bc - types of communication

7/28/2019 Bc - Types of Communication

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On the basis of MEDIUM:

VERBAL

NON VERBAL

WRITTEN


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VERBAL COMMUNICATION: Ability to communicate with words.

Separates human beings from the rest ofthe animal kingdom.

Allows more ways to get a message

across.

For oral communication to be effective,

listening is also required.


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VERBAL COMMUNICATION:

One-fourth of the time spent

communicating is spent speaking.

Can clear any doubt immediately. Use non-verbal clues to provide additional

information.


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NON VERBAL COMMUNICATION: Peter Drucker: The most important thing in

communication is to hear what isnt being

said.

May accompany a verbal communication

or may occur alone. Words are 7% effective.

Tone of voice is 38% effective.

Nonverbal clues are 55% effective.


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NON-VERBAL COMMUNICATION:

TYPES: BODY MOVEMENT (kinesics)

PHYSICAL APPEARANCE

TIME (culture specific, status specific, situation specific) TOUCH

SPACE & TERRITORY (proxemics)


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WRITTEN COMMUNICATION:

More difficult have to get the correct

message across do not have the

advantage of immediate feedback and

nonverbal clues.


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WRITTEN COMMUNICATION: TYPES:

EMAIL

WEBSITE

MEMORANDUM (to someone in same organization)

LETTER (to someone outside the organization)

REPORTS

MISCELLANOUS


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On the basis of COMMUNICATIONCHANNEL

SIMPLEX COMMUNICATION

DUPLEX COMMUNICATION


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SIMPLEX COMMUNICATION

One way communication. Eg. Radio, TV, etc.

Usually employed in broadcast networks.

Feedback not essential.


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DUPLEX COMMUNICATION: Two connected parties or devices which

can communicate with one another in both

directions.

Employed in nearly all communications

networks. Eg. Telephone conversation, one-to-one communication,

etc.


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DIRECTIONS OF COMMUNICATION:

FORMAL COMMUNICATION

INFORMAL COMMUNICATION


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FORMAL COMMUNICATION: 4 TYPES:

UPWARD COMMUNICATION

DOWNWARD COMMUNICATION

HORIZONTAL COMMUNICATION

CROSS CHANNEL COMMUNICATION


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UPWARD COMMUNICATION: From lower level employees to upper level.

Eg: Reports, Employee Feedback,

Documents, etc.

Provides a base to higher management fordecision making.


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DOWNWARD COMMUNICATION: From higher management to lower

hierarchical levels.

Eg: Instructions, policies & procedures,

announcements, etc.


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HORIZONTAL COMMUNICATION: Flow of information at the same level, peer-

to-peer, or in same department.

Eg: Staff meeting, interpersonal support,

formulating plans etc.


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CROSS CHANNEL COMMUNICATION: Exchange or flow of information across

different departments and units in an

organization.

Eg: HR department to Operations,

Finance/Payroll to Operations.


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INFORMAL COMMUNICATION: Also called the Grapevine.

Exists at all levels in the organization.

80% of the information passed is business

related and 75-90% is accurate. Information moves more rapidly.

Most active when a change is taking place in

the organization.


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Other types


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VISUAL COMMUNICATION: The visual impact associated with a

product or a service can affect the way it is

perceived and the level of success it

experiences in the marketplace.


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THANKYOU