BBVA BANCOMER MEXICO SELECTS KANEXPRO & KOLO FOR DIGITAL SIGNAGE KanexPro® & Kolo® first massive integration in one of the biggest banks in Mexico and Latin America, BBVA.

BBVA is one of the largest private financial

institutions around the world serving millions of

customers. Grupo Financiero BBVA Bancomer

has a significant presence in Mexico that offers a

wide variety of financial products and services.

Kolo® is a leader in the integration of digital systems based in Mexico City. Partnering up with

KanexPro to offer signal management and extension solutions, Kolo was selected as premium

integrator for BBVA Bancomer with almost 2,000 branches, 7 corporate buildings and 5,000

screens nationwide. KanexPro HDBaseT™ Distribution amplifiers and extenders were used in all

areas of install as one of the key components of the digital signage architecture.

“The KanexPro line-up of extenders

helped us create a universal SKU which

could be used in any situation, making

it easier to maintain and service for the

branches. We are overall very satisfied

with KanexPro products.”

PABLO GUETERIZ

Infrastructure Manager, BBVA

C A S E S T U DY - B B VA

D I G I TA L S I G N A G E

BBVA BBVA

THE CHALLENGE

BBVA Bancomer had suffered to integrate a reliable Digital

Signage infrastructure which was long due. BBVA needed a

reliable, affordable and interactive digital signage solution for

their banking system in Mexico City. The need was to integrate

over 5,000 digital screens in Mexico in 2,000 branches of

their bank locations and 7 corporate buildings. Controlling all

these displays was a key driver on this project using Deneva*

software which would constantly communicate with the

computer and pass along the serial meta data protocol from

the display device to end computers running inside these

branches and corporate locations.

THE SOLUTION

The solution proposed by Kolo DS integrated was the

KanexPro SP-HDBT1X4 – a professional HDBaseT™

Distribution amplifier with one HDMI input and four

HDBaseT outputs and a local HDMI output for daisy

chaining or local monitor support, the DA is powered

over Ethernet (PoE) extending uncompressed HDMI

signals up to 4K/30Hz over a single CAT6 cable up

to 230ft. (70m) to the receiver HDBASE70POER and

equipped to run with Deneva software. HDBASE100ME

and EXT-HDBTKVM100 - Point-to-point 100 meter

HDMI & USB 2.0 extender over HDBaseT

THE IMPACT

As a result of the integration, client has a complete

and competitive system of control and monitoring

of the media exposure of all Internal and consumer

communication throughout the nation.

5000 DIGITAL SCREENSBBVA

2000 BBVA BANKLOCATION BARANCHES

*Deneva is the Digital Signage software platform developed by ICON MULTIMEDIA from Spain, acknowleged as one of the most robust, efficient and user-friendly solutions within the European DS market.

Deneva has been deployed in so many diverse large-scale projects along the last 20 years, in different verticals, mainly focusing its efforts in a huge expertise in Banking Retail, Transportation, and QSR environments, offering a real multi-tenant, multi-user, omnichannel experience.

ICON Multimedia has fully-supported the KanexPro solutions in DENEVA for this specific project and the incoming ones, integrating, in a natural way, their equipment inside the DENEVA advanced scheduling, monitoring and reporting system.

“The outstanding versatility

of KanexPro solutions, and its

advanced SDK has allowed

BBVA Bancomer, with DENEVA,

supervise and control the full

infrastructure, finally including a

so sensitive and critic element

such as extenders. In this

way, KanexPro has become a

reference company in the sector.

Great job, guys!”

RAFAEL HORNOS

CTO of ICON Multimedia

2

BBVA

3

KanexPro 1X4 distribution amplifiers was an ideal solution for the application below proving signal extension

over cost-effective CATx up to 230ft and delivering 4K UHD, audio, control and power over Ethernet. For

control having an approved serial communication protocol allows the possibility of replacing some damaged

equipment with another from the bank , regardless of whether it is a different model, the platform will not

be affected and no time will be invested changing communication parameters, allowing a more efficient

management of the control and monitoring system.

Receiver MPN: HDBASE70POER

BroadcasterMPN: SP-HDBT1X4

PRODUCTS USED:

1) SP-HDBT1X4 – 1x4 DA over HDBaseT™

2) HDBASE70POER – HDBaseT receivers for each display

3) HP Media player MP9

4) HDMI & Category 6a cables (shielded)

5) Flat screen displays

Tx Rx

RS232IR IN IR OUT

PoC

DC 24V HDMI OUTHDBT IN

Tx Rx

RS232IR IN IR OUT

PoC

DC 24V HDMI OUTHDBT IN

Tx Rx

RS232IR IN IR OUT

PoC

DC 24V HDMI OUTHDBT IN

Tx Rx

RS232IR IN IR OUT

PoC

DC 24V HDMI OUTHDBT IN

UTP

DP TO HDMIDP TO HDMI

UTPCAT6 (70M)

HDMI

Player HP MP9

HDBASE70POE-RX

BRANCH TV’S

SP-HDBT1X4 SP-HDBT1X4

HDBASE70POE-RX

CORPORATE OFFICE DESKSCORPORATE OFFICE DESKSBRANCH TV’S

SOFTWARE CONTROL

THROUGH DENEVA

4

At corporate buildings, BBVA has more than 200 communication devices. KanexPro is being used

in most of them, including all interactive displays, being extenders the KanexPro EXT- HDBTKVM100

was a key element for the usage of touch frames (via USB). It supports the latest HDCP 2.2 specs with

HDBaseT 2.0 technology for extending HDMI video, audio, USB 2.0, control signals and PoH over a single

CAT5e/6 cable. The PoH compliant extender comes with only one power supply, which means that, it can

be powered from either Tx or Rx to save installers time and added cost to installing a power outlet.

4K USB KVM Extender MPN: EXT-HDBTKVM100

HDMI HDMI

UTP

EXT-HDBTKVM100-RX

EXT-HDBTKVM100-TX

AOPEN DE7200

HDMI

USB

HDBT INHDMI OUT DC 12V RS232

Tx Rx

USB IN

HDBT OUTHDMI IN DC 12V RS232

Tx Rx

USB OUT

5V HDBT IN HDMI OUT ETHERNET 1 ETHERNET 2

HDBASE100ME-TX

HDBASE100ME-RX

5V HDBT OUT HDMI IN ETHERNET 1 ETHERNET 2

UTP CAT6 (100M)

UTP CAT6 (150M)

CAT6 (100M)

5V HDBT IN HDMI OUT ETHERNET 1 ETHERNET 2

HDBASE100ME-TX

HDBASE100ME-RX

5V HDBT OUT HDMI IN ETHERNET 1 ETHERNET 2

PRODUCTS USED:

1) EXT-HDBTKVM100 – 100 meter HDBaseT Extender Set with USB KVM

2) HDBASE100ME – 100 meter HDBaseT Extender Set

3) HDBASE70POE - 70 meter HDBaseT Extender Set

4) DP-HD4K – DisplayPort to HDMI adapter

5) USB DB9 connectors for serial commands

6) USB cables for serial and digital control

7) HDMI & Category 6a cables (shielded)

BBVADIGITAL KIOSK APPLICATION

SOFTWARE CONTROL

THROUGH DENEVA

US Sales & Support: 888.975.1368 • International Sales & Support: +1.714.332.1681 • kanexpro.com