beano media pack - d.c. thomson & co. ltd. · 2020. 8. 20. · the beano won in the 2012, 2013,...

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Page 1: Beano Media Pack - D.C. Thomson & Co. Ltd. · 2020. 8. 20. · The beano won in the 2012, 2013, and 2014 licensing awards Best selling young fiction launch in 2014. Our advertising
Page 2: Beano Media Pack - D.C. Thomson & Co. Ltd. · 2020. 8. 20. · The beano won in the 2012, 2013, and 2014 licensing awards Best selling young fiction launch in 2014. Our advertising

Source: ABC Jan – Dec 2014 *Youth TGI 2015 (Spring), google analytics

INTRODUCTION

31,570circulation

499,000Readers

every week

13%Increase

in website

Users y-o-y

over

16,900Social media

followers

The comicEveryone we know…loves The Beano! It’s the home

of jokes, pranks and laughs. Featuring the

naughtiest kids imaginable in their latest

adventures, including Dennis the Menace & Gnasher,

Roger the Dodger, Minnie the Minx, Billy Whizz and

The Bash Street Kids. Join Team Menace!

www.beano.comThe Beano website places the

much loved Beano characters

at the heart of the user

experience. Games, videos,

online competitions and

quizzes ignite the passion for

the Beano and the comic

format. The site features a

retro area catering to older

readers who remember the

characters from their youth.

Page 3: Beano Media Pack - D.C. Thomson & Co. Ltd. · 2020. 8. 20. · The beano won in the 2012, 2013, and 2014 licensing awards Best selling young fiction launch in 2014. Our advertising

BRANDED APPS AND MORE

Dennis and Gnasher’s Prank StickerThe ultimate menacing photo app allows kids

to add humour and fun to photographs by

choosing from a library of over 100 themed

stickers.

iPrankThe epic practical joke app for kids

everywhere to play the best fun pranks,

with hilarious results.

Dennis and Gnasher in MinecraftMinecraft players are now able to add

the Beano’s mischievous characters to

the PC versions of the game including

all of dennis’ best pranks.

Dennis AND Gnasher Adventures!The fully interactive story app that follows

the naughty duo as they battle against the

zombies of beanotown. Features camera

integration, games and more.

Page 4: Beano Media Pack - D.C. Thomson & Co. Ltd. · 2020. 8. 20. · The beano won in the 2012, 2013, and 2014 licensing awards Best selling young fiction launch in 2014. Our advertising

PERFECT LICENSING PARTNER

High profile promotions including 1.9 million free

samplers with the mirror in November 2014

Promotional partnership with

brewer’s fayre – featured in 130

restaurants

Dennis and gnasher is the only

licensed character title in the

world book day campaign.

cbbc tv platform – dennis the menace & gnasher is a

consistent top 10 show for uk’s no.1 kids channel cbbc

Best selling

Annual 2014

Beanotown takeover over at st pancras station

from October – janary 2015

The beano won in the 2012, 2013, and

2014 licensing awards

Best selling young fiction launch in 2014

Page 5: Beano Media Pack - D.C. Thomson & Co. Ltd. · 2020. 8. 20. · The beano won in the 2012, 2013, and 2014 licensing awards Best selling young fiction launch in 2014. Our advertising

Our advertising and editorial teams work together to come up with customised ideas for your campaign!

Just some of the things we can offer…

Custom styled background

Front cover integration

Themed competitions, posters & puzzles

Full review on product

Multi page integrations

Cover mounts *with contribution from the advertiser

Stickers

Posters

Inserts/Booklets

Advertorial coverage

And much more

Page 6: Beano Media Pack - D.C. Thomson & Co. Ltd. · 2020. 8. 20. · The beano won in the 2012, 2013, and 2014 licensing awards Best selling young fiction launch in 2014. Our advertising

MAGAZINE RATES

ONLINE RATES

MPU Leader-board Skyscraper

Homepage takeoverSponsorship of Specific Channel

And more…

Please get in touch to discuss

Creative advertising rates available on requestPlease contact us for specifications and rates

DPS £6,000

Full page £3,000

Half page £1,700

IFC/IBC/OBC £3,500

Inserts £21 per 000

Page 7: Beano Media Pack - D.C. Thomson & Co. Ltd. · 2020. 8. 20. · The beano won in the 2012, 2013, and 2014 licensing awards Best selling young fiction launch in 2014. Our advertising

CONTACTS

Advertising ManagerBryn Piper

020 7400 [email protected]

Advertising SalesRadhica Kakaria020 7400 1049

[email protected]

Advertising SalesAmy Reeves

020 7400 [email protected]

ProductionConnie Edwards

020 7400 [email protected]