bcrs coming to market power point

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This PowerPoint needs to be accompanied by an audio of similar name. However, whether too large or an unacceptable file, that is left unavailable to us here. The project is for a doctoral marketing class. The website is an actual site.

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Page 1: Bcrs coming to market power point
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Davis, F; King, V; Nierenberg, KArgosy University

B7320 Marketing & Innovation

Dr. Mario ZainoWednesday, June 30, 2010

http://www.mote.org/

http://coolgate.mote.org/beachconditions/

[email protected]; [email protected]; [email protected]

Coming to Market

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team performance (4th ed.). San Francisco: Jossey-Bass.Genn, A. (2007, February 16-22). Softening the very hard sell of online marketing services. Long Island Business News,31A. Retrieved from Academic Search Complete database.Hanssens, D.M., Rust, R.T. & Srivastava, R.K. (2009). Marketing strategy and wall street: nailing down marketing’s impact. Journal of Marketing. 73(2). 115-118. HARNESS, 2005. Harmful Algal Research and Response: A National Environmental ScienceStrategy 2005 – 2015. Rasmdell, J.S., D.M. Anderson, P.M. Glibert (Eds), Ecological Society of America, Washington, DC, 96 pgs.Hesselbein, F., Goldsmith, M. & Somerville, I. (Eds.). (2002). In Leading for innovation and organizing for results. San Francisco, CA: Jossey-Bass.Humphreys, A. (2010). Mega marketing: the creation of markets as a social process. Journal of Marketing.74 (2). 1-19. Jon, S. (n.d). CEOs try to predict who'll win tomorrow's tech race. USA Today. Retrieved from Academic Search Complete database.Kasperson, R. E., Renn, O., Slovic, P., Brown, H. S., Emel, J., Goble, R., Kasperson, J. X., Ratick, S. (1988). The social amplification of risk: A conceptual framework. Risk Analysis 8, 177-187.Kim, W.C. & Mauborgne, R. (2005). Blue Ocean Strategy. Harvard Business School Press: Boston, MA.Kirkpatrick B., R. Currier, K. Nierenberg, A. Reich, L.C. Backer, R. Stumpf,...G. Kirkpatrick.(2008). Florida red tide and human health: A pilot beach conditions reporting system to minimize human exposure, Science and the Total Environment,402 (1), 1-8.doi:10.1016/j.scitotenv. 2008.03.032Kirkpatrick, B., Fleming, L. E., Henry, M. S., Clark, R. D., & Backer, L. C. (2004). The use of electronic media to educate and communicate with the public during a harmful algal bloom. In K. A. Steidinger, J. Landsberg, C. R. Tomas, & G. A. Vargo (Eds). Harmful Algae 2002. Florida Fish and Wildlife Conservation Commission, Florida Institute of Oceanography, and Intergovernmental Oceanographic Commission of UNESCO (pp 494 – 495). St. Petersburg, FL.Knight, A. J., Worosz, M. R., & Todd, E. C. D. (2007). Serving food safety: Consumer

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