bc ppt unit 10.ppt
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8/14/2019 BC ppt unit 10.ppt
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Unit-10 Business CommunicationDr. Smita Choudhary
Internal Business Communication-Electronic Media and Shareholder
Communication
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Unit Outline
1. What is an internet?
• Advantages and disadvantages
2.Communicating through email
• Principles of email communication
• Email etiquette3. Communication with shareholders
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Communication through intranet
Benefits
• Discourages rumors
• Helps shortlist ideas prior to meeting
• Saves time
•
Avoids information overload created by emailDisadvantages
• Initial expense
• Maintenance and updating of content
• Investment in employee training
•
Resistance from “ old economy”
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Communication through email
Principles of email communication• Attention to a appearance and brevity- increase readability
• “WIFM” (What’s in it for me) principle – stress reader benefits
• Clearing and organizing mailbox(Tidy)- easy retrieval
• Proof reading messages
• Email vs. face to face communication – appropriate use
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E mail Etiquette• Watch “P”s and “Q”s- polite language(please,Thankyou & sorry)
• Avoid “shouting” – use of all caps
• Avoid “emoticons”-symbols and acronyms
• Use salutations and sign-offs- personal tone
• Respond promptly
•
Avoid personal message at works• Avoid sending „Junk mail‟
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Communication through Instant Messaging
• Instant Messaging(IM) is a technology initially designed for having one-to-one
personal chat at workplaces.
• Three step process for Successful IM-
• Plan
• Write
• Complete
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Communication with Shareholders Reasons for communication
• Owners of company
• Maintain confidence in company‟s management
•
Raise capital for expansion• Discourage rumors during bad times
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Communication with Shareholders Aspects of shareholder communication• Communication during good times-information on progress
• Crisis communication- need for transparency
• Channels of communication
-brochures and mailers
- Meeting and conferences- Factory and sites visits
• Overall guiding factor-shareholder
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