bcg matrix on rahimafrooz superstore
DESCRIPTION
Rahim afrooz super storeTRANSCRIPT
• BCG MATRIX ON RAHIMAFROOZ SUPERSTORE [AGORA]
Super Shop
Names
Attributes Result
Quality Price Variety Availablity Location Taotal Point
5
Positions
Agora 122.1 104.25 78.6 64.05 40.7 409.7 1st
Meena Bazar
125.1 95 85.4 61.05 39.7 406.25 2nd
Nandan 114 105 80 60 39.7 398.7 3rd
PQS 114 99.25 82.6 63.45 38 397.3 4th
Here suppose for Agora; previously we got attributes value 4.07 for quality; and we set
weight (bi) =30 for quality; so we multiplied attribute value e; and weight value (bi) and got
122.1. In similar ways, we calculated the value for each super shop’s different attribute. After
that, based upon the total point we have got the positions of each super shop among them.
From the above analysis we found that Agora posses the top position in consumer’s mind
while they consider different super shop to purchase while Meena Bazar, Nandan and PQS
possess 2nd, 3rd and 4th position
Therefore, after calculating the market growth rate and market share of the three most active
sector of Rahimafooz Company we came to the point that overall Rahimafrooz Company holds a
‘Star’ position
Before starting we need to know actually what is Bureaucratic model and Behavioral Model.