bctf - 2015 loi list

1. Atelier 6000 Dawn Boone

Describe the arts and/or cultural activity or project you are seeking funds for. Indicate if this is a new activity.

Atelier 6000 (A6) will present a two-month exhibit of original prints by famed photographer Edward Curtis in fall of 2015. This exhibit is remarkable for its size and rarity, and its appeal to a variety of audiences. A6 is working with several cultural partners to enrich this exhibit. Confirmed public events include: a presentation at the Tower Theater, an Author!Author! event, a Deschutes Public Library "Know Native History" program, and a possible screening by Bend Film. What are the activity months? September and October 2015 If you know, how will you measure the impact of your activity? A6 will measure the number of cultural tourists served through the following

methods:

• Ticket data--Cardozo Tower Theater presentation• Ticket data--Author!Author!• In-gallery visitor surveys• Number of rooms booked at partner hotels with "CURTIS" code• Potential ticket data from BendFilm screening• Registration information--out-of-town book groups• Registration information--U of O alumni groups• Registration information--Mazama groups• Information from collector appointments

Grant Request Anticipated: $15,000 Total Project Budget $32,500

2. Backyard Farm Tour Dale Friedkin


The Backyard Farm Tour, is a self guided tour of the Local Food Movement. Backyardfarmtourists visit carefully selected farms and gardens. People are thinking deeper about the food they eat and desire to learn more about it. It is a fun and educational event. For Tourists this could be a unique way to see our area, and maybe even see where food for restaurants they may be eating at is produced. The BYFT strongly promotes doing the tour by bicycle and is a natural draw for cycling tourists.

Bend Cultural Tourism Fund: 2015 Letter of Intent

What are the activity months? The BYFT takes place in September. The BYFT is a late summer event as plant growth is then at a peak. In 2014, for the first time in our 5 year history, the BYFT took place after Labor Day. This worked well and its in the shoulder season too! If you know, how will you measure the impact of your activity? We could say by the people we meet and ideas about local food sustainability that

we get across. Also we can talk about the money we raised for non-profits. Those are important, but they only happen in proportion to amount of participation we have. We do bring people into to our area too, which obviously is your goal. Recognition of the BYFT by the community by the media exposure we have enjoyed(Bend Bulletin front page, KTVZ, The Source, KPOV), helps with participation too.Grant Request Anticipated: $2,000 Total Project Budget $2,000

3. Bend WebCAM Lynnette Braillard


The annual Bend WebCAM web, social media, creative & marketing conference will be enlightening Bend for its 7th consecutive year in 2015. For the past six years, the popular conference has imported some of the leading innovators from around the country – specifically in the web, creative and marketing fields – for a 2-day event attracting attendees from throughout Oregon, up and down the West Coast and beyond. What are the activity months? October. If you know, how will you measure the impact of your activity? Our goal is to amplify targeted marketing efforts to increase conference participants

from the Portland/Seattle/San Francisco metropolitan areas. By increasing attendance, we have an opportunity to attract more prominent speakers - and corporate sponsors - who will be exposed to Bend for the first-time and open up business opportunities for the City. We'll measure our impact through conference registrations. Grant Request Anticipated: $10,000 Total Project Budget $31,000

4. BendFilm, Inc. Todd Looby


BendFilm celebrates the brave voice of independent cinema through films, lectures and education. We are seeking funds to help us move continually toward that vision.

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What are the activity months? October 8-11, 2015 If you know, how will you measure the impact of your activity? Ticket sales, attendance, surveys, merchandise sales, feedback.


5. Crow's Feet Commons David Marchi


At Crow's Feet Commons, we have been establishing a cultural and musical epicenter for downtown Bend. With monthly musical performances, and art showings, we gather a broad spectrum of population for various reasons. Live music, art installments and performing arts have all taken place in the Mirror Pond Plaza which we manage.We will be asking the performers to sign an agreement stating that they will not perform in cities within a 300 mile radius within a one month period (before and after) What are the activity months? September - April, every 3rd Friday.We will be attracting a level of performances that will tourists from outside the area filling hotel rooms (that we partner with) and increase the tourism activity during these shoulder seasons. If you know, how will you measure the impact of your activity? We expect to bring 150 people per event from outside of the area which bringing in

tourism dollars. Our thoughts would be to offer discount coupons in advertisements that are placed

outside the area. Target marketing would be the greater Portland area, Seattle and Boise. These coupons would be tracked through various hotel partners, our sales of alcohol at the shop and coupons at partnering restaurants.Grant Request Anticipated: $110,400 Total Project Budget $170,000

6. Deschutes County Historical Society Linda Orcelletto


The Deschutes County Historical Society seeks funding for Winter Comes: Oregon’s Nordic Ski History, a major exhibit on the history of Nordic skiing in Oregon. From its ancient roots to 20th century Oregon ski pioneers, DCHS will partner with the Oregon Nordic Ski Foundation (which already pledged $10,000) to tell stories of

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remarkable people and events in Oregon’s ski history. Celebrating our state-wide history, the exhibit targets the general public and ski enthusiasts alike. What are the activity months? Winter Comes is scheduled to run February through April 2016 (or longer) to attract visitors from all areas of the state, particularly the Willamette Valley, to Bend during our winter months and shoulder season. DCHS will work with local ski organizations and businesses to develop promotional opportunities for those visiting from outside the area to see the exhibit and experience other recreational opportunities in Central Oregon. If you know, how will you measure the impact of your activity? DCHS will track home residences of visitors to the museum by asking their zip codes

upon admission. We will also ask if the Winter Comes exhibit is the main focus of their visit. Additional tracking will be through the use of admission passes made available to promotional partner hotels and ski organizations. The results will be incorporated into development of future exhibits and programs. Grant Request Anticipated: $20,000 Total Project Budget $45,000

7. Deschutes Public Library Foundation Chantal Strobel


The Deschutes Public Library Foundation is seeking funds to assist with the promotion and marketing of the Author! Author! literary event with author Timothy Egan to discuss his book on photographer Edward Curtis. This event is in direct partnership with Atelier 6000 who will exhibit original Edward Curtis photographs. We are seeking funds to promote this literary and cultural event in northern California, Oregon and Washington. What are the activity months? September - October 2015 If you know, how will you measure the impact of your activity? We will measure the activity through the direct number of tickets sold; the number

of hotel rooms that are purchased at local hotels using the Author! Author! code; the number of restaurant vouchers that are used from our restaurant partners; and the number of books sold prior to and at the event. Grant Request Anticipated: $25,000 Total Project Budget $60,000

8. Event Theory Lee Perry

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The NW Spirits Show is the largest distillery expo on the east side of the Cascades. It is an engaging community event that draws more than 40 participating distilleries from the Northwest and nationwide. After a 2014 event in Sunriver following two years at the Bite of Bend, we are excited to bring the 4th annual event back to Downtown Bend. Distilleries will be hosted by downtown retail establishments (similar to an art walk). Attendees will need to purchase an event pass to participate. What are the activity months? November If you know, how will you measure the impact of your activity? Tickets will be sold online and all zip codes will be tracked through the ticketing site.

For tickets sold at the event, sellers will ask ticket buyers for their zip code information. Host hotels will also track information from weekend guests.

Advertising dollars would be used exclusively in Portland and SeattleGrant Request Anticipated: $7,000 Total Project Budget $50,000

9. High Desert Museum Sandy Cummings


Two new exhibits with complementary events and programs. "Tough by Nature" features the work of Eugene artist Lynda Lanker, who spent 19 years traveling throughout the West capturing images and stories representing the role of ranch women in the economy and ecology of the West. "Arts for the People" will reflect on the government’s WPA efforts to employ artists during the Great Depression. The Museum has commissioned three artists to create works that respond to the state of the region today. What are the activity months? The exhibit "Tough by Nature" and associated programs and events will run from October 10, 2015 through January 17, 2016."Arts for the People" and associated programs and events will run from January 2016 through the summer of 2016. If you know, how will you measure the impact of your activity? We will measure the impact through our Admissions process. Visitors will be asked

daily to provide their zip codes. Regular demographic reports will be generated, indicating where visitors are from and can be compared to past reports. Overall attendance also is measured regularly and can be used for comparisons.Grant Request Anticipated: $20,000 Total Project Budget $130,000

10. ScaleHouse

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Cristy Lanfri


Given Bend's burgeoning culture offerings, increased number of entrepreneurs moving to the area, and the community's thirst for more conversation around design, ScaleHouse is creating BEND DESIGN WEEK. The week will include workshops/networking gatherings with respected design enthusiasts from the West Coast spanning all disciplines of design (tech inventions, interior, graphic, interactive, product, and research), and target all craftspeople in the Pacific Northwest. This is a new activity. What are the activity months? September or October of 2015. If you know, how will you measure the impact of your activity? ScaleHouse will measure impact by: 1) Financial stability: Conference enrollment2) Evaluations: Participants, artists/instructors3) Community support: Attendance at events and collaboration with visiting

artists/instructors 4) Volunteers: Involvement of board of directors and community members 5) Data gathering: Conference enrollment, collaborations, website, Facebook.


11. Stage Right Productions Sandy Klein


Stage Right Productions (SRP) and 2nd Street Theater have been selected by the American Association of Community Theaters as one of 7 theaters in the U.S. to premier one of 7 winning plays during AACT’s 2016 NewPlayFest. SRP seeks grant money in support of expanded statewide and regional promotion of this event and to assist with author, national and regional AACT VIP attendance. This is a new event. SRP plans to use this as a seed event for a collaborative annual regional AACT Play Festival. What are the activity months? The proposed schedule for the Stage Right ACCT NewPlayFest Award Winning Play Production at 2nd Street Theater is: May 5th, 2016 through May 21st, 2016.Individual performance dates will be:Preview Performance (by invitation): 5/5/2016Opening Night Gala & performance: 5/6/2016Evening Performance: 5/7/2016Sunday Matinee: 5/8/2016

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Evening Performances: 5/12, 5/13, and 5/14/2016Sunday Matinee: 5/15/2016Evening Performances: 5/19 and 5/20/2016Closing Night Performance: 5/21/2016

If you know, how will you measure the impact of your activity? Stage Right Productions will track ticket sales through our ticketing site and collect

information on patrons attending from outside the area. We will e mail a survey to those patrons that will include hotel and restaurant information, and whether they would return for an annual event. We will create marketing materials and to promote an annual Festival and information gathered from the NewPlayFest in May 2016 with be used to create an expanding database for promoting the event in the future. Grant Request Anticipated: $9,000 Total Project Budget $17,500

12. TEDxBend Paul Evers


This project is TEDxBend. 2015 is will be our 4th year holding this live event. TEDxBend is an arts and cultural event that happens right here in Bend, Oregon. Sparked by the celebrated TED conferences worldwide, TEDxBend is our very own locally organized TED licensed event featuring talks, demonstrations and performances ranging from 5 to 18 minutes each. TED and TEDxBend are 501(c)(3) nonprofits devoted to Ideas Worth Spreading. What are the activity months? The TEDxBend event is held every year in April. This year the event will be held on April 18, 2015. The venue is Bend High School with an audience capacity of 1400. Tickets sold out last year in under 5 days. If you know, how will you measure the impact of your activity? Under the TED guidelines, we conduct a survey following the event every year asking

attendees multiple questions about their experience along with where they are from. Our speakers and entertainers come from all over the United States and from our own backyard. Our primary goal for 2016 is to build a Portland audience. To support this objective, we are working on partnership programs with the TEDxPortland organization. They have already expressed a deep interest in working with us.Grant Request Anticipated: $20,000 Total Project Budget $250,000

13. Tower Theatre Foundation Ray Solley

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The Tower Theatre Foundation, in association with local vocal music leaders, is planning to launch a 3 day A Cappella Festival in 2016. The purpose will be to bring together performers, educators, and enthusiasts from across the NW and Northern CA to enjoy and showcase vocal music. Three primary festival components will provide: performance opportunities for regional singing groups; seminars and networking for group leaders and singers; and performances by nationally known a cappella groups. What are the activity months? Tentative dates are February 19-21, 2016. These dates were selected based on our current knowledge of collegiate a cappella events and regional/national competitions in 2016. If further research uncovers conflicts with other events, alternative dates could be earlier in February, early April or early May. If you know, how will you measure the impact of your activity? Festival enrollment will capture registrant’s home addresses. Discount codes, with

local lodging providers, will also capture festival attendee information. As some performances will be ticketed, and most are expected to be purchased online, this will be another opportunity to capture information. In addition, direct contact will be made with vocal groups and choruses from around the NW and northern California to gauge early indications of interest in, and attendance for, the festival.Grant Request Anticipated: $23,500 Total Project Budget $50,000

14. Smith Jared Smith


We believe that Bend, OR is a hub of creativity and not only an outdoor lovers dream, but a place where artists find inspiration that is special and different than any where else in our country. A film documenting two local creative forces (wilderness and Helg, or TBD) traveling across our country on a road less traveled (US2 comes to mind) showcasing what it is we offer, and how alive the culture and arts are here, as well as in less traveled parts of our country. What are the activity months? Filmed in the summer months, creating an awareness of the ambition and creativity of our community, much like the awareness created for Omaha, Nebraska in the early 2000's with the birth of Saddle Creek Records, or previously great bands/artists out of the PNW hosted by Kill Rockstars or Sub Pop. These Artists and musicians created an identity for their region that persists and inspires people to move to these places in pursuit of inspiration If you know, how will you measure the impact of your activity? TBD

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15. The Workhouse Cari Dolyniuk


The Workhouse sits in the historically relevant former center of industry, Bend Iron Works site. With over 40 working artists currently making the Ironworks their home, we aim to become a relevant center for local arts and culture. Our project is new, aims to be ongoing and long term, and incorporates interpretive historical markers, exterior art pieces, (think Tin Pan Alley), and the continued relationship with the GetIt shuttle, a company that provides cultural and historical tours of Bend. What are the activity months? The Workhouse and 3 other arts related businesses of The Old Ironworks Arts District operate year round, as do the Get It Shuttle Tours. Our hope would be to enhance the shoulder months by offering a deeper experience of Bend culture- both from an historical context as well as the emerging arts culture, while continuing to offer culturally and historically exciting and relevant activity to tourists in the off season. If you know, how will you measure the impact of your activity? The impact of our activities will be measured by following our sales, social media and

internet analytics. These analytics provide demographical information that can be quite specific in regards to who is spending money and how much. Additionally, we will be able to measure by tracking the number of tours that are booked and comparing those numbers to that of years past. We also keep a mailing list, which can be expanded to include information gathering questions. Grant Request Anticipated: $20,000 Total Project Budget $20,000

16. Waterston Ellen Waterston


Via Lactea is a modern two-act opera based on the verse novel of the same name, subtitled A Woman of a Certain Age Walks the Camino, written by Ellen Waterston about her pilgrimage along the Camino de Santiago in Spain.This new project will ultimately produce a libretto adapted from Waterston's verse novel. The production team includes a librettist, composer, music director and professional opera talent. Via Lactea will provide an engaging, stimulating and approachable opera experience. What are the activity months?

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It is anticipated that the opera will be presented in three performances during the spring shoulder season months of April and May 2016. If you know, how will you measure the impact of your activity? The impact of the opera will be measured by audience attendance, with a ticketing

process that captures ticket purchasers home location. This data will assist in determining the economic impact, since out-of-area attendees are likely to use overnight lodging and restaurants, and visit retailers while in Bend. Further, the project partners will help to generate interest and visibility via their demographics: music director Michael Gesme, composer Rebecca Oswald and Opera Bend.Grant Request Anticipated: $20,000 Total Project Budget $246,350

17. Wilson Mackenzie Wilson


Creating compelling videos showcasing arts/culture-focused activities in Bend to use for promotion of the area in the shoulder season & to attract return visitors to the area for years to come.

Highlight unique experiences (arts, historic tours, music, events, businesses in the Maker's District) in videos that can be used online and for social media purposes. Ads for local businesses could be sold as "pre-roll ads" for each video to boost their exposure & increase revenue for Cultural Tourism. What are the activity months? Producing vídeos can take place at anytime during the year, but I can pinpoint what we would highlight in our videos to attract people during local's season.

For example: we get some big name artists at venues like the Tower Theatre. I can produce a video on the Tower that then can be used to promote upcoming shows throughout the year. Seeing is believing. A video can get people to drive 3 hours to come see a show at the Tower, just as we drive to PDX to see a show at the Crystal Ballroom.

If you know, how will you measure the impact of your activity? The impact of my videos can be tracked by web traffic such as video plays and shares

on social media. Video marketing is extremely powerful, there are tons of stats out there, but I think this article shows what video content could do for Cultural Tourism in Bend: (Go to: What’s the Payoff for Online Marketing Video?)

http://www.videobrewery.com/blog/18-video-marketing-statisticsVideo increases people's trust and interest in companies and they could do the same for Cultural Tourism in Bend.

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18. World Muse Amanda Stuermer


MUSE Conference is an annual 3-day event held in Bend, Oregon to celebrate and support women and girls as catalysts for change. We are currently planning our third conference. Each year, we feature artists, activists, and visionary leaders who are creating positive social change both locally and globally. Our event includes art exhibits, live performances, panel discussions, keynote talks, receptions, and breakout workshops. What are the activity months? MUSE Conference is scheduled for the first weekend in March each year to celebrate women's history month and International Women's Day. Because it is in the shoulder season, we are able to generate buzz among downtown businesses who are excited to interact with our attendees by hosting panel discussions, art exhibits, receptions, etc. If you know, how will you measure the impact of your activity? We send out follow-up surveys to all of our MUSE Conference attendees and

presenters. World MUSE, the non-profit that hosts the event, provides year-round programming so we are always looking for ways to maintain engagement with our community. Many of our conference attendees and presenters participate in one or more of our other programs thoughout the year.Grant Request Anticipated: $20,000 Total Project Budget $100,000

18 LOI’s received: Request Anticipated: $451,900Total Project Budget $1,525,350

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bctf - 2015 loi list

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