Be Happy Promotion and PR

Presentation of the agency

Who we are

• The Agency Be Happy Promocja i PR was established in May 2005.

• We are a team of experienced consultants with extensive work experience in the media, with the media and in organizing events.

• The Agency has been successful, among other things, in creating lifestyle and social campaigns and in launching new brands on the Polish market.

• Our Clients' products have received prestigious awards in plebiscites organized by the media

• We focus on trust and openness in business relations.

Scope of activities

Marketing communication

• Consultation in the field of corporate and product PR

• Creation of PR programmes on the basis of CSR (Corporate Social Responsibility)

• Preparation and execution of PR strategies

• Organization of conferences and seminars

• Creation and production: photo, press, Internet sessions

• Sponsorship

Promotional events

• Planning and coordination

• Preparation of scripts

• Organizing entertainment

• Event technical support

• Catering

• Art direction

• Production of promotional materials

• Event media support

• Documentation of events - photos, films

• Ecological workshops

Selected projects

Promotional and PR campaigns

PR and advertising support for THE BODY SHOP

.

• Media relations – cooperation with beauty journalists: press releases, packshots, interviews; cooperation with celebrities, cooperation with female bloggers

• Advertising campaigns: advertorials, contests, press, Internet, Warsaw Metro.

• Events for journalists: press conferences, press breakfasts, store openings.

• Social campaigns: ‘Against violence to women’ with the Women's Rights Foundation, ‘Against child trafficking’ with Nobody's Children Foundation, ‘Earth Day’ – Wood Positive.

PR support in launching JOJO MARSHMALLOW on the market

. • Media relations – cooperation with parenting,

cooking, life style, teen, trade media journalists:

• Press packs for the journalists: press releases, packshots, gifts

• On-line activities: contests for mums and small children and for youths.

PR and advertising support for MOTHERCARE

• Media relations – cooperation with parenting media journalists:

press releases, packshots, cooperation with celebrities

• Advertising campaigns - advertorials, contests, in-store promotions, press and the Internet

• Events for journalists and customers: store opening with polish star - Anna Dereszowska, organization of the brand's participation in major events addressed to children and parents (for instance, ‘Scandinavian Day’ on Krakowskie Przedmieście)

PR support in launching new Huggies Newborn

diapers

• Media Relations – cooperation with parenting media journalists

• Press packs for the journalists: press releases, packshots, follow-ups

• Advertising campaign – budget planning, contests, press and the Internet

• Cooperation with celebrities and female bloggers (young mums or pregnant women)

PR and advertising support for TOPSHOP

• Media relations – cooperation with fashion

stylists and journalists: press releases, packshots, cooperation with female bloggers.

• Advertising campaigns: advertorials, press, Internet, bloggers

• In-store events: opening with DODA, anniversary of Topshop, launch of new fashion and make-up lines.

PR and advertising support

of Italian fashion brands

• Development of strategy, creation of the brand for the S’portofino store and Italian sports fashion brands such as DEHA, Conte of Florence, Chervo, CBY,

• Execution of media relations activities, advertising campaign in the press, events for stylists and journalists.

PR and advertising support for DOROTHY PERKINS

• Media relations – cooperation with fashion stylists and journalists: press releases, packshots, contests

• Advertising campaigns: advertorials, contests, press, Internet, radio.

• Events: opening of the first store in Poland, Dorothy Perkins partner of Twój STYL's ‘Woman of the Yea’r.

PR support of the promotional campaigns of the city of Gdańsk

2 campaigns: "Gdańsk. Take a chance. See for yourself." 2007 "Gdańsk. Life moves on here." 2008

• Development of the strategy and organization of support

for public relations for the promotional campaign of Gdańsk for the City Council.

• Cooperation with the Polish and British media. • Organization of study visits to Gdańsk for foreign

journalists.

Promotional events

Glamour high-heel races

2006, 2007, 2008, 2010, 2011

• Organization of the 4th edition of High-heel races for the female readers of the Glamour magazine along Nowy Świat and Krakowskie Przedmieście in Warsaw, in Sopot at the Pier and Town Square in Kraków

.

• Host: Marcin Prokop, Bożydar Iwanow, Bartek Jędrzejewski - TVN,

• Grand prize - PLN 10,000.00 for dream shopping with a Glamour stylist.

Free from Stress Family Picnics

2009, 2010, 2011

• Organization of the 3rd edition of family picnics for the Zwierciadło magazine in several cities in Poland, whose aim was to promote a stress-free, healthy life style.

• The following events take place as part of the picnics: yoga classes, personal development workshops, consultations with dietetics, skin consultants, SPA specialists, as well as games and contests for children and adults.

• Get away from the hustle and bustle, in beautiful and tranquil green municipal parks or on the beach.

•

Lounch of new

Elle Yves Saint Laurent perfumes

• Concept and organization of an official first appearance of exclusive Elle YSL perfumes on the Polish market in the form of a multimedia spectacle at the Physics Assembly Hall of the Warsaw University of Technology.

Launch of new

Dr Irena Eris Nano Entree cosmetics on the market.

• Organization of an official gala presenting a new line

of cosmetics for mature women and sports fashion show designed for Dr Irena Eris SPA Hotels by Dawid Woliński with Małgorzata Niemen as the face of Nano Entree.

• During the entertainment part appearance of the

Polish Dance Theatre with a fragment of the performance of "Tango with lady M".

• Host: Grażyna Torbicka

Lilla Moda

Opening of a new Lilla Moda store in

the Kliff Shopping Centre in Warsaw.

An event for journalists and VIPs.

Showcase of the latest trends in the spring

and summer fashion as part of the

programme. Host: Anna Popek and

Marysia Góralczyk.

Trussardi conference for journalists

and stylists in the form of a Showroom on

the occasion of launching Trussardi's new

Tru brand.’ Fashion show as part of the

Programme Location: Klub Foksal 19,

Warsaw

Social campaigns/CSR activities

Earth Day at The Body Shop, 2011 and 2012

• PR support for the Earth Day

where every person was able to return an empty cosmetics package and buy Body Shop products at a 22% discount. The collected packages were sent for recycling.

PR support of the social campaign run by The Body Shop

"STOP SEX TRAFFICKING OF CHILDREN & YOUNG PEOPLE"

• Creation and undertaking of actions by the brand to

counteract trafficking of children for commercial purposes and forcing them into prostitution. Organization and coordination of cooperation with the Nobody's Children Foundation.

• Collection of signatures supporting the campaign at The Body Shop stores

Pro-health campaign

"Z Commercial Union stawiam na aktywne życie"

• Organization of a nation-wide pro-health campaign promoting a healthy and active men's life style.

• Programme's ambassadors: Bożydar Iwanow (sports caster) and Robert Rozmus (actor and sports promoter).

• Activities included promotion in the media: Men’s Health, Wprost, Business Class, TVP1, Polskie Radio PR III, TOKFM, and at fitness clubs and LUXMED clinics in the 6 largest Polish cities.

PR support of the social campaign run by The Body Shop

"Stop domestic violence"

• Development of the strategy and organization of the first

Polish edition of the PR campaign which The Body Shop has been running for many years around the globe. Its aim is to help women affected by domestic violence, to educate and make the society sensitive to this problem. Campaign's partner - Women's Rights Centre Foundation

Press conferences and meetings

Elie SAAB, Le Parfum.

• Promotion: organization of a major press

conference on the occasion of the launch of an exclusive line of new Elie SAAB perfume, whose advertising face is Anja Rubik.

• Host: Grażyna Torbicka

Winiary, Pomysł na….

• Organization of a press conference on the occasion

of the launch of 2 new products Pomysł na…: Fish in sour cream and dill sauce and in sour cream and spinach sauce

• Distribution of invitations for journalists: Internet teaser campaign + printed invitation

• During the conference: a presentation of live preparation of the dish by the stars, chef's advice, wine tasting.

• Host: Ewa Szykulska and Małgosia Lewińska –

stars appearing in the Neighbours television series

Laboratorium Kosmetyczne Dr Irena Eris

Dr Irena Eris Re Act conference for journalists and key customers on the occasion of the launch of a new line of products. Appearance by the pianist Waldemar Malicki

LIRENE conference on Folacyna Intense Lirene for journalists on the occasion of the launch of a new line of beauty products. The programme included: jewellery making workshops

Pharmaceris conference for journalists on the occasion of the launch of new products and re-designed packaging. The programme included: appearance by Glass Duo – a unique duo playing glass harps.

Animex

OUR CLIENTS

Thank you !

www.behappy.pl