be a modern recruiter: automate your pipeline with your brand -- talent connect sydney 2015
TRANSCRIPT
Elle GreenTalent Brand Consultant
LinkedIn APAC
Be a Modern Recruiter:
Automate Your Pipeline with Your
Talent Brand
#intalent
Adam HerasemiukHead of APAC Talent Acquisition
Verizon
heuristichjʊ(ə)ˈrɪstɪk/
adjective
1.
enabling a person to discover or learn something
for themselves.
Source: Google#intalent
herasemiukher-as-mick/
noun
1.
A person well-versed in enabling a person to
learn something for themselves
Source: Elle Green #intalent
In vital matters…… such as the choice of a mate or a
profession, the decision should come from the
unconscious, from somewhere within ourselves. In the
important decisions of personal life, we should be
governed, I think, by the deep inner needs of our nature
- Sigmund Freud
Talent Brand
The highly social, totally public version of your employer brand incorporating what
talent thinks, feels and shares about your company as a place to work
Employer Brand
The delivery of your EVP across every communication touch point both internal
and external
Building Blocks of your Brand
Employee Value Proposition
Why someone would want to work for you organisation
#intalent
Results from LinkedIn’s 2015 Global Recruiting Trends
4,125 TA leaders in 31 countries
Hire
Consideration
Known
Unknown
Attract
Convert
Engage
75%
influence @ 50%
#intalent
of global TA leaders say talent brand has a significant
impact on their ability to hire great talent*
Common experience
Our brand promise of powerful technology
Content for digital natives
A digital experience for a new type of talent
#intalent
>1900
Talent
Pool
>45,000
Profiles
TB Increase
5.5x
CTR
10.3x
Avg
33 Days
TTF
100%
Delivery
#intalent
Visit
duration
14mins
Jobboard
conversion
25%
‘New’
career site
visitors
83%
Niche
board
applicants
24%
#intalent