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57 CITIES19 COUNTRIES107M+ FANS

The Two Premier EuropeanBasketball Leagues

World Class Sports BrandsUnder one umbrella

The value of premium sports content is on the rise

Basketball is the second most popular team sport in the world

Basketball is the fastest growing sport on a participation level

Basketball is well positioned in emerging markets (i.e. China, Turkey)

Basketball is appealing to high earning & well educated fans

Scarcity of uncluttered Pan-European Marketing Platforms

Market Opportunities Global Trends

PropertyHighlights

HISTORY

Founded in 2000 under a private organizational model considered a breakthrough for European professional team sports

CONTENT, GAMES & FANBASE

• More than 20,000 hours of Passionate & Captivating Content• World class brands under one umbrella playing over 500 games

in 7 months of competition between both leagues (October to May)

• 107.6 million followers interested in the Euroleague (China, France, Germany, Greece, Italy, Russian Federation, Spain, Turkey, UK)*

POSITIONED FOR PROFITABLE GROWTH• The potential for Basketball is 522 million people based on

interests (China, France, Germany, Greece, Italy, Russian Federation, Spain, Turkey, UK)*

• Highly visible growth opportunities

* 2014 Repucom SportsDNA Survey (May 2014)

AWARENESS IN EUROLEAGUE (in %)

POTENTIAL OF BASKETBALL ACCORDING TO INTEREST * Source: 2013 Repucom TV Survey (June 2013)

Existing Advantages High Awareness and Market Potential

• Euroleague-interested nations are mainly Greece, Spain and Turkey in Europe. Outside Europe, China is one of the most important markets for Euroleague

• Looking at the Basketball interested persons there is still significant room for growth according to number of people interested in the Sport

3.568

12.282

16.720

0 2.000 4.000 6.000 8.000 10.000 12.000 14.000 16.000 18.000

2012 - 2013

2011 - 2012

2010 - 2011

1.384

1.620

556

0 200 400 600 800 1.000 1.200 1.400 1.600 1.800

2012 - 2013

2011 - 2012

2010 - 2011

BROADCASTING TIME (Hours)

* 2014 Repucom Audience Survey (May 2013)

Existing Advantages Growing TV Penetration

ACCUMULATED AUDIENCE (Million)

TwitterFacebookEuroleague Unique Users

38

145

265

0 50 100 150 200 250 300

2012 - 2013

2011 - 2012

2010 - 2011

Accumulated Audience (Million)

* Source: 2013 Repucom TV Survey (June 2013)Engaged Fans – Online & Social Media

Existing Advantages Growing Digital Penetration

123.727

151.483

415.799

0 100.000 200.000 300.000 400.000 500.000

2013-2014

2012-2013

2011-2012

Fans

14.193.803

5.630.239

5.619.789

0 5.000.000 10.000.000 15.000.000

2013-2014

2012-2013

2011-2012

Euroleague.net

148.694

183.301

237.164

0 50.000 100.000 150.000 200.000 250.000

2013-2014

2012-2013

2011-2012

Followers

Existing Advantages Growing Digital Penetration

PREMIUM MEDIA PARTNERS

The Official Premium Media Partners bring euroleague.net in 7 different local languages daily.

o Spain – AS

o Italy – La Gazzetta dello Sport

o Germany – Spox

o France – L’Equipe

o Greece – Sport24

o Turkey - Milliyet

o Russia - SportRU

OVER 2,800,000 FANS IN THE ARENAS ACROSS BOTH COMPETITIONS

Existing Advantages Growing Arena Attendance

562.954

1.157.268

981.420

1.049.840

1.329.116

1.442.364

1.318.130

1.655.346

1.259.036

1.172.368

1.398.033

1.384.620

1.939.245

2.112.803

0

500.000

1.000.000

1.500.000

2.000.000

2.500.00020

00-0

1

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

20

13-1

4

ACCUMULATED PER SEASON ATTENDANCE, EUROLEAGUE ONLY (MILLION)

CAGR=9,9%

SpainTV Coverage*

Total Audience: 410,66 MlnBroadcasting Time: 532:18:20

Digital Coverage (including AS.com from May)**

Users: 530,860Pageviews: 1,641,225Ad Impressions: 28,580,362

Mobile App**

Users: 49,512Visits: 428,942

Average In Arena Attendance**

FC Barcelona: 5,966Laboral Kutxa Vitoria: 7,693Real Madrid: 8,084Unicaja Malaga: 6,621Valencia Basket: 5,011

*Data 2012/13 season**Data 2013/14 season

GermanyTV Coverage*

Total Audience: 64 MlnBroadcasting Time: 310:33:29

Digital Coverage**

Users: 46,720Pageviews: 305,087Ad Impressions: 9,391,908

Mobile App**

Users: 11,811Visits: 93,220

Average In Arena Attendance**

Alba Berlin: 8,050FC Bayern Munich: 5,198

*Projection 2014/15 season**Data 2013/14 season

ItalyTV Coverage*

Total Audience: 43,46 MlnBroadcasting Time: 916:58:07

Digital Coverage (including Gazzetta.it from January)**

Users: 616,638Pageviews: 4,364,540Ad Impressions: 12,796,060

Mobile App**

Users: 12,549Visits: 104,619

Average In Arena Attendance**

Dinamo Banco di Sardegna Sassari: 3,024EA7 Emporio Armani Milan: 7,325

*Data 2012/13 season**Data 2013/14 season

FranceTV Coverage*

Total Audience: 18,74 MlnBroadcasting Time: 110:34:04

Digital Coverage**

Users: 17,502Pageviews: 123,217Ad Impressions: 5,293,846

Mobile App**

Users: 3,383Visits: 21,568

Average In Arena Attendance**

Limoges CSP: 4,373

*Data 2012/13 season**Data 2013/14 season

GreeceTV Coverage*

Total Audience: 279,98 MlnBroadcasting Time: 1956:44:09

Digital Coverage (including Sport24.gr)**

Users: 6,742,053Pageviews: 27,117,581Ad Impressions: 30,231,673

Mobile App**

Users: 31,274Visits: 234,490

Average In Arena Attendance**

Olympiacos Piraeus: 8,067Panathinaikos Athens: 10,306

*Data 2012/13 season**Data 2013/14 season

Adriatic RegionTV Coverage*

Total Audience: 92,44 MlnBroadcasting Time: 1512:24:46

Digital Coverage**

Users: 196,303Pageviews: 4,285,462Ad Impressions: 39,352,847

Mobile App**

Users: 30,998Visits: 301,003

Average In Arena Attendance**

Cedevita Zagreb: 2,304Crvena Zvezda Telekom Belgrade: 15,419

*Data 2012/13 season**Data 2013/14 season

TurkeyTV Coverage*

Total Audience: 344,71 MlnBroadcasting Time: 734:51:44

Digital Coverage**

Users: 176,033Pageviews: 1,416,251Ad Impressions: 34,432,681

Mobile App**

Users: 18,192Visits: 141,531

Average In Arena Attendance**

Anadolu Efes Istanbul: 3,242Fenerbahce Ulker Istanbul: 9,812Galatasaray Liv Hospital Istanbul: 6,698

*Data 2012/13 season**Data 2013/14 season

RussiaTV Coverage*

Total Audience: 213,07 MlnBroadcasting Time: 4875:49:08

Digital Coverage**

Users: 15,518Pageviews: 130,553Ad Impressions: 3,469,636

Mobile App**

Users: 1,251Visits: 6,949

Average In Arena Attendance**

CSKA Moscow: 4,280Nizhny Novgorod: 1,969Unics Kazan: 2,612

*Data 2012/13 season**Data 2013/14 season

Pan-European reach & media visibility

Powerful marketing support

Access to league and club intellectual property

Unique access to players with community ties and a high degree of local relevance

Why World Class Companies Partnerwith Euroleague Basketball

Marketing PartnershipsIntegrated Solutions

We deliver a powerful and integrated 360º marketing platform that enables you to build a bridge between

what we call our fan and you consider your customer.

DESIGNATION, LOGO & IMAGE RIGHTS

Our partners have the right to access and utilize our league & team logos and images for their creative processes and campaigns, giving both global and local relevance to our marketing partnerships

ABOVE THE LINE RIGHTS

BELOW THE LINE & TICKETING

DIGITAL, PR & CONTENT MARKETING RIGHTS

We can offer our partners to integrate their brands in our broadcasts and arenas (courtside branding) to be able to reinforce the association with Euroleague Basketball

Euroleague Basketball offers its partners more than 500 key moments throughout the season to achieve maximum interaction with our fans and clubs.

We can offer our partners both content solutions and a universal platform through the league’s digital platforms, with clear-cut UX interfaces and advertising inventory

Basketball Capitals presented by Turkish Airlines

Epic Pool dunk by Turkish Airlines

TV Headers in all broadcasts

Break Bumpers in all broadcasts

2013 Final Four in London

Eye of the Fan by Turkish Airlines

Efes Dance Challenge

MTV The Ball

Marketing PartnershipsIntegrated Solutions

Be a Part of our Journey