Questionnaire on Ford motor vehicles (Cauvery Ford Dealership)

Dear Sir/Madam,

We are students of 2nd year, MBA, St. Aloysius institute of management & information

technology(AIMIT), Mangalore. As part of our academic curriculum, we have undertaken a business

consultancy project (BCP) work entitled “A Study on the customer conversion rate at the Cauvery

Ford Dealership, Mangalore”. To carry out our study successfully, we request you to do co-operate by

filling up a sample questionnaire attached here with. We assure you that the information collected from

you will be utilized only for academic purpose.

1) How did you come to know about Cauvery Ford?

News paper Friends/relation Car dealers

Internet Others

2) Which of these car brands do you consider while making a purchase decisiona)

MS Ritz MS swift

Ford Figo Honda Jazz

Chevrolet Beat VW Polo

b)

c)

Ford Endevour Toyota Fortuna Honda CRV MS Grande Vitara

Mitsubishi Pajero Mahindra XUV 500

Honda City Hyundai Verna

MS SX4 Ford Fiesta

VW Vento Fiat Linea

3) Opinion on Price of Ford Vehicles?

Highly expensive Expensive Value for money

Rip-off Not expensive

4) What kind of offers do you expect from the dealer?

Free insurance Discount Others _ _ _ _ _ _ _ _ _ _ _ _ _

Extended service period Interest free loan

5) Initial impression of dealership on arrival?

Excellent Very good

Good Fair

Poor

6) Was the sales person professional and well groomed?

Excellent Very good Good

Fair Poor

7) Did the sales people respond effectively to queries?

Excellent Very good Good

Fair Poor

8) Was the sales person approachable and communicative?

Very friendly

Friendly

Just responded to questions

Uninterested

Not approachable

9) Did the sales people offer a test drive?

Yes No

10) What is your perception of Ford with respect to other brands in terms of spare parts availability?

Excellent Good Average

Satisfactory Poor

11) What is your perception of Ford with respect to other brands in terms of after sales service?

Excellent Good Satisfactory

Unsatisfactory Poor

12) What is your perception of Ford with respect to other brands in terms of Mileage?

Excellent good satisfactory

Unsatisfactory Poor

13) What is your perception of Ford with respect to other brands in terms of maintenance costs?

Excellent good Satisfactory

Unsatisfactory Poor

14) I find the looks/appearance of Ford vehicles to be

stylish modern normal

needs improvement boring

15) The performance of Ford vehicles are

Very good(exceptions) Good Satisfactory

Unsatisfactory Poor

16) What do you think about the Ford brand? Is it…….

Luxurious Affordable Trustworthy

Unaffordable Others_ _ _ _ _ _ _

17) The boot space(dickey) in Ford vehicles are generally

Adequate Inadequate

18) How do you find Ford interiors?

High quality Stylish Normal

Low quality Outdated

19) What would make the Cauvery Ford showroom a more attractive destination?

Personalized service Welcome drink New offers

Soft music Giant screen with audio visual displays

20) Why did you not opt to purchase a Ford vehicle from Ford dealership?

No resale value

Delay in delivery time

Not enough choices (few models)

Other reasons. Please specify_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

21) Suggestions for further improvement. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Thank you for your Time and Co-operation

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