Be Found and Find Using LinkedIn

Presented to: ExecuNet

Anita Lauhoff, F3 Executive Recruiteramlauhoff@att.nethttp://www.linkedin.com/in/alauhoff

Why you Must be on LinkedIn Golden-Rule Networking and how to

Build OneStrategies to Gain Competitive

Intelligence

Agenda

How Linked In Works

LinkedIn Users = 75+ Million Members (that is…one per second) Over 150 industries represented Executives from every Fortune 500 firm 2.9 million students 50,000 college and university alumni groups Average Age = 43 Household Income = $108k Male/Female = 54%/46% Truly Global

Who Uses LinkedIn?

Gain competitive intelligence about companies, people, and industries

Enhance your ability to:- Power network - Market your personal brand and profile- Monitor key events- Get answers and ask questions- Position you as an expert

What LinkedIn can do for YOU!

US Cellular: Saving millions, while finding uniquely-skilled many companies are competing for.

Oracle’s CFO Lands Post through LinkedIn Profile “Oracle’s executive recruiter initially found me on LinkedIn. I was surprised that something as simple as a profile on Linkedin could lead to such a great opportunity.”-Jeff Epstein, CFO, Oracle

LinkedIn is fundamentally changing how people succeed in business.

Where Recruiters Find Candidates Today

Networking44%

Firm Database21%

Research14%

Job Post-ing9%

Re-sume Databases

9%

Ads3%

How Executives Are Finding Career Options

68%

13%

8%

5%

4%2%

Let's Network!

Networking

Job Postings

Research

Posting

Online Profile

Other

1. Golden Rule Networking

2. Build a Professional LinkedIn Network

3. Work the Network

The Art of NetworkingYour ability to connect is what sets you apart!

“You can have everything in life that you want if you just help enough other people get what they want.” Zig Ziglar

Position YOU as a SME

• SWK = Someone Worth Knowing• Knows the industry, conferences, associations• Knows the players• Knows the compensation issues• Advises and coaches others on these topics• Managers seek out this person for advice• Candidates ask for advice who aren’t currently

engagedPresented by Lou Adler

How LinkedIn Will Fire Up Your CareerFortune, April 2010

“…To pick these hires the old fashioned

way, the firm would rely on headhunters, employee referrals, and job boards. But the game has changed. To get the attention of John Campagnino, Accenture's head of global recruiting, you'd better be on the web…”

“To put a sharper point on it: If you don't have a profile on LinkedIn,

you're nowhere. Partly motivated by the cheaper, faster

recruiting he can do online, Campagnino plans to make as many as 40% of his hires in the next few years through social media. Says he: "This is the future of recruiting for our company.“

Go To: http://www.linkedin.com

Keep your 100% complete and current Display headshot photo Summarize accomplishments with full career history Add a profile headline Add a status update to keep your network informed List companies (with highlights) and schools attended Have at least 3 LinkedIn recommendations Add your colleagues Link to your website or blog (3) Create a personalize URL and add it to your email signature Ensure your profile is “Key Word” rich

Profile Tips

Profile

Get the Word Out!

Home Page

Invite people to join your network

Example 1: Sample Invite Script to Invite Someone Into Your Network

Dear _________,

I came across your profile on LinkedIn and am impressed with the work you do. I have been working in (IT, marketing, operations, etc.) and at this time I am in a  job search mode. As such I would appreciate the opportunity to talk  with you for 10 minutes to explore your insight as to a potential job in (IT, marketing, operations, etc at your organization )

I also am networking daily and meeting people who might be a strong addition to your network. I would be happy to make introductions and offer support to you in any way I can. Let me know when might be a convenient time to call for a quick chat. 

Regards,

Example 2: Sample Invite Script to Invite Someone Into Your Network

Dear _________,

I would like to invite you to join my LinkedIn network. I am building a vibrant network  and am happy to help you in any way I can. I would appreciate it, though, if you choose not to accept my invitation that you click on “Archive” instead of “I Don’t Know.”

Thanks for your time and I look forward to connecting with you.

Regards,

 

Example 3: LinkedIn Script to Send to Someone When They Join Your Group

Dear _________,

Thank you for joining the Driving Distribution Sales Beyond LinkedIn Group. I value your participation and welcome you to join in on current conversations as well as offer new ones. Feel free to contact me at dirk@4thgenerationsystems.com with any questions or suggestions youmight have for making this group the best group you have joined on LinkedIn or any other online community. Finally, share this with otherswho would benefit from the discussions and connections offered in the group. I look forward to your participation.

Best Regards,

Sample Scripts

Join LinkedIn Groups

Job Search

Advanced Search

Use Company Pages to Network

Leverage Tools and Applications

Account Settings

Questions?

Anita Lauhoff F3 Search: First Fast & FocusedConnect: http://linkedin.com/in/alauhoffI train the Recruiting Team, the job seeker or just a LinkedIn User!

Contact Me for Consulting & Training

Complete your profile to 100%Enhance your personal brand, showcase your skills and accomplishments, and build professional credibility by completing your own LinkedIn profile.

Add your connections!

Your team, your work, your schools, your past firms, those you meet at seminars, church, etc.

 

Join your OWN LinkedIn Group and Join Niche Groups related to your focused area

Start Networking! You have an expertise and you need to SELL YOU!! Let people know what you do BEST!

Actions to take right now