Startup Files:Media Rock Star

The Entrepreneur’s Field Guide

Partner:

“So You Wanna Be a

Startup Star”- W i t h a p o l o g i e s t o T h e B y r d s & P a t t i S m i t h

Getting Media Coverage is

But you’ve got to get it right.

Done Right, PR/Media Delivers:

Market-generating media coverage

Credible content for social channels

A beacon for partners, acquisition, growth

A critical layer of your marketing stack

Two Parties. Two Goals:

YOUWant to tell yourBusiness

story

JOURNALISTS Needs to tell their

News story

To be Successful: Your story has to become their news.

Get to WorkUnderstand the medium & the audience

Understand how your story ties in with the journalist

Give the journalist the tools needed so he/she can get the job done

Focus + Preparation Know the tough questions – practice response Think in headlines – keep it short Speak to the audience, not the journalist

UNDERSTAND THE ONE SECRET-SAUCE KEY TO MEDIA ROCKSTAR SUCCESS

Thought Leadership

Thought LeadershipBest way to engage a reporter, earn

credibility and most importantly, secure coverage, is to provide insight beyond your company or offering:

Delivering valuable, and valued, insight on the issues and concerns of your marketplace is the key to delivering thought leadership in an interview.

The pay-off is earning visibility, trust and authority, valued commodities which reflect back on your organization or enterprise.

Thought Leadership ExampleYou may sell swimming pools. You may

not necessarily discuss your products at all. Instead, you offer your insight on related topics that are key to the market you care about:

• Swimming safety tips. • Creating memorable family “together

time.”• Swimming for exercise and mobility.• Hardscape/water features as real

estate drivers.water-themed party ideas

WHY DO ALL OF THIS???

“If I was down to my last dollar, I’d spend it on public

relations.” - B i l l G a t e s , M i c r o s o ft

As a startup, you haven’t earned your first dollar yet.

So, learn to do it yourself.

Nuts & Boltso Journalists owe you

nothing

o Being nice, prepared, helps: HOMEWORK

o Stay on track/on message

o Never go off the record

Now Go Rock It.

Pa m A b ra h a m s s o n 1 . 5 0 3 . 2 9 8 . 9 7 4 9pa m @ p ra p u b l i c re l at i o n s .co mw w w. p ra p u b l i c re l at i o n s .co mTw i tte r : @ Pa m _ A

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