bbwf_2010_lr

26 – 28 October 2010, CNIT, La Defense, Paris, France

THE WORLD'S LARGEST BROADBAND EVENT, NOW IN ITS TENTH YEARWHERE 6000+ OF THE WORLD'S TECHNOLOGY DECISION MAKERS COME TO DO BUSINESS

DELIVERING QUALITY BROADBAND WHILSTMANAGING HIGH GROWTH SERVICES

FREE EXHIBITION

please registerat

www.broadbandworldforum.com

GLOBAL EXECUTIVE KEYNOTES

Olivier Baujard,Chief Technology Officer,Deutsche Telekom

Service Provider Partners:

Dr. Choi Doo Whan,President, CorporateTechnology Group,KT (Korea Telecom)

Virginia P. Ruesterholz,President, ServicesOperations,Verizon, USA

Thierry Bonhomme,Executive Vice President,Networks & Carriers andResearch & Development,Orange France Telecom Group

Dr Shyue-Ching Lu,Chairman & CEO,Chunghwa Telecom,Taiwan

George Nazi,President, 21CN & GlobalNetworks & ComputingInfrastructure,BT

Lord Stephen Carter,Chief Marketing, Strategy& Communication Officer,Alcatel-Lucent

Ashish Chowdhary,Executive Board Member,Head of Global Services,Nokia Siemens Networks

Johan Bergendahl,Chief Marketing Officer,Ericsson

Matt Bross,Chief Technology Officer,Huawei, Vice Chairman,Huawei USA

Ms Chen Jie,Senior Vice President,ZTE Corporation

Adolfo Hernandez,Executive Vice Presidentand President EMEA,Alcatel-Lucent

Mike Quigley,CEO,National Broadband Network,Australia

Stefan Dyckerhoff,Executive Vice President andGeneral Manager of theInfrastructure Products Group,Juniper Networks

Carrier Hosts:

Corporate Registration Sponsors: Partner Level: Diamond Sponsors:

Stream Sponsors:

Platinum Sponsors:

Join us in 2010 for the largestBroadband World Forum yet!

� 6000+ Attendees� 280+ Exhibitors� 200+ Visionary Speakers� 125+ Global Carrier Case

Studies & Presentations� 50+ Industry Press & Analysts

Across 3 days, 4 tracks, 2 seminarsand extended exhibition hours!

Endorsed by: Produced by:


Network with attendeesfrom all these countries

10 Reasons Why You Must Attendthe 10th Broadband World Forum 2010........

The World Largest Broadband Event

The Broadband World Forum is the world’s largest Broadband event andthe premier gathering of global decision makers in the Broadband industry.Now celebrating it’s 10th year, and attended by over 6,000 people annually,the event is the ONLY place to meet the whole broadband industry underone roof. The ability to meet all your partners so quickly and efficiently, in oneplace at one time make this a must attend event in a calendar of any seriousbroadband player.

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Operator Driven Agenda with Over125+ Service Provider Presenters:4

Recognises excellence and innovationin the industry6

Where the Global Broadband Business Gathers2

Renowned for its Senior Level Participation3

Evening Cruise on 26th October 2010

Broadband World Forum 2009

� Western Europe ....................20%� Eastern Europe ......................17%� Americas................................10%� Africa ......................................8%� Middle East..............................8%� Asia-Pacific ............................10%

Broadband World Forum 2009

75 % Director and Above� Directors and Managers..........52%� Vice President and Above ......23%� Engineers and Other

Industry Professionals ............25%

Unites the Ecosystem...5

The Broadband InfoVision Awards have for many years been established asthe most prestigious recognition for excellence in the Broadband marketplaceand this year is no different. For the first time in 2010, the Awards will bepresented at a fantastic gala dinner cruise. For more information visithttp://www.broadbandworldforum.com/infovisionawards

Broadband World Forum is the only place to hear from the world’sbroadband operators. Our Case Study driven agenda brings togethertelecoms operators from US, Europe, Asia, Australasia, Middle East & Africa.For 2010 the number of service provider presenters has more than doubled,whilst the number, range and types of carriers presenting has also beengreatly enhanced. Now Broadband World Forum allows you to learnfrom and benchmark against not only incumbents, but alternativecarriers, cable providers, long distance carriers, CDNs, MVNOs andconverged and wireless operators. Broadband World Forum provides theonly opportunity to meet all of these service providers under one roof, in oneconcentrated and efficient learning and networking experience.

Attendees gathered from 82countries at the BroadbandWorld Forum in 2009:

Attendance came from 81 countries in 2009ALGERIA�ARGENTINA�ARMENIA�AUSTRALIA�AUSTRIA�BAHRAIN�BANGLADESH� BELGIUM� BENIN� BOSNIA & HERZEGOVINA� BRAZIL� BULGARIA�CANADA�CHILE� CHINA� CROATIA� CYPRUS� CZECH REPUBLIC� DENMARK� EGYPT�FINLAND�FRANCE�FRENCHANTILLES�FRENCHGUIANA�GEORGIA�GERMANY�GHANA�GREECE�HONGKONG�HUNGARY� INDIA� IRAN� IRELAND� ISAREL�ITALY�JAPAN�KENYA�KHAZAKSTAN�KOREA,DPR (NORTH)�KOREA,REPUBLICOF(SOUTH)� LATVIA� LEBANON� LIBYA� LITHUANIA� LUXEMBOURG�MALAYSIA�MALTA�MEXICO�MONACO�MOROCCO�MOZAMBIQUE�NETHERLANDS�NEWZEALAND � NORWAY � PAKISTAN � PANAMA � PERU � POLAND � PORTUGAL �ROMANIA� RUSSIA� SAUDI ARABIA� SERBIA� SINGAPORE� SLOVENIA� SOUTHAFRICA� SPAIN� SWEDEN� SWITZERLAND� TAIWAN� TURKEY�UAE�UKRAINE�UNITED KINGDOM�URUGUAY�USA�UZBEKISTAN�VENEZUELA�

Everyone is Here� Service Providers ..................35%� Systems Integrators ..............15%� Core Network Infrastructure ..20%� Access Network ....................15%� Components & IP ..................10%� Press & Analyst ........................5%


Smart online networkingMy Broadband World Forum, the new social networking hubfor ALL attendees at Broadband World Forum 2010.This new networking platform will offer all pre-registeredattendees the opportunity to link up with other members ofthe global Broadband community who are also attending theshow. You can customise your profile, initiate introductions,organise meetings, exchange contact details andinformation besides much more.

Register TODAY to take advantage of this fantastic newsmart networking platform and walk away with a brand newportfolio of contacts and business!

Extra Networking for 2010

This year we have re-aligned the conference breaks with the exhibitionopening hours to ensure you get maximum networking time. Theexhibition will be open from 10.00am to 6.00pm on days 1 and 2 and10.00am – 5.00pm on day 3.

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Meet the Press

Gain exclusive access to 50 of the most influential press in the industry.Discuss your visions for Broadband and update the market with the latestnews and developments from your organisation....

To register for a press pass or for a copy of the latest press list [email protected]

9

Global Reach

An operator rich database of over hundreds and thousands of key-decision maker contacts coupled with strong support from global industryassociations and media ensures we are reaching all corners of the globe.Our industry supporters this year include:

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World-Class Exhibition

A world-class exhibition including 280+ exhibitors and offering a first-hand look at cutting edge broadband technologies, applications, solutionsand services will run alongside the conference. Incorporating a FREE toattend educational seminar programme, private meeting room villageand networking zones – this really is the SMART way to stay in touch withthe Broadband community.

FREE exhibition passes available atwww.broadbandworldforum.com/free

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Exhibition Hours:Tuesday 26th October 10:00am – 6:00pm

Wednesday 27th October 10:00am – 6:00pmThursday 28th October 10:00am – 5:00pm

News Service Partners:

Media and Analyst Partners:

Official Media Partners:

NEW for

2010

PROGRAMME AT A GLANCE

Track 1:Transport

Track 2:Intelligence

Track 3:Access

Track 4:Services

Track 1:Transport


Track 3:Access

Track 4:Services

Track 1:Traffic&Technology


Track 3:Access

Track 4:Services

Gala dinner cruise on the Seine aboard Bateau Diamant

EVENING OF 26TH OCTOBER 2010

ExecutiveSummit

ExecutiveInstitute

LeadershipSummit

(Invitation only)

IP Core

Unlocking HighSpeed Carrier

Ethernet Services

Agile OpticalNetworks for

Access Metro &Core

IP & OpticalBackbone Synergy

New NetworkArchitecture

CDN Evolution

Universal Edge

Edge Evolution

Fibre

The Road to NextGeneration Fibre

Full Service OrientatedArchitecture for FTTx

Energy EfficientBroadband Access

ServiceManagement

Context AwareCustomer Care

Customer Care forComplex Broadband

Services

OSS TransformationStrategies

Traffic & Technology

The Rise of Broadband TV

10 Years of DPI & What theNext Decade Will Bring

From the dusk of IPv4towards the dawn of IPv6 –Being prepared for the

transition

Service Creation

On-boarding Developers forApps and Open APIs

Aligning to Developer Needs

Multimedia MashUps

Mobile Broadband

New Paradigm for FutureMobile Broadband

Making UniversalBroadband Pay

Backhaul

Enterprise Services

Integrated Collaborationin the Cloud

Videoconferencing

M2M

XPON Evolution

Future of IPTransport

XGPON - theNext Wave

GPON paves theway to XGPON

Towards NGN

ManagingNGN Transition

SDP Evolution

IMS to theNext Level

DSL Acceleration

DSL/Fibre/Docsis

Unleashing DSL

ITU-T G.vector

Home Services

Home Servicesin the Cloud

Optimizing EnergyConsumption through

Broadband

Connected Home –Operational

Considerations

Special FocusSummit

High GrowthMarkets

BroadbandSpecial Focus

Summit

Day One: Tuesday 26th October 2010

Registration

Show Keynote Sessions (open to all)

Morning Break & Exhibition Visit

Conference Keynote Sessions (open to paying delegates only)

Day Two: Wednesday 27th October 2010

Analyst Breakfast Briefing




Day Three: Thursday 28th October 2010

Analyst Breakfast Briefing




Hosted by:


Endorsing Partners:

Unique opportunity to learn from and network with over 125+ service provider speakers including

6000+ ATTENDEES � 280+ EXHIBITORS � 200+ SPEAKERS � 125+ GLOBAL CA

Olivier Baujard,Chief Technology Officer,Deutsche Telekom

Dr Shyue-Ching Lu,Chairman & CEO,Chunghwa Telecom, Taiwan

Thierry Bonhomme,Executive Vice President,Networks & Carriers andResearch & Development,Orange France Telecom Group

Dr. Choi Doo Whan,President, CorporateTechnology Group,KT (Korea Telecom)

Virginia P. Ruesterholz,President, Services Operations,Verizon, USA

Mike Quigley,CEO, National BroadbandNetwork, Australia

George Nazi,President, 21CN & Global Networks& Computing Infrastructure,BT

Cayatano Cabajo,Director of Technologyand Planning,Telefónica S.A.

Mark Hahn,Principal Member ofTechnical Staff,Verizon, USA

Andreas Arrigoni,Head of Collaboration Services,Swisscom

David Gilbert,Founder & CEO,SimpleSignal, USA

Nikolaus Geisched,Senior Fiber Access Engineer,Deutsche Telekom

Paolo Solina,Project Manager,Telecom Italia

Dr Hugh Bradlow,CTO,Telstra, Australia

Frank Ruloffs,Head of Networks,EWE Tel, Germany

Kevin Baughan,Director of Technical Strategy,Virgin Media

Raj Savoor,Executive Director, NetworkSystems Engineering,AT&T Labs, USA

Baard Eilertsen,CEO,Maingate, Sweden

Micheal Browne,Access Network Engineer,Eircom, Ireland

Philippe Chanclou,Manager, Advanced Accessand Home Networks,France Telecom

Dietmar Schickel,Managing Director,Telecolumbus, Germany

Hans Tiger,Corporate Director,Strategy & Technology,Telia Sonera Broadband Services

Colin Pons,Senior Strategy & Business Analyst,KPN, Netherlands

Reinhard Janssen,Project Manager and SmartMetering/Smart AppliancesGroup Responsible in theR&D Department,EWE AG, Germany

Guilhem Poussot,Head of Connected Home,Vodafone Group

Patrick Bouffel,VP, Fixed Network Area,SFR, France

Stéphane Soulié,TP Group Network and ServicePlatforms Branch Director,Telekomunikacja Polska S.A.,Poland

Noel Foret,End to end Architecture andStrategy Director,France Telecom

Christophe Le Scanve,Senior Manager TransportEngineering Europe,Verizon, USA

George Williamson,Director of StrategicNetwork Design,BT Openreach

Luis Alveirinho,Network EngineeringDevelopment Strategy Director,Portugal Telecom

Jon Flemming Andersen,Product Manager, BroadbandEnd User Software,Telenor

Andy Sutton,Principal Design Consultant,Orange/France Telecom

Dr. Naoto Yoshimoto,&D Senior Manager at NTTAccess Network Service SystemsLaboratories,NTT, Japan

Flavio Cucchietti,Senior Project Manager,Telecom Italia

Max Gasparroni,Fixed Access & Backhaul,Technology Group R&D,Vodafone Group

Sung Mok Yang,Vice PresidentBroadband Technology,Cox Communications, USA

Vijay Gill,Sr. Manager, Production NetworkEngineering and Architecture,Google, USA

Edmundo Poggio,Regulatory Affairs Director,Telecom Argentina

Ing. Horacio Acerbi,VP, Network and Systems,Telefónica de Argentina SA.

Marc Lirette,Senior Engineer,Telus, Canada

Dr Kim Larsen,Director, Technology Services &International Network Economics,T-Mobile International

Mohammad K. AlOtaibi,Section Manager OSS, Broadband,STC,Kingdom of Saudi Arabia

Christophe Francois,VP Multimedia Services andHead of Orange Partner,Orange

Ahmed Ossama,Managing Director,TE Data, Telecom Egypt

Juan Jose de la Torre,Group Strategy &Planning Director,Etisalat Group, UAE

Stefane Lebas,Director of Applications andSmartphone Services,SFR (France)

Rob Thomas,Director of ManagedProduct Solutions,BT Wholesale

Bill Huang,Managing Director, ChinaMobile Research Institute,China Mobile

Mr. Ricardo Bunguel,Director - Internet Division,TDM, Mozambique

Roland Schott,Project Manager,Deutsche Telekom

Thomas Starr,Lead Member of Technical Staff ,AT&T Laboratories, USA

Andrey Alexeev,Director, IP Service Networks,Comstar MTS, Russia

Bayan Monadjem,Technical Director,Zain, Kenya

Sean O'Sullivan,CTO,Dial2do, Ireland

Ville Hentilä,Product Manager, ConsumerBusiness, Fixed Line Products,Elisa Corporation, Finland

Simon Orme,General ManagerContent Services,BT Wholesale

Alex W. Gibbons,Director Digital Media Europe,Akamaï

Istvan Polay,Head of CDN strategy,Deutsche Telekom

Peter Somos,Head of CRM Development,Magyar Telekom, Hungary

John Watson,Executive DirectorBusiness Development,AT&T, USA

Archilles Voliotis,Head of IP NetworkDesign Division,OTE, Greece

Dominique Delisle,Chairman, CDNProgramme Director,France Telecom


ARRIER CASE STUDIES & PRESENTATIONS.......

Wednesday 27th October 201012.00 Chairman’s Introduction

Rob Gallagher, Principal Analyst, Broadband, Informa Telecoms & Media

12.10 Keynote: Key Strategies for Deploying Broadband Services in Emerging Markets

• mobile broadband the future that is coming• addressing emerging markets constraints• building blocks of mobile BB, market and technological challenges• developing the value proposition: end-to-end user centric approach

case study (3 cases): rolling out the most advance fixed BB network (UAE), mobile BB in a 3 dollar market (Africa), andachieving the highest mobile BB penetration (KSA)

Juan Jose de la Torre, Group Strategy & Planning Director, Etisalat GroupJuan Jose de la Torre joined Etisalat in 2010 and is responsible for strategy & planning including theoperations Etisalat’s 10 operating companies in Africa operations in Africa along with several functionalresponsibilities like social media and digital ecosystems, and rebranding. Juan previously held roles at Boozand Company and France Telecom & has International experience in Europe, Asia, North and South America,Russia-CIS, MENA, West Africa and CGG.

12.30 Understanding the Key Growth Regional Markets for Broadband• The state of play: to what extent have different markets grown• How similar are the different high growth fixed broadband markets eg to what extent do countries suchas Russia resemble those such as Brazil?

• Regulation Infrastructure competition in developing markets• Future trends? Consolidation among fixed broadband operators

Stephen Wilson, Senior Analyst, Broadband, Informa Telecoms & MediaStephen Wilson is a Senior Analyst in Informa Telecoms & Media's Broadband team. He specialises in the broadband, cableand IPTV markets of Northern Europe, Central/Eastern Europe and Latin America. He is a regular contributor to InformaTelecoms & Media's Broadband Intelligence Centre and has recently co authored the reports "The Next 100 Million", lookingat growth in emerging economies, and "Broadband in Russia and the CIS". He has helped grow Informa's fixedbroadband, multichannel TV and fixed voice database WBIS, personally taking responsibility for the addition of over 500operators and 60 markets.

13.00 Case Study: Moscow

• Market segments and specifics• Services and technology• Major players• Future development

Andrey Alekseyev, Director IP Service Network, COMSTAR United TeleSystems, RussiaAndrey brings over 10 years of engineering, project management and leadership experience to his current role of Director IPservice network. In this position Andrey is responsible for the development and operations of COMSTAR internationalIP/MPLS backbone which transports hundreds of Gb/s of Internet and media traffic for COMSTAR.

13.20 Networking Lunch & Exhibition Break

14.30 Case Study: Argentina

• Understanding the competitive market landscape Argentina.• Market evolution and demand side characteristics• Geographical and topographical challenges• Legacy networks and network enhancement opportunities• Future development opportunities and plans

Edmundo Poggio, Regulatory Affairs Director, Telecom ArgentinaEdmundo Poggio joined Telecom Argentina in 1990 as a member of the Advisory Committee that handled the companytake-over. Since 1991 he was responsible for different areas as Marketing Manager, Strategy Wholesale Services Directorand General Manager of Wireline Business Unit. Since 2007 he was appointed as Regulatory Affairs Director.

14.50 Case Study: Broadband Uptake in Egypt - Challenges and Opportunities

• Broadband market landscape in Egypt• Market conditions, challenges and opportunities• Public private partnership initiatives• Strategic actions taken to further stimulate uptake

Ahmed Ossama,Managing Director, TE Data, Telecom EgyptAhmed Ossama was appointed Managing Director at TE Data in August 2008. Ahmed has been with the TE group since2003 as TE Data’s Product Marketing and Government Affairs Director. Before that, Ahmed co-founded Site InformationConsultancy, an Internet application development company in 1998 that was later on acquired by Pyramid Technology in2000, where Ahmed worked as the ISP Operation Manager until 2003. Before that Ahmed joined InTouch CommunicationsServices in 1996 as a Systems Engineer, where he participated in building the infrastructure of the first ISP in Egypt andlater on became the Operations Manager. Before that, Ahmed worked in IBM Egypt as a software engineer. Ahmed holds aB.Sc. in Computer Science and a Minor in Electronics from the American University in Cairo

15.20 Case Study: Broadband Growth in Mozambique

• Evolution of technology vs. infrastructures• Social & economical factors• Evolution of broadband• That challenges to an African increasingly computerized society/informed

Mr. Ricardo Bunguel, Director - Internet Division, TDM, MozambiqueRicardo Bunguel manages the internet division at TDM. He has held many previous roles at TDM including DesigningSolutions for Data Services: Raising, Designing and Implementation of Solutions for Corporate Customers Data Networksand championing the Data Service Business Unit

15.45 Networking Break & Exhibition Visit

16.45 Case Study: Kuwait

• Market overview and dynamics• Strategic options for broadband: compete with existing services or fill the gap• Technical challenges• Commercial challenges• The future

Javier Sanchez,Management Division, Strategy & CEO Support, Zain KuwaitJavier has more than 20 years of experience in Telecommunications with an international career that includes senior roles inleading multinational companies such as Lucent and LogicaCMG. He joined Zain in 2003 and held several positions in theCorporate Group function in the areas of M&A, business planning and strategy. In 2007 he was transferred to Zain’s Kuwaitoperation where he is responsible for the development of the strategy and business plans of the company as well as managingthe organisation-wide implementation of strategic initiatives to ensure its competitiveness and market leadership. Javier speaksfive languages, has lived in 6 different countries and worked in more than 20 countries during his international career.

17.15 Lessons from Haya Water Fibre Project in Oman (and other high growth operators)

• a new IP based operator in Saudi (biggest WiMAX deployment in EMEA)• planning FTTC/FTTH strategy for STC (could not be named)• planning fibre based operator for Athens (not deployed yet and with the current financial crisis there -well it's anybody's guess if that will happen)

• our own operator in Sweden (2500 subs per employee, 80k subs - half on fibre, half on DSL with someWiMAX, very low capital injected (compared to most companies)

• numerous mobile license bids and successes

Richard Jones, Partner, Ventura Team

Richard Jones was Head of Venturing with Analysys Consulting before forming Ventura Team LLP. Richard has led under-fire teams across four continents – managing or turning around major telecoms programs. He has developed strategy andbusiness cases/models across FTTx, DSL and WiMAX technologies and has formed and/or invested in a number of NGNoperators. Ventura not only provides consulting but has formed its own successful operator in the highly competitiveSwedish market. Richard was formerly Chief Commercial Officer of an IP based startup in Saudi Arabia. He contributedfrom bid stage to developing all aspects of strategy, business planning and modelling for the company which is nowdeploying fibre for residential and business subscribers alongside the largest WiMAX deployment in the EMEA regions.

17.45 Close

Clarifying opportunities in the global broadbandmarket

BroadbandHighGrowthMarkets

Opportunities and Challenges PresentedNext Generation Broadband and Content Delivery

Executive InstituteLeadership Summit

Special Focus Seminars

Separately Bookable

Tuesday 26th October 2010

Chaired by:George Nazi,President, 21CN, Global Networks& Computing Infrastructure,BT

This private invitation-only gathering of senior-level executives will discuss the keythemes around opportunities and challenges presented by next generation broadbandand content delivery, both fixed and mobile. Held to Chatham House rules, allowingfree and open discussion, the event is a unique opportunity for Executives to debatesome of today’s most critical issue with their international peers.

Key Sub Themes include:

• The increasing availability of ever higher speed broadband services, delivered over both copper and fibre in the fixed linemarket and over 3G mobile networks promises economic and social benefits both nationally and regionally

• However, making these services available requires the industry to make fresh capital investments at a time when theglobal capital markets are difficult and business cases challenging for rollout to less densely populated markets.

• At the same time as next generation broadband becomes more widely available, the consumption of digital content overthese networks increases exponentially, posing a commercial challenge for service providers - Operating costs also rise asbackhaul costs rise. Without the business models changing, eventually the existing business model for the provider will break.

• How can ISP’s need respond to the next generation broadband opportunity and challenge?

• What is the investment case (the public versus private funding debate).

• How can the industry meet the challenges and what new business models can be developed to maximise return on investment?

• How do you maximise the economic benefit?

12.00 Welcome and Opening Remarks

12.15 Opening Keynote:What are the economical and social imperatives for next generation broadband?

13.00 Lunch

14.00 Perspectives from Content Providers

14.45 Perspectives from Technologists

15.30 Refreshment Break

16.15 Perspectives from Business and Commercial

17.00 Closing Remarks

Hosted by:

The Executive Institute Leadership Summit is open to Executive leveland CxOs only.

To apply to be invited to the summit and for registration and programmedetails contact Hayley Richards at [email protected]

Invitation only


Day One:Tuesday 26th October 2010

08.00 REGISTRATION

xPONEvolution

Chaired by Julian Herbert, Principal Broadband Analyst, Informa Telecoms & Media

09.00 - 09.45 Show Keynotes

10.30 - 12.00 Conference Keynotes

Panel Session: Developing a New Economic model for Broadband

Olivier Baujard, Chief Technology Officer, Deutsche Telekom

Olivier Baujard was appointed as Deutsche Telekom’s Chief Technology Officer (CTO) in November 2009. He is also amember of the Executive Operating Board. As Chief Technology Officer for the entire Group, Olivier Baujard is responsiblefor the Group-wide engineering, deployment and operation of fixed, mobile and carrier infrastructures. Through the ongoingintegration of future-oriented network technologies with a focus on efficiency and performance, as well as a focus on best

service management, Technology ensures a superior customer experience to further drive value creation in our business.

Dr Shyue-Ching Lu, Chairman & CEO, Chunghwa Telecom

Dr. Shyue-Ching Lu has been Chairman and CEO of Chunghwa Telecom（CHT） since August 2008. Prior to his currentposition, Dr. Lu was the President of the Company since 1996. Dr. Lu also served in the Telecommunication Laboratories (TL),COMSAT Labs, the Department of Posts and Telecommunications in the Ministry of Transportation and Communications, andthen Directorate General of Telecommunications where he assumed the responsibility of Deputy Director-General.

Lord Stephen Carter, Chief Marketing, Strategy & Communications Officer, Executive Vice President,Alcatel-Lucent

Stephen A. Carter is Executive Vice President of Alcatel-Lucent and Chief Marketing, Strategy & Communication Officer.Stephen is a member of the Alcatel-Lucent Management Committee. Prior to his current role, Stephen A. Carter served asthe Minister in the UK Government for the Communications, Technology & Broadcasting Sector, where he was the author

of the Digital Britain Report, and the follow-on Digital Economy Bill. Before that he held a variety of Senior Executive roles in the Media andTelecommunications industry including founding Chief Executive of Ofcom (the UK Communications Regulator), Managing Director of NTLUK & Ireland, Managing Director & Chief Executive of J. Walter Thompson UK Limited .

Mike Quigley, CEO, National Broadband Network, Australia

On 7 April 2009 the Australian Government announced the establishment of NBN Co Limited (NBN Co) to design,build and operate the wholesale-only National Broadband Network (NBN). NBN Co’s role is to realise the AustralianGovernment’s vision for the development of a next generation NBN. The NBN will provide the infrastructure that willallow wholesale and retail service providers to deliver advanced digital services to Australia. This multi-billion dollar

investment will be the single largest nation building infrastructure project in Australian history. Mike Quigley has been CEO of NBN ltdsince July 2009, having previously help senior roles in Alcatel including President & CEO.

plus further speakers to be announced

09.45 – 10.30 Networking & Exhibition Visit

Matt Bross, Chief Technology Officer, Huawei, Vice Chairman, Huawei USA

Matt Bross joined Huawei as global Chief Technology Officer and Vice Chairman of Huawei USA in October 2009. In hisnew role, his focus is on identifying global telecommunications industry and network architecture trends to guideHuawei's continuous customer-centric innovation of products and solutions. He also supports Huawei's efforts indelivering innovative products and solutions for North American customers. Before joining Huawei Matt served as CEO

BT Innovate and Chief Technology Officer at BT Group plc where he was responsible for setting the vision and direction of innovationto drive and optimize BT's innovation ecosystem. He was also responsible for BT's research and venturing efforts globally and was theleading force behind BT's multi-billion pound, 21st Century Network transformation.

Johan Bergendahl, Chief Marketing Officer, Ericsson

As Chief Marketing Officer and Vice President of Marketing, Johan Bergendahl is responsible for the marketing ofEricsson’s global offering.

Bergendahl has been Ericsson’s CMO since 2004 and held a number of senior management positions in many partsof the organization during his twenty years at the company. His long industry experience has given him extensiveknowledge of the telecommunications business and a deep understanding of its potential market opportunities.

KEYNOTES: BROADBAND: WHO PAYS? THE NEW ECONOMIC MODEL FOR BROADBAND

SESSION ONE:

Leading the Future ofIP Transport PlatformAs IP-based services promote the network convergence, buildingthe packet-based and multi-service transport network for full-service operators will become an inevitable choice.

Discuss about the key challenges for operators while building aunified backhaul for 3G/LTE mobile and fixed-line services, the keyservice that may impact the multi-service transport networkarchitecture, technology choices, network evolution strategies andtarget network.

12.00 Chairman’s Opening RemarksJonathan Hoang, IP and Transmission TechnologyConsultant and Marketing Solution Director,ZTE Corporation, Sweden

12.05 The challenge of LTE and Mobile Network• The layered transport network and corresponding

benefits while evolving toward LTE and convergingfixed line service

• The different requirements on transport network fordifferent generation mobile network

Lei Wang, Principal Investigator, Doctor,China Mobile Research Institute, China

12.25 How to Reuse the Legacy Network DuringNetwork Evolving• Key consideration while choosing the network

technology• The impacts of different service on the network

evolution regarding bandwidth and other keyrequirements

Giuseppe Ferraris, Head of Transport and OPBInnovation, Telecom Italia, Italia

12.45 Panel Discussion: What are the challengesof LTE for ALL IP Platform?• The different requirements on transport network for

different generation mobile network• How to provide a cost effective transport for the high

value-added services• Trend of transport network architecture evolution for

mobile servicesHuade Shu,Chief Architect of Bearer Network Product,ZTE, ChinaAris S Utomo,General Manager Master Plan,Telkomsel, IndonesiaShahril Azwar Abbas,Manager, Service Fulfilment Centre,Telekom MalaysiaDana Cooperson,VP and Practice Leader, Network Infrastructure,Ovum, USA

13.15 Networking Lunch & Exhibition Visit

12.00 Leadership Insight:State of the NGN: MarketDrivers, Carrier Imperatives,and Directions Forward• Key market drivers for NGN migration• Success strategies and services for wireline and

wireless carriers• The state of enabling technologies and what we can

expect by when• Critical take-aways from deployments to date: what

we've learned• Best practices for NGN design and operational excellenceLaura Howard, Chief Marketing Officer, ECI Telecom

SESSION ONE:

Managing the NGN TransitionBig Bang or Phased Migration?

This session discusses lessons learned to date from deploying next-gen networks around the world in various scenarios. We will examinenetwork strategies and alternatives for dealing with explosivebandwidth and the need for more intelligent networks, all pointingtoward an IP-based infrastructure. The discussion will cover:

• Key drivers impacting cost – both OPEX and CAPEX• Managing organizational structure and needs• Reducing risk and enabling ease of scale and architectural models

12.20 Chairman’s IntroductionBenoît Felten, Principal Analyst, Anywhere Networkresearch group, Yankee Group

12.25 Managing Network Transition• Cost advantages of NGN adoption on delivering

advanced services• A review of trends in the industry shedding light on

future network challenges• New revenue models and Go-to-Market approaches• Overcoming internal operational hurdles• Key technologies to be consideredMatthias Nass,Vice President, EMEA Field Marketing,ECI Telecom

12.45 NGN Network Case StudySenior representative, Orange

13.05 Panel Discussion: Defining the OptimalNGN Migration Strategy• Lessons learned in migrating toward the NGN• Key take-aways in making advanced services

profitable and reliable• The end-to-end IP-based network: opportunities and

challenges to date• Comparing migration strategy alternatives: pros and consKai Uwe Wulff, Group Executive, Altech StreamEast AfricaLaura Howard, Chief Marketing Officer,ECI TelecomSanjay Patel, Chief Technology Officer, WirelineAccess Division, Alcatel-LucentSenior Representative, Orange


12.00 Leadership Insight:The Broadband Future –How will it Develop andWho will Pay For It?• The broadband industry in major transition• Sweating DSL and DOCSIS technologies• Intelligent Open Access models• Network architectures that allow for truly shareable media• Reducing costs as bandwidths increased.Wolfgang Spahl,Chief Technology Officer,Keymile

SESSION ONE:

Access Technologies:DSL, Fibre & DOCSIS12.20 Chairman’ Introduction

Dr. Wolfgang Spahn, Chief Technology Officer,KEYMILE, Germany

12.25 Cable - the Most Successful FTTCArchitecture on the Planet?Kevin Baughan, Director of Technical Strategy,Virgin Media, UK

12.35 Evolution of the Copper Access Network –Higher Bandwidth, Spectral Compatibility,Symmetrical UsageDr. Ralph Leppla, Zentrum Technik Einführung,Deutsche Telekom

12.45 FTTH and FTTB - Make the network futureproof and generate additional revenue nowFrank Ruloffs,Head of Networks,EWE TEL, Germany

12.55 Network Evolution Driven by DOCSIS andPacketCableDietmar Schickel,Managing Director,Telecolumbus, Germany

13.05 Convergence of Services and Convergenceof Access Technologies: What are themotivation for service providers? Is itsavings, is it ARPU increase?Erik Keith, Principal Analyst, BroadbandInfrastructure, Current Analysis

13.15 Panel Discussion: DSL vs Fibre vs DOCSISDaniel Scharfen, Business Development, LantiqMichael Browne, Access Network Engineer,Eircom, Ireland

13.35 Networking Lunch and Exhibition Break

12.00 Leadership Insight:Smarter Gateways – the keyfor Connected Home Services• New devices and interfaces introduce a

new home services paradigm, thatpromises real end-user value

• Smarter software enables a better converged servicesimplementation, user experience and support

• The gateway software provides control of the homebroadband offering and new revenue generating services

Eran Rom, CEO, Jungo

SESSION ONE:

Connecting Home Serviceswith the CloudAlthough the broadband pipe comes to the house, transferringdata around/in/out of the home poses a tremendous challenge.WLAN and Ethernet work well but require new cables/repeatersto maximize coverage and efficiency – extra effort to anunknowing or unwilling person. Managing and administrating alldevices belonging to a home can easily turn into a full-time job tothe subscriber when multiple services are to be used.

12.20 Chairman’s IntroductionErwin Ysewijn, President Marketing CPEProducts, Lantiq

12.25 The Home Gateway Linking the Cloud andthe Home Environment• The role of the home gateway in the digital home ecosystem• The necessity of co-operation of industry for a and

standard bodiesHans Werner Bitzer, Senior Project Manager,Deutsche Telekom AG

12.45 Connected Home strategy of Vodafone• Providing the best connectivity within the home

environement (WiFi, femto, PLC, ...)• Facilitate the sharing of digital content between all

Connected Devices• Launch of new innovative devices and servicesGuilhem Poussot, Head of Connected Home,Vodafone Group

13.05 Panel Discussion: Connecting HomeServices with the Cloud• How next-generation Ethernet and WLAN technology

are complemented by G.hn• DECT/CAT-iq to extend coverage in the home• How they are working together by using advanced

device models like uPNP AV or DLNA, guaranteeing auser experience that meets customers’ expectations

• How cloud computing makes life easier for thesubscriber and also the ISP.

Dr. Gerd Thiedemann, Product Line Manager, AVMFrederic Van Durme, Vice-President, Gateways andConnected Devices Product Management, TecnicolorAlex Green, Senior Research DirectorCommunication Segment, IMS Research

13.30 Networking Lunch and Exhibition Visit

KEYNOTES

KEYNOTES

Track 1: Transport

Towards NGN

Track 2: Intelligence

Sponsored by:

DSLAccelerationSponsored by: Broadband Home

ServicesSponsored by:

Track 3: Access Track 4: Services

ATTEND ANY STREAM:

Open to All

Open to Conference Delegates


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Day One:Tuesday 26th October 2010

SESSION TWO:

XGPON – The Next WaveService Scenario and Technology Driving NextGeneration PON.

14.30 Chairman’s IntroductionAmnon Senderovich, VP, Head of NG FixedNetworks at European Research Centre,Huawei Technologies

14.35 XG-PON: evolution solution for G-PON.While G-PON provides ample bandwidth and servicecapabilities for deployment today, operators would like toensure that future growth can be accomodated. The XG-PON system provides this in a smoothly evolutionary way.Dr. Frank J. Effenberger, Director FTTH AdvancedTechnology Dept. Huawei Technologies, USA andRapporteur of ITU-T SG-15 Q2

15.00 G-PON solutions for roll out optimizationStandardized ITU GPON is being deployed by FranceTelecom in France and other Orange countries as theFTTH solution. The proposed solution addresses twochallenges during FTTH roll-out: optimizing the filling-ratio of PON interfaces and increasing the reachbetween central offices and the customers. Theproposed solution also helps FTTH roll-out by optimizingCAPEX and reducing OPEX. We will look into active andpassive solutions.Dr. Philippe Chanclou, Manager of R&D Team forOptical Access and Home Network, Orange Labs.,France Telecom

15.20 Panel Discussion:• How does the x PON technology will support to solve

the challenges of the Telco’s in future networks?• What is the regulation view with moving to NGPON2 ?• How does the Open Access (wholesale) requirements

will be implemented with the x PON directions ?• How will service innovation influence network

architecture and can deployed xPON equipment befuture proof

Doron Tal, VP Business Development & ProductMarketing, BroadLightPaolo Solina, Chair of FSAN, Telecom ItaliaDr. Philippe Chanclou, Manager of R&D Team forOptical Access and Home Network, OrangeDr. Frank J. Effenberger, Director FTTH AdvancedTechnology Dept. Huawei Technologies, USA andRapporteur of ITU-T SG-15 Q2

15.45 Networking Refreshment & Exhibition Visit

SESSION THREE:

GPON paves the way to XGPONService scenario and Technology Driving NextGeneration PONPON technology is becoming more and more popular whereGPON is taking the lead in term of new deployments, serviceproviders and worldwide regions. While the main driver to fiberaccess is growing bandwidth demand by end users, there aremany other drivers that push the PON industry to invest in nextgeneration PONs. This session with discuss various drivers toinvest in next generation PON Drivers like emerging video servicesand mainly 3D-TV, emerging mobile technologies like LTE and theneed for efficient and future proof backhaul technology, highersplit ratio and long extended reach to allow CO consolidation.

16.45 Chairman’s IntroductionDidi Ivancovsky, Founder & VP Marketing,BroadLight

16.55 GPON and XGPON – an almost perfectcombination towards NGA• FTTx in Germany: The actual situation• FTTH enables node consolidation. The requirements• Long range or high split ? – The impact of the

economics• Safe deployment and migration strategies• GPON for residential while XGPON serves the SME• Is there a bandwidth limit for PON ? Options for afterNikolaus Gieschen, Sen. Researcher, Coordinatorof NG Optical Access projects, Deutsche TelekomAG Laboratories

17.10 Technology evolution for ultra BB inTelecom Italia• Telecom Italia priorities and challenges• Telecom Italia plans for UltrabroadbandPaolo Solina, Project Manager, TILab – InnovationEngineering Testing, Wireline Access Innovation,Telecom Italia S.p.A.

17.25 Broadband Forum – Service aware PONstandardization framework• BBF GPON standardization effort• BBF GPON interoperability task group• Plans for XGPONRobin Mersh, COO, The Broadband Forum

17:40 Panel Discussion – Does GPON pave theway for XGPON• End to end solution vs. full interoperable CPE – what

should be the right approach to support the emergingaccess services

• Requirement for next generation OLT – Density, Power,traffic management

• GPON and XGPON co-existence – is it real?• What are the keys for XGPON success based on

GPON experienceFranz Liu,Marketing Director, EMEA, BroadbandAccess Product, ZTELeopold Diouf, Director of Product Management,Alcatel-LucentJeremy Steventon-Barnes, Project Director,Network Architecture, BT Innovate & Design

18.00 Close of Session

19.30 InfoVision Awards Gala Dinner Cruise

SESSION TWO:

Service Delivery Platform EvolutionRevolution, Convolution, Amalgamation,Elimination or Virtualization?

Examining the impact the confluence of several criticaltechnologies / developments have on the SDP such as: cloudcomputing / managed services; and open initiatives such asJoint Innovation Labs, GSMA’s OneAPI, OMTP’s BONDI, OpenIPTV Forum, and OSGi (Open Services Gateway initiative).Reviewing key trends in operators’ requirements and theircompetitive environment as web and telco converge. Present aview on the current and likely future evolution of the SDP: will itchange, get more complex, will silos finally consolidate, or will itsimply go away?

14.30 Chairman’s IntroductionAlan Quayle, CEO,Business and Service Development

14.35 Verizon's SDP ExperienceVerizon is the leading converged operator with one of thelargest IPTV deployments in the world of 3M subscribersin Q1 2010, and a mobile customer based of 93Mcustomers. Their Service Delivery Ecosystem (SDE) isfundamental to Verizon’s vision of services availableacross all its networks. Verizon’s service vision results incustomers considering their services as independent of aparticular device and network: whether it be mobile,broadband or legacy networks. Services will be able toaccess common and shared infrastructure such as anidentity management framework; finally removing multiplelogons and conflicting security settings which plaguemost multiplatform services today.Mark Hahn, Principal Member of Technical Staff,Verizon, USA

14.55 KPN's SDP ExperienceKPN vision is to provide services to any device on anynetwork at anytime. Eventually, it moves to “Everything-is-a-Service” model. From a user perspective consistent,on-par (Apple setting the bar) UX is one of the mostimportant buying (and usage) motivation. Customersatisfaction efforts demand co-operation/partnership withothers in the value chain, among which are (independent)developers, VARs, users, verticals, etc. Hence, serviceswill encompass assets and capabilities from manydifferent sources. Critical for this paradigm isfulfillment(including activation, registration, log-on),assurance and billing.Colin Pons, Senior Strategy & Business Analyst,KPN, Netherlands

15.15 Panel Discussion: SDP Evolution• Discussion of issues raised in the the presentations

with the audience.• Are SDPs relevant in a web-centric delivery model?• Will the multiple SDP silos across mobile, IPTV, legacy

and broadband converge?• Are there gaps in the current standards?Mark Hahn, Principal Member of Technical Staff,VerizonColin Pons, Senior Strategy & Business Analyst,KPNLucia Gradinariu, Chief Market Strategist,Consumer Software and Services,Huawei Software CompanyTy Wang, Senior Director, Oracle CommunicationsBusiness Unit, Oracle


SESSION THREE:

IMS to the Next LevelTaking telco services to next level –Feedback from the industry on deployed IMSservices today

Examining benefits of new eco systems being introduced how isthe IMS environment contributing to their business success.Demand for IOTs and joined activities in the industry wordstowards the industry and proposals where joined efforts arerequired. Changing business models and outlook for next stepshow did the business models change so far and what else isexpected from the new environment. What future businessmodels are seen today for telco operators.

16.45 Chairman’s IntroductionPeter Gersing, Head of Product Line ManagementIMS, Nokia Siemens Networks

16.50 Case Study 1• Examining implementations• lessons learnedNoel Foret, End to end Architecture and StrategyDirector, France Telecom

17.10 Case Study: 2• Examining implementations• lessons learnedHans Tiger, Corporate Director, Strategy &Technology, TeliaSonera Broadband Services

17.30 Panel Discussion:• Examining implementations• lessons learnedNoel Foret, End to end Architecture and StrategyDirector, France TelecomHans Tiger, Corporate Director, Strategy &Technology, TeliaSonera Broadband ServicesDiane Myers, Directing Analyst Service ProviderVoIP & IMS, Infonetics

18.00 Close


SESSION TWO:

Unleashing Your DSL NetworkxDSL currently provides two-thirds of global consumerbroadband, and xDSL has maintained that share despite theintroduction of alternative broadband technologies. DynamicSpectrum Management (DSM) is a standards-based approachthat significantly increases the speed, reach, and stability of xDSLnetworks. Proper selection and deployment of DSM solutionscan make xDSL a higher-performing and lower-cost broadbandservice per subscriber than cable, fiber, or wireless alternatives.

14.30 Chairman’s Introduction• DSL market profile• Overview of DSL performance obstacles• Overview of Dynamic Spectrum Management (DSM)

solutions and benefitsDr. John M. Cioffi, Chairman and CEO,ASSIA, Inc.

14.35 Case Study: AT&T• Role of DSL network in operator’s broadband strategy• Operator’s DSL network challenges• Operator’s DSL management program• Results of DSL management trials and deploymentsRaj Savoor, Executive Director, Network SystemsEngineering, AT&T Labs, USA

14.50 Case Study: SFR• Role of DSL network in operator’s broadband strategy• Operator’s DSL network challenges• Operator’s DSL management program• Results of DSL management trials and deploymentsPatrick Bouffel, Senior Vice President Networks,SFR, France

15.05 Case Study: Telekomunikacja PolskaStéphane Soulié, TP Group Network and ServicePlatforms Branch Director, TelekomunikacjaPolska S.A., Poland

15.20 Panel Discussion: Speaker Presentations• Observations regarding the DSM solutions available in

the market• Best practices in trialling and deploying DSM solutions• Managing DSM solutions across multiple geographies

and subsidiaries• DSL network evolutionBenito Hernández, Fixed Access TechnologiesManager, Telefonica SA, Spain

15.45 Networking Break and Exhibition Visit

SESSION THREE:

Advancing the State of the Art:ITU-T G VectorNext-generation network topologies, combined with revolutionarynew energy efficiency technology, results in significant OPEX/costreduction yet allows for new higher-performance datatransmission for broadband access equipment. Using accessnetworks technologies like Passive Optical Networks (PON) andinstalling new Digital Subscriber Line (DSL) technologies results insuperior performance and gives service providers a more robustsubscriber service offering unlike anything we have seen to date.

16.45 Chairman’s IntroductionKevin Fisher, Vice President, Advanced DSLTechnology, Ikanos Communications, Inc.

16.50 Vectoring-Related Performance Advances• Introduction• Vectoring simulation results• Vectoring lab measurement results• Line card vs. System level vectoringOliver Lamparter, Senior Innovation Engineer,Swisscom, Switzerland

17.05 Satisfying the Need for Speed• Performance gains from vectoring• Network engineering, operations, and customer premises• Requirements for vectored systems – beyond FEXT

cancellationTom Starr, Lead Member of Technical Staff –AT&T Laboratories, USA

17.20 Bonding & Vectoring• VDSL with advanced noise mitigation techniques –

what is possible• VDSL bonding – enabling competitive performance

with cable or fiber (simulated performance)• Vectored VDSL – system level vs line card level benefits

and simulated performance, deployment scenarios• Advantages of VDSL with advanced technologies;

continued advances in technologyPaul Spruyt, G.M. of Alcatel VDSL Virtual Company,Alcatel Research Centre, USA

17.35 ectoring Approaches & PerformanceAdvantages• Why Vectoring across the Node Approach• Features of the solutions• Performance data comparison• SummaryLiu Bo, Chief Engineer, ZTE, China

17.50 Vectored Technology Benefits• Telco Challenges (power reduction, robustness and

reliability, infrastructure considerations)• Technical Challenges• Dynamic Spectrum Management and Performance

benefits associated with Vectored VDSL• Performance benefits of combination of leading edge

technologies• Session conclusionKevin Fisher, VP Advanced DSL Technology,Ikanos Communications, Inc.

18.00 Close


SESSION TWO:

Prospects of Optimizing Household'sEnergy Efficiency with Broadband

The 'always on' / connected home will use broadbandconnectivity for intelligent management of utilities/resources likeelectricity, gas and water. This will enable drastic savings inprivate energy consumption and thus will contributesignificantly to a reduction of CO² emissions.

14.30 Chairman’s IntroductionDr. Gerd Thiedemann, Head of ProductManagement, AVM GmbH

14.35 Case Study: EWE• about the EWE trio Smart Box• a new view on energy• consumers as participants of a smart gridReinhard Janssen, Project Manager and SmartMetering/Smart Appliances Group Responsible in theR&D Department, EWE AG, Germany

14.50 Horizontal approach for home automationHeinrich Wenz, Manager Innovation Management,Deutsche Telekom AG

15.05 Application view: Summarizing the needs ofthe user in terms of privacy, security, ease-of-use, 24/7 availability & data virtulization• Overcoming the challenge to add the service of

Energy Management to a wide range of existing andnew broadband subscribers

Michael Seidl, Senior Manager Product MarketingBroadband CPE, Lantiq Deutschland

15.20 The CPE/IAD of today as the central server• adding smart metering capabilities to the available server• the potential of a interconnected smart metering

server in tomorrow's broadband worldDirk Hartel, Senior Product Manager residentialgateways, AVM GmbH

15.30 Panel discussion:Managing Household Energy• How will the market for energy management evolve

and what will the future landscape look like?• New End device for smart metering and home automationStuart Sikes, President, Parks AssociatesDuncan Bees, CTO, Home Gateway Initiative


SESSION THREE:

The Connected Home of the FutureKey Operational Considerations

Home Networking is booming. There are over 313 millionbroadband customers and a billion multidevice CPEs beingconnected to home networks. Combined with the proliferationof new standards (UPnP, DLNA) and new services this isbecoming an operational and quality headache for operators.

16.45 Chairman’s IntroductionChris Schlimm, Director of Customer SolutionsOperations, JDSU, UK

16.50 Maximizing home QoE in an FTTxenvironment• Benefit of FTTx in delivering a superior service to the

home• How to integrate home network management

systems into the OSS eco-system• How to optimize home devices to maximise quality

of experienceJavier Lucendo de Gregorio, Head of DigitalHome and Office, Technology and ServicesDevelopment, Telefonica, Spain

17.05 Improving customer loyalty by focusing onthe home• How to proactively detect faults and automatically

correct faults in the home environment• How to reduce opex and churn while delivering high

quality to the home• How to improve customer loyalty by focusing on the

home environmentGianluca Chierchia, Network Assurance Manager,Telecom Italia, Italy

17.20 Operational considerations in providingmore fixed broadband services• Providing More Fixed Broadband Services to

Customers and the need for advanced systems tomanage them.

• Considerations in monitoring services from multiplelocations

• Considerations in end to end service monitoringMohammad K. AlOtaibi, Section Manager OSSBroadband, STC, Kingdom of Saudi Arabia

17.35 Panel Discussion: Developing the Service Edge• What are the key challenges in operating broadband

networks?• What volume of calls and dispatches per customer

are there using “traditional” testing methods?• What are your experiences in deploying and using

Auto Configuration solutions?• How can you use broadband management to help

upsell new services to customers?• How can you effectively manage the “legacy” (non-

standards based) Connected Home?Javier Lucendo de Gregorio, Head of DigitalHome and Office, Technology and ServicesDevelopment, Telefonica, SpainGianluca Chierchia, Network Assurance Manager,Telecom Italia, ItalyMohammad K. AlOtaibi, Section Manager OSSBroadband, STC, Kingdom of Saudi ArabiaJean Schmitt, Director of Home NetworkManagement Marketing, JDSU, FranceGunther Klessinger, CEO, Axiros, Germany

18.00 Close



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08.00 - 08.50 ANALYST BREAKFAST BRIEFINGS

IP Core

Chaired by Rob Gallagher, Principal Analyst, Broadband, Informa Telecoms & Media



Thierry Bonhomme,Executive Vice President, Networks & Carriers and Research &Development,Orange France Telecom Group

Thierry Bonhomme, 53, who attended the Ecole Polytechnique-Télécom, has been in charge of Group Research and Development

since 2006. Prior to that, he held positions within the Group as Director of TechnicalOperations for Paris Nord, Regional Director for Grenoble and then Marseilles, beforebecoming Distribution Director for the business market. He was also Director of IDATEfrom 1988 to 1990.

Dr. Choi Doo Whan,President, Corporate Technology Group,KT (Korea Telecom)

Dr. Choi, President of Corporate Technology Group, is in charge ofTechnology and R&D in KT. He previously worked KT from 1991 to

1994 as the Managing Director in charge of both fiber optic systems R&D and PCSsystems R&D. He also serves as Chairman of TTA (Korea TelecommunicationsTechnology Association), Vice President of KICS (Korea Information andCommunications Society), and Chairman of KCSA (Korea Cloud Services Association).

Virginia P. Ruesterholz,President, Services Operations, Verizon

Verizon Services Operations (VSO), is a global, shared-servicesbusiness group that operates Verizon’s wireline network as well as thefinance operations, real estate and supply chain services that support

all Verizon companies. She drives efficiencies in all of Verizon’s shared servicesfunctions and to enhance the customer experience by optimizing Verizon’s global IPand domestic fibre/copper wireline network.


Ashish Chowdhary, Executive Board Member, Head of Global Services, Nokia Siemens Networks

As Global Head of Managed Services from October 2007 until September 2009, Ashish had overall responsibility forthe company’s network planning & optimization, outsourcing and global network operations business around the world.During his tenure, the company won some of the major Managed Services contracts globally and today ranks number2 in Managed Services. He was one of the drivers to transform the service delivery into a unique global delivery modelthat has emerged as a key differentiator.

Adolfo Hernandez, Executive Vice President and President EMEA, Alcatel-LucentAdolfo Hernandez is Executive Vice President of Alcatel-Lucent and President of the Europe, Middle East and Africa(EMEA) Region. He is responsible for overseeing all of the company’s sales and operations in this region. He is also amember of the Alcatel-Lucent management committee.

Most recently, Adolfo Hernandez served as Senior Vice President of Sun's Global Services Practice. Before that, heserved as President of Sun Microsystems Iberia from 2002 to 2006, responsible for all aspects of sales businessoperations in Spain and Portugal.

KEYNOTES: BROADBAND : CHANGING LIVES

KEYNOTES

KEYNOTES

Track 1: Transport

New NetworkArchitecture


FTTxSponsored by:Sponsored by: Service

ManagementSponsored by:


ATTEND ANY STREAM:

Open to All



Next-Generation PONs

Graham Finnie,Chief Analyst,Heavy Reading

Broadband’s Video Promise:From Television to Telepresence

Jeff Heynen,Directing Analyst,Broadband and Video,Infonetics

FTTx Global Panorama

Roland Montagne,Telecom Business Unit Director,IDATE

Getting Consumers to Careabout Home Controls

Stuart Sikes,President,Parks Associates

SESSION ONE:

Unlocking High Speed CarrierEthernet Services

Multi-Gigabit Carrier Ethernet services will ease the demand forbandwidth of enterprises, residential customers and mobile usersthat is pushing the limits of today’s telecommunicationsinfrastructure. However, the key to unlocking the explosive growthexpected for Carrier Ethernet services in the next 18 months isproper testing that ensures available from multiple carriers aroundthe world. secure, robust, manageable, high performance services.

12.00 Chairman’s Opening RemarksCarsten Rossenhövel, Managing Director, EANTC

12.05 Scaling Wholesale Ethernet Services in anInternational NetworkOleg Dybajlo,Head of Capacity Product Management,Belgacom International Carrier Services

12.15 Understanding the implications of highspeed carrier Ethernet in Mobile BackhaulAndy Sutton, Principal Design Consultant,Orange/France Telecom

12.25 Examining the Impact of 40/100G EthernetImplementation on the Physical LayerRalf-Peter Braun, Senior Project Manager,Deutsche Telekom Laboratories

12.35 Taking a Deeper Dive into IEEE 802.3ba40/100G Ethernet Standards and IEEEP802.3bg 40Gb/s Ethernet Single-modeDavid Law, Consultant Engineer, 3Com& Chair, IEEE 802.3 Ethernet Working Group

12.45 Ensuring Secure, Robust, Manageable, HighPerformance Ethernet ServicesDavid Hill, Vice President, EMEA,Spirent Communications

12.55 Panel Debate: Unlocking High SpeedCarrier Ethernet ServicesOleg Dybajlo, Head of Capacity Product Management,Belgacom International Carrier ServicesAndy Sutton, Principal Design Consultant,Orange/France TelecomRalf-Peter Braun, Senior Project Manager,Deutsche Telekom LaboratoriesDavid Law, Consultant Engineer, 3Com& Chair, IEEE 802.3 Ethernet Working GroupDavid Hill, Vice President, EMEA,Spirent Communications


12.00 Leadership Insight:Next Generation Fibre Access -What Does the Future Hold?Željko Puljić, Chief Technical Officer,Iskratel, Slovenia

SESSION ONE:

Content Delivery Evolution: a newplace for operator interconnection

Content Delivery market has been steadily growing for years andeven more boosted with end customers growing appetite forvideo (VOD and live) consumption over the internet. This effect willbe accelerated with the move toward HD quality video and theincrease of mobile internaut number who access video on theirmobile. Operators and ISPs are interested in the use of ContentDelivery network technology, leveraging on the possibility to locatecache/servers closer to the end user and in the most consistentharmonization with the underlying IP routing network.

12.20 Chairman’s IntroductionDominique Delisle, CDN Programme Director,France Telecom/Orange

12.25 An international Telco vision: AT&T strategyon CDN• Services offered• Position on CDN interconnexionJohn Watson, Executive director businessdevelopment, AT&T, USA

12.30 An international telco vision: Orangestrategy on CDN• Services offered• Position on CDN interconnexionSophie Nachman-Ghnassia, Head of CDNServices, France Telecom

12.35 A Telco vision: BT Strategy on CDN• Services offered• Position on CDN interconnectionSimon Orme, CDN Director, Content Services,BT Wholesale

12.40 An European Telco Strategy: DT and CDN• Services offered and targeted market• Position on CDN interconnectionIstvan Polay, Head of CDN strategy,Deutsche Telekom

12.45 Cotendo, a recent CDN Pure Play ServiceProvider Strategy• Services offered and targeted markets• CDN balancerDavid Drai, CTO, Contendo, France

12.50 Cisco : CDN Vendor Strategy• Solution development and next steps• Promotion of CDN interconnectionFrançois Lefaucheur, Cisco Systems, France

12.55 Akamaï, CDN Pure Play Service Provider• The future growth of CDN services• Position on CDN interconnectionAlexW. Gibbons,Director Digital Media Europe,Akamaï

13.00 Discussion Session


12.00 Leadership Insight:Next Generation Fibre Access -What Does the Future Hold?• Assessing the requirements on fibre access networks• Evaluating the technology advances that can shape

fibre access evolution• Reviewing possible future-proof multi-service fibre

access architecturesSten Nordell, Chief Technical Officer,Transmode, Sweden

SESSION ONE:

The Road to Next GenerationFibre AccessFibre to the home (FTTH) is making strong progress despite theeconomic downturn. But different regions are showing differentlevels of progress. This, in combination with announcements ofseveral new fiber technologies for PON (10G GPON and 10GEPON, WDM PON) and new Ethernet point-to-point flavors, hasresulted in a staggering array of options for fibre operators. Thissession reviews recent progress in FTTH in five key areas: highercapacity, longer reach, optical troubleshooting, support forconvergence and the introduction of more service intelligence inthe access node. Benefits of specific deployment models will bediscussed. In addition, the session explores new application forFTTH technologies, such as business access, mobile backhaul,fibre LAN and solutions targeting cable operators. Panel membersinclude fiber operators (ILECs, CLECs, and public sector) andanalysts to explain the business case behind fibre deploymentsand their progress, as well as vendors and standardizationorganizations to discuss technology evolution

12.20 Chairman’s IntroductionSanjay Patel, CTO Wireline Networks,Alcatel-Lucent

12.25 Case Study One:JC Bourgoint, Head of Fixed Access Network,France Telecom

12.35 Case Study Two:Luis Alveirinho, Network Engineering DevelopmentStrategy Director, Portugal Telecom

14.45 Case Study Three:George Williamson, Director of Strategic NetworkDesign, BT Openreach

14.55 Panel DiscussionDidi Ivancovsky, VP Marketing,BroadLightSteve Hersey, Senior Director of ProductManagement & Marketing, Access Networks,MotorolaGraham Finnie, Chief Analyst,Heavy ReadingShirley Sheffer Hoffman, Head of Access ProductMarketing,ECI Telecom


12.00 Leadership Insight:The Evolution of Service• Invisible technology, ubiquitous access and the internet

of things• Customer satisfaction, customer service and community• Customer data, privacy, context and communicationRob Butler, Executive Director, Emotum Pty Ltd

SESSION ONE:

Context Aware Customer CareAs service providers expand their service offerings from fixed linebroadband to mobile broadband and additional services, andcustomers move to an ‘always connected’ status, it is importantto understand the different context of customer supportrequirements. This session will explore the needs of the customerfrom people still struggling with setting up, securing andtroubleshooting their home networks to the new issues ofconnectivity, speed & troubleshooting mobile broadband.

12.20 Chairman’s IntroductionCraig Norman, Managing Director, Emotum

12.25 Transparency as a Customer Care Strategy• Different access methods, plans & services (DSL,

cable, mobile)• Psychology vs. TechnologyVille Hentila, Product Manager, ConsumerBusiness, Fixed Line Products, Elisa

12.40 Customer Care in the Digital Home• New customer initiatives regarding CPE &

customer support• Supporting the network, hardware & software ecosystem• On-board self installation and self-help toolsJon Flemming Andersen, Product Manager,Broadband End User Software, Telenor

12.55 Case for Next Generation SubscriberEmpowerment• Manage and control the services and devices on

their own• Communicate with operator’s customer service

representatives using the communication medium oftheir choice

Sung Yang, Vice President, Broadband Technology,Cox Communications

13.10 Caring for your Customer from the Network• Remote management as part of the customer

support strategy• Network side customer care• Empowering the CSRNick Wilcox, CEO, Netmania

13.20 Panel Session: Content Aware Customer Care• Enhancing the IVR (visual IVR)• Improving the customer experience without disruption• Existing call centre infrastructureRob Butler, EmotumShai Berger, CEO & Co Founder, Fonolo


Day Two:Wednesday 27th October 2010

Anew Feature of the Broadband World Forum, this focussed learning & networkingopportunity allows you to meet the industry’s leading analysts in an informal andrelaxed atmosphere, and ask the questions pertinent to your business, whilstnetworking with peers who share your specific interests. Each Analyst will host aroundtable of up to 10 people discussing a key theme as listed below. Roundtableswill be available on the first come, first served basis –arrive early to join your favouritediscussion topic. A buffet continental breakfast will be served.


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SESSION TWO:

Agile Optical Networks for Access,Metro and CoreToday’s networks lacking flexibility, scalability and are not wellprepared to support emerging peering services such as XaaSand Cloud Computing. Emerging technologies are not justcapable of replacing legacy equipment, e.g. SDH and SONET,but helps Operators to overcome bottlenecks with minimizedTCO. Consolidation in technology and the reduction of networkinstances will here be the method of choice.

14.30 Chairman’s IntroductionDr. Volker Distelrath, Head of ResearchDepartment, Transport, Aggregation and FixedAccess, Nokia Siemens Networks

14.35 Migration Steps Towards Future End to EndTransport Networks• End to end Transport Network evolution• Scalability issues of current network models• IP offloading over optical transport networksJuan Pedro Fernández-Palacios Giménez,Technical Specialist Photonics Networks,Telefonica I+D.

14.45 Case Study: Verizon International Packet-OTP• Hybrid L1 and L2 Aggregation optimising access and

aggregation• Transition from legacy TDM to Packet-oriented solutions• Optimising use of Packet Service Edges by further

penetrating the access markets with iP-OTP solutionsChristophe Le Scanve, Senior Manager TransportEngineering Europe, Verizon

14.55 Case Study: Evolutional Perspective ofWDM-PON and ODU from NTT’s ViewpointDr. Naoto Yoshimoto, Senior R&D Manager AccessNetwork Service Systems Laboratories, NTT, Japan

15.05 "OTN" Standard G 709, Grooming andagility in transport networks• Multi-service, any rate capability• The transport technology for the video era• World wide switched Gbit/s networkMaarten Vissers, Technical Director,European R&D Centre, Huawei Technologies

15.15 Future of Access Networks: Technologicaland Commercial Paths• Requirements of the fibre-based future access networks• Technological candidates beyond GPON and XG-PON1• Commercial models to ensure competition and

stimulate investmentsMax Gasparroni, Fixed Access & Backhaul,Technology Group R&D, Vodafone

15.25 Panel Debate: Achieving A NetworkArchitecture Revolution with WDM-PON andODU SwitchingJuan Pedro Fernández-Palacios Giménez,Technical Specialist Photonics Networks,Telefonica I+D.Christophe Le Scanve, Senior Manager TransportEngineering Europe, VerizonDr. Naoto Yoshimoto, Senior R&D Manager AccessNetwork Service Systems Laboratories, NTT, JapanMaarten Vissers, Technical Director, European R&DCentre, Huawei TechnologiesMax Gasparroni, Fixed Access & Backhaul,Technology Group R&D, Vodafone


SESSION THREE:

Synergy of IP +Optical in BackboneNetworksTypical and well known architectures have been based onIPoDWDM. However with an increasing interest on OTNprocessing (by means of available OTN XC capabilities) new waysof cooperation between IP and GMPLS-enabled Optical/OTNlayers will enable a much more efficient and scalable BackboneNetworks, which will meet the increasing demand of bandwidthin a cost efficient way.

16.45 Chairman’s Introduction

16.50 Investigating the Interoperability BetweenPacket and Optical Transport Platforms:"Black Link" (ITU-T G.698.2) and alternatives"• IP over DWDM integration: Why is it so hot?• Network Convergence or "De-Convergence"?• The fully converged backbone – how could it look like?• Architecture• Requirements• Realization Options• Benefits and Open Issues of IP over DWDM with

integrated transponders• Network De-Convergence with a separated IP over

DWDM coreAndrea Heckwolf, Senior Manager ReferencePlatforms, Deutsche Telekom AG

17.10 Case Study: KPNDr. Ali Mefleh, Architect, KPN

17.30 Panel Discussion: Developing the Synergyof IP + OpticalCloser integration of IP and Optical transport by ServiceProviders minimizes operational costs and maximizesnetwork efficiencyHouman Modarres, Director Product Marketing –IP Division, Alcatel-Lucent, USAAlfredo Viglienzoni, Head PhotonicsDevelopment, Ericsson

18.00 Close

SESSION TWO:

Universal EdgeService providers are moving rapidly to migrate from bothresidential and business services to Ethernet/IP networks. IPTV,video-on-demand and business VPN services will lead tosignificant growth in network traffic over the next five years.These services will demand high-performance networkinfrastructures that will not only minimize capital expenses in theshort term, but will also decrease OpEx and drive long-termprofitability by reducing time to revenue, promoting bettercustomer value, providing cost efficiencies, complementingservice innovation and showing a tangible business benefit.

14.30 Chairman’s IntroductionRami Rahim, Global Vice President of ProductManagement, Juniper Networks

14.35 Case Study One:Centralized vs Distributed Edge• Dedicated vs Converged Edge (mobile, residential,

business… )• Technical considerationsSandro Dionisi, VP Network, Telecom Italia

14.50 Case Study Two• Fixnet Universal Business and Residential Aggregation• Mobile Aggregation• Fix- Mobile Convergence requirementsArmin Veit, Senior Network Architect, Swisscom

15.05 Case Study ThreeMarc Lirette, Senior Engineer, Telus, Canada

15.20 Panel Discussion:Steve Murray, Head of Product Management IPEdge, Ericsson Silicon Valley


SESSION THREE:

Developing the Service EdgeAn Evolutionary Approach for DecentralizedService Creation Points in Broadband Networks

The session covers the idea of bringing the network servicecreation point more to the network edge respectively to theaccess. The session covers the idea of bringing the networkservice creation point more to the network edge respectively tothe access. In current network and service architectures theservice creation point for e.g. PPPoE sessions is most likely atthe BRAS at the border between access and backbone.

16.45 Chairman’s IntroductionRoland Schott, Fixed Mobile Engineering Germany,Deutsche Telekom

16.50 BB Network Evolution: Bringing the IPnetwork closer to the consumer• IPv6 in FMC• BB network evolution and NGNAchilles Voliotis, Head of IP Network DesignDivision, OTE., Greece

17.05 Case Study: Edge Evolution at NTT Japan• An example edge architecture• How the distributed BRAS/MSAN architecture could

help expanding broadband access penetration• Japanese FTTH situation• Coverage in terms of population based readinessIchiro Inoue, Research Engineer, NTT Japan

17.20 Service Edge Provisioning andPlacement Evolution• Solving the provisioning problem through using

intelligent network based automation and enhancedaggregation functionality

• Advantages and Disadvantages of moving the ServiceEdge functionality in a certain part of the architecture.

• Migration strategy from centraized to distributedService Edge placement

Yves Hertoghs, Distinguished Systems Engineer,Cisco

17.35 Panel Discussion: Developing the Service Edge• What are the opportunities for easier provisioning if

merging BRAS/MSAN functions?• Does Seamless MPLS will help to develop the service

edge?• What are the challenges for access in context FMC?• What are the prerequisites for partnership models in

aggregation context?• To what extent is IPV6 necessary or helpful for FMC /

Edge evolution?Achilles Voliotis, Head of IP Network DesignDivision, OTE.Yves Hertoghs, Distinguished Systems Engineer,CiscoMatthias Sommer, Technical Engineering Centre,Deutsche Telekom

18.00 Close

SESSION TWO:

Full Services Oriented NewArchitecturein the age of Ultra-Broadband FTTx

It’s the new age of broadband as fibre introduced in the last mile.First of all, FTTx is the best combination of both residential andbusiness application, and also for mobile network which isongoing to broadband and deeper coverage. On the other hand,the complicity of NGA network is a big challenge in industry. Thereare so many kinds of FTTx scenarios and technologies choices.The multiple kinds of network components, such as OLT, ONT,MDU, ODN, Outdoor Sites, O&M systems, make the situationmore complex.

14.30 Chairman’s IntroductionGeorge Wang,Director of Marketing Communications, Europe,Huawei

14.35 Case Study OneTierry Valette,Fttx Technical Director,France Telecom

14.55 Case Study TwoWalter Haas, CTO, VDF Germany

15.15 Panel Discussion:Sue White,Director of Wireline Product Marketing,Alcatel-LucentBenoît Felten,Principal Analyst,Yankee GroupSundaresh Vedapureeswaran,Head Broadband Access Network architecture,Ericsson Silicon ValleyHartwig Tauber,Director General, FTTH Council Europe


SESSION THREE:

Enabling the Future: Energy EfficiencyHigh-End Performance for BroadbandAccess UnitsNext-generation network topologies, combined with revolutionarynew energy efficiency technology, results in significant OPEX/costreduction yet allows for new higher-performance datatransmission for broadband access equipment.

Traditionally, optimization of energy efficiency, performance andcost were unable to coexist. This session will discuss the currentsituation and how this discrepancy can be overcome by futureaccess network equipment.

16.45 Chairman’s IntroductionDr. Martin Schenk,CTO, Lantiq, Germany

15.50 The Challenge of Energy Efficient BroadbandDr George I. Williamson,Director Strategic Network Design, Openreach -A BT Group Business

16.05 Case Study: Energy Efficient Broadbandin Germany• Optimize energy efficiency of telecommunication

equipment in general and critical aspects• Activities related to energy efficiency in standardization

bodies such as ETSI, ETNO and moreMarko Loeffelholz,Senior Manager Zentrum Technik Einführung,Deutsche Telekom

16.20 Energy Efficiency from the Operator andthe Client Perspective• standardization actions.• GeSi-EE IOCG joint Operators’ action to accelerate

the availability of good standards and more efficientequipment.

• Possible cross benefits of efficient ICT for efficientSmart Grids.

Flavio Cucchietti,Senior Manager Innovation Projects, Wireline AccessInfrastructure Innovation,Telecom Italia

16.35 Maximising Energy EfficiencyDaniel Lee,Chief Engineer, Network Product Line,Huawei Technologies CO.,LTDGerald G. Wong,CEO,Cambridge Industries GroupMr. Frank Engel,Senior Manager Product Marketing Access Networks,LantiqEduard Scheiterer,Head of the Broadband Access Product Line,Nokia Siemens Networks

18.00 Close

SESSION TWO:

Customer Care for ComplexBroadband ServicesThe complexity involved in delivering triple-play services is drivingup costs for service providers. A typical triple-play deploymentinvolves dozens of hardware components, software applicationsand technologies, both inside the customer’s home and acrossthe provider’s network. Each of these pieces must work togetherseamlessly and reliably to deliver a high quality experience thatcustomers have come to expect. Savvy telecom operatorsunderstand that the customer experience is key, but manualprocesses, proprietary technologies and organizational silos arelimiting their service management options.

14.30 Chairman’s IntroductionBen Geller,Sr. Director Product Marketing,Alcatel Lucent

14.35 Region 1: South AmericaIng. Horacio Acerbi,VP, Network and Systems,Telefónica de Argentina SA.

14.45 Region 2: North AmericaTed Fick,Senior Technical Director, Enterprise IT ,AT&T, USA

14.55 Region 3: Middle EastMohammed Naif Al Mohaiya,Director, STC Broadband Support Center,Saudi Telecom

15.05 Region 4: EuropePeter Somos, Head of CRM Development,Magyar Telekom

15.15 Panel Discussion: Core challenges relatedto providing customer care for complexbroadband services• Contrasting approaches taken to address simplifying

the customer experience in the face of growingtechnical complexity.

• Operational and economic results related to thedeployment of automated customer care and servicemanagement technologies.

• Discussing future plans to deployed enhance customercare technologies


SESSION THREE:

OSS Transformation Strategiesfor Next-Gen Technologies:In recent years, everyone’s been pushing the need to transformOSS when deploying nextgeneration and multi-servicetechnologies, with major providers deciding to pursue OSStransformation ranging from BT to Telstra. And now that some ofthese much-hyped vaunted projects are now nearing completion,what have they achieved? Did they live up to the hype, and moreimportantly, what were the lessons learned?

16.45 Chairman’s IntroductionCassandra Millhouse,Head of OSS Marketing,Amdocs

16.50 KPN – How OSS Supports KPN’s All-IPNetwork• 3 key goals for its OSS transformation program• Steps to consolidating numerous legacy inventory systems• Simplifying and consolidating the fulfillment processPaul Van Hoogmoed,Head of OSS Projects,KPN Netherlands

17.05 T-Slovak Telekom - Delivering The RightCustomer Experience Every Time• Slovak Telekom’s long-term transformation strategy• Centralizing its service and network inventory system• Presenting the key business benefitsTBC, Director System Integration & IT,T-Slovak Telekom

17.20 Topic: OSS Transformation Strategies forNext-Gen Technologies: Did they live up tothe Hype?Paul Van Hoogmoed,Head of OSS Projects at KPNTBC, Director System Integration & IT,T-Slovak TelekomJohanne Mayer, TMF Board Member and Directorof OSS/BSS, Alcatel-LucentAndrew Newton, VP Alliances, CelonaPeter Dykes, Senior Analyst OSS,Informa Telecoms & Media

18.00 Close

Day Two:Wednesday 27th October 2010


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08.00 - 08.45 ANALYST BREAKFAST BRIEFINGS

Traffic & Technology

Chaired by Giles Cottle, Senior Analyst, Broadband, Informa Telecoms & Media



George Nazi,President, 21CN & Global Networks & Computing Infrastructure,BT

George is responsible for all aspects of BT’s 21st Century Networktransformation programme (21CN), as well as the business’ globalnetworks and IT infrastructure platforms. BT's 21st Century Network is

widely regarded as the communications industry’s world leading next generationnetwork and the foundation of BT's transformation into a global, software-drivencommunications business. It is central to BT's ambition to provide customers withchoice and a range of new advanced services delivered as software applications over acommon, all IP infrastructure.

Tim Barker,Senior Director, EMEA Product Marketing, Salesforce.comTim Barker has shaped and proven his profile as accomplishedproduct manager, product marketer, entrepreneur as well aspassionate advocate and spokesperson for enterprise cloud

computing. Barker joined salesforce.com in 2007 with the acquisition of the SaaSContent Management company, Koral, which he co-founded. During the acquisition,he successfully led the integration of Koral into the Force.com platform and launchedthe application now known as Salesforce Content.Barker has more than 17 years of experience in product marketing and managementwithin the enterprise software and services sector with companies such as EMCDocumentum and PriceWaterhouseCoopers.

Matt Wood,Technical Evangelist, EMEA,Amazon Web Services

Matt Wood is the Technology Evangelist for Amazon Web Services inEurope, where he is responsible for talking about, and listening to, allthings related to Amazon's cloud computing platform. His interests lie

in developer productivity and in adding value to big data through software: aftercompleting his PhD, he’s built grid services in Nottingham, web-scale search enginesin New York City and genomes in Hinxton.Amazon Web Services allows you to requisition compute power, storage, and otherservices on demand - gaining access to a suite of elastic IT infrastructure servicesthat can grow as your project demands them.


Ms Chen Jie, Senior Vice President, ZTE Corporation

Ms. Chen Jie, has been a Senior Vice President of the Company since 2002 and is currently in charge of the wirelineand business products under the marketing department.. From 1998 to the beginning of 2002, she served as thegeneral manager of the Company’s U.S. subsidiary. Since 2002, she has been Senior Vice President of the Company incharge of the Networking Operations Division. From 2007 onwards, she has been general manager of the wireline and

business products under the marketing department. Ms. Chen has many years of experience in the telecommunications industry,including over 14 years in managerial positions.

Stefan Dyckerhoff, Executive Vice President and General Manager of the Infrastructure Products Group,Juniper Networks

Stefan Dyckerhoff is the Executive Vice President and General Manager of the Infrastructure Products Group (IPG),where he is responsible for driving growth, strategy, innovation, and product development for all of Juniper’s routingproducts. He brings more than 14 years of experience in defining, developing, and bringing to market leading-edge

networking products. Most recently, Mr. Dyckerhoff served as Senior Vice President and General Manager of the High-End SystemsBusiness Unit (HSBU) at Juniper Networks, where he was responsible for the service provider core business. In addition to overseeingthe T Series Core Routers and JCS product lines, he also set the overall core routing, transport, and optical strategy for the company.

KEYNOTES: DAY THREE: SERVICES IN THE CLOUD

KEYNOTES

KEYNOTES

Track 1: Transport

Service Creation


MobileBroadband

Sponsored by: EnterpriseServices


ATTEND ANY STREAM:

Open to All



SESSION ONE:

The Rise of TV over BroadbandTraffic over the internet has been explosive in the last 18 months,and has to a large extent been driven by the growing consumeradoption of broadband delivered video. The trend looks set toaccelerate, and the anticipated "traffic tsunami" is setting aconsiderable challenge for broadband networks. Solutions touchon all areas and layers of the network, not only driving renewal andacceleration in the access network, but also new networkarchitecture such as CDN and Edge networking, as well as specificsolutions ranging from DPI through to silicon level enhancements.

This session surveys the developing area of broadband TV,including IPTV, OTT tv and Connected TV, and examines both theopportunities and the challenges arising from this fundamentalchange in consumer broadband services.

12.00 Chairman’s IntroductionGiles Cottle, Senior Analyst,Informa Telecoms & Media

12.05 Case Study: Managing TV over Broadband• Understanding the success of IPTV in Korea• Developing advance interactive services• Apstore in TV - how will it impact the service

environment?• Ensuring end to end QoS on a managed IPTV service.SK Lee, President & CEO,SK Broadband, South Korea

12.20 Case Study: Launching Broadband TV inAustraliaHugh Bradlow, Chief Technology Officer,Telstra, Australia

12.35 Connected TV – Enhanced ServiceOpportunities• Clarifying the connected TV opportunity• Understanding how connected TV will impact the IP

service provider community• The need for standards for Connected TV• Ensuring universal standards and interoperabilityRichard Lindsay-Davies, Director General,Digital Television Group

12.50 Panel Session: Video over Broadband –Challenge & OpportunitySebastian Moeritz, President, MPEG IF& other panelist to be announced


SESSION ONE:

On-boarding Developers for AppsandOpen APIs at Scale

Service Providers are rapidly launching new business models andservices for third-party applications and open API services acrosscommunications and cloud computing for mobile, TV, andenterprise IT sectors. For these business models to besuccessful, new service provider capabilities must effectivelyattract many developers, get them on-boarded, support technicalintegration and API usage, and make sense financially to allparties. A competitive developer experience across an operator’splatform, processes, and partners is vital for monetizing thesenew open API services and for attracting a large inventory of appsfor publishing to downstream subscribers.

12.00 Chair’s IntroductionStephen Fleece, Enabling New Services InitiativeDirector, TM Forum

12.10 The Seven Steps to Highly Effective APIPrograms• The What and the Why• Discover Stuff• Show Me the Money• Dot the I’s and Cross the T’s• Dancing in the End Zone• Do it Yourself• Herd the Sheep (or is it the cats)Laura Merlin, VP of Developer Platform/Programs,Alcatel-Lucent

12.30 Microsoft Developer Network & AzureCloud Case Study• What are the technical trends that support cloud

computing? What are the various attributes of cloudcomputing? What are network service providers doingin the cloud today?

• What did Microsoft leverage from their experience inrecruiting developers for desktop and enterpriseapplications? What are the differences in cultivating acloud community from the one taken fordesktop/enterprise developers?

• What is Microsoft’s approach to standards for cloudapplication developers? What standards shouldnetwork service providers offering cloud services beconsidering? How are Microsoft partners leveragingthis approach to expand their developer communities?

Joe Hofstader, Senior Platform Evangelist,Communications & Cloud Computing, Microsoft

12.00 Leadership Insight:• Identifing Market dynamics driving increased use of

Carrier Ethernet in backhaul networks as mobilenetworks evolve from 3G to 4G

• Exploring new operational demands on the backhaulnetwork from emerging mobile applications, includingbetter QoS control, service protection, and bandwidthmanagement

• Examining unique requirements for LTE backhaul suchas clock synchronization, support for self organizingnetworks, and tower-to-tower control traffic

• Analyzing important Carrier Ethernet featuresnecessary for effective 3G/4G backhaul includingadvanced OAM, automated provisioning, protectionmechanisms, and support for multi-layer class ofservice.

Dr. John-Paul Hemingway, Chief TechnologistEMEA, Office of the CTO, Ciena EMEA

SESSION ONE:

A New Paradigm for FutureMobile BroadbandMobile broadband seems to confound standard marketeconomics: demand is soaring, but end user prices are falling.This session will cover the reasons why this is currentlyunsustainable, and where the solutions lie. High level executivespeakers from the global operator community will discuss thepath towards true mobile broadband in the future. They willdebate the need for changes towards greater sustainability, newbusiness models as well as innovative technologies anddeployment options in future networks such as LTE/SAE.

12.20 Chairman’s IntroductionDr Shahram G Niri, Director of Global LTE/SAEStrategy & Solutions, NEC Europe

12.25 Mobile broadband economics: where arewe going?• Emerging business models for mobile broadband services• Sustainable mobile broadband business (Total Cost of

Ownership, Revenue trends, Tariff and Flat rate billing)• Commercial considerations for evolution to LTE/SAEDr Kim Larsen, Director, Technology Services &International Network Economics, T-MobileInternational

12.35 Innovation in mobile broadband• What will be different, what is needed, and when?• What are the deployment options for LTE/SAE• Is it just about cost (capacity, coverage, operation)?

How will users benefit?Jaime Lluch Ladrón, New Technology,Telefónica Spain

SESSION ONE:

Unified Communication in the CloudWith the emergence of Unified Communications, enterprises arestarting to morph their voice, video, instant messaging, andpresence systems into one. Making these previously disparatesystems work together requires a fair amount of sophisticationand resources at times of shrinking IT budgets. Hosted andmanaged services are suddenly very attractive to enterprises; aservice provider can take over the responsibility for integrating thevarious systems.

This session will explore a pragmatic and practical view of UC,examining which UC functions bring real value to enterprises andhow hosted or managed service providers can help deliver thisUC functionality.

12.00 Chairman’s IntroductionStefan Karapetkov,Emerging Technologies Director,Polycom, Inc.,

12.05 Case Study OneAndreas Arrigoni,Head of Collaboration Services,Swisscom

12.25 Hosted Voice and VideoDavid Gilbert,President of SimpleSignal

12.45 Panel Discussion: The Developing Marketfor Unified Communication• the demand for managed services• challenges in integrating services• delivering true UC functionalityBruceMorse,VP Unified Communications,IBM EMEAGeorge Paolini,VP, Business Solutions,AvayaGlynn Jones,VP, Polycom EMEADavid Noguer Bau,Head of SP Multiplay Marketing EMEA,Juniper Networks

13.30 Networking Lunch and Exhibition Visit

Day Three:Thursday 28th October 2010

Telco CDN Strategies

Rob Gallagher,Principal Analyst, Broadband,Informa Telecoms & Media

HowMobile Broadband turns Cloud(and Other) Services to Revenue

Sue Rudd,Director Tariff & RevenueStrategies,Strategy Analytics

Broadband: Fixed, Mobile or Both

Jan Hein Bakkers,Research Manager, EuropeanTelecommunications & Networking,IDC EMEA

Mobile Backhaul

Jimmy Yu, Senior Director,Optical Transport & MicrowaveTransmission Market Research,Dell'Oro Group

A new Feature of the Broadband World Forum, this focussed learning & networkingopportunity allows you to meet the industry’s leading analysts in an informal andrelaxed atmosphere, and ask the questions pertinent to your business, whilstnetworking with peers who share your specific interests. Each Analyst will host aroundtable of up to 10 people discussing a key theme as listed below. Roundtableswill be available on the first come, first served basis –arrive early to join yourfavourite discussion topic. A buffet continental breakfast will be served.


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SESSION TWO:

10 Years of DPI &What the NextDecadeWill BringDPI is seen as a controversial technology by some partiesbecause of perceived net neutrality and privacy issues. But in fact,DPI is only a core technology for different applications. Two ofthem that have been in the focus of the debate are bandwidthmanagement and lawful interception. The session will look at bothfrom an operator's perspective assessing the costs, benefits andrisks. Provider representatives will elaborate on their pastexperience and future deployment plans. It will also discuss theregulatory side providing insights into current and plannedlegislative actions by governments. Net neutrality and privacyadvocates will also have their say.

14.30 Chairman's IntroductionKlaus Mochalski, CEO, ipoque, Germany

14.35 Case Study OneVijay Gill, Sr. Manager, Production NetworkEngineering and Architecture, Google, United States

14.55 Case Study Two:Dr. Falk von Bornstaedt, Director Transit &Peering, Deutsche Telekom AG, Germany

15.15 Panel DiscussionDave Caputo, CEO, Sandvine, Canada


SESSION THREE:

From the Dusk of IPv4 Towards theDawn of IPv6 – Being Prepared forthe TransitionRecent predictions estimate the IPv4 address exhaustion in lessthan 18 months since now. This situation is aggravated by thelikelihood that there will be no significant adoption of IPv6 untilIPv4 exhaustion occurs.

IPv6 creates a new dimension to the problems and issues whichoperators have to resolve across all layers of the network. If nothandled properly, it could jeopardize their dreams to continuouslyenable more devices to be connected to the network. Networkoperators bear the heaviest burden among all stakeholders totackle the IPv4 address shortage, facilitate the adoption of IPv6,and ensure the co-existence and interworking of IPv4 and IPv6networks.

The transition mechanisms to IPv6 for both fixed and mobilenetworks are recently being studied in both IETF and 3GPPorganizations. However, the lack of mature standards, consensusand well agreed upon transition mechanisms is also a cause ofconcern among the operator community.

In this panel, we invite the experts and key technical decisionmakers from operators to highlight the pressing technical issues,share their insights and considerations surrounding this topic.

16.45 Chairman’s Introduction• Latest industry status on IPv6• Challenges the industry are facingXipeng Xiao, Director of Product Management,Carrier IP Product Line, Huawei Technologies

16.50 Pv6 for Mobile Broadband• China Mobile’s IPv6 strategyBill Huang,Managing Director, China MobileResearch Institute, China Mobile

17.10 Migrations to IPv6• FT's global IPv6 strategy,• Current IPv6 rollouts and• Share operational experience.Christian Jacquenet, IPv6 Architect, FranceTelecom

17.30 Panel Discussion:Practical Issues in IPv6 Migration• Why my company wants to do IPv6• Top 3 challenges for rolling out IPv6• Remarks and suggestions to the industryYiu Lee, IPv6 Architect, Comcast, USAPaolo Fasano, Director of Access & AggregationNetwork Innovations, Telecom ItaliaDr. Walter Haeffner, Director of NetworkEngineering, Vodafone GermanyBill Huang, Managing Director, China MobileResearch InstituteChristian Jacquenet, IPv6 Architect, FT Orange

18.00 Close of Session

12.50 Panel Discussion: Competing on DeveloperExperience• How competitive is today’s market for revenue-

producing, open API services delivered over the Internet?How do your company’s (or your operator clients’)differentiate its APIs in a flat-world Internet market?

• Should on-boarding processes be standardized to helpdevelopers work directly with more service providers?Is this an area for competitive differentiation?

Joseph Hofstader, Senior Platform Evangelist,Microsoft AzureStephane Lebas, Director of Applications andSmartphone, SFRLaura Merlin, VP of Developer Platform/Programs,Alcatel-Lucent


SESSION TWO:

Aligning to Developer NeedsUsing Developer Communities to Lead theService Innovation Race:

2009 was the year of the app store and developer community.In 2010 how are we doing as an industry? This session bringstogether the leading developer community managers withleading developers to frankly discuss what’s worked and howto improve upon what has been achieved.

14.30 Chairman’s Introduction:Alan Quayle, CEO,Business and Service Development

14.35 Verizon's Application Network Interface andOpen Development InitiativeVerizon is working to tap into the innovative energy oftheir customers, suppliers, and partners; and to leveragethe combined power of IMS, the Web, and attacheddevices/networks. They have defined an Application-to-Network Interface (ANI) to expose key enablers (location,presence, conference, profile, address book, etc.) suchthat they are easily incorporated by developers intoinnovative new services; examples include Verizon’sOpen Development Initiative (ODI) and Verizon’sDeveloper Community (VDC).Mark Hahn, Principal Member of Technical Staff,Verizon

14.45 Case Study: Orange PartnerOrange wants to play a stronger role in the applicationseco-system. Its Orange Partner program is beingreshaped to offer an end-to-end set of services and acomprehensive Toolbox combining various APIs fordevelopers wanting to use the Orange Application Shopas a distribution channel for their apps.Christophe Francois, VP Multimedia Services andHead of Orange Partner

14.55 Practical aspects of Operators 3rd PartnerDevelopment InitiativesIn theory asking a third party to create a service for yournetwork for free sounds quite appealing from anoperator's perspective. But for the developer is it reallythat interesting? This presentation will explore thepractical challenges operators face in working withdevelopers / third parties. What are the viable businessmodels? Can an operator simply copy Apple? And ifnot, what should be their model?Colin Pons, Senior Strategy & Business Analyst,KPN

15.05 Panel Discussion: What are Developers'needs?• Why haven't operator developer communities

taken off like Apple or Android?• What should / can an operator do to change the

situation?Varun Arora, Co-Founder and CEO ofHomeCameraChristophe Francois, VP Multimedia Services andhead of Orange PartnerSean O'Sullivan, CTO, Dial2doColin Pons, Senior Strategy & Business Analyst, KPNMark Hahn, Principal Member of Technical Staff,Verizon

15.45 Networking Beak & Exhibition Visit

SESSION THREE:

Multimedia Mash-upDelivering the any-screen multimedia,applications and content experience

In the new world of Multimedia, the worlds of the serviceprovider and application & content providers are melding, andmany companies are poised to benefit from the new businessopportunities to come. New relationships will be built as newnetwork innovations in multimedia and video will revolutionize theconsumer experience, and more tightly link the destiny of serviceproviders and application & content providers. To truly changethe consumer’s value perception, offers must evolve beyondtoday’s free-to-web model while ensuring high-quality any-screen multimedia and personalized application experiences.

In this session, panelists will discuss the business andexperience delivery challenges and monetization opportunitiesin this new multimedia age. This will include business models,content delivery, network traffic concerns and “multi-screen”optimization for video and applications.

16.45 Chairman’s IntroductionWillem Verbiest, Vice President Global MultimediaSolutions, Alcatel-LucentSantiago Escribano, Corporate IPTV Director,TelefonicaGhassan Abdo, Segment Executive,Communication Service Providers and NetworkEquipment Providers, Hewlett-Packard

18.00 Close

12.45 The role of small cells in mobile broadbandecosystems• Reviewing the current role of Femto cells in 3G and the

need for small cells• LTE and Small cell; Femto, Pico, Micro distinction• Blurring the line between the customer and the carrier?Prof Simon Saunders, Chairman, Femto Forum, UK

12.55 New technologies & solutions for futuremobile broadband• The role of silicon in efficiency and cost• Spectrum efficiency, Cell density and network

performance – what are the trade-offs?• Alignment between device and infrastructureMichael Mamaghani, Director of BusinessDevelopment, Qualcomm, USA

13.05 A long term vision for a sustainable mobilebroadband• The challenges for a true mobile broadband• Spectral efficiency and optimum usage• Other innovations, Internet of Things, Network sharing,

RelayingProf Rahim Tafazolli, Director, Centre forCommunication System Research, University ofSurrey, UK

12.55 Panel discussion• Panellists’ top three `challenges for future mobile

broadband beyond 2015• Audience Q&A (time permitting) – Limited number of

questions


SESSION TWO:

Making Universal Broadband PayService providers are central to the drive to deliver broadband toall. But in this presentation, the speaker looks beyond therhetoric calling for widespread broadband access to the nub ofthe issue, posing and answering the following questions: Whatpolicies are in place to increase broadband access? Is there abusiness case for connecting remote rural areas? And what rolewill LTE play in making universal broadband commercially viable?Using detailed business case projections with France as a casestudy – invaluable analysis for service providers assessing LTE –the speaker concludes that there’s money to be made fromuniversal broadband.

14.30 Chairman’s IntroductionStephane Daeuble, LTE Global Marketing,Motorola

14.35 Case StudyCayetano Carbajo, CTO, Head of TechnologyGroup, Telefónica

14.55 Case StudyMike Wright, Executive Director,Telstra Wireless, Australia

15.15 Discussion SesionThomas Wehmeier, Principal Analyst,Informa Telecoms & MediaEric Festraets, Director, Broadband Marketing andConsulting Programmes, Alcatel-Lucent


SESSION THREE:

Mobile Broadband is RealityWhat are the Impacts to Mobile Backhaul?

Mobile broadband is reality – present networks enable substantialincrease of the end user bandwidth and the first LTE deploymentshave started. The average bandwidth to be transported from thebase station is increasing substantially. LTE will also offer the lowestlatency compared to all technologies. Bandwidth and lowestlatency together will make the difference in end user perceivedperformance. For these evolutions in the radio interface to bear fruit,the mobile backhaul transport infrastructure has to evolve. Thedeployment of packet, optical and microwave transporttechnologies combined with a highly effient converged networkmanagement solution can potentially address both the technicaland the economical challenges. The presentators will be requestedto outline the present market evolutions, take a look at the keychallenges and the potential solutions, including introducing optical,packet microwave and distributed vs. centralized mobile serviceedge architectures. Incorporation of operator case study will beencouraged, outlining the learnings of migration from today’snetwork, personnel competence development etc.

14.45 Chairman’s IntroductionMartin Brundert, Head of Solutions, NetworkSystems BU, Nokia Siemens Networks

15.50 Breaking the mould - A TrulyTransformational Approach to Deliver IPMobile Backhaul Performance & Economics• Technology Evolution of Managed Mobile Backhaul• Drivers for Managed Mobile BackhaulRob Thomas, Director of Managed ProductSolutions, BT Wholesale

17.10 The Evolution of Mobile Backhaul• Market push towards all-IP mobile backhaul• Technology challenges for operator to move to all-IP• Regional differences in mobile backhaul deploymentsLorenza Brescia, Principal Analyst, Senior Partner,Telecom Strategy Partners

17.30 Panel Discussion:Evolution of Mobile Backhaul• Mobile Backhaul in the context of IP Transformation• Requirements to the organization to solve technology,

financial, complexity and operational challengesLorenza Brescia, Principal Analyst, Senior Partner,Telecom Strategy PartnersAndy Sutton, Principal Design Consultant, TransportNetworks, Orange UKRob Thomas, Director of Managed ProductSolutions, BT WholesaleGijs van Kersen, Head of Mobile & SP SecurityMarketing EMEA, Juniper Networks

18.00 Close

SESSION TWO:

VideoConferencingKey trends on videoconferencingcovering the following questions:• Is Telepresence (Immersive rooms) a commercial

success ?• Is High definition mono screens taking majority of

market share ?• For dekstop videopresence, who will win between

dedicated equipment and client PC ?• Is unified conferencing audio/web/video a reality ?• Is videoconferencing pentetrating SMB market ?

14.30 Chairman’s IntroductionGuillaume Boudin, Vice President IP AdvancedServices, Orange Business ServicesFurther speakers to be announced


SESSION THREE:

M2M – The Rise of the MachinesMachine-to-Machine (M2M) communication promises to deliverenergy and cost savings for consumers and for enterprises of allsizes, but what are the real driving applications? EnergyGateways for Smartgrid, Medical and Transportation M2Mapplications all resonate - they are good things and will reduceenergy consumption and save us money but who who will pay fordeployment, installation and ongoing operation. Furthermore,what are the technology choices and implications for existingmobile infrastructure in terms of traffic and cell capacity? Thediscussion should be vibrant, come along and join in.

16.45 Chairman’s IntroductionMark Knox, Director of Applications Engineering,Freescale Semiconductor

16.50 Case Study One• Benefit of FTTx in delivering a superior service to the

home• How to integrate home network management systems

into the OSS eco-system• How to optimize home devices to maximise quality of

experienceYves Bellego, Director, IT & Network Strategy,Orange/FT

17.05 Case Study Two• How to proactively detect faults and automatically

correct faults in the home environment• How to reduce opex and churn while delivering high

quality to the home• How to improve customer loyalty by focusing on the

home environmentBaard Eilertsen, CEO, Maingate

17.20 Case Study Three• Providing More Fixed Broadband Services to

Customers and the need for advanced systems tomanage them.

• Considerations in monitoring services from multiplelocations

• Considerations in end to end service monitoringPaul Green,Marketing and Technical Director,Arkessa

17.35 Panel Discussion: Developing theService Edge• What are the key challenges in operating broadband

networks?• What volume of calls and dispatches per customer are

there using “traditional” testing methods?• What are your experiences in deploying and using Auto

Configuration solutions?• How can you use broadband management to help

upsell new services to customers?• How can you effectively manage the “legacy” (non-

standards based) Connected Home?• How do you plan to scale zero-touch provisioning and

KPI collection to millions of homes?Bernard Lamy, Solutions Business DevelopmentManager, Service Provider Vertical, EuropeanMarkets, CiscoMiguel Blockstrand, Senior Product ManagerConnected Devices and Industries, End to endNetwork Solutions, EricssonHerve Leboime, In-Building Solution Director,Services, Alcatel-Lucent

18.00 Close

Day Three:Thursday 28th October 2010


OPERATOR

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OPER

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OPER

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OPERATOR

OPERATOR

OPER

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OPER

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OPERATOR

OPERATOR

OPERATOR

OPERATOR

M15 M14 M13 M12 M11 M10 M9 M8

L7L9

K15

K16

K17

Cafe &Meeting Hub

Cafe &Meeting Hub

Cafe &Meeting Hub

L10 L11

L6 L5 L4

K7

J6 J5

Biv

io

H20H18H14H13H12

H8H9H10 Actelis

Albis

AlliedData

K8

K25

J21J20J19J18J16J15J14

J10J11J12

G27 G13 G12 G11 G10

G14 G15 G16 G17

G9 G8 G7 G6 G3

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Technicolor

BewanLEA

JuniperNetworks

Sagemcom

Ciena Comtrend

AstraBroadband

Cavium

Keymile

A fully equipped press zone will beavailable on site.For press accreditation please contactLouise Turton on+44 (0)20 7017 4856 or e-mail:[email protected]

� Actelis Networks� Access systems� Adtran� ADVA Optical Networking� AirLiquide Hydrogen Energy � Acatel-Lucent � Albis Technologies � Allied DataTechnologies � Allot Communications � Argus � Astra Broadband � AVM �Axiros� Aware� Bewan� Billion Electric� Bivio Networks� Broadband Forum� Breaking Point � BTI Systems � Cambridge Industries � Cavium � Ciena �Comtrend� Dantherm Air Handling� Dension Broadband� Deutsche Telekom�Devolo � Dowslake � ECI Telecom � Elcon � Ericsson � Excentis � Fonex �Freescale� Genesis Technical Systems� Genexis� Hatteras Networks� Hfrnet� HomeGrid� HomePlug Alliance� Huawei� Ikanos Communications� Incoax� Incognito � Intec � Ipoque � IP Fusion � Iskratel � Ixia � JDSU � Jungo �Juniper Networks � Keymile � Kurth Electric � Lantiq � LEA � Metanoia �Mindspeed�Motorola� Nable Communications� NEC� Netmania IT� NokiaSiemens Networks � Occam � Ping Communication � Pirelli � Procera � RADData Communications � RESI � Ruckus Wireless � Sagemcom � Sandvine �

Sequans � Schmid Telecom � Softathome � Stellians �Streambow � Tellabs � Technicolor � Tilgin � Transmode �TranSwitch� Utel� Vierling� Zarlink� Zhone� ZTE� ZyXel

CONFIRMED EXHIBITORS SO FAR...

Network with 6000+technology decision-

makers here!

FREE to attend exhibition. Register atwww.broadbandworldforum.com/free

Service Provider Partners Corporate Registration Sponsors Partner Level

ENTR

Exhibition Hours:

To view the most up to date exhibitor list visitwww.broadbandworldforum.com/exhibitors

Tuesday 26th October 10:00am – 6:00pm

Wednesday 27th October 10:00am – 6:00pmThursday 28th October 10:00am – 5:00pm

THE WORLD’S LARGEST BROADBAND EXHIBITION –WHERE 6000+ TECHNOLOGY DECISION MAKERS COME TO DO BUSINESS.....

Host private and high-level meetings with the world’stechnology decision makers away from the buzz of theexhibition show floor. Meeting rooms are selling out fastso make sure you reserve yours today!To find out more please contact Sanjay Singh on+44 (0)20 7017 7384 or email:[email protected]

MEDIA ZONE

Pick up your FREE copies of key industrytrade press here

Extended NetworkingHours for 2010

MEETING ROOM VILLAGE


PRESS & INTERVIEW ZONE

Cafe &Meeting Hub

FREESeminarTheatre

Cafe &Meeting Hub

F2 F3 F4

C5

BroadbandForum

A9 A10 A11 A12 A13 A14 A15

B10

B23

C11 C12 C13 C14 C15 C16

B22 B21 B20 B19 B18 B17

B11 B12 B13 B14 B15 B16

C17C18C19C20C21C30 C26

Iskratel

D7

E6 E7 E8

E27 ECI Telecom E24 E23 E22 E21 E20 E19 E18 E17 E16 E15

E11 E12 E13 E14

F5 F6 F8 F9 F10 F11 F12 F13 F14 F15

F20 F19 F18 F17 F16F29F30 F28 F27 F26 F25 F24 F23 F22 F21

MR

10

Lantiq

Freescale

Alcatel-Lucent

Alcatel-Lucent

Alcatel-Lucent

Genenis

Excentis

Vierling

Axiros

Lightcomm

Mindspeed

Codico

Zarlink

OC

CA

M

Aw

are

Metanoia

Hatteras

Netw

orks

Ruckus

Wireless

Hom

eGrid

Procera

Streambow

IntecTransw

itch

Kurth

ElecticdevoloB

TI

Systems

IPFusion

RESI

PIN

G

Ericsson

Utel Labs

AVM JDSU

Ericsson

Ericsson

Stellians

NET

admin

Sandvine

HomePlug

ZTE

Alcatel-Lucent

TransmodeTollgradeComms

Tilgin

PirelliLantiq

Air LiquideHydrogen

ADVAOptical

Networking

Adtran

Allot

CambridgeIndustries

BROADBANDWORLDFORUMSHOWREEL

The FREE to attend Ecosystem Theatre located on theexhibition floor will feature a packed programme across 3days. Including a mix of speakers and presentationsfrom across the value chain this is a valuable platformnot to be missed. The theatre will provide an idealopportunity to discuss the latest technologydevelopments amongst the buzz of the exhibitionshow floor.If you would like to take part in the EcosystemTheatre please contact:Sanjay Singh on +44 (0)20 7017 7384or email: [email protected]

FREE SEMINAR

Diamond Sponsors Platinum Sponsors

Gold Sponsors

Lanyard & Tuk-Tuk Sponsor

RAISE YOUR PROFILE ATBROADBAND WORLD FORUM

RANCE

Limited exhibition and sponsorshipopportunities are available. For informationabout increasing your corporate visability andmarket awareness for your products andservices contact the BroadbandWorld Forum Sales Team:

Sanjay Singh, Head of SalesPhone: +44 (0)20 7017 7384Email: [email protected] Wilkins, Sales ManagerPhone: +44 (0)20 7017 5354Email: [email protected]

Natasha Maxwell, Senior Sales ExecutivePhone: +44 (0)20 3377 3684Email: [email protected]

Follow us on twitterKeep up to date with Broadband World Forum 2010 event news andhear what the Broadband community have to say about the event at:http://twitter.com/broadbandworldforumTweet #BBWF

Get Linkedin with the Broadband World Forum Community!

Join the Broadband World Forum community by visitingbroadbandworldforum.com/community

280+ Companies

Watch live interviews with visionaryspeakers, sponsors, exhibitorsand press who will discuss thefuture of Broadband.

The NEW social networking hub for Broadband World Forum 2010. Only available topre-registered attendees – this fantastic platform will give you the opportunity tonetwork with the Broadband community who will also be attending the event!

Register today at www.broadbandworldforum.com

80%SOLD ORRESERVED


Our EsteemedJudging Panel26-28 October 2010, CNIT La Défense, Paris, France


7-8 March 2011, Dubai, UAEwww.broadbandworldforum.com/mena

10-12 May 2011, Kuala Lumpur, Malaysia

www.broadbandworldforum.com/asia

June 2011, Rio de Janeiro, Brazilwww.broadbandworldforum.com/americas

WORLDFORUMAMERICAS2011

ANNOUNCING THE BROADBAND WORLD FORUM EVENT SERIES:

6000+ attendees

500+attendees

500+attendees

2000+attendees

25-29 October 2010, Paris, France

Co-located with Broadband World Forum

This 5 day programme is highlyparticipative, focusing on real business,technology and industry issues.

Market and Industry IntelligenceSessions that cover up-to-the minute industryinformation and analysis.

Management and Business SkillsThe essentials of good management andleadership, including business finance.

Emerging TechnologiesNo-nonsense sessions running throughout the five days, which demystify the telecoms network(fixed, mobile and converged).

Business Simulation – Island TelcoA unique practical and interactive businesssimulation running throughout the programme.

For more information on this course and other Telecoms Academy courses please contact us:

Tel: +44 (0)20 7017 4144 • Email: [email protected] the website: www.telecomsacademy.com

SAVE €500Book by 13 September

Includes FREE Exhibition

Pass and FREE Keynotes

access!

Telecoms Mini MBADeveloping dynamic and effective telecoms professionalsto deliver organisational success

Dr Yoon-Young Park,Senior Vice President, Head of TechnologyDevelopment Office, Corporate Technology Group,Korea Telecom

Hugh S. Bradlow,Chief Technology Officer,Telstra, Australia

Didier Duriez,Senior VP International Backbone Network Factory,Orange / France Telecom

Bob Sinclair,Fellow, Chief Technology Office,Telus, Canada

Raj Savoor,Executive Director, Network Systems Engineering,AT&T, USA

Paul Berriman,Chief Technology Officer,PCCW, Hong Kong

Rob Gallagher,Senior Analyst, Broadband,Informa Telecoms & Media

Ali Al Ahmed,Group Chief Strategy Officer,Etisalat

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Dr. Zhao Huiling,Vice-President of Beijing Research Institute,China Telecom

The timely and cost-effective solution for gaining global brand recognition andcapturing qualified sales leads from the international telecoms community...

For further information contact: [email protected]

WEBINARS


AWARDS CATEGORIES

Evening of 26th October 2010Gala Dinner Cruise on the Seine AboardBateau Diamant, Paris, France

Infovision Awards Ceremony Gala Dinner CruiseFor the first time in 2010, and celebrating the 10th anniversary of the Broadband worldForum, the InfoVision Awards are elevated to the status of a full gala dinner cruise,creating a central social evening for the Forum. The InfoVision Awards Ceremonyincluding gala dinner cruise aboard Bateau Diamant creates a great networkingopportunity to reinforce relationships with partners and provides a fantastic setting forentertaining clients or rewarding staff.

Embarking at the foot of the Eiffel Tower, guests will first be welcomed by achampagne drinks reception, before commencing the cruise. The entirely glassroofed cruise vessel affords panoramic views of the wonderful night skyline of Parisand it’s many famous landmarks. During the cruise a three course meal of refinedFrench cuisine, prepared on board, will be served to the diners. The evening willculminate in the InfoVision Awards presentation ceremony, with an opportunity forshortlisted companies and the ultimate winners in each category to receive therecognition of their peers.

There are limited places available for this exciting evening and demand is expected to behigh, so don’t delay to book your table. Book your table athttp://www.broadbandworldforum.com/infovisionawards

Category 1 - Best New Service

Category 2 - Broadband Access Network Technologies and Services

Category 3 - Broadband Network and Services Managementand Operations

Category 4 - Content, Entertainment, Applications and Services

Category 5 - Broadband Home: Appliances, Devices, HomeNetworks & Services

Category 6 - Enabling Silicon and Component-Level Technologies

Category 7 – Core & Metro Network Innovation and Advances

Category 8 – Green Broadband Award

Category 9 – Broadband Innovation of the Year

Category 10 – Changing Lives Award

EXTENDED DEADLINEFOR ENTRIES:

Friday 23rd July 2010Email: [email protected]

For details on how to submit your entry visitwww.broadbandworldforum.com/infovisionawards. All entries must be received by

Friday 23rd July 2010.

The Broadband InfoVision Awards and the marketing campaignassociated with them offer excellent branding opportunities to suit everybudget. Ensure your company’s profile is at the forefront of some of themost senior and influential decision makers in the industry.

For further information contact Sanjay Singh on+44 (0)20 7017 7384 or email: [email protected]

Booking Hotline: +44 (0)20 7017 5506 or visitwww.broadbandworldforum.com/infovisionawards


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