BCG Matrix (Boston consulting Group ):

The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure.

BCG MATRIX of Telecommunication companies:

According to the Pakistan telecommunication authority, the relative market share and market growth rates of different telecommunication companies are given below:-

Name Relative Market Share Market Growth RateMobilink 37% 21.03%

Ufone 21% 29.15%Telenor 20% 69.37%Warid 17% 45.85%Zong 3% 285.60%

BCG MATRIX Figure

Mar

ket G

row

th

Star Telenor Warid

??? Zong

Cash Cow Mobilink UFone

Dog

Relative Market Share

Arham ALi

RECOMMENDATIONS:

There are few recommendations about different telecommunication companies:-

Mobilink:

Bring their Call Rate and SMS rate. Improve their services. Offer MMs, GPRS service.

Ufone:

Improve its services. Bring their call rate down. Increase the time period on 250 rupees of scratch card. Bring their international call rate down.

Telenor:

Increase its network coverage to more cities. Bring their call rate down. Decrease their international call rate and GPRS services.

Zong:

Improve their services. Increase their network coverage to more cities. Decrease their call rates.

Warid:

Increase their network coverage to more cities. Decrease their GPRS rates. Improve its services.

Arham ALi