be a digital trailblazer when building your brand
DESCRIPTION
What does it mean to be a Digital Trailblazer? And why is it so important to build your own personal brand?TRANSCRIPT
Be a Digital Trailblazer When Building Your Brand
Carrie Kerpen CEO of Likeable Media
@CarrieKerpen
Personal Brands have been around a long time...
“
Online Personal Branding becamea “thing” around 1997.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
- Tom Peters
“ “
Why worry about yourpersonal brand?
Here are 5 Reasons:
Reason 1: Your job may not be forever.
Reason 2: You’re being googled as you speak.
Reason 3: The “lifer” career is dead.
Today, the average person changes jobs ten to fifteen times (with an average of 11 job changes) during his or her career, which means a good amount of time is spent changing employment.
Reason 4: You’re only as good as your last update.
Reason 5: Shape the conversation about you.
What do we think about when I say “get your personal brand in order”?
(don’t forget about or )
But the opportunity is much greater than that.
You can be a Digital Trailblazer
Because today’s basics are tomorrow’s bygones.
Be BOLD.
Why go beyond the basics?
When thinking about your personal brand...
- What Makes Me Great?
- What Makes Me Unique?
- What Makes Me Compelling?
Ask yourself...
• 140 Character Stories
• Visual Stories
• Video Stories
Then think about how to tell that story succinctly.
And don’t forget to be a part of the community.
Examples of DIGITAL TRAILBLAZERS:
Jennifer Weiner@jenniferweiner
Arianna Huffington@ariannahuff
Danni & Jo@dannijo
Tyra BanksTyra Banks on Vine
Aliza Lichtdknyprgirl.tumblr.com
Peg Fitzpatrick+PegFitzpatrick
Sallie KrawcheckSallie Krawcheck on LinkedIn
Network Uses
PERSONAL
NETWORKING
PROFESSIONAL PRESENCE
FIND WHAT YOU LOVE
SEARCH
VISUAL
6 SECONDS
IdeasChoose profile picture and timeline wisely. Watch privacy settings.
Use the new content features to establish thought leadership.
Capture your essence and behind the scenes of your world.
Engage and Listen and share from other networks.
Use Repins as a public vision board of who you are.
Own the conversation. Make this network comprehensive.
Showcase Your Fun and use for twitter content.
- What makes you different?
- How might you showcase this in 140 characters?
- In a 6 second video?
Workshop:
http://theli.st/
Levo League
85 Broads
Leanin.org
Resources for Digital Trailblazers:
THANK YOU