importance of PR in product promotion. “My job in PR is to set the scene.” She also advised the students, “You have to have a strong ego, not a big ego.”

Michele’s Beauty TipsIsland Def Jam Artist Chr i se t te Miche le stopped by at Carol’s Daughter ’s Harlem store on November 29 to meet fans and give her own special beauty tips.

Chrisette Michele with Carol’s Daughter’s Lisa Price

FIT’s Virginia Bonofiglio (2nd r.) with The Fragrance Foundation’s Lyn Leigh, Mary Ellen Lapsansky and Amy Rubin

Ms. Leigh interacts with the FIT Master Class.

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L’Oréal Paris’ Karen Fondu,

Glamour’s Cindi Leive and Bill

Wackermann (r.) with Cher

Ms. Leive with Julia Roberts and Oprah Winfrey

Donald Trump and Kim Kardashian with Perfumania’s Stephen Nussdorf

(Continued on page 36)

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JANUARY 2011 / / BEAUTY FASHION18

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ESMaybelline New York’s Beauty Report From The Fashion Runways

At New York’s Spring/Summer Collections

fashion ofbeauty®

Spring/Summer ‘11

The Maybelline New York Makeup Look At Z Spoke by Zac PosenMakeup by Maybelline New York Global Makeup Artist

Charlotte Willer

Charlotte created two looks for the Z Spoke by Zac Posen show. Here we explain how to get look #1.

Step 1Charlotte applied Dream Liquid Mousse Foundation to the Model’s faces using her fingertips.

Step 2Charlotte used Eye Studio Lasting Drama Gel Liner in Blackest Black to draw an exaggerated/architectural cat eye on the Model’s eyes.She then filled in certain areas with Eye Studio Color Plush Silk Eyeshadow.

Step 3Charlotte applied Color Sensational Lipcolor in Party Pink.She applied directly from the tube, for full-on glamour.

Step 4Charlotte finished the look with several coats of Great Lash Mascara in Very Black.

Maybelline New York’s Charlotte Willer with Zac Posen

Charlotte applies makeup to a runway Model for Z Spoke by Zac Posen.

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fashion of beauty® Spring/Summer ‘11

The Maybelline New York Makeup Look At DKNY

Makeup by Maybelline New York Global Makeup Artist Charlotte Willer

Charlotte Willer called the beauty look at DKNY “Super natural, with a touch of glamour.”

Step 1Charlotte applied Dream Liquid Mousse Foundation all over the face using her hands.

Step 2 Charlotte filled in brows with Define-A-Brow Eyebrow Pencil to create a perfect frame for the face. She then combed brows upwards.

Step 3 Charlotte used Color Sensational Lipstain in In the Buff. She applied the product directly from the tube, using the pointy applicator for precise application.

Step 4To add glamour to this otherwise natural look, Charlotte crushed up Eye Studio Color Pearls Marbleized Eyeshadow in Carbon Frost and applied a tiny dot to the center of each eyelid using eyelash adhesive.

The DKNY fashion runway

(Continued on page 37)

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JANUARY 2011 / / BEAUTY FASHION20

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in fashion of beauty®

Spring/Summer ‘11

Light ShowCHANEL was inspired by Mademoiselle Gabrielle ‘Coco’ Chanel’s belief in the light-reflecting property of pearls and how they enhance a woman’s natural beauty by bringing a delicate luminosity to her skin. Peter Philips, Global Creative Director of CHANEL Makeup, captures this quality in a radiant Spring 2011 Collection, LES PERLES DE CHANEL. Pearlized shades of black and white are accented with pinks and corals, brighten-ing the complexion and creating a natural glow. Nail shades extend the trend.

The collection includes a limited-edition Eyeshadow Palette formulated with ultra-refined powder that resists creasing and custom applicators, two shades of Rouge Coco, two shades of Rouge Allure, two

shades of Lèvres Scintillantes, two shades of Precision Lip Liner, one shade of Precision Eye Definer, one shade of Natural Finish Pressed Powder and three shades of Nail Colour.

The Spring 2011 Collection ranges in price from $23.00 to $65.00 and is available now at department and specialty stores and at CHANEL.com.

Spring Color SchemeEstée Lauder’s Creative Makeup Director Tom Pecheux has produced a new vision in color with the Pure Color Wild Violet Makeup Collec-tion. This intense color collection ranges from orange, cherry and violet plum to muted neutrals and is accompanied by a fragrance.

The collection includes four shades of Pure Color Lip Gelée, four shades of Pure Color Long Lasting Lipstick, a Pure Color Five Color E y e S h a d o w Pale t te , two shades of Pure Color EyeShad-ow, a shade of

a Double Wear Stay-in-Place Eye Pencil and a shade of a Pure Color Nail Lacquer. They range in price from $19.00 to $42.00.

The Spring 2011 Pure Color Wild Violet Makeup Collection is accompanied by the Estée Lauder Wild Elixir fragrance. Its top note of mandarin, marigold, purple freesia and violet leaves

The face of CHANEL’s Spring 2011 Collection, LES PERLES DE CHANEL

In the Spring 2011 Collection LES PERLES DE CHANEL, pearlized shades of black and white are accented with pinks and corals to create a natural glow.

Liu Wen is the Spokesmodel for Estée Lauder’s Spring 2011 Pure Color Wild Violet Makeup Collection.

Estée Lauder’s Tom Pecheux’s eye and nail SKUs in the limited-edition Pure Color Wild Violet Spring 2011 Makeup Collection

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JANUARY 2011 / / BEAUTY FASHION21

blends to a heart of wild gardenia, pink muguet, blue jasmine and waterlily. It is based on orris, amberwood, musk and sandalwood. Wild Elixir comes in a 1.7 oz. size for $55.00.

The Pure Color Wild Violet Spring 2011 Makeup Collection is available now at select Estée Lauder counters nation-wide and at esteelauder.com.

Eyes get the perfect look with Estée Lauder’s new Double Wear Stay-in-Place Gel Eyeliner, which offers ultra-pigment-ed shades in a glass pot. The soft gel texture delivers smudge-proof and waterproof lines that dry quickly. It is available in five continuous shades and two limited-edition

shades for $19.50. Double Wear Stay-in-Place Shadow Crèmes come in nine new shades that last up to 15 hours without creasing and fading. They are priced at $17.50.

New Double Wear Mineral Rich Loose Powder SPF 12 leaves skin flawless for up to 12 hours. The Retexturing Effex formula produces radiance without shine and its WearStretch Technology gives coverage while letting the skin breath. It is priced at $34.00 and comes in six shades. New Double Wear Maximum Cover Makeup, lasting for up to 12

hours, gives maximum coverage, especially post-surgery. It is priced at $32.00. Both new products are now available at Estée Lauder counters nationwide and at esteelauder.com.

Face/Lips ContactCoverGirl Lip Perfection Lip-stick offers color and moisture delivered in a single stroke with therapeutic benefits. The formulation with silk protein helps smooth lips in seven days. The 44 shades are coor-dinated within four shade families: Browns, Lilacs/Mauves/Burgundies, Nudes/Corals/Reds and Pinks To Ros-

es. They are priced at $7.50.There is a fusion of gloss and a balm in new CoverGirl Natureluxe Gloss

Balm. Natural ingredients moisturize, and lips are protected from the sun with SPF 15. Available in 16 shades designed by CoverGirl Global Creative Design Director Pat McGrath, they are priced at $6.49.

A heavier emollient is replaced by cucumber water in CoverGirl’s new NatureLuxe Silk Foundation. Designed with the guidance of Ms. McGrath, the foundation with SPF 10 comes in 14 shades. It is priced at $11.99.

All of the new CoverGirl color products are available now at mass-market retail outlets nationwide. (Continued on page 43)

Estée Lauder’s limited-edition Pure Color Lip Gelée and Long Lasting Lipstick in the limited-edition Pure Color Wild Violet Spring 2011 Makeup Collection

New Double Wear Stay-in-Place Gel Eyeliner comes with a brush applicator.

New Double Wear Mineral Rich Loose Powder and Double Wear

Maximum Cover Makeup

CoverGirl’s Natureluxe Silk Foundation replaces heavier synthetics with

natural ingredients.

CoverGirl Natureluxe Gloss Balm is formu-lated with natural ingredients including mango, shea and other butters.

CoverGirl Lip Perfection Lipstick’s shades were designed by CoverGirl’s Pat McGrath

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The Cosmetic Executive Women (CEW) Foundation hosted its annual Beauty of Giving luncheon at Manhattan’s Waldorf=Astoria on December 10, honoring Shiseido and its Chief Executive Officer, Heidi Manheimer. The luncheon

recognized Shiseido’s esteemed commitment to CEW’s landmark initiative Cancer and Careers, a comprehensive resource for women balancing their diagnosis with their careers. The organization provides a range of community outreach programming that includes monthly support groups, interactive online career coaching and resources for companies and co-workers. Last year, 180,000 employees with cancer benefited from the program, helping to restore hope, beauty and control to their lives.

Shiseido has been a supporter of Cancer and Careers since its inception in 2001, through both programming and fundraising efforts. In 2010, Shiseido

The Beauty Of Giving CEW Honors Shiseido’s Heidi Manheimer

Shiseido’s Shoji Takahashi, Heidi Manheimer and Kimie Iwata with Carlotta Jacobson of CEW

Coty’s Ruth Sutcliffe and Teri Siegel (r.), Claudia Poccia of Avon/mark. and Stefano Curti of Johnson & Johnson

L’Oréal Paris’ Karen Fondu with Jill Scalamandre of Chrysallis and Ms. Pieper-Vogt

Mr. Takahashi with Lord & Taylor’s Barbara Zinn-Moore and Ms. Manheimer

Givaudan’s Karen Flinn and Cos Policastro with Sean John Fragrances’ Diana Espino-Gitlin (c.)

Meredith’s Dorene Bair with Brent Miller and Charlene Sawyers of P&G

CHANEL’s Joyce Green, Cheryl Dixon and Christine Dagousset

Shiseido’s Jadzia Tirsch with Lori Monaco, Diane Nicholson and Judi Sone of NPD Group

Ms. Jacobson and CEW Foundation’s Kate Sweeney (2nd r.) with SELF’s Laura McEwen, Ms. Manheimer and P&G’s Gina Drosos

Robertet’s Lorene Broc with Beauty Fashion’s George Ledes and Caroline Pieper-Vogt of Fusion Brands

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partnered with Cancer and Careers to create the “Beauty of Caring” event series, gathering Shiseido executives and beauty experts to provide all-encompassing resources, which include wellness and beauty workshops, necessary makeup and tools as well as career assistance. Additionally, for the past four years, the company has conducted a marketing program during Breast Cancer Awareness Month, donating $5 to Cancer and Careers for every piece of specially marked Shiseido product sold.

Beginning the event, CEW’s President, Carlotta Jacobson recognized the significant effort Shiseido has made within the Cancer and Careers foundation and praised Ms. Manheimer for being “smart, pragmatic and focused.”

George Ledes with Ellen Friedman and Bruce Teitelbaum of The Royal Promotion Group

Ms. Broc, Ms. Drosos, Ms. McEwen and Carol Hamilton of L’Oréal USA

L’Oréal USA’s Cheryl Vitali, Frédéric Rozé, Rosemarie Sterling and Kelly Thompson

LVMH Perfume & Cosmetics’ Terry Darland, Jim Maki and Janis Vaile

Ms. Bloom with Shiseido’s Umiko Nishikawa and Gisela Ballard

Shiseido’s Wendy Beauregard, Kelly Gahler, Michelle Tu and Blair Bloom

Shiseido’s Mary Ivers, Jennifer Standeven, Andrea Higgins, Dawn Hilarczyk, Lauren Guli and Andrea Thomas

Ms. Pieper-Vogt with Elena Stella-McElrath of Shiseido

Batallure Beauty’s Sandy Cataldo and Sam Ghusson with Jill Granoff of Kenneth Cole

Victoria’s Secret Beauty’s Alison Aidlin with Pierre Wulff of Robertet and Pamela Vaile of Pamela Vaile Associates

Beauty Avenue’s Benedicte Bron with Jerry Vitto-ria of Firmenich, Ann Gottlieb of Ann Gottlieb Associates and Lori Singer of Coty Prestige

Arcade Marketing’s Eric Dalbo and Debra Leipman-Yale (r.) with Elizabeth Del Pozo and Valerie Lam of Shiseido

(Continued on page 53)

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For many years, Shiseido Co., Ltd. has had a global mission to improve the quality of life through initiatives that give back to society. Beauty Fashion sat down with Shiseido Co., Ltd.’s Executive Vice President/Representative Director Kimie Iwata to discuss the company’s current and future programs.

Beauty Fashion: Please describe your role at Shiseido Co., Ltd.Kimie Iwata: As Executive Vice President, I have responsibility for several areas. These include Corporate Social Responsibility (CSR), Public Relations, Environment, Advertising Creation, Consumer Information, Corporate Culture, the Beauty Solutions Development Center and also what is known as the Shiseido Beauty Academy. As Representative Director, I handle the overall direction for the Shiseido group and make sure that [programs] are executed.

BF: Please give an overview of Shiseido’s initiatives for CSR.KI: Fundamentally, for a company to continue to grow, there are many stakeholders you have to consider. What is important is to have a trust relationship with those stakeholders. For Shi-seido, the important stakeholders are our customers, the other businesses we work with, our

shareholders, our employees, society and also the earth’s environment.In our relationship with society as a stakeholder, we believe that volunteer activities to improve people’s lives and

make them feel better through the power of beauty are very important. Our Shiseido Life Quality Beauty Program in Japan conducts 3,000 [initiatives] a year. We are involved with retirement homes, [organizations] that work with the disabled, halfway houses and also homes for single mothers.

This is such an important activity that even Shiseido’s President Maeda himself participates several times a year. I participate, and work with people who sometimes don’t have any expression or smile. After a 2-hour seminar, these people are transformed. They smile. They are full of life.

Although these activities are mainly in Japan, we have sent out a message from our [corporate] office that we want our overseas companies to pursue such programs as much as possible. One effort that started in the US this year was developed for working women with cancer. Shiseido worked with Cosmetic Executive Women’s Cancer and Careers and also with SELF magazine to organize four seminars in three cities. Heidi [Manheimer, Shiseido Cosmetics America’s Chief Executive Officer] was in charge of the effort. I’m so proud that Heidi was honored by Cosmetic Execu-tive Women at their Beauty of Giving luncheon on December 10th, and I am so happy I could be there for the event.

BF: When you assumed your current corporate role in 2008, what vision did you have for future initiatives?KI: This is something I seriously considered when I joined the company in 2003. What is unique about Shiseido is that most of our customers are women and most of our employees are women. While we have so many female employees, there are not many yet who are at the Officer or Director level. I thought that the women could become stronger in that sense.

From a global viewpoint, when we look at employees who are and are not Japanese, we could increase opportuni-ties for people to work regardless of nationality or citizenship. I felt these are the contributions that I could bring to this position. Because business itself is becoming more global, I think that being even more diverse in our human resources and more pro-active about this issue can make Shiseido an even stronger company.

BF: Are there particular areas of social responsibility that Shiseido wishes to pursue?KI: Society has so many issues and of course, we’d like to help out with all of them. But, if you try to do everything, your contributions become very small within each category. It’s important for us to strategically choose where we can make the most difference in areas in line with our corporate mission, which is to create beauty both in life and culture.

INITIATIVES FOR SOCIAL RESPONSIBILITY

CO., LTD.’S

Kimie Iwata

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Shiseido, throughout its 138 year history has devel-oped its own unique beauty awareness. One example I mentioned before is the Shiseido Life Quality Beauty Pro-gram. Another example is our support for the arts. Our mission is to support emerging Artists that we think will grow through our involvement. We have the Shiseido Gallery located in Ginza in Tokyo where we show these Artists’ work. The Gallery, established in 1919, was the first art gallery in Japan and is one of the oldest galleries still existing in Japan.

BF: Does Shiseido work with the government of Japan on certain issues?KI: I have a history as a bureaucrat and worked at the Department of Labor before joining Shiseido. I am on several government committees that are concerned with the equality of men and women, lifelong education, per-sonal exchanges between the government and civil sectors. These committees exist to participate and help out in policy-making. President Maeda and sev-eral [former executives] who now work as consul-tants to the company also serve on these committees.

In 2010, there was a Japan Pavi l ion a t the World’s Fair held in Shang-hai. The Japanese govern-ment asked Shiseido to help with the Pavilion. China is a very important market for us, so we made a huge contribution to help build the relationship between China and Japan. At the Japan Pavil-ion during one week in the summer, we held fashion shows with young Designers who had won competitions.

BF: How do you believe that Shiseido’s programs for social responsibility are making a difference?KI: We are going to continue to focus on the Shiseido Life Quality Beauty Program. This is something that other cos-metics companies do, but the difference is that we have been doing it since 1949.

A group within Shiseido, the Beauty Solutions Devel-opment Center, does surveys and studies. [As an exam-ple] we have done one study on makeup and elderly people. We have measured their brain responses as they have makeup applied. We found that the brain is actually activated. We have found that [applying] makeup can help decrease dementia. We’ve announced these studies at academic conferences. I don’t think that any other company has actually done such studies and backed them up with scientific evidence.

BF: Is there any other information you would like to share with us about your work?KI: We have created a [makeup] foundation within the Shiseido Life Quality Beauty Program. The products tar-get people with very serious skin concerns. The condi-tions to be concealed are serious reddish and bluish bruising, hyper-pigmentation, damage from [treatments] like chemotherapy, burns and scars from accidents as well as an uneven complexion with bumps or acne scars.

This technology plays with the reflection of light and also with light passing through. That is what enables you to hide [these problems]. This foundation is formulated differently for each type of skin concern, and a very thin application will cover these conditions.

We’ve created Aesthetic Centers in Tokyo, Shanghai and Taiwan, and we are creating one in Hong Kong. Women can go to these centers and learn the techniques

for covering up various skin conditions. Often these women come in with their faces covered with a hat or a mask. They really don’t want to be seen.

We teach them how to apply the makeup and then practice with them. They wash off the makeup and reapply it over and over until they can apply it cor-rectly by themselves. When the women leave the cen-ter, it’s as if they have been

transformed. They say, “I want a photo” or “I’m going to take a walk and go shopping.” They are so happy. I think that is a real testament to the power of makeup.

BF: Are you undertaking any new programs in 2011, which haven’t been mentioned during this interview?KI: Regarding social responsibility, volunteering and financial support, we would like our overseas companies to get even more involved. The US already is, but [it should extend now] to other places.

I would like to bring social responsibility and busi-ness closer. If there is too much of a gap, what happens is that when business is bad or there is a recession, you have a decrease in these activities rather than taking and pulling from profit to contribute to this effort. There is a new expression people use—social business. The idea is to tie these things together and, as a business, be involved in helping resolve society’s issues. The idea is to actually include this in your business model. In that way, you can make a bigger contribution. It’s also an ongoing effort. BF

Ms. Iwata (c.) with Shiseido Americas Corp.’s Chairman Shoji Taka-hashi and Shiseido Cosmetics America’s CEO Heidi Manheimer

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The executive team at Macy’s gathered at their Herald Square s tore in New York City on

November 19 to open the much antici-pated Impulse Beauty at this location. The retailer currently has Impulse Beauty in 54 doors and is planning on opening an additional 40 more doors this year.

Impulse Beauty occupies what was the Arcade in the Beauty Department. All of the vendors in Impulse Beauty are new to Macy’s, according to Macy’s Inc.’s Cindy Harper, Vice President/Merchandise Manager of Impulse Beauty. “This is a platform that allows us to go after trendy, niche vendors.”

“Impulse Beauty is a completely open-sell gondola format. It allows the customer to touch, feel and play,” explained Ms. Harper. Key items are displayed on end caps.

“It was very important to create a unified presentation of multiple vendors in an image that is a Macy’s statement of our overall corporate image. But we allowed our vendors to have the

creativity and the freedom to tell their story in their way,” declared Macy’s Steven Kolb, Director of Creative Planning-Cosmetics. “We want Impulse Beauty to attract a younger customer, so the space has to be in the right location. We position our graphics, our signage and our vendors so that it is most impactful to our customers. We want to make sure we have a good mix of product and that the merchandise flows together.”

When a new Impulse Beauty opens, vendors come in to train the Sales Associates. Then they return on a seasonal basis to update and train. “We also have training videos,” Ms. Harper noted. “These are used for new Sales Associates or to refresh. The Sales

Macy’s/Herald Square Opens IMPULSE BEAUTY

Macy’s Impulse Beauty at Herald Square

Bare Escentuals’ installation allows customers to touch and test the products.(Continued on page 46)

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These new fragrances chase away the winter blues with sparkling essences that are full of playful personality.

����������Whimsical and bright, the newest scent in the Daisy Marc Jacobs collection, Daisy Eau So Fresh is a fruity, floral fragrance that radiates with a sunny and sparkling energy. Created by Firmenich’s Perfumer Alberto Morillas, the fragrance bursts open with a top note of ruby red grapefruit, raspberry green leaves and pear that blends to a heart of violet, wild rose, apple blossom, lychee and jasmine petals and dries down to a warm base of musks, plum and cedarwood.

Daisy Eau So Fresh’s flacon is an elegant reinterpretation of the original Daisy Marc Jacobs, designed in a partnership between Coty Prestige and Marc Jacobs. The collection includes a 2.5 oz. Eau de Toilette spray for $70.00 and 4.2 oz., $85.00. A 5 oz. Body Lotion is also available for the price of $35.00. Daisy Marc Jacobs Eau So Fresh is now at select specialty retailers nationwide and at daisymarcjacobs.com.

������ ��� ���All the exclusive glamour of Palm Beach is captured in a bottle with Island Michael Kors Palm Beach. Bursting with sun-drenched sophistication, the fragrance begins with a cocktail of pink grapefruit, tangerine and sweet orange juice that mingles with the seductive middle note of jasmine, black tea, pink pepper and a dash of rum, drying down to a base of luxurious vanilla.

The sixth Island fragrance in the Michael Kors collection, it’s housed in a green bottle reminiscent of the palm trees that bear the destination’s name and finished with golden highlights on the pump and logo plaque, inspired by picture perfect sunny

skies. Island Michael Kors Palm Beach is available in a 1.7 oz. Eau de Parfum Spray for the price of $62.00 and is now available at select fine department stores.

� � � � ���� � �� � � � � � � � � �� �� � � �

(Continued on page 47)

Daisy Marc Jacobs Eau So Fresh is distributed by Coty Prestige.

Island Michael Kors Palm Beach

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The Fragrance Foundation’s final Insider’s Breakfast for 2010 was held on December 8 at CHANEL. It was hosted by Christine Dagousset, Executive Vice President Fragrance and Beauté at CHANEL who is also a Fragrance Foundation Board Member. Insider’s Breakfasts are specifically designed to provide entry and middle level

members of The Fragrance Foundation with an opportunity to interact and learn about the industry leaders and their companies.

In an interview format with CHANEL’s Kate Babb, Vice President Public Relations for Fragrance and Beauté, Ms. Dagousset spoke about her career path to her current position at CHANEL. Ms. Dagousset began her professional life at L’Oréal where she moved from positions in a household products division, subsequently sold, to Vichy and ultimately to become General Manager at Bio-therm.

Ms. Dagousset had always wanted to work at CHANEL, and an opportunity opened up where she remained for seven years before moving to New York to assume her current position. She shared that along with having aspired to work at CHANEL, she

was always a devotée of CHANEL N°19.

Ms. Dagousset stressed the importance of mentors and credited Laurent Attal of L’Oréal as being “inspiring. He gave me guidance and advice.” She also acknowledged Maureen Chiquet, Global CEO at CHANEL with being a mentor. “Her advice has served me well. It is important,” she expressed, “to listen before taking any action, especially the higher you go in your career.”

She believes self-motivation is important. “You have to like what you do.” Ms. Dagousset advised having an objec-tive. “It helps you to make choices.” She recommends “surrounding yourself with the right people. Communicate your vision and then share that vision with your team.” BF

INSIDER’S BREAKFAST AT

The Fragrance Foundation’s Rochelle Bloom with CHANEL’s Christine Dagousset

CHANEL’s Kate Babb (r.) interviews Ms. Dagousset. Ms. Dagousset (c.) with The Fragrance Foundation’s Mary Ellen Lapsansky and Terry Molnar

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Givaudan’s Cos Policastro, Dr. Roman Kaiser and Kate Greene at the launch of Scent of the Vanishing Flora

To commemorate 2010 as the International Year of Biodiversity, Givaudan and their world-renowned Scientist Dr. Roman Kaiser have launched a new book titled Scent of the Vanishing Flora. On December 13, Dr. Kaiser premiered his latest text that illustrates various biodiversity hotspots, all of them home to endangered plant species. For the past ten years, Dr. Kaiser has studied the scents of approximately 500 endangered plant species worldwide, 267 of which are described in his new book.

Givaudan’s Vice President of Marketing Kate Greene was pleased to introduce Dr. Kaiser and credited him with “going where no nose has been able to go before…to bring back [these] scents to the Perfumer’s palette for consumers to embrace.” During his presentation, Dr. Kaiser discussed his captivating expeditions around the world and spoke with urgency on the dire state of biodiversity. He allowed attendees to experience scents that may have otherwise been obsolete, which enforced his standpoint that there must be a commitment and effort made to prevent the extinction of plant species, as the rate of disappearance is increasing more rapidly than ever before.

Dr. Kaiser started his career at Givaudan in 1968 and has since been devoted to seeking out, investigating and recon-stituting new natural scents from around the globe, many of them being used today in the creation of some of the world’s best-known perfumes. Since 1975, he has primarily worked on the investigation and reconstitution of all types of natural scents using the ‘headspace’ technique, part of Givaudan’s highly acclaimed ScentTrek™ program, which he pioneered. This method allows scent samples to be collected in a way that’s not harmful to the plant or to the quality of the scent, increasing the Perfumer’s palette and bringing new dimensions to natural fragrances.

As the world’s largest supplier in the flavor and fragrance industry, Givaudan recognizes the need for ethical and commercial responsibility. With a strong commitment to preserving the environment and safeguarding biodiversity, the company was a signatory of the United Nations’ corporate responsibility initiative.

The results of Dr. Kaiser’s studies have been documented in around 80 scientific papers and in two previous books, The Scent of Orchids - Olfactory and Chemical Investigations, published in 1993 and Meaningful Scents around the World - Olfactory, Chemical, Biological and Cultural Considerations in 2006.Scent of the Vanishing Flora is currently available for purchase by visiting vhca.ch/scentovaflo.htm. BF

������������ ������������ ��� �� ����������� ��� ��������������� ���! �����"��#�$��"����������%

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Skincare and shaving products are earning coverage this month along with fragrance. New advances in shaving products are raising the comfort level of the experience. Modern maturity for men means not looking beyond their years, and a new skincare formulation is targeting this male customer. Fragrance remains an important staple in the men’s department, and there are two new ones to tempt consumers.

�����������

Gillette has improved the experience of its best-selling Gillette® Fusion® razor with new Gillette® Fusion® ProGlide™ razors. Their technologies address areas that will produce a better shave.

Both the Gillette® Fusion® ProGlide™ manual and power shaving systems have improved features for interaction with skin and hair. Low cutting force blades reduce tugging and pulling skin. A

blade stabilizer maintains optimal blade spacing that adjusts to facial contours. A Snowplow Comfort Guard achieves optimal blade contact that results in a close, comfortable shave. A larger Lubrastrip™ infused with mineral oil and lubricating polymers enables the razor

to make smooth moves over skin. A precision trimmer with a comb guard better aligns long hairs.The Gillette® Fusion® ProGlide™ Power’s handle delivers soothing micro-pulses for a comfortable shave, and its

handle has a microchip for consistent power. Other features are a low-battery indicator light and automatic shut-off after accidental activation.

Both the Gillette® Fusion® ProGlide™ manual and Gillette® Fusion® ProGlide™ Power shaving systems have an ergonomically improved handle with blue accents and a black elastomer for a more secure grip. They are priced at $10.99 and $12.99 respectively and are available now at food, drug and mass merchandise stores in North America.

������� �������� ����The products used before and after shaving play an important role in ensuring a close, comfortable shave. The new Gillette Fusion ProSeries, a line of skincare products, helps reduce shaving irritation and improves the skin’s condition.

The 4-product line includes Thermal Scrub to clear away dirt and soften hair before shaving, Sensitive Face Wash for daily use, an Intense Cooling Lotion for post-shaved skin and an Instant Hydration UV Moisturizer + SPF 15 to give all-day skin hydration.

The Gillette Fusion Pro-Series ranges in price from $6.99 to $8.99 and is available now at food, drug and mass merchandise stores in North America.

The new Gillette Fusion ProSeries is a skincare regimen designed for men.

Gillette® Fusion® ProGlide™ manual and power razors are the

next generation of facial hair removal.

(Continued on page 48)

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Robertet, the Grasse-based fragrance and flavor house, recently unveiled the innovative, new “Seed to Scent” fragrance development program. The “Seed to Scent” program establishes a continued and traceable link from the sourced ingredients through to the final creation. It connects consumers to the provenance of the sourced ingredients and honors the people involved in each step of the creation process from seed to scent.

Paul Austin, Founder of the Austin Advisory Group helped create the “Seed to Scent” program for Robertet. Rober-tet’s Perfumers and technical experts work with local communities to sustainably-source and process the best natural ingredients for use in their creations.

Through advanced processing and extraction techniques developed over the past 160 years, Robertet’s Perfumers will showcase these ingredients in their “Seed to Scent” creations using this ground-breaking process. The first scent launched with the “Seed to Scent” program is Evening at GoldenEye created by Robertet Perfumer Olivia Jan in collaboration with rock ‘n roll pioneer Chris Blackwell.

Robertet hosted a luncheon to announce the “Seed to Scent” program at the Blue Hill restaurant. Here are some of the guests from the fragrance industry as well as celebrities who attended.

ROBERTET’S “SEED TO SCENT” PROGRAM LAUNCHES

Ann Gottlieb (2nd l.) with Robertet’s Julien Maubert, Philippe Maubert and Peter Lombardo

Mr. Austin with Aramis and Designer Fragrances’ Veronique Gabai-Pinsky, Ms. Bron and Philippe Maubert

Le Labo’s Fabrice Penault, Philippe Maubert and Christophe Maubert (2nd r.) with Robertet’s Michel Meneuvrier and Lancôme’s Kerry Diamond

Elizabeth Arden’s Art Spiro, Ms. Gottlieb, Through Smoke Creative’s Gary McNatton, The Estée Lauder Companies’ Trudi Loren and Austin Advisory Group’s Paul Austin

Avon’s Isabel Ryan and The Fragrance Foundation’s Rochelle Bloom

Robertet’s Christophe Maubert, Beauty Avenue’s Benedicte Bron and Ralph Lauren Fragrances’ Guillaume de Lesquen

BF

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Out with the old and in with the new! Dull, dry skin is a thing of the past with these launches that bring out the softest and most hydrated skin for all—from those in need of an anti-aging regimen to a newborn’s first care collection, and for everyone else in between. This year, here are the new regimens to preserve and protect the skin with the latest in advanced skincare technology.

�����������Estée Lauder introduces DayWear Advanced Multi-Pro-tection Anti-Oxidant Moisturizers SPF 15 to prevent and diminish the first signs of aging caused by environmental exposure. Incorporating a new anti-oxidant recycling technology, this new “skin superfood” helps safeguard skin with multi-action protection in an advanced three-part approach. A new proprietary Super Anti-Oxidant Complex, featuring EGT, vitamin C, vitamin E, eukarion and a unique ferment derived from deep sea micro-organ-isms, neutralizes key types of skin-damaging free radicals and has been clinically shown to offer 8-hour protection.

Advanced broad-spectrum sunscreen provides Estée Lauder’s best UVA defense ever, meeting the most advanced standards, protecting skin and keeping it looking younger, longer. The formula also contains a potent blend of skin quenching hydrators and barrier-boosting lipids that provide skin with instant and all-day moisture to protect against dehydration.

Products in the line include DayWear Creme SPF 15 for dry skin, DayWear Creme SPF 15 for normal/combination skin, DayWear Lotion SPF 15 for oily skin and DayWear Sheer Tint Release Moisturizer SPF 15 for all skin types, each priced at $43.00. The DayWear collection is available at Estée Lauder counters nationwide and at esteelauder.com.

�� ���������������

Olay Professional Pro-X takes the facial cleansing routine to the next level by offering a battery-operated Two-Speed Facial Cleansing Brush and Exfo-liating Renewal Cleanser, rivaling professional cleansing systems. Clinically proven to clean six times better than basic cleansing alone, the brush’s micro-massaging rotating bristles deeply cleanse the skin and gently exfoliate,

� � �������� � � � ���������

The Olay Professional

Pro-X Advanced Cleansing

System is light-weight, travel-

friendly and water resistant

for use in the shower.

Estée Lauder’s DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15

are available in four formulas to diminish the first signs of aging in

different skin types.

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maximizing the immediate hydrating effectiveness of anti-aging moisturizers. Designed by the Olay Professional Alliance for Skin Care Innovation, Olay Scientists and renowned Dermatologists,

the Advanced Cleansing System includes a battery-powered Olay Professional Pro-X Two-Speed Facial Cleansing Brush, a replaceable brush head attachment, .68 oz. Olay Professional Pro-X Exfoliating Renewal Cleanser and 2 AA batteries for the price of $29.99. Refill kits are also available for purchase and can be found wherever Olay products are sold. For more information, visit olayprofessional.com.

������������������������

Clinique introduces new Dermatologist-reformulated Clarifying Lotions, with special buffering agents for a new approach to exfoliation. Each gentle sweep clears away pollution, grime and dulling flakes so skin is able to thrive. The new formulas have been updated with buffering agents including hyaluronic acid, glycerin and trehalose to make exfoliation more comfortable and help maintain the skin’s moisture equilibrium.

Available in four formulas of varying strengths, they are appropriate for very dry to dry, dry combination, combination oily and oily skins. Each Clarifying Lotion has been specially formulated with its own level of salicylic acid to ensure a custom-fit exfoliation for each skin type, promoting optimal cell turnover.

The Clarifying Lotions are available in a 200 ml size for the price of $12.50 and a 400 ml size, $21.00; they can be found at Clinique counters nationwide and at clinique.com.

�������������������

VERIPUR™ Hand Sanitizer Moisturizer, the ground-breaking hand sanitizer from Fusion Brands, Inc. has just entered the market as a non-drying, alcohol-free hand sanitizer that kills 99.9% of germs on contact and offers continuous protection for up to 4 hours after application. Performing double-duty as a daily moisturizer, VERIPUR™ contains vitamin E, avocado, grapeseed and jojoba oils that work to prevent the dryness often associated with alcohol-based hand sanitizers.

Safe for the entire family, VERIPUR™ Hand Sanitizer Moisturizer is a germ-free, worry-free protection that quickly kills germs and protects your hands longer than any other product available through SafetyDerm®, a patented technology that keeps skin healthy while preventing germs from colonizing on the skin. Active ingredient benzathonium chloride is suspended in a white wax to create an invisible barrier on the skin that deeply hydrates and offers long-lasting protection.

VERIPUR™ Hand Sanitizer Moisturizer has both an Unscented and Fresh scent and comes in two sizes: a 3 oz. tube for $5.99 and a 13 oz. pump for $10.99. It will be available in February exclusively at Walgreens and can now be found online at buyveripur.com.

(Continued on page 49)

Clinique Clarifying Lotions shed dead skin cells to reveal

healthier, cleaner skin.

VERIPUR™ is alcohol-free, kills 99.9% of germs and offers continuous protection for up to 4 hours.

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by Heide Kuhn-Winkler

IMPRESSIONS FROM

GERMANYTHE ARTDECO COMPANY CELEBRATES

ITS 25TH ANNIVERSARYThe Artdeco Company was founded in 1985 by Helmut Baurecht, a former Market-ing Manager in the cosmetic business. For the past 25 years, the brand set the course for decorative cos-metics and became the most popular makeup brand at perfumeries, beauty salons and selective department stores in Germany. Originating from Karlsfeld, near Munich, the brand can be found worldwide in more than 50 countries. Mr. Baurecht is still the sole holder, captur-

ing a unique position before all international brands in Germany. Based on a niche strategy, Artdeco has reached market shares of over 40% in certain product groups, such as eyeshadows, lipliners, camouflage, artificial lashes and nail care.

From the outset , the Système Mosaïque was the heart of the Artdeco brand. Available in different dimen-sions and with various artis-tic designs, over 100 eye shadow colors and blushes combine within a magnetic system to form individual-ized palettes. For the 25th anniversary, Brazilian Pop Artist Romero Britto created one of these popular boxes.

Artdeco covers decorative cosmetics and nail care as well as new market segments. With the Hand Balance and Wellfeet collections, the company offers care concepts for hands and feet. In 2007, the facial care collection Skin Yoga Face launched with products that increase the oxygen content of the skin. There is also a line of mineral products in the Artdeco collection.

How does a young brand with no connection to a larger group set up such a presence in the market? “The secret of Artdeco’s success in becoming the leader in Germany’s selective market has been its constant focus on the individual wishes and needs of all women, com-bined with uncompromising quality and very reasonable pricing,” says Mr. Baurecht.

TOMMY HILFIGER LAUNCHES LOUD

On October 15, Tommy Hilfiger’s Denim Loud fragrance duo, for Him and for Her, launched at Ewerk, one of Berlin’s most historic venues. Headlining the Hilfiger Denim Loud event was The Ting Tings, a UK-based, Grammy-nominated rock/pop duo, who were also featured in the advertising campaign for the new

(Continued on page 52)

Tommy Hilfiger and Aramis and Designer Fragrance’s Veronique Gabai-Pinsky introduce the Denim Loud duo, the latest fragrances from the brand.

The Ting Tings perform at Tommy Hilfiger’s Denim Loud launch party in Berlin.

Mr. Britto’s Système Mosaïque

Mr. Baurecht with Romero Britto during

the company’s 25th anniversary

celebration

The Artdeco Company’s Founder Helmut Baurecht

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by Toni M. Lublin ATLANTA PEACH

The Dior Beauty counter at Lenox Square’s Blooming-dale’s in Atlanta received a very special visitor on Novem-ber 11. Dior Beauty’s Global Medical Advisor, renowned Dermatologist, Researcher and Cosmetic Surgeon Dr. Neil Sadick of Sadick Aesthetic Surgery and Dermatolo-gy, made a personal appearance and spoke at a luncheon held in his honor that was attended by loyal customers. Dior Beauty’s European-based R&D team and Dr. Sadick worked together on the development of the highly suc-cessful skincare lines of L’Or de Vie and Capture Totale. He was very generous with his time and even consulted clients on the floor about cosmetic trends and the bene-fits of the product line.

The extract of L’Or de Vie is derived from the Sauvi-gnon vines grown at the Chateau d’Yquem in Bordeaux, France. The roots of the vines are known to produce an incomparable regenerating power. Converting the com-position of ten molecules that are extracted after the vines have aged for six months, and transforming the life-giving molecules into a skincare technology, has yielded amazing results in case studies and in long-term use.

During the luncheon, Dr. Sadick spoke about the “secret power” of the vines to regenerate and improve year after year, and how it captured the attention of sci-entific researchers. “L’Or de Vie has a higher anti-oxidant

concentration t h a n m a n y o the r p rod-ucts, which is why it hydrates the skin better

and continues to work over time,” said Dr. Sadick. For Ilona Chkliarouk, who has been using L’Or de Vie

everyday over the last two years, the change in her skin’s

texture and suppleness has been amazing. “My friends tell me that I look younger every time they see me,” exclaimed Ms. Chkliarouk.

Improvements in the skin’s appearance, from firmness and texture to reduction of wrinkles and fine lines, have also been noticed by customer Bonnie Westbrook. “I have been using the product line since it came out and have noticed how my skin appears dewier than it use to,” said Ms. Westbrook.

According to Dr. Sadick, “the new natural” is in. “Slow down the aging process with non-invasive treatments and start early in protecting the skin with the L’Or de Vie skin-

care line,” he advised. Stay tuned, as there

is more to come from Dior Beau ty, Dr. Sadick and the sci-ence of the next gen-eration in anti-aging skincare.

Ms. Panos Bonilla with Dior Beauty customer Bonnie Westbrook

Dior Beauty’s Camille Jackson and Dr. Sadick with customer Ilona Chkliarouk

Dr. Neil Sadick with Dior Beauty’s Cosmetics Sales Manager Lia Panos Bonilla

The busy Dior Beauty counter during Dr. Sadick’s appearance

Store Manager Tom Abrams and Ms. Panos Bonilla BF

The Dior Beauty team and customers join Dr. Sadick at the luncheon.

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on the avenue

Holiday SoiréeThe Zinger International Group held its holiday party on December 9 at Manhattan’s Harold Pratt House.

Hair Rules Billboard

Celebrities joined Hair Rules Co-Founders Kara Young and Dickey at the Vivid Lounge in the Renais-sance New York Hotel to celebrate the first-ever billboard for the brand in Times Square.

Ms. Young (c.) with Frédéric Fekkai and Hair Rules’ Dickey

Hair Rules’ Kara Young with Russell Simmons

The Hair Rules billboard overlooking Times Square

Honey Fazzinga and Zinger International Group’s Frank Fazzinga, Jr.

Frank Fazzinga, Jr. (c.) with Zinger

International Group’s Andrew

Mitchell and Frank Fazzinga III

Frank Fazzinga, Jr. (2nd r.) joins ICON Beauty’s Chrissy Cankes with Gemini Cosmetics’ Christine Pane and Chez Pizzariello.

ICON Beauty’s Jennifer Hannum

with Coty Beauty’s Marcie Davidson

and Grace Atwood

ICON Beauty’s Louise Caldwell (c.) with Bank of America’s Malcolm MacDonald and Max Sfetcu

BF

(continued from page 17)

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The Maybelline New York Makeup Look At BCBG Max Azria

Makeup by Maybelline New York Global Makeup Artist Charlotte Willer

The pieces at the BCBG Max Azria show were short and flirty. Charlotte described the makeup look as easygoing, natural and elegant.

Step 1 Charlotte started by applying Dream Liquid Mousse Foundation. She applied the foundation with her fingertips, the way you would apply a moisturizer, for an airbrushed finish.

Step 2Charlotte applied Eye Studio Color Plush Silk Eyeshadow in Green with Envy. She used the lightest shade all around the eye for a subtle, shimmery effect.

Step 3Charlotte applied Color Sensational Lipstain in In The Buff. This helped create a fresh flush of color on the lips. She drew and filled in the lips with the product’s precise, pointy tip. She finished the lips by applying a dab of lip balm with her finger.

fashion of beauty® Spring/Summer ‘11

Charlotte with Max Azria

Charlotte applies makeup to a BCBG Max Azria runway Model

(continued from page 19)

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The Maybelline New York Makeup Look At Custo Barcelona

Makeup by Maybelline New York Makeup Artist Gato Zamora

Step 1Gato applied Dream Smooth Mousse Foundation all over the face using a brush.

Step 2Gato applied several coats of Lash Stiletto Voluptuous Mascara, for a long and dramatic lash look.

Step 3To add luminous dimension to the lips, Gato applied Color Sensational Pearls Lipcolor in Sugared Almond.

Step 4Gato applied Fit Me! Bronzer onto the apples of the cheeks for a bright and sunny look.

The Maybelline New York MaThe

fashion of beauty® Spring/Summer ‘11

Maybelline New York Makeup Artist Gato Zamora with Custo Dalmau

Gato applies makeup to a Custo Barcelona runway Model.

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The Maybelline New York Makeup Look At L.A.M.B.

Makeup by Maybelline New York Global Makeup Artist Charlotte Willer

The L.A.M.B. show was filled with colorful, tribal prints. One fabric in particular, an African butterfly print, inspired the makeup look.

Step 1Charlotte applied Dream Liquid Mousse Foundation all over the face with her hands, as you would apply a moisturizer.

Step 2Charlotte applied Eye Studio Color Plush Silk Eyeshadow in Give Me Gold. Charlotte applied the gold shade on the lid and in the crease. She intensified with the darker shade.

Step 3Charlotte applied Color Sensational Lipcolor in Red Revival. She applied this gorgeous red shade directly from the tube for “full-on glamour.”

Step 4Charlotte applied Line Express Eyeliner in Ebony Black. Charlotte drew the bottom lash line far out past the outer corner of the eye, and up slightly. This created an exaggerated cat eye effect.

Charlotte with L.A.M.B.’s Gwen Stefani

Charlotte applies makeup to a L.A.M.B. runway Model.

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The Maybelline New York Makeup Look At Vivienne Tam

Makeup by Maybelline New York Global Makeup Artist Charlotte Willer

Step 1Charlotte applied Fit Me! Bronzer to the apples of the cheeks for a healthy look.

Step 2Charlotte applied Falsies Volum’ Express Mascara in Very Black from root to tip on top and bottom lashes.

Step 3Charlotte applied Color Sensational Lipcolor in Nearly There. She dabbed it on with her finger for a very natural effect.

fashion of beauty® Spring/Summer ‘11

Charlotte with Vivienne Tam

Charlotte applies makeup to a Vivienne Tam runway Model

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The Maybelline New York Makeup Look At Carlos Miele

Makeup by Maybelline New York Makeup Artist Gato Zamora

The pieces at the Carlos Miele show were young yet sophisticated, with a lot of texture. Carlos wanted the makeup to compliment the fashions by being, in a word, “beautiful.”

Step 1Gato started with Dream Smooth Mousse Foundation to prepare and improve the look of the skin.

Step 2Gato applied Eye Studio Color Gleam Cream Eyeshadow in Rose Revolution. He applied the shadow with a brush, for more intense color saturation.

Step 3Gato applied Color Sensational Pearls Lipcolor in Pearly Pink. Gato dotted this shimmery pink shade on with his fingertips.

Step 4Gato used Line Express Eyeliner in Bronze all around the eye for added definition. He smudged the liner, to keep the look soft.

Gato applies makeup to a Carlos Miele runway Model

Gato with Carlos Miele

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The Maybelline New York Makeup Look At Michael Angel

Makeup by Maybelline New York Global Makeup Artist Charlotte Willer

The look at Michael Angel was sexy and modern.

Step 1Charlotte brushed brows upward and outward to create an ideal frame for the face. Charlotte used Define-A-Brow Gel to groom brows.

Step 2Charlotte lightly applied Fit Me! Blush in Medium Coral on the apples of the cheeks and up into the hairline.

Step 3Charlotte applied Color Sensational Lip Gloss in Sandstone Shimmer. She asked Models to pucker their lips and then applied gloss all over using the product’s applicator. Then she used her finger and gently dabbed the lips to remove excess product and create a more natural look.

fashion of beauty® Spring/Summer ‘11

Charlotte with Michael Angel

Charlotte applies makeup to a runway Model as Michael Angel observes.

BF

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fashion of beauty®Spring/Summer ‘11 face in focus

Pleasantly PlumpClinique offers new Chubby Stick Moisturizing Lip Colour Balm for a sheer hint of color. Formulated with butters, oils and anti-oxidants, the Chubby Stick delivers a surge of moisture in eight shades for $15.00. They are available now at Clinique counters nation-wide and at clinique.com.

M·A·C’s Spring MovesThe exotic peacock is a symbol of extreme beauty. M·A·C interprets this image in Peacocky, a collection of intense color. It consists of 12 shades of Kissable Lipcolour and 15 shades of Mega Metal Shadow. They are priced at $18.00 and $19.50 respectively.As M·A·C’s Director of Makeup Artistry for India, Mickey

Contractor is an icon for a glamorous Eastern audience. Mickey’s musts to create natural skin tonality and total perfor-mance are now in the Mickey Contractor collection. It consists

of five shades of Lipstick, two shades of Lipglass, four shades of Eye Shadow, four shades of Eye Shadow X4-Athma, two shades of Fluidline, six shades of Select Moisturecover Concealer, three shades of Studio Fix Fluid SPF 15 Foundation, two shades of Powder Blush, Prep + Prime Transparent Finishing Powder and Brushes #219, 239 and 116. They range in price from $14.50 to $36.00.

M·A·C toasts the New Year with the Cham Pale makeup collection that gives a golden glow. It includes Studio Fix Lash, Special Reserve Highlight Powder in two shades, one shade each of Eye Kohl and Kohl Power, two shades of Chromographic

Pencil, four shades of Paint Pot, two shades of Nail Lacquer, four shades of Lipstick, four shades of Lipgelée and four shades of Eye Shadow X 4.

M·A·C’s Stylishly Yours gives a signature look major oomph with four Lipsticks, four Pigments, four shades of Crème Colour Base, two Beauty Powders, Clear Lip-glass, Zoomlash and Fluidline along with a 209 Eyeliner Brush. They range in price from $14.00 to $22.00.

False Lashes is M·A·C’s way of creating the illusion of extensions. False Lashes in False Black is $18.00.

The makeup collections are available now at all M·A·C locations and at maccosmetics.com.

(continued from page 21)Clinique’s Chubby Stick Moisturizing Lip Colour Balm has a balm-like formula with stay-true color.

The iridescent irreverence of M·A·C’s Peacocky collection

M·A·C’s Mega Metal Shadow is light-reflecting and crease-

resistant.

M·A·C’s Mickey Contractor makeup has a touch of exotic cine-magic.

Eye Shadow X4-Athma

M·A·C’s Cham Pale collection

M·A·C’s Stylishly

Yours collection

offers a simple

switch-up for a presto-

change-o.

M·A·C’s False Lashes has a new, mega-multiplication formula for extreme volume and curl.

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Urban SmokeNYC New York Color is setting a trend for smoky eyes, mascaras for every fringe, long-lasting lipcolor all set on a fresh-faced, f lawless complex ion. The NYC IndividualEyes Custom Compact-Smokey Eyes comes in three palettes. There are six mascaras with targeted lash technology. Lips get long-lasting color and shine with Smooch Proof 16HR Lip Stain in ten shades and Liquid Lipshine in

ten shades. Skin perfecting essentials for spring are Skin Matching Foundation in five shades, Smooth Skin Liquid Foundation Relaunch in six shades and Smooth Skin Liquid Concealer in two shades. They range in price from $1.99 to $4.99 and are now at chain drugstores and mass merchandisers nationwide.

Power PlayBobbi Brown Cosmetics’ new Pretty Powerful Palettes mark the first anniversary of the iconic Pretty Powerful campaign. The palettes are designed to be universally flattering. The palettes, offered in two shade ranges, are designed to be universally flattering. They are priced at $60.00 and are available now at all Bobbi Brown Cosmetics counters and at bobbibrown.com.

The London LookRimmel London has four new color products that provide new spins on makeup.

Match Perfection Foundation SPF 15, formulated with Smart-Tone® Technology to mimic the skin’s natural texture and tone, comes in 16 shades. Glam’Eyes Eyeshadows present twelve Quad Palettes, four Trio Palettes and eight Mono Palettes. Glam’Eyes Day 2 Night Mascara allows for lash customization with a dual-lash formula and double caps for defined length for day or intense volume for night in a choice of two shades. Moisture Renew Cream Lip Gloss SPF 15 gives a major boost of moisture to lips in a selection of 14 shades. All of the Rimmel London makeup is available in March at mass market retailers and drugstores nationwide and at rimmellondon.com.

fashion of beauty® Spring/Summer ‘11 face in focus

Bobbi Brown’s Pretty Powerful Palette

Rimmel London Match Perfection Foundation SPF 15 contains Oxygen Complex for stay-true color and Blue Sapphire to fight a sallow complexion.

A double delivery system in one Glam’Eyes Day 2 Night Mascara by

Rimmel London gives a choice of length or volume.

NYC New York Color’s IndividualEyes CustomCompact

NYC New York Color’s lipcolors

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A Playful PaletteGuerlain’s Spring 2011 Colour Collection is by Creative Director Olivier Échaudemaison. The collection includes Météorites Pressed Illuminating and Mattifying Powder in three shades, limited-edition Blush G, limited-edition Rouge G in four shades, limited-edition Écrin 6 Couleurs Eye Shadow Palette, three new shades of Ombre Éclat and three new shades of Kiss Kiss Gloss. They range in price from $30.00 to $84.00 and are available now at select locations of Saks Fifth Avenue, Nordstrom, Neiman Marcus, Sephora, Bloomingdale’s and Bergdorf Goodman.

Nail NewsHigh-impact drama is achieved with new Nicole by OPI’s Liquid Metals collection. They come in four shades and are priced at $7.99.

Inspired by graffiti art, OPI has introduced Black Shatter™ coat. Applied over dry Nail Lacquers, it produces a textured look. It is priced at $8.50.

The new OPI nail products are available now at professional salons, Dillard’s, JCPenney and ULTA.

‘Green’ BeautySante America is a multi-ethnic range of certified natural cosmetics new to the US. The European brand debuted this fall with Soft Cream Founda-tion, Pressed Powder, Concealer, Mascara, Eye-liner Pencil, Eyeshadow Pencil, Lipstick, Lip Duo Contour and Gloss, Lip Gloss and Nail Polish. They range in price from $11.00 to $17.50 and are available now at santeamerica.com.

Spring BloomSmashbox Cosmetics promotes spring beauty with the In Bloom Collection. It includes Eye Shadow Palette & Brush, Cream Cheek Duo, Soft Focus Powder Eye Liner, Limitless Long Wear Lip Gloss With SPF 15 and Artificial Light Lumi-nizing Powder. They range in price from $20.00 to $48.00 and are now at smashbox.com, Sephora, Sephora inside JCPenney, ULTA, Nordstrom, beauty.com and select Macy’s.

(Continued on page 53)

Natalia Vodianova is the face of Guerlain’s Spring 2011 Colour Collection.

New shades of Blush G de Guerlain and Rouge G de Guerlain

Nicole by OPI’s Liquid Metals nail lacquer

Sante America is a collection of color cosmetics made up of chemical-free, 100% natural ingredients.

Smashbox Cosmetics’ In Bloom Collection

Black Shatter™ coat by OPI

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Associates are cross-trained on all brands and are not dedicated to any one line.”

Two brands that already were in this location are M·A·C and BeneFit. Although M·A·C is not in any other Impulse locations, it was decided to not move the brand to another location in the Herald Square store. BeneFit is in Impulse Beauty at other Macy’s. Some of the other brands at Impulse Beauty are Bare Escentuals, Cargo, Laura Geller, Smashbox, Stila, Studio Gear, Sue Devitt

Beauty, Too Faced, Urban Decay, bliss®, Clarisonic, Dr. Brandt, Peter Thomas Roth and hair care products including Lea Journo and T-3. There are no fragrances in Impulse Beauty.

According to Ms. Harper, a category that has done well in this destination is the Impulse Beauty on the Go displays. They are adjacent to registers for quick purchase.

The Hot Picks table at the center of Impulse Beauty features the hottest items. “Our Sales Associates throughout the country can pull the hot items their customers are interested in so each Hot Picks table can be a little unique in every door,” explained Ms. Harper. “It empowers our Sales Associates that they can pick the ‘winners.’”

“We listen to our Sales Associates. What do they want, what’s working, what’s not working. We really make adjustments based on what they and our customers are telling us,” she continued.

Walking the space with Beauty Fashion, Ms. Harper explained that the Impulse Beauty

wall has really been animated. “At Urban Decay, we have an amazing False Eyelash presentation that is just blowing out. Urban Decay plays ‘bad girl’ to Too Faced’s ‘girly girl.’ Studio Gear is our brush authority. Bare Escentuals is a big volume vendor for us. It ranks #1 in many of our stores.”

Eric Horowitz, Chief Executive Officer of Sue Devitt Beauty said, “Impulse Beauty has been terrific for us, and I couldn’t be happier with the results. We’ve opened up Impulse Beauty in 45 key markets, which has given us a national presence.” BF

Macy’s/Herald Square Opens IMPULSE BEAUTY

BeneFit and its Brow Bar had already occupied the space where it is currently located in Impulse Beauty.

Sue Devitt Beauty’s Eric Horowitz (2nd r.) with Macy’s Steven Kolb, Regina Vespaziani,

Ms. Harper and Trevor Hayes

(continued from page 26)

Macy’s Nancy Schmidt, Cindy Harper and Muriel Gonzalez at the kick-off of Impulse Beauty at Herald Square

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������������ �Vera Wang and Coty Prestige introduce the latest reigning royal, Vera Wang Preppy Princess. Ruling in the most fashionable way, this is the fragrance to perfectly match her classic-meets-edgy style. The luscious woody, fruity scent begins on a top note of tangerine, red apple and succulent crushed berries that blend together in a mix of honeysuckle and jasmine. The fragrance dries down to a base of sensual woods and the unexpected kiss of coconut water.

The transparent hot pink bottle is dressed to impress in a blue and white plaid design and topped with a crown-inspired cap that’s accented with polished pearls. The advertising campaign was shot by renowned Photographer Bruce Weber and stars Singer/Actress Zoë Kravitz. Vera Wang Preppy Princess spray comes in a 1 oz. Eau de Toilette Spray priced at $45.00, 1.7 oz., $60.00 and 3.4 oz., $75.00. A 5 oz. Satiny Body Lotion completes the collection and is priced at $35.00. Vera Wang Preppy Princess is currently available at Macy’s, Dillard’s, Nordstrom and Sephora. More information can be found at verawangprincess.com.

�� �����������

Teaming up with Gigantic Parfums, platinum-selling Singer-Songwriter Katy Perry has extended her brand into beauty with the launch of her premiere signature scent, Purr by Katy Perry.

Developed by Firmenich, Purr by Katy Perry begins with a fresh citrus accord that features peach nectar and forbidden apple with green bamboo. The fragrance evolves into a delicate bouquet of jasmine blossom, pink freesia and Bulgarian rose which then settles down to a radiant base of vanilla orchid, white amber, creamy sandalwood and musk.

“Distilling Katy’s personal style for her own fragrance was the ultimate goal. Katy worked with our Perfumers to capture the distinctive notes of her favorite perfumes and hand-sketched the bottle design by herself. Her vision of Purr by Katy Perry stands as a delicious reflection of her unique personality: confident, sexy and just a lot of fun,” said Isaac Lekach, CEO of Gigantic Parfums.

Having appeared on stage dressed as Catwoman along with an oversize blow-up cat, it’s no secret that Ms. Perry has an affinity for all things feline. She used this inspiration when designing

the bottle, complete with jeweled eyes, metallic accents and an opulent lavender coloring. Exclusively available at Nordstrom and nordstrom.com, the 1.7 oz. and 3.4 oz. Eau de

Parfums retail for the prices of $45.00 and $65.00 respectively. Ancillary products will be released seasonally, beginning with a Valentine’s Day gift set.

�������������������

In celebration of the 150th anniversary of the birth of René Lalique, President and CEO of Lalique S.A. Silvio Denz has commissioned the creation of The Art of René Lalique flacons and powder boxes written by Author and Art Historian Christie Mayer Lefkowith. A comprehensive photographic and historical review of Mr. Lalique’s art, the book showcases the decorative objects, flacons and powder boxes that were created for Perfumers, including those for François Coty in the early 1900s.

With 498 pages and over 700 color photographs, The Art of René Lalique flacons and powder boxes will be a valuable addition to the libraries of all those who are admirers and collectors of René Lalique. Available for the price of $125.00, versions in English and French can be purchased at all Lalique boutiques or directly through Lalique Customer Service. For additional information, contact [email protected]. BF

� ����� � � �� �� �� � � �(continued from page 27)

Preppy Princess is the latest edition in the Vera

Wang Princess collection.

Purr by Katy Perry is housed in an opulent cat-shaped flacon that the Singer designed.

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� �������As men age, they don’t have to look mature beyond their years. Zirh’s new REVERSE is a dual-action formula that diminishes the appearance of lines and wrinkles over time. The blue helix at the core of REVERSE delivers soft-focus particles that transform surface textures like lines, wrinkles and pores, while a vitamin and penta-peptide clear gel reaches the skin barrier to firm it from below the surface.

REVERSE contains niacinamide to promote a healthy skin barrier, silicone elastomer to fill in surface texture, glycerin to provide long-lasting hydration and penta-peptide for deep moisturization. The dual-phase serum avoids the use of binders, which assures a light, smooth feel on skin.

Suitable for all skin types, REVERSE by Zirh is priced at $45.00 and is available now at ZIRH.com.

�� ������ ����� �The feeling suggested by the snowcapped mountains of Switzerland and crisp, winter weather are captured in the new, limited-edition Victorinox Swiss Unlimited Snow Power. The fresh, spicy and woody juice was developed by Perfumer Pierre Wargnye of International Flavors & Fragrances.

Victorinox Swiss Unlimited Snow Power begins on a top note of grapefruit and snow accord. Its heart of Atlas cedarwood and clary sage is based on a note of amber and vetiver. The fragrance is presented in a textured flacon with a twist on/

off-system to prevent cap loss and an attached carbineer for portability.The limited-edition scent comes in a 1 oz. size for $55.00 and is available now

exclusively at Bloomingdale’s.

��� ��������The 4 elements of The Perfect Shave® are presented in The Art of Shaving Full Size Kit. The aromatherapy-based products and handcrafted accessories produce optimal shaving results while relieving and preventing ingrown hairs, razor burn, tough beard and sensitive skin.

The kit contains Pre-Shave Oil, Shaving Cream, After-Shave Balm and a Pure Badger Shaving Brush. The Art of Shaving Full Size Kit is priced at $100.00 and is now available in The Art of Shaving Shops and at its Web site, at department and specialty stores, high-end apothecaries and at beauty/grooming Web sites as well as at resorts and spas.

������������������������� ����������������������REVERSE by Zirh is a dual-phase formulation.

Limited-edition Snow Power by Victorinox Swiss Unlimited captures the icy freshness of the Swiss landscape combined with the warmth of fresh wood crackling in a fireplace.

The Art of Shaving Full Size Kit comes in lemon, lavender, sandalwood and unscented.

(continued from page 30)

(Continued on page 55)

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��� �������������Sephora Collection Skincare introduces a comprehensive skincare line that is seriously simplified. The collection is organized to make choosing the right skincare routine effortless for all skin types, while following the Sephora skin-care philosophy of: Cleanse. Treat. Moisturize. Protect. Every formula is state-of-the-art featuring HydroSenn+™, a new technology exclusive to Sephora that forms a protective barrier on the skin’s surface that is able to harness and retain water for optimal moisture all day long. Other targeted ingredients, like Timecode™, a lipoamino acid with multiple anti-aging properties, as well as vitamin E, UVA/UVB filters and light reflecting pigments, ensure skin is left radiant, hydrated and protected.

The Cleanse collection presents four products that multi-task for a simplified cleansing routine. This line includes Supreme Cleansing Foam, Double Duty Exfoliator + Mask, Smart Dual Action Exfoliator and Instant Refreshing Toner, which range in price from $12.00-$24.00.

The Treat products offer targeted solutions for your biggest beauty challenges. This collection is comprised of the Age Defy Eye Cream, Super Loaded Age Defy Serum and the Instant Depuffing Roll-on Gel, and is priced from $15.00 to $32.00.

The Moisturize collection leaves skin soft and supple with Instant Moisturize and Age Defy Moisture Cream SPF 15. Flawless Moisturizing Lotion SPF 15, found in the Protect collection, is a light lotion ideal for combination to oily skin. These three products, priced from $20.00 to $30.00, contain anti-oxidant-rich White Tea Extract and vitamin E as well as radiance-boosting light reflective pigments, which decrease the appearance of minor skin flaws.

The Body and Nail line offers innovative products that streamline care routines and make skin feel beautiful, soft and smell great. Included in this collection are the Super Supreme Body Butter, Sugar Body Scrub and the Nourishing Hand Cream, with a range in price from $7.00 to $25.00. The Express Nail Polish Remover is an acetone-free, ultra effective formula that is available in two sizes priced at $4.00 and $8.00.

Sephora Collection also presents a variety of Makeup Removers to choose from. Makeup is gone in two sweeps with the Express Cleansing Wipes, Eye Makeup Removing Pads, Soft Touch Cotton Pads, Instant Eye Makeup Remover and Waterproof Eye Makeup Remover, priced from $4.00 to $9.50.

All Sephora Collection Skincare products feature straight-forward product names, clear descriptors and color-coded packaging. They are available now at all Sephora locations and at sephora.com.

�� ��������TLC for winter-weary complexions, Bobbi Brown offers a new Extra Repair Serum as the ultimate solution for dry skin. With its luxurious milky texture, this skin nourishing serum gives an immedi-ate feeling of comfort on contact. Over time, it works to help improve skin’s texture and moisture barrier. Infused with anti-aging ingredients, it helps smooth lines and wrinkles while giving skin a firmer, more lifted appearance.

Active ingredients in the Extra Repair Serum include a wheat bran & olive extract complex that helps to strengthen skin’s natural barrier, improving its ability to lock in moisture and prevent future damage. Vitamin C and a powerful peptide firm the skin and help soften the look of lines and wrinkles, while a clary sage extract encourages skin cell turnover and sweeps away dull surface cells to reveal a fresh, radiant surface. Magnolia bark extract, sucrose and caffeine help to reduce visible redness caused by irritation as a combination of sodium hyaluronate, glycerin and meadowfoam seed oil infuses skin with moisture—instantly and over time.

The Extra Repair Serum is priced at $105.00 and is now available at Bobbi Brown counters and at bobbibrown.com.

����������������� (continued from page 33)

The Sephora Collection skincare line features 19 products to “Cleanse. Treat. Moisturize. Protect.”

Bobbi Brown Extra Repair Serum works to moisturize and repair dry skin.

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JANUARY 2011 / / BEAUTY FASHION50

!���"�#��� Backed by 10 years of internationally-patented gene research, L’Oréal Paris offers women the most scientifically advanced topical anti-aging treatment with the introduction of the L’Oréal Paris Youth Code Skincare Collection. The collection includes four new products that are specially formulated with the latest development in gene science, GenActiv TECHNOLOGY™. Clinically proven to energize the repair gene expression, this new technology enhances the skin’s capacity for recover-ing faster after aggressions and unveils younger-acting skin.

GenActiv TECHNOLOGY™ is specially formulated with biolysat, adenosine and enhanced with peptides that help make the skin act faster and younger. Biolysat, known as a good bacteria, works to activate the repair gene. Adenosine is a molecule that naturally exists in the skin’s DNA and is essential to proper cell functioning, acting as an anti-wrinkle ingredient by stimulating DNA and protein synthesis while producing collagen.

The L’Oréal Paris Youth Code Skincare Collection includes a 1 oz. Serum Intense, 1.7 oz. SPF 30 Day Lotion, 1.6 oz. Day/Night Cream and a .5 oz. Eye Cream; each product is priced at $24.99. The L’Oréal Paris Youth Code Clinical Strength Starter Kit, which includes a 1 oz. SPF 30 Day Lotion, .5 oz. Day/Night Cream and a .33 oz. Eye Cream, is also available for the price of $34.99. The collection can be found at mass and drug retailers.

�����������������Sensitive skin is vulnerable to wrinkles, yet sensitive to typical anti-aging ingredients. An estimated 50% of women have sensitivity issues ranging from redness, dryness and flare-ups to burning and stinging; therefore, many of them shy away from anti-aging formulas they may feel are too irritating or aggressive.

StriVectin® is keeping sensitive skin young with the launch of its new StriVectin-SD™ Sensitive Skin Intensive Concentrate for Stretch Marks & Wrinkles, an anti-aging powerhouse that is proven to reduce the appearance of facial wrinkles, while strengthening the skin’s natural protective barrier so it actually becomes less sensitive over time.

Patented NIA-114™ technology stimulates DNA repair, improves energy within skin cells and strengthens skin’s natural barrier to generate healthier epidermal layers. The formula also contains

an oligopeptide and tetrapeptide blend that stimulates fibroblasts to promote collagen synthe-sis, strengthening skin’s natural cushion, improving skin structure and depressing the length and width of stretch marks while minimizing the appearance of fine lines and wrinkles. Swiss apple stem cells work to promote the longevity of skin cells, stimulate repair of DNA and delay aging and wrinkle effects. Other key ingredients include garden sprout extract, resveratrol, ceramide 2

and sodium hyaluronate, rose, cucumber, oat kernel & wheat germ and tulsi leaf and lady’s thistle extracts. It is fragrance-free, paraben-free, oil-free and does not contain artificial colors or dyes.

StriVectin-SD™ Sensitive Skin Intensive Concentrate for Stretch Marks & Wrinkles is available in a 2 oz. size for the price of $79.00 and can be purchased at Macy’s, Bloomingdale’s, Lord & Taylor, Dillard’s, select Nordstrom, Sephora, ULTA and at strivectin.com.

�����$��%���

Lily B. features a line of all-natural skincare products formulated from natural botanicals and sea-sourced ingredients, designed for skin that is beyond the acne-prone phase but not yet ready for heavy anti-aging products.

Wake up skin while removing impurities and makeup with the Rose Hip Infused Cleanse Facial Wash. A natural sulfate-free foaming cleanser, it contains mild exfoliation and astringent prop-erties, along with the skin renewing benefits of olive oil. The 4 oz. Facial Wash retails for the price of $28.50.

�����������������

The L’Oréal Paris Youth Code Skincare Collection

StriVectin-SD™ Sensitive Skin Intensive Concen-trate for Stretch Marks

& Wrinkles is formulated to the particular needs of aging, sensitive skin.

Lily B. products are designed for women ages 22 to 38, who are not in need of acne-related skincare regimens

but aren’t yet ready for anti-aging regimens.

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JANUARY 2011 / / BEAUTY FASHION51

Smooth and brighten the eye area, while reducing puffiness and under eye circles with the Multi-Action Rescue Eye Cream. A unique combination of jojoba oil, vitamin K, squalane and arnica Montana, this cream was designed specifically for the delicate eye area. The Multi-Action Rescue Eye Cream is available in a .5 oz. size and priced at $42.50.

The marine-botanical-based 24/7 Defense Daily Moisturizer provides calming, skin-strengthening properties along with important hydration to help replenish and restore balance to fatigued dehydrated skin. The formula includes a variety of nutrient-rich sea algae found off the coast of France, widely recognized as a natural anti-inflammatory with skin balancing properties. The addition of jojoba oil, squalane and hyaluronic acid provides protective hydration without clogging pores. The 1 oz. size is priced at $49.50.

Also included in the collection is a 1 oz. Red Tea Defense Booster Hydrating Serum, $45.50 and a 2 oz. Botanical Rich SPF 30 Ultra Defense, $22.50. Lily B. products are available at lilybskincare.com.

�������&���$�'(

For newborns, everything is a first. As their delicate skin adjusts to this rough-and-tumble world, soothe and protect it with Mustela’s new Baby’s First Moments Set, a fragrance-free option in the Mustela Bebe range. The set includes three essential prod-ucts from the brand’s popular Dermo-Pediatrics Stelaprotect™ line, specially formulated for the sensitive skin of newborns, babies and children that does not contain fragrance, colorants, parabens or preservatives.

Stelaprotect™ utilizes a patented natural ingredient and a complex of rare plant sugars extracted from avocado, which combine together for a triple action response. The reaction reinforces the skin’s own physical barrier, boosting the skin’s tolerance level and reinforces its natural defense.

Products include a 6.7 oz. Cleansing Foam for $16.00, 6.7 oz. Body Milk, $18.00 and a 1.3 oz. Face Cream, $16.00. The three items can be purchased together in a set for the price of $39.00 (a $50.00 value), which also includes a complimentary gift.

Mustela products are available at select department stores, pharmacies as well as specialty stores and online retailers. For additional information and retail locations, visit mustelaUSA.com.

�!���)�*��+��+��*�,��)��) Miracle Skin Transformer is launching Treat & Conceal, a breakthrough naturally, derived, silicone-based 3-in-1 concealer. Designed for use on both the under eye area and the face, Treat & Conceal will hydrate, enhance andprotect all skin concerns, leaving a flawless complexion. Treat & Conceal’s plant-derived collagen and vitamin F help to minimize signs of aging and improve skin’s resilience and tone. Salicylic acid helps treat blemishes without drying the skin, and powerful vitamin K treats vascular conditions such as dark circles and broken capillaries. White rose and chamomile extracts act as natural, skin-calming agents with anti-inflammatory and hydration properties. With the addition of ceramides, Treat & Conceal keeps skin smooth and glowing all day long.

Available in three shades of light, medium and medium/dark, the concealer will be sold in April for the price of $36.00 and can be found at miracleskintransformer.com. BF

Miracle Skin Transformer’s Treat & Conceal

Mustela’s Baby’s First Moments Set includes fragrance-free skincare products that are especially made for newborns.

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JANUARY 2011 / / BEAUTY FASHION52

IMPRESSIONS FROM GERMANY

fragrance collection. “I am excited to cele-

brate the launch of my first-ever Hilfiger Denim fragrance, Loud, in Berlin,” said Tommy Hilfiger. “I am especially pleased to have The Ting Tings head-line the event, as they are featured in the fragrance advertising campaign, for which they have written and performed the track ‘We’re Not The Same.’ Complemented by live acts from several other American and local art-ists, this event will bring

together fashion, entertainment and rock’n roll for one extraordinary night in Berlin.”

Beauty Fashion talked to Veronique Gabai-Pinski, President of Aramis and Designer Fragrances, Global and Tim Waller, Brand Manager of Aramis and Designer Fragrances, Germany, about the collaboration and inspiration behind the launch.

Veronique Gabai-Pinski: We briefed everyone at the same time [for Tommy Hilfiger’s Denim Loud, and we all worked together. Music is the universal language, and we wanted it to be part of this launch. We wanted an authentic product. If we truly believe the creative process [of making fragrances] needs to be changed, then we needed to change it.Beauty Fashion: Where exactly did you start with these changes? VG-P: With this fragrance, we approached the creative process in a new and inclusive way. We took a fresh approach when creating this brand, and we were non-traditional in every aspect of its development. The vision for Loud was to tap into a creative group of influences, from film, fashion, music and design to collaborate together on all elements of the collection. BF: Perfumers, music, fashion and marketing experts as well as Tommy Hilfiger were all involved in the creative process. Who had the inspirational idea that was put into reality? VG-P: Both Tommy Hilfiger and myself had the idea to draw upon the talent of the best in the business for the collection. Loud was a true collaboration. BF: How did you decide on The Ting Ting’s, a band from the U.K., and not one from the U.S.? VG-P: When looking for a music artist to work with, we looked for a band who we felt embodied the spirit of the

brand. Where they were from did not matter. The Ting Tings were a perfect fit. Their image just meshed perfectly with the message that we are trying to convey. BF: Who is the target person who wears these fragrances? VG-P: Loud speaks to the youth of today. We created these fragrances for those who do not want to blend in, the individuals who want to be noticed. The typical woman or man who wears Loud will have a passion for music and a passion for living life.BF: Rose is a note in the men’s fragrance. Why did you decide to use such a typically feminine ingredient? VG-P: The fragrances have a reverse concentration so that they really play off of each other. In Loud for Him, the patchouli plays the lead, but its stormy depth is mashed up with the whisper of a rose. In Loud for Her, an explo-sive rock’n roll rose is the main note but also has a touch of patchouli. BF: The Hilfiger customers are grown up now, says Mr. Hilfiger. The rock’n roll fans of today get a real and authentic fragrance with Loud. What does the Genera-tion-Y exactly expect from a fragrance? Mr. Hilfiger says authenticity, but can you define this authenticity? VG-P: Generation-Y is one that craves a sense of commu-nity. They expect more from the products they use and media they consume. I think authenticity to Generation-Y means giving them something with real value but with soul, something that provides a connection. Anything that’s overly manufactured or too corporate will most likely be rejected by this generation that values an experience. They want to know how the products relate to them. BF: What advertising efforts will you put behind the Loud collection? Tim Waller: For us, this is a massive initiative. We will have a full 360-degree marketing approach. We will have a heavy media investment with a focus on Generation-Y relevant vehicles like interactive and mobile, comple-mented with cinema, classic print, as well as a massive PR push in all channels. We also will have a strong national point-of-sale presence and will do heavy sam-pling through scented postcards in bars and restaurants. We’ll organize sampling campaigns in movie theatres showing where to get the fragrances. BF: What opportunities do you see for Loud in the German market? TW: I am very optimistic. Loud is a very innovative concept that is perfectly developed. All of the elements [the juice, bottle, packaging, and campaign] fit together perfectly. And the Tommy Hilfiger brand is very hot at the moment. I think Loud is more about a lifestyle, and the usage of music is a means in transporting this. It [music] is a pastime and an interest that the Generation-Y shares across cultures. BF

(continued from page 34)

Jules De Martino and Katie White of The Ting Ting’s

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JANUARY 2011 / / BEAUTY FASHION53

Accent On Love

Too Faced offers Romantic Eye, a co l l e c t i on o f nine shades with an ultra-feminine touch. The col-lection is priced at $35.00.

The spring makeup collection from Too Faced is the Look of Love. The products include Eye Shadow/Blush Trio, Primed & Poreless, Flatbuki, Shadow Insurance, Lash Injection and Glamour Gloss along with a Limited Edition Bag. It is priced at $45.00.

All of the Too Faced makeup is available now at toofaced.com, Sephora, ULTA and prestige boutiques nationwide.

Good To Glowt a r t e c o s m e t i c s offers an alternative blush to tarte’s gel and cream cheek stains with Amazo-nian clay long-wear blush. These solar-baked blushes are infused with Ama-zonian clay, which

delivers a flawless finish that lasts all day. Available in eight shades for $25.00, they are now exclusively at Sephora and sephora.com. BF

fashion of beauty® Spring/Summer ‘11 face in focus(continued from page 45)

The Beauty Of Giving

Givaudan’s Lisa Popoli and Calice Becker with Kellie Como of Inter Parfums (c.)

Avon’s Alison Brown and Jonathan Adler

with Christophe Maubert of Robertet (c.)

LVMH Perfume & Cosmetics’ Linda Maiocco, Lisa Hawkins

and Jim Anderson

Firmenich’s Westly Morris and Stephanie Schwab-Bolivar of Calvin Klein Fragrances

Sonia Kashuk with Kristin McMorrow and Victoria Weitzman of Sonia Kashuk

Chairwoman of the CEW Foundation and President of Global Personal Beauty for P&G Gina Drosos introduced Ms. Manheimer and commended her commitment and drive within the organization. As Ms. Manheimer accepted her honor, she discussed Shiseido’s longtime dedication to programs that provide aid to women bettering them-selves through education and empowerment and was pleased that her company’s products and resources were used to contribute to those in need.

The event, which included a live auction, brought the beauty industry together and in total, raised $696,375 to benefit the foundation. Since Cancer and Careers’ estab-lishment, CEW, along with its partners in the beauty industry, has raised over $10 million for the program. BF

(continued from page 23)

The Look of Love Makeup Collection by Too Faced

presents fresh, feminine shades.

tarte cosmetics’ new Amazonian clay long-wear blush is appropriate for all skin types.

Too Faced’s Romantic Eye contains a palette of nine shades.

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JANUARY 2011 /

CHANTECAILLE AT BLOOMINGDALE’S

Chantecaille’s Sylvie Chantecaille (c.) cuts the ribbon at the Chantecaille Boutique as Bloomingdale’s Michael Gould and Howard Kreitzman assist her.

Executives of Bloomingdale’s joined the Chantecaille team for the opening of their flagship boutique at Bloomingdale’s 59th Street on December 3. At the ribbon-cutting, Michael Gould, Chairman of Bloomingdale’s, expressed “the Chantecaille Bou-tique is off to a great start. Twenty-five years ago, Sylvie Chante-caille cut the ribbon on another location at Bloomingdale’s 59th Street, and she has been a wonderful business partner. There is a saying that people are known by whom they associate with. You bring great honor to us. There is no brand with more heart and soul than your brand.”

Kink Leonard was the Architect of the installation and incor-porated elements from other Chantecaille Boutiques from around the world in creating this concept. This installation also includes a facial room in addition to the skincare and color dis-plays. “The facial room gives us an opportunity to define our skincare products through the experience of a facial,” explained Chantecaille’s CFO Olivier Chantecaille.

Bloomingdale’s Howard Kreitzman, Vice President/DMM explained that the Chantecaille Boutique “is a beautiful counter in a prime location on the A-way in the best beauty real estate in the US, if not the world.”

Mr. Gould (2nd l.) and Mr. Kreitzman (2nd r.) with Chantecaille’s Olivia Chantecaille, Sylvie Chantecaille, Olivier Chantecaille and Alexandra Chantecaille

���������� �������������������������������

Dior Beauty hosted a seminar and workshop at Studio Pier 59 at Chelsea Piers in Manhattan on December 9 for guests to learn about the history of Christian Dior

and his famed couture house. Parfums Christian Dior’s Frederic Bourdelier, Brand Culture and Heritage Manager, discussed the distinguished past of the fashion house, Mr. Dior’s inventive “New Look” collection and the ties that bound his success to New York City. Mr. Dior’s designs were of extreme femininity, creativity and, even scandal. When first introduced, the “New Look” collection was protested and petitioned by women say-ing the designs were too modern. It was this modernization though, that solidified Mr. Dior’s success overnight and cap-tured the attention of women all over the world. During the seminar, rare video footage was shown of Mr. Dior discussing his latest collection at the time, sketching a dress and even reading mail from a loyal patron.

In addition to his fashions, Mr. Dior set out to incorporate a fragrance into his collection. Inspired by his younger sister, Mr. Dior crafted a beautiful fragrance that possessed a youthful spirit that was to “be worn with [his] haute couture dresses,” Parfums Christian Dior’s Patrimony Project Manager Vincent Leret divulged about the original Miss Dior perfume, launched in 1947. Mr. Leret discussed the symbolism behind the iconic Dior dagger bow that adorns each bottle and the swan, representing “youth,” showcased in the original advertisement drawn by Artist René Gruau. He also revealed the background behind the usage of the Dior houndstooth pattern impressed into the Miss Dior perfume bottles; historically reserved as a masculine design, Mr. Dior used it while apprenticing for the renowned French Coutu-rier Robert Piguet in the 1930s, and once it was well received, he implemented it as one of his signature emblems.

The event continued with a fragrance workshop hosted by François Demachy, Perfumer and Director of Olfactory Fra-grance Development–Perfumes and Cosmetics Division, LVMH Group. Mr. Demachy presented the notes of Miss Dior Chérie, the modern chypre scent averting from the original Miss Dior perfume. The fragrance begins as a lively citrus scent with notes of Sicilian mandarin, blood orange and bergamot that blossoms into a heart of jasmine, rose Damascena and enhanced by Tuni-sian orange tree absolute. Contemporary patchouli creates the transition towards the woody base that is structured around vetiver and sandalwood. Mr. Demachy allowed guests to create their own versions of the fragrance. Using accords from the three layers of the perfume, guests blended the essences, depending on personal preference, into vials that were deco-rated with the apt title, My Miss Dior Chérie. BF

Miss Dior Chérie Perfumer François Demachy at work

BF

A display in the new Chantecaille Boutique

The facial room in the new Chantecaille Boutique

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JANUARY 2011 / / BEAUTY FASHION55

������������������������� �����������������������

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Championship NASCAR Driver Carl Edwards is a record-setting competitor and philanthropist who is now the face of Avon’s new fragrance Turn 4XT. The fragrance’s name is inspired by the Turn 4 in a race, which is the last and most crucial turn before the straightaway to the checkered flag for the win.

Turn 4XT is an oriental woody scent that begins on a top note of basil, cilantro and pepperwood. Its middle note of golden ginger, Java vetiver and French lavender dries down to a base of amber wood, cashmere wood, sandalwood and mahogany wood.

The fragrance is priced at $26.00 and is available now exclusively through Avon Representatives by calling 1-800-FOR-AVON or at avon.com.

� ��� ����� ���������

Miracle Skin Transformer MEN-SPF 20 is a new, one-

step, one-product skin treat-ment to protect men’s skin. Its antioxidant-rich, natural mois-turizing base, skin smoothing elements and UVA/UVB SPF 20 are designed to improve texture and pore size, minimize signs of aging and reduce redness and imperfections. It leaves skin with a smooth, matte, natural effect.

A market-first, naturally derived silicone skin treatment (silicone made with sand, not synthetic) offers power-ful hydration for men’s skin. Miracle Skin Transformer MEN-SPF 20 is priced at $48.00. It is available now at miracleskintransformer.com, dermadoctor.com and beauty.com. BF

��������Firmenich’s distinguished Master Perfumer, Elie Roger, passed away on November 19, 2010. Mr. Roger began his Perfumer training in 1946 in Grasse, France, where he was born. He joined Firmenich in 1971 as a Perfumer based in their New York City offices and in 1978, was nominated Master Perfumer. He worked also for one year in Paris in 1985, before returning to the U.S. in 1986 until his retirement in July of 1991. In 2001, Mr. Roger was given the Lifetime Achievement Award by the American Society of Perfumers.

Mr. Roger’s esteemed career was marked by the creation of several perfumes that are still considered modern classics today, including Estée Lauder Knowing (1988) and Clinique Wrappings (1990).

Mr. Roger was an inspiration to all who had the pleasure to work closely with him. In his own words, he once said in an interview with The New York Times, ‘’As Perfumers, we must have a lot of imagination; we must be dream-ers sometimes.’’

Mr. Roger is survived by his wife, Louisiane, his daughter, Odile, his grandson Adrien and his son-in-law Michel Bongi.

������ ������Alice McKnight passed away on November 1 after a long battle with cancer. She began her career as a cosmetics buyer at the Popular Dry Goods department store in El Paso, Texas. Ms. McKnight eventually became its Merchan-dise Manager for cosmetics, stationery and intimate apparel.

After serving in various executive capacities at Charles of the Ritz, Ms. McKnight started her own business, A. McKnight, Inc., which produced catalogs and inserts for major U.S. department stores. Later on, Ms. McKnight expanded her company to assist small compa-nies in marketing their products. In the early 80s, she became the President of Calvin Klein Cosmetics.

THE

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Avon’s Turn 4XT is fronted by NASCAR Driver

Carl Edwards.

Miracle Skin Transformer MEN-SPF 20 is formulated with 100% natural ingredients.

(continued from page 48)

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JANUARY 20thCosmetic Executive WomenWomen in Beauty Series: Digital Beauty with mark.’s Annemarie Frank, The Estée Lauder Companies’ Marisa Thalberg and Maybelline New York-Garnier’s Kristen YraolaHarmonie Club • NYC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

JANUARY 25thFragrance FoundationHot Off the PressThe Plaza • NYC 7:45 AM Members Only (212) 725-2755www.fragrance.org

JANUARY 27thSkin Cancer FoundationSunscreen SymposiumNYC 9:00 AM www.skincancer.org

JANUARY 30 - FEBRUARY 3rdEX•TRACTS at NYIGFJavits Center • NYC (T)(800) 272-SHOWwww.extractsny.com

FEBRUARY 8thJames E. Marshall OCD FoundationBeyond Beauty Dinner Honoring Givaudan’s Cosimo Policastro and Marie Claire’s Nancy Berger CardoneUnion League Club • NYC 6:00 PM (B) (TA)(608) 845-3664

FEBRUARY 15thCosmetic Executive WomenNewsmaker Forum with Walmart’s Carmen BauzaHarmonie Club • NYC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

FEBRUARY 24thICMADTechnical/Regulatory ForumBalboa Bay Club & Resort Newport Beach CA (847) 991-4499www.icmad.org

FEBRUARY 28 - MARCH 2ndPersonal Care Products CouncilAnnual MeetingThe Breakers • Palm Beach FL (M)(202) 331-1770

MARCH 9thCosmetic Executive WomenBeauty Awards Product DemonstrationMetropolitan Pavilion • NYC 6:00 PM (R) (IO)(646) 929-8026www.cew.org

MARCH 18thICMADReception at Cosmoprof BolognaBologna Italy (R)(847) 991-4499www.icmad.org

MARCH 18 - 20thBeauty InternationalTrade Fair for Cosmetic, Nail, Foot & Wellness ProfessionalsDusseldorf Germany (T)(312) 781-5180www.beauty-international.com

MARCH 18 - 21stCosmoprof BolognaBologna Italy (T)www.cosmoprof.com

MARCH 23rdFragrance FoundationTrends EventTime-Life Inc. • NYC (212) 725-2755www.fragrance.org

BEAUTY FASHION EVENTS CALENDAR

2011

(A) Awards(B) Benefit(E) Retail Event(I) Product Intro(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

(IO) Invitation Only(TA) Tickets Available

ADMISSION DETAIL

SUBJECT

* Phone numbers provided are for further information.

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A

PUBLISHER CONFIDENTIALITY POLICYThe subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

JANUARY 2011 / / BEAUTY FASHION56

CIBS 2011 CALENDARCosmetic Industry Buyers and Suppliers

www.cibsonline.com

JANUARY 12th Monthly Luncheon 12:00 PM Wednesday The Manhattan Club, NYC

FEBRUARY 9th Monthly Luncheon 12:00 PM Wednesday The Manhattan Club, NYC

MARCH 9th Monthly Luncheon 12:00 PM Wednesday The Manhattan Club, NYC

MARCH 24th Spring Cocktail Party 6:00 PM Thursday Bowlmor Carnival, NYC

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Makeup artistry by Charlotte Willer.Go backstage with her at www.maybellinelovesfashion.com.

© 2011 Maybelline LLC.

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