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Post on 14-Sep-2014
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business enviorment analysis with mahindra swot analysis.TRANSCRIPT
Nikunj Shah 06Nilesh Mishra 39
Gaurav Bora 15Anand Singh 12
Palak Shah 38
Business environment includes the ‘climate’ or set of conditions: economic,
social, political or institutional which have a direct or indirect bearing on the
functioning of business
It signifies external forces, factors and institutions that are beyond the control
of the business and they affect the functioning of a business enterprise.
What is business environment?
Business EnvironmentBusiness decisions are influenced by two sets of
factorsInternal factors (The Internal Environment External Factors( The External Environment)
Business Environment presents two challenges to the enterpriseThe challenge to combat the environmental threatsExploit the business opportunities
Environmental Analysis is one of the first steps in Strategic Management
Types of environment
Internal environment External environment
Micro environment Macro environment
ENVIRONMENT OF BUSINESS
Important internal factors which have a bearing on the decisions of a business firm and which are generally controllable because the company has control over these factors:
Value system Vision, mission and objectives Management structure and nature Internal power relationship Human resources Company image
Internal environment
The internal environment is the environment that has a direct impact on the business.
Micro environment consists of the actors in the company’s immediate
environment that affect the performance of the company. They are more
intimately linked with the company.
Macro environment consists of larger societal forces that affect all the actors in the company’s micro environment.
External environment
Input suppliers
Workers & their unions
Public
Competitors
Marketing intermediaries
Customers
BUSINESS
Micro environment
BUSINESS
SOCIAL
GLOBAL
POLITICAL
TECHNOLOGICAL
Macro environment
ECONOMIC
ENVIRONMENT
What is SWOT Analysis?
A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.
• Factors affecting an organization can usually be classified as:
• Internal factors– Strengths (S) – Weaknesses (W)
• External factors– Opportunities (O) – Threats (T)
Strengths
Opportunities
Weaknesses
Threats
The SWOT matrix
Parent Company Mahindra
Category Sedans, SUV’s, Two-wheelers
Sector Automobiles
Tagline/ Slogan Rise; Every 2 minutes a Mahindra is born
USPMahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains
Strength
1. Mahindra has been one of the strongest brands in the Indian automobile market2. Mahindra group give employment to over 110,000 employees3. Excellent and , and low after service cost4. Sturdy SUV’s good for Indian roads and off-road terrain
Weakness1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan
Opportunity
1. Developing hybrid cars and fuel efficient cars for the future2.Tapping emerging markets across the world and building a global brand3.Fast growing automobile market4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments
Threats
1. Government policies for the automobile sector across the world2. Ever increasing fuel prices3. Intense competition from global automobile brands4. Substitute modes of public transport like buses, metro trains etc
THANK YOU….