Be Healthy

Problem:

Obesity is a crucial problem today .It

is related to various problems.It causes many

diseases,some of which are life threatening .So, we need

to be aware of this and also need to reduce

overweight.From this thinking ,we have decided to

create a website related to this problem which will be a

single platform that provides all necessary information

how to reduce obesity.This will be helpful for those who

are really sufferers of this problem and who are health

conscious.we have named this product-Be Healthy.

Prototype-

http://be-healthy-5.launchrock.com/

https://be-healthy-1.launchrock.com/

Web app version

Mobile app version

Related health magazine

Product idea

Business Model Canvas

Customer Interview Result-

Face to face interview: 10 to 15 potential customers(Age group-35 to 70,both male and females,overweight and obese) are interviewed .

Result : More than 50% like modification and interactivity

Approximate 20% like to use other solution.

Around 10% like the concept

Customer survey result: 14 persons have taken this survey till now.

Result:

https://www.surveymonkey.com/results/SM-S5L7T9XR/

Estimated Market Size:

Locally-(Bangladesh) :

Total population: 160,000,000(Approximate)

No of obese : 1/5 of total population ~ 32,000,000

users(primary target): 1/4 th of obese : 8,000,000

Expected revenue(1st phase) : 2000tk/100 clicks ~ 160,000,000 tk

Selling magazine :20% of users(expected)~1,600,000

Expected revenue(primarily):1,600,00*200tk~32,000,000 tk

Revenue from app: unknown at this stage.

Globally:

Total population: 7.4 Billion

No of obese: 60% of total population ~ 4.4 Billion

users(primary target): 1/3 of obese~1.4 Billion

Expected revenue(1st phase): $25/100 clicks~$.35 Billion

Selling magazine: 25% of users(expected)~.35 Billion

Expected revenue(1st phase): $2.5*.35Billion~$.9Billion

Revenue from app: unknown at this stage.

Future Direction :

1. Modifying the idea of website ,adding interactivity and other features according to customers' need

2. Seeking other popular solution of the same problem