BROCHURE

What is a brochure ?

A brochure is a type of leaflet containing information about any product or services.

It is also known as pamphlet. Brochures are commonly used by

tourism industry, educational institutes, shopping malls, hotels and exhibitors providing details.

What Goes in a Brochure?

Three areas which brochures cover most are products, services and corporate or organization capabilities.

Products, Services, Features, Benefits, Specifications, Contact info and many others.

Types of brochure

The common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

SAMPLES

Purpose of a brochure

The intentions of a brochure is to educate the customer about the subject of the brochure and encourage that customer to get in contact with you.

Don't expect your brochure alone to make the sale for you.

The brochure should get you the appointment with the customer, but you must make the sale.

Functions of a brochureProvide product and service

information  Support trade shows and conventions  Provide news (about products,

services, company, industry)  Build company identity  Educate prospects and customers

Attention Please !

The words, "if" and "maybe" are not encouraged which invite the possibility of a negative response from the customer.

Open-ended questions are not at all entertained in a brochure. Phrase any questions in such a way that the answer can only be "YES".

Cont….The customers do not care about any

feature unless there is a clear benefit to them. A "feature" is what a product has. A "benefit" is what a product does. The more the product does, the more attractive it becomes.

To most readers, "professional" is just plain boring. Pick your best customer and pretend you are speaking only to them.

Common MistakesDo not use more than nine or ten

lines of type per paragraph. Do not indent paragraphs that have a

space between them. Do not start sentences with numbers. Use bold or italics to stress a point.

Do not use underline or all caps, as it reminds us of the typewriter age.

While DesigningKeep It Simple Understand your audience, purpose and

then design. Consider the format, page size and how

the brochure will fold. Decide on visuals, fonts, colors, paper

stock and other design characteristics.  Capture the right tone, and make sure it

has a logical flow. As a rule, keep sections short, including

plenty of subheads.

Enjoy making your brochure Try out make your brochure.comHere is a sample