bea 2016 tools for book discovery - anne kubek, inscribe digital; amanda edmonds, google; martin...
TRANSCRIPT
New Tools for Better Book Discovery
Follow the Conversation at
#BEA16
WE POWER CREATIVITY
Meet the Panel
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• Anne Kubek – Moderator – EVP/General Manager, INscribe Digital
• Amanda Edmonds – Panelist – Director of Strategic Partnerships,
• Martin Hensel – Panelist – Co-Founder, TextCafe
• Josh Schanker – Panelist – Founder, BookBub
The Challenges
Facing Publishers
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Challenges Facing Publishers
• Competing with other books
• Competing with other media types
• Finding ROI positive ways to get
attention and discovered
Building Blocks
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Building Blocks
• Metadata
• BISACs
• Mobile
• Global
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Easy Tools for Publishers
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Tools for Publishers
• Getting into stores is easy but finding
readers is hard
• Samples key to discovery outside stores
– Publishers should control their samples
– Place samples into social — Bookgrabbr
– Cross-sell inside samples — Trajectory
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• Step 1: Get your book ready to promote
• Step 2: Determine goals and metrics for success
• Step 3: Start testing each tool’s ROI of time/money
•Step 4: Use each tool more/less based on ROI
Leveraging Tools
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Tools That Still Matter
• ONIX
• Covers
• Descriptions
• Data
• Samples
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Descriptions can make a big difference
The left blurb received 25% higher sales in an A/B test targeted at historical fiction readers
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Lessons from the
Marketplace
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Lessons from the Marketplace
• Value of samples untapped in social
• Reviews yes, but Social matters most
• Series Reading
• Discounts
• Bestseller status
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Bookgrabbr Stats
• 95% of BookBub readers say they purchase books
by unknown authors due to discounts
• 63% of BookBub readers purchase full-price books
due to liking related discounted books
• 81% of publishers say they see higher sales of
related full-price books when running a discount
• 73% of publishers see a large spike in reviews after
promoting a discount
Discovery Stats For Discounts
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Key Takeaways
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WE POWER CREATIVITY
• Use samples everywhere!
• Get into the Social conversation
• Leverage algorithms with clean and
complete metadata
• Know your goals and success metrics
• Test tools, and be ROI focused
regarding time and money
Wrap Up/Q&A
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Share your thoughts at
#BEA16
THANK YOU!
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