bcg soybean

8/8/2019 BCG Soybean

1/5

1.BACKGROUND:SITUATION TO BE T RANSFORMED.

Soy production has been associatedwith a series of economic, ecological and social impacts, the benefits and burden

of which are unevenly distributed to society. On the one hand, soymeal and oil are basic commodities that generate

income to farmers, processing industries,, and support services and, providing some employment and valuable foreign

exchange earnings. On the other hand, soy production often carries high external costs due to associated forest

clearing, atmospheric , terrestrial and water pollution and disregard for workers', local communit y and indigenous rights.

Soy production is usually capital-intensive and large-scale; soy is not a s mallholder subsistence crop.

The world soybean pr oduction has increased by 4.6% annually from 1961 to 2007, reaching average annual production

of 217.6 million tons in 2005-07(REFERENCE). World production of soybeans is predicted to increase by 2.2% annually

to 371.3 million tons by 2030, using an exponential model with a damped trend. India is the fourth global producer of

Soybean (just behind USA, Brazil and Argentina) with annual production of 4-7 million tons (REFERENCE). Madhya

Pradesh isbeing the leading producing state of India which contributes to ar ound 56% of the total Indian production and

is also called the soybean bowl in India(REFERENCE), and Europe alone imports more than 25 million tons every year

(FROM INDIA?) (European Union 22 million tons; Central Europe 3.5 million tons). China is the second importer of

soybeans with annual total imports of 15-18 million tons.

About 85% of the soybean produce is crushed and bi-products of soybean are derived. Soybeans are suitable for

capital-intensive, large-scale cultivation. From the 85% As soybeans yield 18% oil and 79% meal after processing, the

market for soybean products is mostly driven by the livestock feed industry (REFERENCE). After palm oil, it is the most

important edible oil traded in the international market. It accounts for 22.85% of the total trade volume of the edible oils

in the world (REFERENCE). The contribution of soy oil in worlds total oil production has reached around 25% after

increasing 5.8% during the last 10 years and figures around 31 m illion tons(REFERENCE)

This project will intitallyinitially focus on soy farming in India. India has been selected as it is the least developed country

out of the five biggest world producers of Soy bean. The greatest challenge is Soil erosion and soil dedregration due to

high use of fertilizer and resource intensive methods.

2.OVERALL IMPACT:VISION,GOALS AND OBJECTIVES.

Vision:Soybean production is carried out in a sustainable way which requires an appropriate balance of economic, social

and environmental management.

Mission:

y To create demand for sustainable soybeans.

Goals:

1. Provide information to consumers about the sustainability of the soybeans;

2. Enhance awareness on the need for the development of sustainablesoybeans to producers and companies;

3. Promote community development in poor rural areas where farmers have been laid off as aconsequence of

expansion of large-scale intensive agriculture;

4. Positively influence local, national and international legislation on s ustainable soybean production.

y Objectives:

Goal Targets M6 M8 M9 M12 M24

1 Research

Co

mpl

eted

1 No. Companies engaged 1 3 6

2 Products with Logo 20 50

3 No. of Beneficiaries 16.61MM

4 Initiatives submitted to 2 5

Formatted: Font: Bold




2/5

governments

3.SOLUTION/MODEL

Responsible companies that purchase soy and soy products want to be sure that theyare not contributing to these

negative impacts, while responsible soy producers need a mechanism for reassur ing their customers that they are

acting sustainably. One way of accomplishing this is the development and use of an internationally acceptedcertificate

that indentifies sustainable soy production. This certificate would pr ovide clarity to producers about what they need to do

and allows purchasers to source soy and soy products from producers who meet the criteria and are therefore not

associated with negative environmental and social impacts such as those identified above. The purpose of the

Sustainable Soybean Certificated is to provide an instrumentthat can be used by large (WHAT IS LARGE?) consumers

as well as final consumers to identify those productsthan fulfill sustainable agricultur e requiremen ts.

4.IMPLEMENTATION PLAN

GOAL 1 Provid e information to consumers about the sustainabilit y of the soybeans

Target 1 Research

Activity 1 Assess current situation in Indias soyproduction

Activity 2 Develop sustainability criteria for soybean farming.

Activity 3 Market structure of soybean

Activity 4 Other Soybean projects

Target 2Enhance awareness on the need for the development of sustainable soybeans to

producers and companies

Activity 1 Engage food and drink producers to promote SSC.

Activity 2 Assess soybean supply chain

Activit y 4 Certified sustainable products.

Resources 20,000 USD; 860 person/hrs.

Time 1 year

Output SSC

Indicator/means of verification Companies engaged / products certified

Outcome Certification of sustainable products.

GOAL 2Enhance awareness on the need for the development of sustainable soybeans to

producers and companies

Target 1 gain global attention

Activity 1

Viral marketing campaign you tube, facebook, fanpage, twitter,

blog.

Activity 2Develop website

Activity 3 Create a Wikipedia page

Activity 4 Create a petition

Resources $1000

Time 1 year

Output SSC

Indicator/means of verification Companies engaged / products certified


3/5

Outcome Certification of sustainable products.

GOAL 3

Promote community development in poor rural areas where farmers have been laid

off as a consequence of expansion of large-scale intensive agriculture;

Target 1 Engage local communities to work with SSC

Activity 1Prepare and execute workshops and training on bio-agriculture, health and financial

& business management education Go to India to give these workshops

Activity 2 Develop business model to local context.

Activity 3

Resources 60,000 USD; 650 men/hrs.

Time 2 year

Output SSC

Indicator/means of verification Number of beneficiaries / number of business developed.

Outcome Business developed.

GOAL 4Positively influence local, national and international legislation on sustainable

soybean production

Target 1 Develop initiatives

Activity 1 Research on laws and regulation on soybean

Activit y 2 Develop initiatives tailor to local context.

Activity 3 Collaborate with organizations with similar focus as ours.

Resources 10,000 USD; 450 men/hrs.

Time 1 year

Output SSC

Indicator/means of verification Number of initiatives submitted.

Outcome Law and regulation initiatives.

5, Resource requirements

5.1. Human resources

5.1.1. Assessment

Human Resources (HR) Men/Day (MD) Available Additional M/D Needed

Project co ordinator 4 hours1 per week x 1

Reseacher 4 hours per week3 x 3

Business LaisonRelations/Public

relations

4 hours per week1 x 1

Community Liason 4 hours per week x 1

Fund Procurement /Marketing

Director (June)4 hours per week x 1

Total HR Resources Sum of M/D in this column Sum of M/D in this column

Financial resources

Formatted: ecxmsonormal, Space Before: pt, After: 10 pt, Line spacing: At least 12.75

Formatted: Font: (Default) Calibri, 11 pt, Fo

color: Custom Color(RGB(68,68,68))


4/5

Price Units Total

Personal

6 000000 6 00000Web design $1000 1 $1000

Administration

Phone Conference 0 1 per month 0

Phone $15 - $15

Postage $10 50 $10

Photocopying $50 100 $50

Miscellaneous $100 1 $100

Transportation $1175

Organisational Structure / Team Management

Each person has their own responsibilities within the team (as described above)

Project coordinator (Rita)

- Organizing travel logistics for team members- Translation of website and other communications materials- Ensure organization is progressing according to goals and objectives

Researcher (Jose, Erastus, Jaya)

- Preliminary research work for the first six months

Community Liaison (Jaya)

- Develop relationships with farmers and community members

Business Liaison / Public Relations (Naomi)

- Develop relationships with companies throughout the engagement process frominitial contact to maintaining the relationship after certification

-

Organization spokesperson

Fund Procurement /Marketing Director (June)

- Fund proposal writer and coordinator- Develop relationships with grant/fund providers


5/5

(5% F.T.E. equivalent for all positions)

Team organization will be a horizontal, flat organization. Each member of the team will have

equal authority. The team will use a consensus decision model to reach all decisions. In the

event of the groups inability to reach a decision, the group will take a majo rity vote.

bcg soybean

Documents