bdc2012 darwin big data

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Copyright © 2012 Darwin Ecosystem Inc. Consuming Big Data in the Age of Information Overload Thierry Hubert, CEO Darwin Ecosystem Inc. May 15, 2012 #bDc12 Tuesday, May 22, 12

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Short of becoming a dysfunctional glutton of information, most of us try to get things done and be informed to perform in our work. Information overload is only a matter of consumption means and perspective. The fact is, every living organism is well suited to perform admirably in information overload. So, why are humans so worried about being overwhelmed when it comes to data? We, too, manage to sort through the information coming our way – information that is natural, that is. Our brain is equipped to scan our environment as it ignores known patterns and focuses on anomalies that help us learn and seek primal opportunities. In this session, we will explore a new way to consume information that leverages natural human cognitive abilities in order to achieve awareness about what is going on from Big Data.

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Page 1: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc.

Consuming Big Data in the Age of Information Overload

Thierry  Hubert,  CEODarwin  Ecosystem  Inc.

May  15,  2012  #bDc12

Tuesday, May 22, 12

Page 2: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc. #bDc12

We want more!And we can’t take it

anymore

The data sauce is divine!

Information GluttonyKeep it coming!

I am adding my family recipes

#bDc12Tuesday, May 22, 12

Page 3: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc. #bDc12

Why does Data Feel SO Big Today?

EphemeralConversations

WORTH THE EFFORTTO CAPTURE

INFORMAL FORMAL

Captured forProsperity

Valued by manyAnalyzedRecorded

Valued by fewSpontaneousShort lived

Tuesday, May 22, 12

Page 4: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc. #bDc12

Why does Data Feel SO Big Today?

EphemeralConversations

INFORMAL FORMAL

Captured forProsperity

Valued by manyAnalyzedRecorded

Valued by fewSpontaneousShort lived

Captured forProsperity

Recorded

UNFILTERED & CAPTURED

Web 2.0

Mixed and ChaoticInformation

Tuesday, May 22, 12

Page 5: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc. #bDc12

Ephemeral

Written

Distributed

Organized

Semantic WEB

Recorded Information Conversation & Collaboration

WWW

Web2.0

Capturing Information

Search Engines

Libraries

MassPublishing

FederatedIndexing

Discovery Engines

As  early  as  2008  more  informa1on  was  captured  from  the  Web  2.o  than  recorded  by  mankind  throughout  history.

Tuesday, May 22, 12

Page 6: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc. #bDc12

Forgetting that we are Human

We  are  condiBoned  to  count  and  measure

We  do  not  design  our  systems  to  see  paEerns

We  forget  that  we  are  mulBdimensional

We  forget  that  we  are  much  beEer  at  scanning  than  reading

We  forget  that  we  are  very  well  suited  to  consume  chaos…  AS  A  MATTER  OF  FACT  THIS  IS  HOW  WE  LEARN

Tuesday, May 22, 12

Page 7: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc. #bDc12

Inferring Meaning From Big Data

Big  Data  makes  it  hard  to  tradiBonal  database  management  tools  to  reveal  meaningful  results

Not  all  data  is  created  equal,  nor  is  it  equal  at  the  same  Bme

Big  Data  is  a  familiar  experience  for  human  cogniBve  capability  as  long  as  dynamic  paEerns  can  be  presented

Inferring  meaning  should  be  leO  to  the  human  and  not  the  system  in  order  to  shape  the  future  of  Big  Data  compuBng

Tuesday, May 22, 12

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Copyright © 2012 Darwin Ecosystem Inc. #bDc12

Observing Patterns from Chaos

Observing  emerging  PATTERNSa  way  to  discover  movement  from  temporal  existence  of  content

Favoring  PERSPECTIVE  over  detailsa  way  of  regarding  situaBons  or  topics  or  the  state  of  one's  ideas

Embracing  the  SELF-­‐ORGANIZING  capability  of  Chaosa  new  way  to  favor  unstructured  informaBon  in  a  dynamic  system  

Tuesday, May 22, 12

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Copyright © 2012 Darwin Ecosystem Inc. #bDc12

Let’s Consume Unstructured Big DataWith the Right Side Today

Tuesday, May 22, 12

Page 10: Bdc2012 darwin big data

Copyright © 2012 Darwin Ecosystem Inc.

MERCI

Thierry  Hubert,  CEODarwin  Ecosystem  Inc.

[email protected]

May  15,  2012  #bDc12

Tuesday, May 22, 12