bcm's 'fight of your life' what next presentation
DESCRIPTION
BCM's 'Fight of Your Life' What Next Presentation 14 June 2012. Showing ways brands can remain competitive in times of tough economic conditions.TRANSCRIPT
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BRAINS
STAMINA
REFLEXES
SPEED
BRAINSBRAINS
POWER
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“PEOPLE RARELY BUY WHAT THEY NEED. THEY BUY WHAT THEY WANT.”
Seth Godin, Author
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90% of the world’s data has been generated in
the past two years
Source: ibm.com/bigdata
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70% of marketers feel unprepared
Source: IBM CMO Study 2012
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1. Embrace data
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1. 2.
Embrace dataAct now - take small steps
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Embrace dataAct now - take small stepsMeasure, track and learn
1. 2. 3.
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Annual sales growth of 142% - attributed
to intelligent web analytics
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1 - BRAINSFight tip:
Use intelligent data to gain a competitive edge
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90% smart phone penetration by 2015
Source: Telstra 2012
52%
90%
50%
2012 2015
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“THIS IS THE BIGGEST CHANGE AUSTRALIA POST HAS EVER MADE IN OUR PARCELS BUSINESS SINCE IT WAS SET UP MANY DECADES AGO.”
Ahmed Fahour, Australia Post MD & CEO
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2 - STAMINAFight tip:
Make your product, message or service available 24/7
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“IF YOU WAIT UNTIL THERE IS ANOTHER CASE STUDY IN YOUR INDUSTRY, YOU WILL BE TOO LATE.”
Seth Godin, Author
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3 - SPEEDFight tip:
Anticipate your consumer’s wants and needs
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“YOU CAN’T JUST ASK CUSTOMERS WHAT THEY WANT AND THEN TRY TO GIVE THAT TO THEM. BY THE TIME YOU GET IT BUILT, THEY WANT SOMETHING NEW.”
Steve Jobs, Apple Founder
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4 - REFLEXESFight tip:
Be nimble and change course quickly
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“THE FUTURE OF BUSINESS IS SOCIAL.”
Barry Libert, Author, Social Nation & CEO, Mzinga
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Over 50% of consumers are asking to take part in the co-creation of
products and advertising
Source: Insites Consulting
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5 - POWERFight tip:
Empower consumers to become advocates
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BRAINSBRAINS
BRAINSUse intelligent data to gain a
competitive advantage
POWER
Empower your consumers to become advocates
SPEEDAnticipate your consumers’ wants and needs
STAMINA
Make your product, service or message
available 24/7
REFLEXESBe nimble and change course
quickly
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bcm.com.auwhatnext.bcm.com.aublog.bcm.com.au
facebook.com/bcmpartnershiptwitter.com/bcmpartnership