be a fashion industry game changer!

Be a Fashion Industry Game Changer

EXPERIENCE MATTERS

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1. What Success Looks Like

2. Thinking Bigger

3. Tools

EXPERIENCE MATTERS

What Success Looks Like…

EXPERIENCE MATTERS

Product Store Experience Supply Chain Omnichannel Customer

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price-vera-wang-wedding-dresses-cheap-for-sale-1364197574_b.jpg

http://caponeart.com/wp-content/uploads/2016/09/design-kitchen-appliances-design-kitchen-appliances-photo-of-goodly-design-

kitchen-best-set.jpg

EXPERIENCE MATTERS



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store-new-design-san-francisco-03.jpghttp://itechcraft.com/wp-content/uploads/2014/12/

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EXPERIENCE MATTERS



https://www.youtube.com/watch?v=6G3JIyG_GeY

EXPERIENCE MATTERS



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EXPERIENCE MATTERS



http://www.consensuscorp.com/why-consensus/

Establish Grow Unify Predict

EXPERIENCE MATTERS



?

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2. Thinking Bigger

3. Tools

EXPERIENCE MATTERS

EXPERIENCE MATTERS

you have to think bigger

EXPERIENCE MATTERS

it’s not enough for the experience to be omni channel…

you have to become omni channel

EXPERIENCE MATTERS

That means learning each others’ languages

• Product design > supply chain = RFID

• Supply chain > in-store analytics + machine vision = personalization

• Store operations > research + process improvements = sales lift

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2. Thinking Bigger

3. Tools

EXPERIENCE MATTERS

Tools

EXPERIENCE MATTERS

Journey Maps Moments of Truth Experience-Story Connection

Tools

EXPERIENCE MATTERS

Journey Maps Moments of Truth Experience-Story Connection

Stories come from clues and emotions

design from the outside in

EXPERIENCE MATTERS

design from the outside in change from the inside out

EXPERIENCE MATTERSstrategy, branding, tech, operations

invite customers + employees to your meetings

EXPERIENCE MATTERSdesign, troubleshooting, planning, pizza

EXPERIENCE MATTERS

learn more about them

mystery shopping, video analytics, hybrid channel analysis

EXPERIENCE MATTERS

test your ideas before launching them

walk-throughs, prototyping, human prototyping®

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1. Start With What Success Looks Like

2. Think Bigger

3. Use New Tools

EXPERIENCE MATTERS

Summary

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4. Design Out>In, Change In>Out

5. Know Your Customers Even Better

6. Test, Launch, Learn, Improve,

EXPERIENCE MATTERS

Summary

15-minute chat

samenessEXPERIENCE MATTERS

Questions + Answers

EXPERIENCE MATTERS

By his own admission, Mike Wittenstein is a designer who can’t draw. He advises leaders on how changes to their customer experiences can positively affect their brand narratives and their bottom lines. He is the managing partner at Storyminers, a design pioneer and developer of unique methods and tools for enhancing front-line customer experiences.

700+ engagements 25+ countries $1.6B+ value created

Select Clients: Air Canada, Apple, AT&T, Barnes & Noble, Best Buy, Blackrock, Cable & Wireless, Chick-fil-A, Clorox, Delta Air Lines, Holiday Inns, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway, SAP, Zaxby’s, and many other game-changing brands.

EXPERIENCE MATTERS

MBA, BA CMC, CSP, CCXP English, Portuguese, Spanish, Russian

be a fashion industry game changer!

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