be a game changer: carrying the election 2012 momentum forward
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Be a Game Changer: Carrying the Election 2012 Momentum Forward. GOTV Results & Action Planning Workshop. #AAUW2013 @ AAUWpolicy. Roadmap: Where We’re Going. GOTV celebration! GOTV national recap Virginia: a GOTV example Virginia: a GOTV debrief GOTV momentum: creating an action plan - PowerPoint PPT PresentationTRANSCRIPT
Be a Game Changer: Carrying the Election 2012 Momentum
ForwardGOTV Results & Action Planning WorkshopGOTV Results & Action Planning Workshop
#AAUW2013 @AAUWpolicy#AAUW2013 @AAUWpolicy
Roadmap: Where We’re Going
1.GOTV celebration!2.GOTV national recap3.Virginia: a GOTV example4.Virginia: a GOTV debrief5.GOTV momentum: creating an action plan6.Practice!
Impact Grant StatesIMV activities reportedNo Reported IMV Activity
Our National Numbers44 states reported activities
137colleges & universities participated
91 coalition partners joined us
427media hits in 40 states283voter registration events in 19 states 143candidate forums in 33 states 27 issue forums in 11 states 94 debate watch parties in 27 states
89 phoning & canvassing events in 11 states
54,763 voter guides mailed
36,411 ballot initiative postcards mailed13,726 voters registered in 22 states
Our National Numbers44 states reported activities
137colleges & universities participated
91 coalition partners joined us
427media hits in 40 states283voter registration events in 19 states 143candidate forums in 33 states 27 issue forums in 11 states 94 debate watch parties in 27 states
89 phoning & canvassing events in 11 states
54,763 voter guides mailed
36,411 ballot initiative postcards mailed13,726 voters registered in 22 states
AAUW GOTV Activities
Increase 2008 to 2012
Participating states 69%
Coalition partners 600%
Voter registration drives 9,333%
Candidate forums 297%
Issues forums 125%
Debate watch parties 9,300%
Women & the 2012 ElectionWomen: 53% of electorate
18-29 yr. olds:19% of national turnout
20 female senators78 female representatives
New Hampshire:First all-female Congressional delegation,
governor, speakerHawaii, Massachusetts, & Wisconsin:Elected their first female senators
Virginia & the 2012 Election
Voter registration drives 56
Voters registered 1,201
Colleges and universities worked with 11
Total GOTV events 69
Virginia & the 2012 Election
Best practicesBest practices Colleges and universities Community colleges Voter registration Targeting millennials
Virginia & the 2012 Election
Lessons learnedLessons learned Personal stories More involvement Timing of activities
Strategy & Planning
What is Strategy?Strategy is turning the resourcesresources you have into the powerpower you need, to win the changechange you want
5 Strategic QuestionsWhat’s your…What’s your…
1.Theory of Change?2.Resources?3.Measurable goal?4.Timeline?5.Tactics?
Theory of Change
It’s a relationship with others
POWER
What’s Our Theory of Change? What change do we want? Who has the resources to create
that change? What do they want? What do we have that they
want?
What resources do we have?
How can we use it to change the balance of power?
Case Study: Montgomery Bus Boycott
Power Over 19541954Not using resources to shift the relationship of power
Power With 19551955Using resources to shift the relationship of power
Leadership Team
Theory of Change
What’s Our Theory of Change? What change do we want? Who has the resources to create
that change? What do they want? What do we have that they
want?
5 Strategic QuestionsWhat’s your…What’s your…
1.Theory of Change?2.Resources?3.Measurable goal?4.Timeline?5.Tactics?
Create an Action Plan: Resources
5 Strategic QuestionsWhat’s your…What’s your…
1.Theory of Change?2.Resources?3.Measurable goal?4.Timeline?5.Tactics?
Create an Action Plan: Measurable Goal
5 Strategic QuestionsWhat’s your…What’s your…
1.Theory of Change?2.Resources?3.Measurable goal?4.Timeline?5.Tactics?
Create an Action Plan: Timeline
Start with dates you know and work from there.Start with dates you know and work from there.
January 9 May 27
April 18December 15
April 8
March 1
5 Strategic QuestionsWhat’s your…What’s your…
1.Theory of Change?2.Resources?3.Measurable goal?4.Timeline?5.Tactics?
Create an Action Plan: Tactics
Town Hall Meeting
Tele-Town Hall Meeting
Issue Forum
Lobby Day
In-District Meeting
Deliveries to Elected Officials
Rallies
Cocktails & Convos
Petitions and pledges
LTEs and op-eds
Tabling
House meetings
Call-in days
Resolutions and proclamations
Tweet chats and Twitter storms
5 Strategic QuestionsWhat’s your…What’s your…
1.Theory of Change?2.Resources?3.Measurable goal?4.Timeline?5.Tactics?
Action Plan Exercise
Create an Action Plan: Resources
StateTrack State Salsa Tactics how-tos Conference calls National staff Organizer pilot program
